Blue Nile Reviews 1,501

TrustScore 4 out of 5

3.9

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 460 reviews, reviewers had a great experience with this company. Customers are really happy with the quality of the products, often describing them as exceptional and exactly as pictured online. People frequently praise the staff for their helpfulness, knowledge, and professionalism, making the shopping experience enjoyable. Many also appreciate the elegant packaging and the overall ease of online shopping. However, some customers were dissatisfied with the customer service, mentioning issues like unhelpful representatives, slow responses, or being disconnected. A few people also experienced problems with delivery, noting delays or incorrect items being sent. There were also occasional concerns about product design, with some items not meeting expectations or having functional issues.

What people talk about most

Product

Customers consistently note ambiguous experiences with product. Many reviewers praise the quality, beauty,... See more

Quality

Consumers generally express satisfaction with the quality of products, often describing them as exceptional,... See more

Customer service

Customers had ambiguous experiences with customer service. While some reviewers praised the helpfulness and... See more

Staff

Reviewers mention positive feedback about staff. Customers consistently praise the staff for their... See more

Delivery service

Clients share ambiguous opinions on delivery service. Many customers praise the quick and on-time delivery,... See more

Reviews shaping this summary

Rated 4 out of 5 stars

The ring was beautiful with very quick shipment and immediately took my payment. The problem is the return process. Shipped the ring back was received on December 30 not actually credited with it bein... See more

Company replied

Rated 4 out of 5 stars

I got these sterling huggie earrings for everyday wear. They look great but they are hollow on the inside. For almost no additional material costs, they could be better if they were made solid throug... See more

Company replied

Rated 4 out of 5 stars

Ordered a pair of diamond earrings. They look amazing. Slight problems: (1) delivery date moved back twice, eventually delivered about 1 week later than originally estimated, (2) I accepted an offe... See more

Company replied

Rated 5 out of 5 stars

We visited Blue Nile to purchase wedding rings after buying our engagement ring there a year ago. Being return customers, we received a discount. Cameron was amazing in helping us find the right ring... See more

Company replied


Company details

  1. Jewelry Store

Written by the company

As the largest online retailer of certified diamonds, engagement rings and fine jewellery, we offer outstanding quality, selection, and value.


Contact info

3.9

Great

TrustScore 4 out of 5

2K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 98% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 4 out of 5 stars

The sales woman did a great job

The sales woman did a great job. She listened to me. She understood what I wanted. She gave me a follow up telephone call about 20 minutes later while I was still shopping for a ring elsewhere and found what I wanted and I went back to her and bought a ring. I think she did a wonderful job.

February 3, 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you for your feedback! We are so happy to hear you had a great experience and we are honored you chose Blue Nile for your engagement ring!

Rated 5 out of 5 stars

Beautifullly set east west emerald cut diamond

I found a beautiful setting to hold an east west emerald shaped diamond. It looks beautiful! I was able to select the carat weight of diamond that I wanted to celebrate my 72 yrs.!!

January 23, 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Happy 72nd birthday! We think this is a very special way to celebrate a milestone year. You can never go wrong with diamonds :)

Rated 1 out of 5 stars

Canceled my order after 1 month

I ordered earrings on January 18 as an anniversary/ valentines day gift. I was promised they would arrive by Valentines day. On February 12 I was told my order was being canceled. They held my money for a month, and left me no time to find a replacement gift. The refund they issued doesn't include the bank fees I have to pay for the positive balance on my card. I reached out to the company twice and they ignored me.

Edit: I did reach out to their customer service team twice and was ignored.

February 11, 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you for sharing feedback about your order, and we sincerely apologize this was your experience. As soon as one of your selections was confirmed to be unavailable, our team passed along the message and refunded that portion of your purchase, so that your remaining selection could ship immediately. We apologize for any disappointment and our customer care team is happy to assist you with any further questions.

Rated 3 out of 5 stars

Great quality, but returns are so slow

Hello, overall experience is 3/5! Some of products are exceptional quality and really look like the videos and photos. My complaint about this brand is returns, for be a online shopping experience returns should be processed quick and not take over 4 weeks.

February 2, 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Hi Rafael, thank you for choosing Blue Nile! We appreciate your patience while your refund was processed Your funds are on the way back to you, and we hope to have the pleasure of assisting you again in the future!

Rated 1 out of 5 stars

Here you go take this for the price

You sent me a ring we never looked at. We sent pictures of what we wanted came to your shoe room and picked out 2 rings. Once we negotiated price on the rings you sent us something of your choosing. I still don't have my refund even though we returned the rings in 24 hours directly to your store. Horrible experience and still no refund.

January 6, 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Hi Craig, thank you for your feedback and we apologize this has been your experience. We would love to look into the status of your return, please contact our customer care team for further assistance.

Rated 2 out of 5 stars

I thought the package needed to be…

I thought the package needed to be signed for. It was just left at the front door.

February 2, 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you for your feedback Chris. Our packages $500 and more are sent signature required. We apologize if your qualifying shipment was left without a signature, and we hope your jewelry is to your liking.

Rated 1 out of 5 stars

I placed an order with Blue Nile and…

I placed an order with Blue Nile and about a week later noticed that the diamond had been changed to a lower-grade diamond but with the same pricing and without any notification. I immediately contacted customer service and was told that an exchange had been processed in their system. However, I never called or went online to request any exchange.

This felt very concerning and unprofessional, as I was never informed of any change to my order. I was told they would switch it back to the original diamond I had selected. After waiting a week and a half, I then received an email stating that the original diamond was now out of stock.

When I contacted customer service again, the representative was rude and unhelpful. I am currently still waiting on a refund for the ring.

Based on this experience, I will not shop with this company again. I also noticed that reviews on their website must be submitted directly to the company, which makes me question whether all customer experiences — especially negative ones — are being published.

February 11, 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you for sharing additional details about your purchases Felisha. We apologize for any disappointment resulting from your diamond selection being unavailable. All of your purchases have been refunded and we hope to have the pleasure of assisting you with something new in the future.

Rated 1 out of 5 stars

The ring size was wrong

The ring size was wrong! I waited over 6 weeks and the store rep didn’t give any updates or respond. Then I get the ring and it’s too big. It’s at least a 6.5 when it was supposed to be 6 then I contacted customer chat and they didn’t even apologize or seem to care. I would never ever use blue Nile again.

January 21, 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Hi Saadia, thank you for sharing your feedback and we sincerely apologize this has been your experience. We know how exciting an upgrade can be, and we want to ensure you can enjoy your new ring as soon as possible. Our customer care team will be reaching out to offer further assistance!

Rated 4 out of 5 stars

Natural Diamond Upgrade

I love that Blue Nile has a diamond upgrade program that keeps the full value of your original purchase. The process is a little wonky and time consuming. When I was looking for a very specific diamond, I would have thought that the parent company, Signet, would allow a search across their entire diamond inventory across their multiple brands. I ended up going a little larger and spent more than planned since inventory at Blue Nile was fairly limited. In addition, you can somewhat follow the progress if you register for an account but would be nice if there was a way to better track each step. They definitely could use a technology upgrade. Other than that, the diamond expert was super helpful and I love the stone I purchased.

January 16, 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Congratulations on your upgrade Wylie! We appreciate your patience while everything was processed, and we are so glad to hear you love your new diamond! Thank you for your feedback, we are always looking for ways to improve our customer experience as well.

Rated 5 out of 5 stars

Diamond is beautiful

Diamond is beautiful! Loving my new solitaire pendant,
Presentation box is amazing. I will definitely look at Blue Nile for other jewelry pieces

December 25, 2025
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you Tracie! We are so glad to hear you love your new necklace!

Rated 5 out of 5 stars

Gorgeous ring

The ring is absolutely gorgeous and the quality is magnificent. We also weren’t expecting the packaging. It came in a very sturdy and attractive display box. E will be purchasing from blue Nike in the future for sure. You’ve find a repeat customer.

January 19, 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Congratulations, we are thrilled to hear how amazing your new ring turned out!

Rated 5 out of 5 stars

Michael helped us out and he was great

Michael helped us out and he was great. He was helpful every step of the way and as attentive as a person can be. I have nothing but good things to say about my experience.

December 14, 2025
Unprompted review
Blue Nile logo

Reply from Blue Nile

Congratulations Bennett! We are honored you chose Blue Nile for such a special purchase, and we are so happy to hear Michael made your experience even more special.

Rated 2 out of 5 stars

Poor quality

I ordered design your own 4 prong diamond earrings for a store pickup. The order arrived in store late and when went to finally pickup, the backs were not secure. This should have never passed a quality check.
I was told it is best to put in a repair order and now over 3 weeks later I still have no eta in when I will finally receive my order. The quality did not meet my expectations at all.
Called customer service, spoke to a customer rep with a luck lister attitude and was disconnected with zero call back.

January 14, 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Hi Kyla, thank you for taking the time to share your feedback. We sincerely apologize that your earrings were not perfect and we care that those improvements are made for you. We will have more information to share about the completion date very soon, and we greatly appreciate your patience. If you have any further questions or concerns our customer care team would love to assist you.

Rated 3 out of 5 stars

Great selection bad service

I liked the selection and all the choices and discounts on the jewelry the downside was the sales lady was very rude I came in wearing casual clothes jeans and a t-shirt and she assumed what my budget was without any prior discussion about budget and was automatically pointing me to buy cheaper options than what I originally wanted

January 9, 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Hi Alexander, thank you for choosing Blue Nile for your special purchase. We sincerely apologize for your recent experience. We have forwarded your feedback and hope to have the pleasure of delivering amazing service during your next experience.

Rated 1 out of 5 stars

I submitted a repair December 7 and…

I submitted a repair December 7 and it’s not supposed to be done until April 9….that’s four months. That is an excessive wait time for a jewelry repair.

December 7, 2025
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you for choosing Blue Nile Christine, and we greatly appreciate your patience while your bracelet is serviced. We apologize for any disappointment due to the timing, and value that your jewelry is serviced with care. Our customer service team is happy to assist you with any questions or concerns moving forward.

Rated 5 out of 5 stars

Recently ordered my wedding rings from…

Recently ordered my wedding rings from Blue Nile and have had a very pleasant experience. I realised I forgot to add a $50 discount code when checking out, and instead of making a fuss, they just sent the money directly to my bank. Great company with great customer service they really do care.

February 3, 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you for your kind feedback Adam! We are so glad to hear your experience was amazing and we look forward to providing you another incredible experience in the future!

Rated 5 out of 5 stars

Krista P

Krista P. was very very helpful. Her response time was super quick, her emails were very informative and professional. She laid out all my options for my ring. She even took the time to find an order I had placed in 2012 to compare sizes! I could t be happier! (We had a handful of emails so I picked a random date below).

January 14, 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Congratulations Lisa! We are thrilled to hear how amazing your experience with Krista has been!

Rated 1 out of 5 stars

After spending thousands of dollars on…

After spending thousands of dollars on a ring, we recently had to send back for a resizing and they did not send the ring back with the bigger box. Now, customer service is saying they will charge me for a new one. We followed instructions and would’ve never sent it if we knew that they would not send it back! This is not the kind of customer service I expect after spending thousands of dollars on a ring. I will no longer recommend to anyone!

February 2, 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Hi Erica, thank you for sharing additional details about your resize service. We apologize for any disappointment in the packaging your ring was returned to you in. Our customer care team will be reaching out shortly to offer further assistance!

Rated 5 out of 5 stars

Great Service and Support, went the extra mile for us

We visited Blue Nile to purchase wedding rings after buying our engagement ring there a year ago. Being return customers, we received a discount. Cameron was amazing in helping us find the right ring and size! She was very knowledgeable. I surprised my fiancé there with another ring, which I called and set up the surprise with Chris. He was also great at making the surprise special. Thank you!

January 31, 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you so much Parker! We love hearing how incredible your experience has been with Cameron and the team. Congratulations!

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look