Boux Avenue Limited Reviews 10,175

TrustScore 3.5 out of 5

3.7

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Based on reviews, created with AI

Most reviewers were somewhat happy with their experience overall. Many consumers are pleased with the quality of the products, often describing them as good, comfortable, and well-made. People frequently mention that items are true to size and fit perfectly. The website is often found easy to use, and many appreciate the quick delivery and good packaging. However, some people were dissatisfied with the customer service, reporting issues with responsiveness and resolution of problems. There are also mixed opinions regarding product descriptions, particularly concerning sizing and the level of detail provided about items like bras. Some customers experienced issues with orders, such as missing items or incorrect products being sent, and a few noted concerns about the overall quality not meeting expectations or issues with product condition upon arrival.

What people talk about most

Product

Users describe ambiguous interactions with product quality and availability. While many customers praise the... See more

Quality

Reviewers highlight positive aspects of quality. Many customers praise the good quality materials, with items... See more

Delivery service

Customers had ambiguous experiences with delivery services. Many reviewers praised quick and prompt delivery,... See more

Order

Consumers find order experiences to be ambiguous. While some customers report easy ordering, fast delivery,... See more

Customer service

Customers consistently express strong dissatisfaction with customer service. Many reviewers report extremely... See more

Based on these reviews

Rated 3 out of 5 stars

It was mostly a positive experience. The order was easy to place and the items came quickly but I was disappointed that it allowed me to select and purchase an item that I was then told was unavailabl... See more

Company replied

Rated 3 out of 5 stars

I read the reviews and noted that the sizing was a bit mean so I deliberately ordered a size up from my normal size. The bra was far too tight despite this. I considered ordering the next size up bu... See more

Company replied

Rated 3 out of 5 stars

I ordered two bras. However I was happy with neither. The photos on the website doesn’t show the inside of the bra so one of them is very padded which I wasn’t expecting or wanting. The other one mad... See more

Company replied

Rated 3 out of 5 stars

The website and shopping experience was user friendly, they have a wide ramge of variety of items to choose from however they could do better with using sustainable and durable products as I jad to r... See more

Company replied


Company details

  1. Underwear Store
  2. Activewear Store
  3. Lingerie Store
  4. Plus Size Clothing Store
  5. Swimwear Store
  6. Women's Clothing Store

Written by the company

Boux Avenue, the home of fun, sexy, everyday lingerie, nightwear and swimwear in cup sizes A - G! Our 2021 lingerie collection features a wide range of bras, thongs and knickers. Don’t miss out on our exquisitely seductive nightwear range and Valentines lingerie, as well as our brand new Boux Sport & Boux Lounge ranges - our design led collection of activewear & loungewear.


Contact info

3.7

Average

TrustScore 3.5 out of 5

10K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 99% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Pretty, comfy and well made

Bought to balconette bras. I don't have much to work with but they did a lovely job of showing off what I have. They are comfy and well made, and most of all very pretty. It's almost a shame not to show them off as they are so beautiful.

February 8, 2026
Unprompted review
Rated 1 out of 5 stars

Been to shop in Trafford centre today

Been to shop in Trafford centre today , not a single staff member helped.
They stood in packs talking to eachother, no one was at changing rooms counter.
After trying few products on I knew I need someone to help me with measurements, but unfortunately there was no one to ask , staff looked unaprocable and was giving looks at costumes judging them a, all staff was busy talking about hope and dreams and weekends plans intend of helping customers.

March 7, 2026
Unprompted review
 Boux Avenue Limited logo

Reply from Boux Avenue Limited

Good Morning Jelena.

I hope you are well today.

Thank you for taking the time to share your experience with us here at Boux Avenue.

We are very sorry to hear about your experience at our Trafford Centre store. It is certainly not the standard of service we aim to provide and we sincerely apologise that you were unable to find assistance when you needed help with measurements or trying on products.

I can fully understand how frustrating it must have been to feel that staff were unavailable or unapproachable during your visit. We take your comments very seriously and have raised this matter with the store's area manager for review and handling, to ensure that the store team is reminded of the importance of being attentive and available to all customers.

Your feedback will help us ensure that colleagues are focused on providing a welcoming and helpful service and that every visitor feels supported and respected.

Thank you again for bringing this to our attention and we hope you will give us another opportunity to provide the level of service you deserve.

Have a good day!

Sara - Customer Relations Executive
Boux Avenue

Rated 2 out of 5 stars

I have a small body with a larger…

I have a small body with a larger breasts. I purchased a beautiful item but the knickers that were sent were much to big, I asked to exchange for a smaller size or an exchange they had not been tried on ..... first I was told I couldn't get an exchange then I could but had to send the whole set back, I didnt have time it was for a special weekend away, ruined bad customer service wont be buying again

March 3, 2026
Unprompted review
 Boux Avenue Limited logo

Reply from Boux Avenue Limited

Good Morning Emma.

I hope you are well today.

Thank you for taking the time to share your experience with us here at Boux Avenue.

I am really sorry to hear about your experience with your recent purchase. I completely understand how disappointing it must have been to receive knickers that were too large and to face difficulties when trying to arrange an exchange, especially when the item was for a special weekend away.

We sincerely apologise for the confusion and frustration caused by the exchange process. Your comments have been shared with our team so we can review how we handle exchanges and ensure our processes are clearer and more helpful for customers in the future.

We truly regret that your experience has impacted your enjoyment of your purchase and hope that, despite this, you may consider giving us another opportunity to provide a better experience.

Have a good day!

Sara - Customer Relations Executive
Boux Avenue

Rated 1 out of 5 stars

AVOID THIS COMPANY LIKE THE PLAGUE

AVOID THIS COMPANY LIKE THE PLAGUE

incompetent scammers is how we will describe them.

ALL I WANT IS A REPLACEMENT ORDER DELIVERED CORRECTLY AND THEY ARE NOT HELPING.

Purchased a bikini from them on Tiktok Shop and it did not arrive. It clearly shows on the tracking that delivery was attempted and failed, the courier then went on to leave my parcel with someone else.

I have been trying for days to contact Boux Avenue and they were unreachable. Their live chat and contact form do not work. I then called their CS number today and they REFUSED to help me, told me to contact on tiktok instead. To person on the phone was very rude, very short and very unhelpful and did not even ask for my details. I had to offer them so she knew the order I was referring to.

I finally get through to someone called Angie on Tiktok shop whom was most unprofessional, has bad spelling, an unpleasant attitude and also is clearly struggling with her role. Angie tried to tell me that she cannot help me because 28 days of receiving my order has passed. I didn’t even PLACE my order 28 days ago let alone receive it then. I challenge her about this and she replies with “ohhh true”. Amazing x

Angie then proceeds to tell me that I have to go to a police station if I want her to look into this further. After a lot of back and forth I ended up reporting online and giving them a police reference number, which wasted even more of mine time and was a complete waste of police time too. I hope the company are pulled up on this, I’m tempted to create a further report about Bouc Avenue specifically wasting police time so that THEY can be investigated.

I leave for holiday on Monday and I am still without my item. My tom has been wasted and Boux Avenue are beyond incompetent and awful. I will encourage everyone I possibly can to NEVER shop here, and if this is not resolved by Monday I will be contacting trading standards, raising a charge back and I will also be speaking with a local journalist and getting the word out about this fraudulent awful company.

March 7, 2026
Unprompted review
 Boux Avenue Limited logo

Reply from Boux Avenue Limited

Good Morning Yasmine.

I hope you are well today.

Thank you for taking the time to share your experience with us here at Boux Avenue.

I am really sorry to hear about the experience you have had with your TikTok Shop order. The situation you have described in contacting our Customer Care team and the frustration with is not unacceptable and we sincerely apologise for the stress and inconvenience this has caused.

The journey you have experienced with our Customer Care team is not in line with the standards we aim to provide and we take your feedback very seriously. We will be reviewing this matter further to ensure that concerns like yours are escalated to the right teams and that improvements are made to prevent similar issues in the future.

You are welcome to raise a Chargeback if you feel it is necessary. As a result our Customer Relations team will be in touch within 24–48 working hours to review your case further and work with you towards a resolution if one is still required.

We sincerely appreciate you taking the time to raise this issue and we thank you for your patience while we take steps to ensure your concerns are properly addressed.

Have a good day!

Sara - Customer Relations Executive
Boux Avenue

Rated 5 out of 5 stars

Evelyn Chantry Place Norwich <3

Visited boux avenue chantry place to get a last minute bra fitting as I was unsure of my recent size, was assisted by Evelyn (904658) and she was so helpful and kind. I sometimes get anxious when shopping but it was such a calm and judgement free experience. Managed to find the size that fit me perfectly and I couldn’t be happier :)
Thank you!

March 5, 2026
Unprompted review
Rated 1 out of 5 stars

Really poor customer service and…

Really poor customer service and product quality. Two products were out of stock and the others were severely damaged.

March 3, 2026
Unprompted review
 Boux Avenue Limited logo

Reply from Boux Avenue Limited

Afternoon John,

Thank you for your review and I am sorry to hear of your experience with us.

So that I can look into it further, I have sent you a separate email requesting your order number. Please can I ask you to respond at your convenience.

Apologies again and I look forward to your response.

Jack - Boux Avenue Customer Relations

Rated 5 out of 5 stars

The bikini I’ve been looking for !

I have been looking for the right bikini for a long time . I came across this beautiful green balconette bikini on boux avenue . I ordered it , delivery was exceptionally quick . I fell in love with it . I felt confident and it was exactly what I’ve been looking for in a bikini . I would highly recommend. I am one very happy customer . I’ll be ordering a similar one in a different colour .

February 26, 2026
Unprompted review
Rated 4 out of 5 stars

Great purchase

The seamless pants were great but I thought I’d ordered two as the offer was two for the price of one . Anyway , they are great and I would recommend them .

February 27, 2026
Unprompted review
Rated 5 out of 5 stars

Birmingham Bullring Store

My daughter and I traveled from Leicester to Birmingham bullring to specifically buy new bras as it had been a very long time since we had new ones and needed help with fitting. This was the 1st time in the store ever. I really feel the need to mention the wonderful Sandra. She helped us with style and fitting. She made the most useful suggestions, but most of all she made us feel at ease and comfortable. She literally made our shopping day. I really hope you can thank her on our behalf. Sandra is a credit to t he store , we collectively purchased 7 bras and 3 knickers. We cant wait to return when we next have a shopping trip and I really hope it will be Sandras day in.

February 28, 2026
Unprompted review
Rated 5 out of 5 stars

Amazing service

I visited the Boux Avenue in Westgate Oxford today and wanted Tilly to know how welcoming, approachable and friendly she was. I took her advice and help with finding the right size and I’m so glad I did, I feel so much more comfortable in my bras and so pleased with the service I received from Tilly!

February 26, 2026
Unprompted review
Rated 5 out of 5 stars

5 Stars⭐️

I’m bought a few things from you and I’ve always been impressed with the quality of the products. I’ve recently bought a bra and knickers and they are a beautiful design and perfect fit. Will definitely be buying more from you.

February 23, 2026
Unprompted review
Rated 5 out of 5 stars

Wonderful staff

Went to the Cardiff store today with my daughter, now I’m somewhat deaf and my hearing aids weren’t working that well, not only was the staff extremely helpful, but when she noticed I was struggling with lip reading she typed everything down for me and asked if it was easier then lip reading. Very helpful and catering without me having to try and ask. They made me and my daughter feel welcomed. Will be going again

February 25, 2026
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look