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Review summary

Created with AI, based on recent reviews

Considering 4,814 reviews, most reviewers were unhappy with their experience overall. Many customers expressed significant dissatisfaction with the refund process, citing long delays and difficulties in receiving their money back for returned items. The customer service was frequently criticized for being unhelpful, often relying on AI bots and providing generic or copied-and-pasted responses, making it hard to resolve issues. Reviewers also encountered problems with their orders, including incorrect items, missing parts, or orders not arriving as expected, leading to further frustration with the company. The return policy was a major point of contention, with many finding it complicated and leading to issues like being charged for returns or not receiving full refunds. Conversely, a small portion of people felt satisfied with the customer service, noting quick responses and helpful assistance from specific agents.

What people talk about most

Refund

Clients share negative opinions on refund, with many reviewers expressing significant frustration and... See more

Customer service

Users describe negative interactions with customer service, with many reviewers consistently reporting it as... See more

Order

People report negative experiences with order, with many customers expressing dissatisfaction due to delayed... See more

Return policy

Reviewers express significant frustration with the return policy, citing difficulties in the process and... See more

Response time

Consumers express significant dissatisfaction with response times, frequently reporting long waits for... See more

Reviews shaping this summary

Rated 2 out of 5 stars

It took almost a month for them to process my refund. The refund was split into two separate refunds and initially they couldn't confirm that all 4 items had been received despite them being sent. You... See more

Company replied

Rated 2 out of 5 stars

Paid for UK Next Day Delivery and didnt arrive. Issue with courier service and when trying to contact them spoke to an AI assistant that kept saying the same thing. Haven’t offered to refund me whe... See more

Company replied

Rated 2 out of 5 stars

Boohoo withdrew more money out of my account than i was expecting (the charge taken out of my account was different to the invoice order confirmation) and when i challenged this via customer service r... See more

Company replied

Rated 2 out of 5 stars

Kai has been very helpful trying to locate my order.Unfortunately it hasn’t arrived and most likely lost.


Company details

  1. Fashion Accessories Store
  2. Men's Clothing Store
  3. Women's Clothing Store

Information provided by various external sources

WeAreUs. WeAreboohoo Keeping one step ahead is what boohoo does best. Offering up-to-the-minute fashion across womenswear and menswear, boohoo brings you the very latest trends inspired by the catwalk, celebs and the street, alongside a huge range of basic styles to keep your wardrobe looking fresh every day. You want it, we've got it. From our party-ready Night range to the laidback boohoo Blue line and our Plus and Petite collections, there's something for everyone with up to 100 new styles dropping daily. See it today, wear it tomorrow with our super-fast next day delivery service available in the UK. We also ship internationally to Europe, the USA, Australia and beyond so there's no excuse not to get something new.


Contact info

2.4

Poor

TrustScore 2.5 out of 5

208K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 93% of negative reviews

Typically takes over 1 month to reply

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

useless customer service

Most unhelpful and useless customer service. They charge for returns even if you're a premier member, it's impossible to contact customer service or hold a ongoing conversation about any issues. They don't listen to anything you say and just responds with complete nonsense. It's a headache dealing with them.

May 14, 2026
Unprompted review
Rated 1 out of 5 stars

Don’t bother messaging customer service

Had an issue with a return so I used their text message service. It took 10 hours for someone to finally message me back with just a link to the returns portal but I had issues with the link and then they disappeared.

This happened multiple times where someone would message me back ask one question and then disappear again. Not very useful at all.

Eventually a QR code was finally generated for me and Theo asked me to leave a review and “make sure to mention my name in the review” even though he was the 6th person to message me.

Well here is your review Theo.

May 12, 2026
Unprompted review
Rated 1 out of 5 stars

Don’t bother wasting your time

Don’t bother wasting your time. I tried for two weeks to get an answer out of them because they sent wrong item. Then replied saying they reviewed cctv and all items was packed correctly. The customer service team are hard work to get hold of. The item they sent was completely different colour and material to what was supposed to be sent. Waste of my time chasing them for 2 weeks and I’m no better off. The items purchased that was correct are being sent back. I’d rather not bother

April 29, 2026
Unprompted review
Rated 5 out of 5 stars

Excellent customer service from Kai

Excellent customer service from Kai, quick response and resolved my query instantly, thoroughly recommend

May 13, 2026
Unprompted review
boohoo logo

Reply from boohoo

Hey Alison,
Thank you for taking the time to leave us a lovely review!
I’m sorry to hear about the issue. However, I'm glad you reached out to our team, where Kai was able to look into matters and ensure this was resolved as quick as possible.
I will be sure to pass on your kind words on your behalf.
Take care and have a lovely day!
Raja

Rated 4 out of 5 stars

No confirmation email…

I had not received a confirmation email for my order. I reached out to messenger and spoke with Kai. Was very helpful in letting me know my order number, that my order has been dispatched and the expected delivery date. This has helped put my mind at ease. Hopefully will arrive with no further worries!

May 13, 2026
Unprompted review
Rated 5 out of 5 stars

Had a problem with a dress

Had a problem with a dress, was resolved by Theo straight away. Great help

May 12, 2026
Unprompted review
boohoo logo

Reply from boohoo

Hey Kc,
Thank you for taking the time to leave us a lovely review!
I’m sorry to hear about the issue you had with your dress. However, I'm glad you reached out to our team, where they were able to look into matters and ensure this was resolved as quick as possible.
I will be sure to pass on your kind words on your behalf.
Take care and have a lovely day!
Raja

Rated 3 out of 5 stars

Poor quality of clothing

Poor quality of clothing. After one wash of all of my items have faded massively. Also the tights come in ‘one size’… I’m 5’10 and these are so loose they wrinkle around my knees and ankles!

May 12, 2026
Unprompted review
Rated 5 out of 5 stars

Was happy with the service Kai gave at…

Was happy with the service Kai gave at Boohoo. Was worried about some orders I placed, but Kai was so helpful and I got the situation sorted out. Thanks again, Kai.

April 21, 2026
Unprompted review
boohoo logo

Reply from boohoo

Hey Sky,
Thank you for taking the time to leave us a lovely review!
I’m sorry to hear about the issue you had with your order. However, I'm glad you reached out to our team, where Kai was able to look into matters and ensure this was resolved as quick as possible.
I will be sure to pass on your kind words on your behalf.
Take care and have a lovely day!
Raja

Rated 1 out of 5 stars

Very poor customer service!!!

Very poor customer service!!!

Firstly, why is there a bot handling issues? Every time an agent finally joins the chat, they send one quick message and then disappear. When I reply, there is no response, and I’m forced to start all over again answering the same automated bot questions. This is utterly ridiculous and extremely frustrating.

My issue is that I received my Boohoo refund as store credit. This happened because store credit is set as the default option when requesting a return. I would never have knowingly selected credit, as I paid using Klarna and now have an outstanding payment due.

Yes, I did not manually change the option, however under the Consumer Contracts Regulations 2013, refunds must be issued to the original payment method unless the customer has expressly agreed otherwise. A pre-selected default option does not constitute valid consent.

I know many other customers have experienced this exact same issue, which makes this appear to be a deliberate company tactic. I find this completely unacceptable and I am appalled by both the lack of transparency and the poor customer service I have received.

I demand a refund to my original payment method immediately. This is unacceptable, and if it is not resolved, I will escalate this further as this is misleading and a breach of consumer rights. I expect action, not another automated response!

May 12, 2026
Unprompted review
Rated 1 out of 5 stars

Company sent wrong item

Company sent wrong item. I was stuck in a loop with their AI tool for days as they requested photos of the mistake but responded to the photos saying they could not process photos. Then I got transferred to two different reps who both said I would have to send the item back, have them process the return, then reach out to them and they would issue a refund or resend what I ordered. I repeatedly explained I could send the incorrect item back but as evidenced by my paying for rushed shipping, I needed them to get my item to me ASAP. this seems like a reasonable request considering it’s their mistake. To my request they kept responding that I wouldn’t need to pay a return fee. On the wrong item. That they sent.

May 8, 2026
Unprompted review
Rated 1 out of 5 stars

Don't bother with text message Customer Services

Placed an order on 7th May with next day delivery (selected premier which is listed as NEXT DAY DELIVERY for a year).
Order is missing and all I receive from the Customer Service text is an AI response. Got through to 3 different advisors who said to wait until 20th to see if it arrives.
I messaged again to ask why my query of next day delivery being refunded was being ignored and was told by Harper that the 'Premier' is a subscription?!
Shows on the website as PREMIER NEXT DAY DELIVERY.
When I questioned this, I've been put back through to the frustrating AI rubbish.
Other advisors have been helpful but Harper has been so rude and dismissive.
I have opened a case with resolver to get this sorted.

May 7, 2026
Unprompted review
Rated 5 out of 5 stars

I needed help with an order and Kai was…

I needed help with an order and Kai was very helpful.

May 11, 2026
Unprompted review
boohoo logo

Reply from boohoo

Hey Jacqui,
Thank you for taking the time to leave a lovely 5* review.
It’s great to hear your recent query was resolved is such a timely and efficient manner. I will be sure to pass on your kind words to Kai for all their help.
Have a great day and take care.
Raja

Rated 5 out of 5 stars

Just received 2 acid washed sweatshirts…

Just received 2 acid washed sweatshirts the quality is way beyound my expectations
Had a little hiccup ordering as somehow i paid £2.99 protection for delivery, complained and was refunded within 2 mins.thank you boohoo

May 11, 2026
Unprompted review
boohoo logo

Reply from boohoo

Hey Ann,
Thank you for taking the time to leave a lovely 5* review.
It’s great to hear your recent query was resolved is such a timely and efficient manner. Also thank you for the feedback in regards to your items as this means alot. I will be sure to pass on your kind words to the team for all their help.
Have a great day and take care.
Raja

Rated 1 out of 5 stars

I am extremely frustrated with the customer service support

I am extremely frustrated with the customer service from Boohoo. I have been waiting for a week for someone to get back to me regarding a simple query about a wrong parcel and a return label. Despite my efforts, I keep receiving the same questions via email without any progress.

I've also requested to file an official complaint and have asked for my issue to be escalated, but I have received no reply and continue to be ignored. It's scandalous that after a week of constant emails, there’s still no resolution in sight. I used to shop frequently at Boohoo, but this experience has made me reconsider. There’s no one to speak to directly, and the lack of communication is unacceptable. I will not be buying from Boohoo again.


May 4, 2026
Unprompted review
Rated 5 out of 5 stars

Received great help from Kai regarding…

Received great help from Kai regarding a late order, grateful for their help!

May 11, 2026
Unprompted review
boohoo logo

Reply from boohoo

Hey Morgan,
Thank you for taking the time to leave a lovely 5* review.
It’s great to hear your recent query was resolved is such a timely and efficient manner. I will be sure to pass on your kind words to Kai for all their help.
Have a great day and take care.
Raja

Rated 1 out of 5 stars

Bad customer service

This has been a horrible experience, the customer service is horrible and you can only get connected to ai bots . My order has been delayed about 4 times and when I did eventually get connected to a person on WhatsApp they where just about as helpful as the ai bot and I’m still waiting for a reply and my order . This has been a really disappointing experience so far and if my order ever shows up the product will have to extremely good to make up for this horrible experience. Very disappointing

May 11, 2026
Unprompted review
Rated 2 out of 5 stars

Paid for UK Next Day Delivery and didnt…

Paid for UK Next Day Delivery and didnt arrive. Issue with courier service and when trying to contact them spoke to an AI assistant that kept saying the same thing.
Haven’t offered to refund me when i paid extra for next day.
I wouldnt use Boohoo again

May 11, 2026
Unprompted review
boohoo logo

Reply from boohoo

Hey Louise,
Thank you for taking the time to leave a review on your recent experience.
So sorry about the experience you have had and I assure you that we are doing best to reply to all our customers.
If your issue has not been resolved then I'd like to look into this further for you, but I will need a few more details from you first. Please could you reply to the message you will have received off Trustpilot requesting more information. I will require your order number and email address.
Thank you and take care.
Raja

Rated 1 out of 5 stars

Refund and customer service

Ordered 3 items from here. One of them came with the labels loose in the back not actually on the item and the threading was coming loose. Spoke to someone in customer service who put a refund through for me for this item and 2 others. 3 in total. I returned these over 2 weeks ago to only get a email stating they have only got 2, even though they were in the same packaging. Nearly a week of messaging backwards and forwards with the customer service team their answers never actually address my question of where the 3 item is they just come back with random bits of information which I don’t actually need or want to help with my situation. All I want to know is have you received the 3rd item. I have always loved Boohoo in the past and it’s such a shame I am now spending days/weeks trying to get one answer.

May 10, 2026
Unprompted review

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