Blue Nile Reviews 1,501

Quality merchandise. Easily accessible customer service. However unable to provide advice regarding substitute for guardian backs for large diamond stud earrings. These are very difficult to use. I found an alternative with much searching. You should know this!

I bought this for a gift for my granddaughter. It's a beautiful bracelet and she loves it, however, we are contemplating returning it as it is too big for her wrist. She spoke to a consultant about possibly having it shortened and was told that Blue Nile could not do that and also that this was the smallest length for this bracelet. She did say that possibly another jeweler could shorten it but that Blue Nile would not. ???

Every thing went as planned. Beautiful stone and setting.

Shipping was guaranteed to be on a certain date and didn't arrive. Arrived the next day. Had to make other plans to receive the package.

Wasnt happy with how long it took to get credited. Return was sent and 14 days is not acceptable, considering you know how to send a product in a timely manner, your credits should also reflect that urgency to keep me as a repeat purchaser.

This was my first experience with you and I’m always a little skeptical.
When Lynn’s box arrived and I opened it, I was very happy. The key was, would she be happy. She was. The only thing she told me was the chain was too long, and that a 16” chain would have been better.
All in all, I’d definitely recommend Blue Nile and probably order again.
Thanks for putting a smile on her face

Absolutely terrific experience end to end. The whole experience was a master class omni-channel in retail shopping. I educated myself online. Went to my local Blue Nile store to gather more information and view the product. Pricing is near wholesale. And I would know because I was in the jewelry business for 15 years.

2nd order from Bluenile outstanding quality beautiful diamonds and pink sapphires

Easy shopping and quick shipping.

The salesperson was very kind during the purchase and initially committed to having the order ready by December 23rd. On that day, I was informed there was an issue with UPS and was asked to return on the 24th, with the assurance that the order would arrive without fail. When I returned on the 24th, the delivery was still delayed.
From that point on, the staff’s attitude changed significantly. They became dismissive and unhelpful, trying to distance themselves from any responsibility. The only solution offered was to cancel the order and wait four to six days for a refund.
The purpose of the purchase was to have a gift for Christmas Eve. The order finally arrived on December 29th. Unfortunately, the staff’s attitude never improved and remained rude, instead of showing courtesy or empathy, even though the delay may not have been entirely their fault.

Ordering was simple and easy. The product was as advertised. The elegant packaging was a very nice, and very impressive, surprise. A ten out of ten experience. Thank you!

We ordered a gold bracelet for a Christmas gift. It exceeded our expectations! It was beautiful the quality was excellent and the packaging was over the top! Highly recommend

Online customer service is useless. Haven't heard back for almost 2 weeks since I emailed.

Edit: no one ever reached out to me. I don't know what the reply from Bluenile below is talking about. Took out another star.

Horrible customer service. I canceled a purchase on 12/03/25. I am still working on getting the refund reflect in my bank account. It is 1/13/26 today.

Disappointed by the customer service

After our review, Blue Nile reached out and has resolved our problem. I give them a 4 star now, only because we had originally reached out directly and they would not address our issue.

Original comments: 1/9/26 Buyer Beware! Only care about making a sale. My husband bought diamond studs for me for Christmas from Blue Nile. They are too heavy and hung down on my ear lobes even with different backs. He tried to return them one week after Christmas in original packaging and looking brand new. They refused, saying it was outside a 30 day return window. We asked for an exchange and they again said no. He even talked a manager who just kept repeating the 30 days. Absolutely no help, they only care about making a sale.

Customer service was fantastic, and their creative design tools make it so easy to find exactly what you need. Exchange and what I thought would've been a challenge finding exactly what we wanted was made incredibly easy... and fast!

The ring came out perfect! I could not be happier, and my fiancé loves it. I will definitely recommend people to look into Blue Nile if they are looking for an Engagement Ring or other Jewelry.

Love the quality of your jewelry. Each piece comes in a beautiful box and makes for a gorgeous presentation if you are giving as a gift.

After a few ordering mistakes the excellent customer service team helped me with a return and cancelling to finally, third times a charm, get the perfect gift for my partner. The quality and sparkle appeal when opened were perfect. She loved both the earrings and the pendant. Great product, excellent customer service, and a great end of year price. This company has been so great I just keep coming back.