Blue Nile Reviews 1,500

TrustScore 4 out of 5

3.9

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 460 reviews, reviewers had a great experience with this company. Customers are really happy with the quality of the products, often describing them as exceptional and exactly as pictured online. People frequently praise the staff for their helpfulness, knowledge, and professionalism, making the shopping experience enjoyable. Many also appreciate the elegant packaging and the overall ease of online shopping. However, some customers were dissatisfied with the customer service, mentioning issues like unhelpful representatives, slow responses, or being disconnected. A few people also experienced problems with delivery, noting delays or incorrect items being sent. There were also occasional concerns about product design, with some items not meeting expectations or having functional issues.

What people talk about most

Product

Customers consistently note ambiguous experiences with product. Many reviewers praise the quality, beauty,... See more

Quality

Consumers generally express satisfaction with the quality of products, often describing them as exceptional,... See more

Customer service

Customers had ambiguous experiences with customer service. While some reviewers praised the helpfulness and... See more

Staff

Reviewers mention positive feedback about staff. Customers consistently praise the staff for their... See more

Delivery service

Clients share ambiguous opinions on delivery service. Many customers praise the quick and on-time delivery,... See more

Reviews shaping this summary

Rated 4 out of 5 stars

The ring was beautiful with very quick shipment and immediately took my payment. The problem is the return process. Shipped the ring back was received on December 30 not actually credited with it bein... See more

Company replied

Rated 4 out of 5 stars

I got these sterling huggie earrings for everyday wear. They look great but they are hollow on the inside. For almost no additional material costs, they could be better if they were made solid throug... See more

Company replied

Rated 4 out of 5 stars

Ordered a pair of diamond earrings. They look amazing. Slight problems: (1) delivery date moved back twice, eventually delivered about 1 week later than originally estimated, (2) I accepted an offe... See more

Company replied

Rated 5 out of 5 stars

We visited Blue Nile to purchase wedding rings after buying our engagement ring there a year ago. Being return customers, we received a discount. Cameron was amazing in helping us find the right ring... See more

Company replied


Company details

  1. Jewelry Store

Written by the company

As the largest online retailer of certified diamonds, engagement rings and fine jewellery, we offer outstanding quality, selection, and value.


Contact info

3.9

Great

TrustScore 4 out of 5

2K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 99% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Refund taking a loooong time

The diamonds in the ring I ordered were very small. I promptly returned the ring and have been waiting almost a month for my refund.

January 12, 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Hi Joann, thank you for your feedback and we apologize for the delay in processing your return. We appreciate your patience and you should have your refund confirmation email. If there is any further assistance our team can provide, please do not hesitate to let us know.

Rated 1 out of 5 stars

Poorly designed item and terrible custormer service

The item I ordered was poorly designed. It literally pinched and hurt my earlobe. Return order initiation was unnecessarilty difficult and unhelpful. After chatting and speaking with multiple agent and they finally sent me return label. The item has been returned and delivered to return address more than two weeks ago. They still have neither notified me of return process or issued a refund. It was a horrible expereince.

February 10, 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you for sharing your feedback and we apologize the earrings were not to your liking. We see that our team assisted you with the return and your refund has been issued. We hope to have the opportunity to assist you with something new in the future!

Rated 5 out of 5 stars

The service was extremely professional

The service was extremely professional, and the ring we received was exquisite. We were happy with the overall experience and would highly recommend Blue Nile.

January 27, 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Congratulations Erick! We are thrilled to hear how amazing your experience has been!

Rated 1 out of 5 stars

The ring did not fit after being sized…

The ring did not fit after being sized for finance

February 15, 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you for choosing Blue Nile for your fiance's ring! We are sorry to hear the first ring was not the best fit Karen, and we look forward to processing your exchange very soon. We hope you and your fiance love the new ring!

Rated 1 out of 5 stars

Terrible purchase experience

We had a terrible customer service experience. The associate helping was very rude, uninterested and not well versed with the product.
She was irritated to answer even the basic questions and many times gave us completely wrong information about the metal type and size.
Even when the product was shipped to the store, we never received any updates on the pickup schedule.
This was supposed to be once in a lifetime wedding ring purchase and sadly we were left with a poor taste in mouth with Blue Nile.

February 3, 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Hi Rohan, thank you for taking the time to share your feedback. We sincerely apologize this has been your experience. We value you choosing Blue Nile for your wedding bands and understand how special this purchase is. If there is any further support we can provide, please do not hesitate to contact our customer care team.

Rated 2 out of 5 stars

Disrespectful of your money

Blue Nile is too careless with your money considering they sell many products over $1000. We bought a very expensive pair of earrings as a birthday present and were charged immediately even though the earrings took over 4 weeks to ship (missing the birthday by the way). We decided not to keep the earrings and returned them within the 30 day period. Now it's been almost 4 weeks since the return has been received and still no refund. So we're going on 3 months of loaning BN more than $1000 without any product. I will not trust Blue Nile with my money again.

March 6, 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Hi Vanvisa, thank you for taking the time to share your feedback and we sincerely apologize for any disappointment during your recent experience. We are working on processing your return and expect Michael will receive the refund confirmation email very soon. If you have any further questions or concerns our customer care team is happy to assist you.

Rated 3 out of 5 stars

The return processing time is…

The return processing time is ridiculous. I ordered 1 carst in and out hoops they were smaller than described so I ordered 2 carats ones and sent the 1 carat back over two weeks ago, still waiting for my refund

February 20, 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you for sharing details regarding your purchase history. We appreciate your patience and look forward to processing your return very soon. Once completed you will receive a refund confirmation email and our customer care team is happy to assist you with any questions along the way.

Rated 5 out of 5 stars

A real value

A real value. Rep was ery helpful.

February 11, 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you so much Kevin, we appreciate your kind feedback!

Rated 5 out of 5 stars

The person helping my wife listened to…

The person helping my wife listened to what she wanted and quickly showed her the options that matched her objectives. As a result she got exactly what she wanted and is very happy.

February 12, 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you James, we could not be happier to know how pleased you and your wife are with her new jewelry and the experience!

Rated 5 out of 5 stars

Stunning Ring

Stunning Ring! Absolutely beautiful! Very pleased with purchase!

February 8, 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Congratulations Melissa, we are thrilled to hear you love your new ring!

Rated 5 out of 5 stars

It was an excellent experience

It was an excellent experience. I recommend Blue Nile highly. The ring I purchased as a gift to myself is absolutely gorgeous. The delivery was perfect. And everything comes with an appraisal.

February 10, 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you so much Beatrice! We are thrilled to know how special your ring and experience have been, we always love a self-gift!

Rated 5 out of 5 stars

Good quality and service

I had to return the first pair I bought (my wife didn’t like the shape I picked out) and customer service was very helpful. My wife loved the earrings the second time around.

February 13, 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you Philip, we are so glad to hear you found the perfect earrings for your wife!

Rated 2 out of 5 stars

decided on ring return

decided on ring return, ( February 6 ) looked but never left the store. It has now been over 4 weeks and no refund or even corespondence other than my two calls .
Hard feel good about everything much less recommend
to anyone else.
Sales people were awesome

February 6, 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Hi Nels, thank you for your feedback and we sincerely apologize for the delay. We would love to look into the status of your return, please contact our customer care team for further assistance.

Rated 3 out of 5 stars

The color of the sapphires for the…

The color of the sapphires for the earrings is so dark it looks like onyx.

February 14, 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you for your feedback David. We want you to love your new purchase! If you have any further questions or wish to explore other options within your return window, please feel free to contact our customer care team.

Rated 5 out of 5 stars

Excellent selections

Excellent selections, pricing & customer service . Keep up the great work !!

February 16, 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you Kevin! We value your feedback and look forward to the next time we work together!

Rated 2 out of 5 stars

Order ring was to large so sent back…

Order ring was to large so sent back for exchange still waiting on the new one! Wish it didn’t take a long for the exchange process!

February 12, 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Hi Lauren, thank you for reaching out about your exchange and we greatly appreciate your patience. We apologize for the wait while we process your request and look forward to updating you with additional details very soon! Please keep an eye your email for further updates, though our customer care team is happy to assist you with any questions along the way.

Rated 5 out of 5 stars

Simply Beautiful!

Swift delivery and exceptional quality!

February 10, 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Thank you Vann! We are thrilled to hear how amazing your experience has been!

Rated 1 out of 5 stars

Very poor quality and customer service…

Very poor quality and customer service is nonexistent. My husband purchased diamond hoops for me, but one earring kept falling off due to a poor latching mechanism. I sent them back to be repaired or replaced 2 months ago. I checked with the storefront where the manager said it would only be a few weeks as the company would more than likely just send me a new pair. After several weeks, I questioned the store manager 4 more times, and he said it was out of their hands now. I called customer service and was assured I would receive a call within the day. NOTHING! - I called yet again and received no callback. I needed my earrings for a special occasion, and now I have nothing except the "we are processing your order" email from 2 weeks ago. Do not purchase anyting from Blue Nile as the jewelery may be nice BUT the Customer Service is NOT

January 4, 2026
Unprompted review
Blue Nile logo

Reply from Blue Nile

Hi Karen, thank you for your feedback and we sincerely apologize for any frustration. We value that your earrings are serviced with care and we look forward to updating you very soon.

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look