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Review summary

Created with AI, based on recent reviews

Considering 4,814 reviews, most reviewers were unhappy with their experience overall. Many customers expressed significant dissatisfaction with the refund process, citing long delays and difficulties in receiving their money back for returned items. The customer service was frequently criticized for being unhelpful, often relying on AI bots and providing generic or copied-and-pasted responses, making it hard to resolve issues. Reviewers also encountered problems with their orders, including incorrect items, missing parts, or orders not arriving as expected, leading to further frustration with the company. The return policy was a major point of contention, with many finding it complicated and leading to issues like being charged for returns or not receiving full refunds. Conversely, a small portion of people felt satisfied with the customer service, noting quick responses and helpful assistance from specific agents.

What people talk about most

Refund

Clients share negative opinions on refund, with many reviewers expressing significant frustration and... See more

Customer service

Users describe negative interactions with customer service, with many reviewers consistently reporting it as... See more

Order

People report negative experiences with order, with many customers expressing dissatisfaction due to delayed... See more

Return policy

Reviewers express significant frustration with the return policy, citing difficulties in the process and... See more

Response time

Consumers express significant dissatisfaction with response times, frequently reporting long waits for... See more

Reviews shaping this summary

Rated 2 out of 5 stars

It took almost a month for them to process my refund. The refund was split into two separate refunds and initially they couldn't confirm that all 4 items had been received despite them being sent. You... See more

Company replied

Rated 2 out of 5 stars

Paid for UK Next Day Delivery and didnt arrive. Issue with courier service and when trying to contact them spoke to an AI assistant that kept saying the same thing. Haven’t offered to refund me whe... See more

Company replied

Rated 2 out of 5 stars

Boohoo withdrew more money out of my account than i was expecting (the charge taken out of my account was different to the invoice order confirmation) and when i challenged this via customer service r... See more

Company replied

Rated 2 out of 5 stars

Kai has been very helpful trying to locate my order.Unfortunately it hasn’t arrived and most likely lost.


Company details

  1. Fashion Accessories Store
  2. Men's Clothing Store
  3. Women's Clothing Store

Information provided by various external sources

WeAreUs. WeAreboohoo Keeping one step ahead is what boohoo does best. Offering up-to-the-minute fashion across womenswear and menswear, boohoo brings you the very latest trends inspired by the catwalk, celebs and the street, alongside a huge range of basic styles to keep your wardrobe looking fresh every day. You want it, we've got it. From our party-ready Night range to the laidback boohoo Blue line and our Plus and Petite collections, there's something for everyone with up to 100 new styles dropping daily. See it today, wear it tomorrow with our super-fast next day delivery service available in the UK. We also ship internationally to Europe, the USA, Australia and beyond so there's no excuse not to get something new.


Contact info

2.4

Poor

TrustScore 2.5 out of 5

208K reviews

5-star
4-star
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1-star

Replied to 93% of negative reviews

Typically takes over 1 month to reply

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Rated 1 out of 5 stars

OMG the returns! Never again!!!

Dresses don't cover bum so are like tops. Returns are absolutely horrendous! If you order 8 items in 1 order, you do 8 separate returns. Some of them are to the same supplier, but still separate QR codes, some require you to email the supplier to get the returns label (I haven't had an email back yet). I would have never ordered from here, if I knew it was this complicated . I've got in such a middle with returns. Also watch out for being charged automatically £10 extra for next day delivery and £4.99 for 'worry free returns'! An extra £15 for something not needed and automatically applied and can't be canceled.

May 17, 2026
Unprompted review
Rated 1 out of 5 stars

I returned 2 dresses

I returned 2 dresses. It clearly showed on my account that the 2 dresses were returned but I only got refunded for 1 dress. Impossible to get in contact with them. I emailed the customer support but have still to get a reply

May 13, 2026
Unprompted review
Rated 1 out of 5 stars

Not what it used to be

Not what it used to be! Avoid! Customer service is appalling - they have done away with humans and replaced them with an AI text service that only gets a real human involved if it deems it necessary, which then takes basically a full working day to get a response from, where the person will send a totally unhelpful message and then sign off leaving you to text the robot again and go through the entire situation with it all over again. I returned a skirt as it was bad quality, then got refunded for a totally different item on my order which was of less value. Now I am just fully not getting any response from texting them. I am getting no where in trying to get my money back and unfortunately opted for credit instead of a refund. Avoid the headache and shop elsewhere!!

May 6, 2026
Unprompted review
Rated 5 out of 5 stars

Kai was really fast and helpful :)

May 16, 2026
Unprompted review
boohoo logo

Reply from boohoo

Hey Katarina,
Thank you for taking the time to leave us a lovely review!
I'm glad you reached out to our team, where Kai was able to look into matters and ensure this was resolved as quick as possible.
I will be sure to pass on your kind words on your behalf.
Take care and have a lovely day!
Raja

Rated 1 out of 5 stars

Customer service is almost impossible…

Customer service is almost impossible to deal with. I received a faulty item and followed all the procedures they ask to do and was issued a gift card, despite the website saying you cannot receive one for faulty goods. When I contacted the AI I was told this should be reversed when the return was processed but get back into contact if it was not. To my surprise it wasn’t and now 3 days later I’m still trying to get a human to send more than one message without sending me back to the beginning.

May 16, 2026
Unprompted review
Rated 1 out of 5 stars

Boohoo is a fraud company

Boohoo is a fraud company, I ordered dresses last night and after payment, I didn’t get a confirmation of or receipt, no order history on my account and I have tried to contact BOOHOO, but there is no customer service just AI that doesn’t work and I am now out of pocket for my hard earned money and making a mistake of using BOOHOO AND being robbed by this company. I have contacted the authorities and have now started a campaign to inform the public not to use this fraudulent company.

May 15, 2026
Unprompted review
Rated 1 out of 5 stars

Non existent customer service

Ordered two full co-ord outfits from Boohoo and only half of the items arrived. Extremely disappointing service.

What made the situation even worse was trying to contact customer service. The website mainly pushes customers toward Apple/iPhone messaging services or Facebook support, neither of which I use or have access to. I also attempted to contact them through Instagram and received no response.

It’s incredibly frustrating that a major company can make customer support so inaccessible while also failing to properly resolve order issues. Customers should not have to chase multiple platforms just to report incomplete orders.

Very poor experience overall and not acceptable.

May 15, 2026
Unprompted review
Rated 5 out of 5 stars

Return query

Had a question about returns & Kai really helped me! Thanks

May 15, 2026
Unprompted review
boohoo logo

Reply from boohoo

Hey Lktet,
Thank you for taking the time to leave us a lovely review!
I’m sorry to hear about the issue you had with your return. However, I'm glad you reached out to our team, where they were able to look into matters and ensure this was resolved as quick as possible.
I will be sure to pass on your kind words on your behalf to Kai.
Take care and have a lovely day!
Raja

Rated 1 out of 5 stars

Terrible company and customer service as expected

Terrible customer service as per. Emailed regarding a transaction for delivery insurance which I got charged £15 for as they select automatically at checkout to get people, to which I only noticed after (it wasn't even on my confirmation email) and they don't allow you to cancel your order even seconds after. I had 3 generic responses from CS as expected, to which I then requested either goodwill or complaints email/T&C's, to which I am now being ignored. They haven't resolved a complaint, attempted to or even replied at this point as they think ignoring is easier. Haven't bought off them in years and now I remember why. No wonder the company is going under

May 14, 2026
Unprompted review
Rated 1 out of 5 stars

Conned!

Placed an order tonight for some clothes. Chose to pay by Apple Pay an amount of £24. Once the payment went through it charged me an extra £9.99 for premier delivery. I don’t chose this and when I tried to get a refund they said it’s non refundable. Be aware if you’re paying by Apple Pay as the amount it shows is not what you end up paying.

May 14, 2026
Unprompted review
Rated 1 out of 5 stars

I placed an order and paid for Next Day…

I placed an order and paid for Next Day Delivery the order did not arrive next day or the day after that. I selected Next Day delivery because I needed the items, this seemed to pass by the Boohoo customer service team and the best they could do was tell me to wait a full 48 hours and update me on the tracking which I could look at myself on the Evri app. When it became apparent that the order was not going to arrive in time for what it was ordered for I asked Boohoo to get the courier to return to sender and to start the refund process, they were unable to do this and I now have the added inconvenience of having to return the items when Evri can be bothered to deliver them. Needless to say this has put me off ordering from Boohoo again which is a shame because I do like the clothes but ordering online is supposed to be convenient and this experience has been far from that. Whilst I appreciate this is an Evri issue Boohoo customer services seemed powerless to do anything help which is a poor show from them. I would have gladly paid more if meant getting my order on time. Maybe it’s time to drop Evri Boohoo.

May 14, 2026
Unprompted review
Rated 1 out of 5 stars

Stealing money

They automatically charge £10 for some non-refundable ‘cover’, you have to untick at the bottom which a lot of people miss. They then refuse to acknowledge how sneaky this is and just keep saying it’s non-refundable. I’d like my stolen £10 back

May 12, 2026
Unprompted review
Rated 5 out of 5 stars

Customer service

Great customer service today from Finn

May 14, 2026
Unprompted review
boohoo logo

Reply from boohoo

Hey Louise,
Thank you for taking the time to leave us a lovely review!
I'm glad you reached out to our team, where Finn was able to look into matters and ensure this was resolved as quick as possible.
I will be sure to pass on your kind words on your behalf.
Take care and have a lovely day!
Raja

Rated 5 out of 5 stars

Kai order query

Kai, answered my question perfectly.
However, I am not happy with the delivery service as I paid £6.99 for premium next day delivery and I will not be receiving this next day

May 14, 2026
Unprompted review
boohoo logo

Reply from boohoo

Hey Kai,
Thank you for taking the time to leave us a lovely review!
I’m sorry to hear about the issue you had with the delivery timeframe for your order. However, I'm glad you reached out to our team, where Kai was able to look into matters and ensure this was resolved as quick as possible.
I will be sure to pass on your kind words on your behalf.
If your delivery issue has not been sorted then please reply back to us on the link I have sent to you and we will get back to as soon as possible.
Take care and have a lovely day!
Raja

Rated 1 out of 5 stars

Very disappointing experience with…

Very disappointing experience with BoohooMAN. On May 5, I paid €173 through their app using iDEAL, but the order never went through while the money was still deducted from my account.

Since May 7, I have been contacting customer service and sent multiple screenshots of the payment and previous conversations as proof. Despite this, I keep receiving the same questions and no real solution. They continue asking for an order number even though there is no order number because the order failed.

I have never experienced such poor customer service before. No clear communication, no proper investigation, and still no refund or solution after all this time. Extremely frustrating and disappointing.

May 5, 2026
Unprompted review
Rated 1 out of 5 stars

Absolute joke of an excuse for…

Absolute joke of an excuse for "customer service". The incorrect item was sent and after much back and forth and automated replies I have to wait up to 15 days for a resolution. Buyer beware. Never again.

May 12, 2026
Unprompted review
Rated 1 out of 5 stars

Worst customer services and unsympathetic advisors …

If there was a opportunity to give one star I would. This has got to be the worst online experience and customer services I have encountered. My item was delivered elsewhere- reported it to BOOHOO & provided evidence that l didn't recieve it they were due to give me a refund but within 24 hours of confirmation of the declaration they said they wouldn't give me a refund as I had already received the item. Pictures provided of my door and the one from Evri wasn't the same, wasn't even at home at the time but yet still the picture from Evri who's just as bad showed a man taking the parcel. Good job PayPal step in. I will never order from BOOHOO again - un emphatic, cold and uncaring customer services who deliberately delays responses to customers.

May 12, 2026
Unprompted review
Rated 1 out of 5 stars

Complicated returns service

Complicated returns service. Same order, 3 different returns methods - post office/Evri/Inpost. Resulting in me erroneously returning a package via Inpost not Evri. BooHoo unable to find parcel despite tracking number given & after many, many, many contacts with customer services they have reluctantly decided to refund me.

May 13, 2026
Unprompted review

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