Blue Nile Reviews 1,501

TrustScore 4 out of 5

3.9

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Review summary

Created with AI, based on recent reviews

Evaluating 460 reviews, reviewers had a great experience with this company. Customers are really happy with the quality of the products, often describing them as exceptional and exactly as pictured online. People frequently praise the staff for their helpfulness, knowledge, and professionalism, making the shopping experience enjoyable. Many also appreciate the elegant packaging and the overall ease of online shopping. However, some customers were dissatisfied with the customer service, mentioning issues like unhelpful representatives, slow responses, or being disconnected. A few people also experienced problems with delivery, noting delays or incorrect items being sent. There were also occasional concerns about product design, with some items not meeting expectations or having functional issues.

What people talk about most

Product

Customers consistently note ambiguous experiences with product. Many reviewers praise the quality, beauty,... See more

Quality

Consumers generally express satisfaction with the quality of products, often describing them as exceptional,... See more

Customer service

Customers had ambiguous experiences with customer service. While some reviewers praised the helpfulness and... See more

Staff

Reviewers mention positive feedback about staff. Customers consistently praise the staff for their... See more

Delivery service

Clients share ambiguous opinions on delivery service. Many customers praise the quick and on-time delivery,... See more

Reviews shaping this summary

Rated 4 out of 5 stars

The ring was beautiful with very quick shipment and immediately took my payment. The problem is the return process. Shipped the ring back was received on December 30 not actually credited with it bein... See more

Company replied

Rated 4 out of 5 stars

I got these sterling huggie earrings for everyday wear. They look great but they are hollow on the inside. For almost no additional material costs, they could be better if they were made solid throug... See more

Company replied

Rated 4 out of 5 stars

Ordered a pair of diamond earrings. They look amazing. Slight problems: (1) delivery date moved back twice, eventually delivered about 1 week later than originally estimated, (2) I accepted an offe... See more

Company replied

Rated 5 out of 5 stars

We visited Blue Nile to purchase wedding rings after buying our engagement ring there a year ago. Being return customers, we received a discount. Cameron was amazing in helping us find the right ring... See more

Company replied


Company details

  1. Jewelry Store

Written by the company

As the largest online retailer of certified diamonds, engagement rings and fine jewellery, we offer outstanding quality, selection, and value.


Contact info

3.9

Great

TrustScore 4 out of 5

2K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 98% of negative reviews

Typically replies within 1 week

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Rated 1 out of 5 stars

Very poor quality and customer service…

Very poor quality and customer service is nonexistent. My husband purchased diamond hoops for me, but one earring kept falling off due to a poor latching mechanism. I sent them back to be repaired or replaced 2 months ago. I checked with the storefront where the manager said it would only be a few weeks as the company would more than likely just send me a new pair. After several weeks, I questioned the store manager 4 more times, and he said it was out of their hands now. I called customer service and was assured I would receive a call within the day. NOTHING! - I called yet again and received no callback. I needed my earrings for a special occasion, and now I have nothing except the "we are processing your order" email from 2 weeks ago. Do not purchase anyting from Blue Nile as the jewelery may be nice BUT the Customer Service is NOT

January 4, 2026
Unprompted review
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Reply from Blue Nile

Hi Karen, thank you for your feedback and we sincerely apologize for any frustration. We value that your earrings are serviced with care and we look forward to updating you very soon.

Rated 5 out of 5 stars

Always discrete shipping and the…

Always discrete shipping and the products are always beautiful and look like what is pictured on the website. Blue Nile jewelry doesn’t look cheap and it is a great value for the price. I always know I’m going to nail a gift when I choose blue Nile.

February 3, 2026
Unprompted review
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Reply from Blue Nile

Thank you so much Julia, we are beyond happy to know how amazing your experiences have been!

Rated 5 out of 5 stars

I found the perfect Valentine's Day…

I found the perfect Valentine's Day gift for my wife. The shopping experience was seamless and the gift arrived on time and in fine condition.

February 3, 2026
Unprompted review
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Reply from Blue Nile

Thank you Stuart! We are thrilled to hear this Valentine's was extra special!

Rated 1 out of 5 stars

No Engraving as Requested

I order with engrave request and it did not come with engraving, due to wedding time I had to use the ring. Not a pleasant experience. Not satisfied.

February 9, 2026
Unprompted review
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Reply from Blue Nile

Hi David, thank you for choosing Blue Nile for your wedding bands. We sincerely apologize that your engraving was not included, and we would love to work with you to add your special message at any time.

Rated 3 out of 5 stars

Currently I am waiting for my refund on…

Currently I am waiting for my refund on the white gold men’s ring that did not fit.
I will respond once that is completed. Lloyd Rittiner

February 26, 2026
Unprompted review
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Reply from Blue Nile

Hi Lloyd, thank you for choosing Blue Nile! Your refund will be processed very soon and we greatly appreciate your patience. We hope to have the chance to assist you with another ring that is the perfect fit soon!

Rated 1 out of 5 stars

Costly and inefficient

I spent an inodinate amount od lf time ordering the ring, I kept telling her that the sapphire was too dark but I was willing to buy the actual ring I tried on because it has a greenish blue color which was unusual. The ring took an additional week to arrive. I called customer service the week before it was delivered and begged that the lightest blue be selected. Instead, the sapphire was so dark it reminded me of obsidian. I was told it would take 4 weeks to be reimbursed! It took the store two days ti send it back! Ms. Thule Huff

January 21, 2026
Unprompted review
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Reply from Blue Nile

Hi Thule, thank you for your feedback. We apologize for any disappointment upon receiving the ring. Your return will be processed soon and once your refund is on the way you will receive a confirmation email. While we are unable to request special color modifications for our preset jewelry, we would love to assist you with designing your dream ring for a loose sapphire from our collection. We hope to have the pleasure of assisting you again soon!

Rated 2 out of 5 stars

I Purchased a 5c tennis necklace and it…

I Purchased a 5c tennis necklace and it arrived with a kink in the chain, also wasn’t happy with the look and size of the diamonds. I returned it and purchased the 10c tennis necklace, which is amazing, but I’m still waiting on a refund from the original 5c necklace. I’ve been waiting now for over 3weeks without a refund. This process is taking way too long and isn’t acceptable.

February 5, 2026
Unprompted review
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Reply from Blue Nile

Thank you Shawn for choosing Blue Nile! We appreciate your patience while your return is processed. Our customer care team would love to see how we can move this along for you, please do not hesitate to reach out to us with your order details soon!

Rated 1 out of 5 stars

AVOID- $1,400 gone with no resolution

I purchased a $1,400 engagement ring with a protection plan and it required resizing after proposing. I shipped it to Blue Nile and received no updates after several months. Time and time again, I reached out to their support chat and was told to wait and that someone would reach out to me. It was implied that they had it, and it was in early production. Only after 4 or 5 months of this was I told that the ring was never recieved, and the support and security teams told me to kick rocks, refusing any kind of assistance. This company truly scammed me and lied to me, and now I am down $1,400 and unable to afford a replacement. I saved for months for this ring.

February 24, 2026
Unprompted review
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Reply from Blue Nile

Thank you for sharing your feedback and we are sorry to hear of your experience. An investigation determined the next steps in your case were very limited as the return label was not used through the carrier. Our customer care team will be able to assist with any further questions you may have.

Rated 4 out of 5 stars

Look great, could be better if they were not hollow

I got these sterling huggie earrings for everyday wear. They look great but they are hollow on the inside. For almost no additional material costs, they could be better if they were made solid throughout.

February 21, 2026
Unprompted review
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Reply from Blue Nile

Thank you for your feedback David! We appreciate you choosing Blue Nile for your new earring purchase and look forward to assisting you with your next one, too!

Rated 5 out of 5 stars

Blue Nile Great Jewelry at Great Prices

Great selections of diamond jewelry! As with previous purchases, we received exactly what was pictured on line, at a greatly reduced price. Better than any independent brick and mortar store, or even what you can find at a mall. The quality, easy of shopping online, and the no hassle delivery, make this our go to store for any jewelry selections.

February 13, 2026
Unprompted review
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Reply from Blue Nile

Thank you for your great feedback Erwin! We are delighted to hear your shopping experience has been amazing!

Rated 5 out of 5 stars

The representative worked for a long…

The representative worked for a long time with my wife to make sure that she got what she desired.

January 9, 2026
Unprompted review
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Reply from Blue Nile

Thank you so much, we are happy to hear you and your wife are pleased with her new jewelry!

Rated 5 out of 5 stars

Amazing

Amazing! My wife loved her new engagement and wedding ring. Thank you guys for making it so special!

February 6, 2026
Unprompted review
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Reply from Blue Nile

Congratulations Chrisstopher! We are honored to have made your wife's new ring and we hope she treasures it for years to come.

Rated 5 out of 5 stars

Skeptic turned believer!

Having never purchased any valuable gemstone or diamond jewelry online before, I was admittedly wary about the seemingly endless number of diamond and lab grow diamond stores online.
I was specifically looking for a pink lab grown diamond and a setting to place it in. I looked over the various larger name stores that heralded unique lab diamonds and kept coming back to the selection at Blue Nile. I liked that they also had physical stores throughout the US (gave me some confidence they weren’t a fly by night company that would disappear shortly after I made a purchase).
After finally selecting the exact stone I wanted and a setting, I placed an order and waited. Two days ahead of their estimated ship date, my ring was sent via UPS and arrived to me the following day.
The packaging was very lux and high end, all my gemstone documentation was enclosed and the ring was stunning. Even more remarkable than I’d imagined. Photos hardly prepared me for the sparkle!
The setting is well made, sturdy and was customized to house the larger than average solitaire pink diamond. Altogether, flawless. The fit was also perfect.
The process of shopping for a stone and setting was user friendly and intuitive (like the 3D preview process!), it was a cinch to check my order status and shipping was precisely on time and as expected.
The ring itself is priceless and seeing the quality, it’s worth five times what I paid (to me, of course). Wonderful experience start to finish and I’m sure it won’t be my only purchase.

January 30, 2026
Unprompted review
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Reply from Blue Nile

Lisa, we are so thrilled to receive your feedback! Congratulations on your new stunning ring and we cannot wait to be your go-to jeweler moving forward!

Rated 1 out of 5 stars

Vague delay with my order

Vague delay with my order. Probably wouldn’t give 1 star if I had a choice. Missed 3 separate opportunities (wedding, birthday, and anniversary) to gift my order despite having more than enough time to receive the package prior to these events. Customer service basically told me to get screwed when asked about the status of my order.

February 19, 2026
Unprompted review
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Reply from Blue Nile

Hi Jake, thank you for taking the time to share your experience and we sincerely apologize for the delay with your order. We value that your new jewelry is crafted with care. If you have any additional questions or concerns please do not hesitate to reach out to our customer care team.

Rated 2 out of 5 stars

The bracelet that was sent to us was…

The bracelet that was sent to us was not of the quality we expected for the price. We requested an RMA and label. They did not arrive. It took a second request to get an RMA and label. The bracelet was returned in the original box, had never been worn and it still took over 4 weeks and numerous phone calls to get them to process a refund, which has not yet arrived. There are too many good jewelry stores online to use this one. Go elsewhere.

January 23, 2026
Unprompted review
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Reply from Blue Nile

Thank you for sharing your feedback. We apologize for the delay in processing your refund and would love to look into this further for you. Please contact our customer care team for further assistance.

Rated 5 out of 5 stars

Great price

Great price, great packaging, great quality good. Not alot of gold plated items like pandora or kays. Will shop again.

February 1, 2026
Unprompted review
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Reply from Blue Nile

Thank you Stephanie! We are so happy to hear you love your new Blue Nile jewelry!

Rated 5 out of 5 stars

Valentine's Day Suprise

It was a great surprise and wonderful Valentine's day gift for my wife. This year is our 30th anniversary, so I plan to purchase more from Blue Nile to match my previous purchase.

February 14, 2026
Unprompted review
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Reply from Blue Nile

Happy anniversary James! We are honored to have helped make this milestone year even more memorable. Can't wait to see what you have in mind for her next!

Rated 5 out of 5 stars

OUT OF THE BLUES

I PURCHASE STUDS AND BRACLET FOR ALADY FRIEND WHO WAS FEELING A BIT BLUE... SHE RECEIVED THE GRIFTS W/OUT WARNING. IT REALLY LIFT HER SPIRITS. SENT THEM A WEEK BEFORE VDAY, A GIFT OF EMPATHY.MY GIFT WAS DEEP SENSE OF SATISFACTION AND PERSONAL WELL BEING....BRAVO BLUE LINE IT HIT THE SPOT......

February 11, 2026
Unprompted review
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Reply from Blue Nile

Thank you so much Fran for your kind feedback. We are touched that your gifts brought a little life and sparkle to uplift your friend!

Rated 5 out of 5 stars

Great presentation and explanation of…

Great presentation and explanation of options and differences between styles. Fast and efficient delivery.

January 17, 2026
Unprompted review
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Reply from Blue Nile

Thank you Shiraz! We are happy to hear you had a great experience selecting the perfect jewelry!

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