Blue Car Rental Iceland Reviews 

4,280
TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Evaluating 2,924 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently mention that the vehicle pick-up and drop-off processes are extremely fast, smooth, well-organized, and completely contactless from start to finish. Consumers also point out that the available cars are exceptionally clean, reliable, comfortable, and perfectly equipped for long road trips across the country. Some reviewers were not happy with vehicle maintenance, noting specific issues like worn wiper blades, dirty interiors upon arrival, or unexpected mechanical problems. A few people additionally experienced frustrating vehicle troubles that required prompt roadside assistance or extra attention during their travel itineraries.

What people talk about most

Service

Customers had positive experiences with service, noting that the pickup and dropoff procedures were... See more

Product

Users describe positive interactions with product, noting that the vehicles are generally clean, comfortable,... See more

User experience

Customers consistently note positive experiences with user experience, highlighting seamless online booking... See more

Staff

Consumers find staff to be positive, helpful, and professional throughout the rental process. Reviewers... See more

Quality

Clients share positive opinions on quality, consistently highlighting that vehicles are clean, comfortable,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Great location, car was upgraded to a 4x4. Contactless pick up was great, simple and time saving. As we chose full insurance the drop was was super quick, so no stress at all in trying to calculate... See more

Rated 5 out of 5 stars

I love the “touchless” check-in. Fill out information in advance and you can pick up your car in a jiffy without waiting in line. We’ve rented with Blue Car three times now, and the car has always bee... See more

Rated 5 out of 5 stars

We rented from Blue Car rental twice during our recent visit in Iceland. Self collection was very easy and information was clear. Also easy to return the car both time. We opted for the full insurance... See more

Rated 5 out of 5 stars

A few months before our trip, I compared a few car hire companies, and Blue Car came out on top. The booking process is simple and straightforward. We opted for the comprehensive insurance policy. O... See more


Company details

  1. Car Rental Agency

Written by the company

Explore Iceland with confidence by renting a car from Blue Car Rental, conveniently located at Keflavik International Airport and in Reykjavik. As your gateway to Iceland's breathtaking landscapes, from dramatic waterfalls to pristine glaciers, we ensure your journey begins with the perfect vehicle. Founded in 2010, Blue Car Rental has grown to become Iceland's largest local car rental company. We've maintained our position as one of Iceland's top rental services by consistently offering the newest fleet, diverse vehicle options, and exceptional customer service. Our extensive experience in Icelandic conditions means we understand exactly what travelers need for a safe and comfortable journey across our unique terrain. At Blue Car Rental, we believe in treating our customers the way we'd want to be treated ourselves. We understand that exploring our beautiful island depends on having a reliable vehicle, which is why we maintain a fleet of new cars to ensure your journey is worry-free. Every vehicle undergoes rigorous maintenance checks between rentals, and our knowledgeable staff is always ready to provide expert advice on driving in Iceland's varied conditions. Drive with complete peace of mind: Experience zero liability with our Liability Waiver, skip the counter completely when you check in online, and enjoy zero hidden costs or unexpected charges at pickup. Our contactless delivery service through online check-in ensures a seamless experience, while our Carbon Neutral Option lets you make an environmentally conscious choice. Plus, with no deposit required at pickup, renting with us is hassle-free from start to finish. Whether you're planning a quick city tour of Reykjavik or embarking on an epic Ring Road adventure, our commitment to excellence ensures you'll have the perfect vehicle and support for your Icelandic journey. Our dedicated customer service team is available 24/7 to assist you with any questions or needs that may arise during your rental period.


Contact info

4.8

Excellent

TrustScore 5 out of 5

4K reviews

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4.8

All reviews

(4,280)

3,139 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 4 out of 5 stars

Quick and efficient pickup

Quick and efficient pickup. Nice car except the tire lights went on about 15 minutes into our ride and we had to return. The sensor was reset and we were on our way again.

July 21, 2026
Unprompted review
Rated 5 out of 5 stars

Great experience!

The booking process was easy, the pick-up was almost hassle-free. The car was fresh & clean and throughout our entire trip worked flawlessly. The option to return it without refilling it first was so nice to have, I was done with the drop-off in 2 minutes.
The staff I've interacted with were very polite and helpful.

July 27, 2026
Unprompted review
Rated 5 out of 5 stars

Jus excellent

Great location, car was upgraded to a 4x4.
Contactless pick up was great, simple and time saving. As we chose full insurance the drop was was super quick, so no stress at all in trying to calculate how much time we needed to get to airport and check in. Less then 10 min walk from the main airport terminal.
We’ll be coming back to Iceland to do the longer South Island route and will definitely choose Blue car rental.

July 16, 2026
Unprompted review
Rated 5 out of 5 stars

Excellent from start to finish, highly recommended

The whole experience & service was excellent from start to finish. Their website is easy to use & has comprehensive information about their vehicles & valuable advice on all aspects of using them on Iceland’s roads. I found their instructions on pick-up & drop-off to be clear, & their staff at these times were friendly & very helpful. The car (a 4wd Toyota Rav 4) was clean, in good mechanical order & with plenty of tyre tread. Overall, a great experience - highly recommended.

August 7, 2026
Unprompted review
Rated 5 out of 5 stars

Second time booking and another flawless experience!

This is my second time renting with Blue Car Rental, and once again, they made my trip to Iceland completely stress-free and successful!

coverage, smooth check-in, and top-tier customer support. The car was in pristine, spotless condition and ran perfectly throughout my entire road trip.

What impressed me most was their exceptional customer service: when I ran into an issue paying for parking, their team stepped in and resolved it for me immediately. Friendly, helpful, and highly reliable.

I wouldn't trust any other company for an Iceland adventure. 10/10 recommended!

August 6, 2026
Unprompted review
Rated 5 out of 5 stars

We rent TOYOTA RAV4 hybrid for our…

We rent TOYOTA RAV4 hybrid for our vacation in Iceland. The car was quiet new and spacious for family of 4 and 4 big luggages. The consumption of gas is 16.7 km/l very efficien for long distance. make our trip save every penny. And the staff very helpfull. We would rekomended to our family and friends to rent at blue

July 16, 2026
Unprompted review
Rated 3 out of 5 stars

I've rented 2 vehicles

I've rented 2 vehicles - Land Cruisers
One of them had no fire extinguisher, which was handled, but neither car had a jack in case of a flat tire, and the office had no solution other than offering me to purchase by myself and get a refund from you. Well, I had no time and frankly, no desire to purchase 2 jacks for 2 Land Cruisers and deal with the payment and refund - it's not my job nor my responsibility

Thankfully, we didn't have any case of flat tires, and yes, I know that I had roadside assistance, but if it had happened in the middle of the highlands, I would have lost precious time of my trip.

On top of that, the vehicle kept leaning to the right and driving foreward included correcting the wheel all the time which was exhausting. The air pressure was correct as I checked it again and again at gas stations so the problem is with the wheel's alignment, something that needed to be done before the rental. Again, it wasn't bad enough to stop the trip and contact you, but doing so would waste a lot of time that we don't have!

To sum up, it's not my first rental with you, but this time it surely wasn't ideal at all and was somewhat risky

July 20, 2026
Unprompted review
Rated 2 out of 5 stars

Poor staff courtesy at collection

Went to collect my reservation on 8th August, was a little taken aback by the demeanour of the rental agent, rude. When I showed her my reservation, she immediately say "Your reservation is for tomorrow, come back tomorrow." I had to tell her to check my reservation on her system, as it was changed. When I took a photo of the feedback QR code on their desk after getting my rental key, she looked a little panicked and said it was for returns. I must say I was surprised at the standards here in Iceland, usually staff are just indifferent, seldom rude. At least greet the customer /client, Iceland is not a third world country.
Otherwise, the SUV was good and clean.

August 8, 2026
Unprompted review
Rated 5 out of 5 stars

Very good experience overall

Everything went very well. The pick-up process was quite easy, although it took us a little while to find the car in the parking lot. The return process was very quick and straightforward. The staff were very friendly and helpful, and answered all our questions.
One small detail that surprised us was that the car did not have a luggage cover in the trunk. We asked about it before leaving the parking lot and were told that this is standard and that all their cars are like this. It might be useful to mention this to customers in advance, simply so they know what to expect.

August 10, 2026
Unprompted review
Rated 5 out of 5 stars

Excellent Car Rental Experience in Iceland

Very nice rental experience with Blue Car Rental Iceland. The pickup was very easy and convenient, with the key pickup process being straightforward. The drop-off location was also very convenient and within walking distance of the airport.

We rented a midsize SUV, which was in excellent condition throughout the trip. We drove over 2,000 km around Iceland, including a variety of roads and conditions, and the vehicle performed exceptionally well.

Overall, a very smooth, convenient, and reliable experience. Highly recommended!

August 23, 2026
Unprompted review
Rated 5 out of 5 stars

4 time rental experience

The entire process is amazing. We had requested two car seats and both were clean and ready to go. The booking process was easy, the staff were quick and friendly. We've used Blue Car Rental for four trips to Iceland, and will continue to do so in the future.

June 26, 2026
Unprompted review

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