Excellent communication, helpful staff. Very friendly team. Particularly impressed with the health check video that was provided. Well done Bradley, Harpenden , keep up the high standards
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See what reviewers are saying
Salesman Maurice Albert found exactly what I was looking for, a low mileage 6 month old Kia Niro Aspire to trade in my 2020 Niro 4. Excellent service throughout.
Company replied
My 6 year old sportage needed parts replacing that compared to almost its entire second hand value. The service video provided didn't cover some of the advisory work that was listed. Can't work out... See more
Company replied
Excellent service from the initial booking of my MOT and service to the service on the day. . Tom on reception was excellent and kept me updated during the day . The extra bonus was receiving the vide... See more
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Company details
Written by the company
Here at Brayleys, we want to ensure your experience with us is enjoyable and hassle-free. Whether you’re browsing our website, chatting to us by phone, or visiting our dealership, it’s our aim to provide you with all the information you need, give impartial advice, and help you secure the right vehicle for you. We’re also here to support you throughout ownership, with servicing and maintenance so you can enjoy a smooth ride mile after mile. Our Managing Director, Paul Brayley, started work as an apprentice automobile technician at the age of 16. He progressed through the ranks, gaining experience at all levels over his 44-year career, and founded Brayleys in 2003. Needless to say, Paul knows the automotive industry inside out, and it’s his dynamic energy and no-compromise approach to customer focus that has enabled Brayleys to expand from its humble beginnings to the successful business of today. Paul strongly believes in bringing family values to the workplace, and Brayleys offers a friendly, caring, responsible and respectful service to all customers, enabling them to trust us with their motoring needs time and again. We are members of the Automotive 30% Club, leading change in diversity, representation and gender balance across the UK automotive retail sector and we are an equal opportunities employer. Our businesses now represent five of the world’s best known automotive brands: Dacia, Honda, Kia, Mazda and Renault. With dealerships across Buckinghamshire, Hertfordshire, Surrey, North London, Essex and Oxfordshire, we are well-placed to meet a diverse range of motoring requirements, from new and used car sales to Motability services and aftercare. We look forward to welcoming you to one of our dealerships, where our friendly staff are waiting to assist.
Contact info
Luton Road, AL5 2UA, Harpenden, United Kingdom
- 01582 464100
4.8
Excellent
355 reviews
No recent history of asking for reviews
This company hasn't invited customers recently, so reviews may not be representative
Replied to 31% of negative reviews
Typically replies within 1 week
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See how their reviews and ratings are sourced, scored, and moderated.
My service visit was very good at all…
My service visit was very good at all stages from booking, facilities during the service and the efficiency of service staff.
April 14, 2026
Unprompted review
Reply from Brayleys Cars - Brayley Kia Harpenden
Hi Kath, Thank you for your review. We are very happy we could provide you with a positive experience! If you ever need anything else from us, please feel free to give us a call or stop by. Have a great day!
Car Service
They did exactly what I expected from a service, and a little bit more.
Great service, the car is running beautifully. Love the video that was sent to my email. Noticed from the video that the team had repaired a nail in my tyre at no additional cost - thanks :)
Great work by all and will definitely return.
April 7, 2026
Unprompted review
Reply from Brayleys Cars - Brayley Kia Harpenden
Hi Paul, We are very happy we could provide you with a positive experience! Please let us know if there is anything else we can do for you; we are more than happy to help!
Great customer service.
Great customer service from the team in Harpenden, my only negative was that when I phone to book my service and to check when the car will be ready etc I get put through to a service centre in Enfield, however the lady there was very helpful.
April 2, 2026
Unprompted review
Reply from Brayleys Cars - Brayley Kia Harpenden
Hi Simon, Thank you very much for your honest feedback. We are glad that your overall experience was positive but will make note of the areas where improvements can be made, to improve future customer experiences.
Male chauvinism is alive and well in this car showroom
Not a female friendly environment! Aggressive sales patter bordering on bullying, entirely inappropriate for customer needs; Ultra low price offered for trade in forcing me into an unpleasant negotiation with the result I did not trust the salesman. Sexist comments during test drive; Unprofessional conduct including blatant breaches of GDPR; I bought the car but this was despite the salesman rather than because of him. I have driven Kia for 6 years and previously advocated for the brand based on great after sales and the car itself. This experience made me feel vulnerable, exposed and very disappointed that women still have to endure this treatment. Big news - it's 2026, women have their own money, they are perfectly capable of making big decisions. Shame on you.
March 19, 2026
Unprompted review
Reply from Brayleys Cars - Brayley Kia Harpenden
Thank you for your review which we understand has been addressed by our site management team. Although we can assure you that your feedback doesn't accord with that received from many other female customers in Harpenden, we are naturally sorry that your experience didn't meet with your expectations.
Very positive, easy, smooth experience
Good communication. No hard selling techniques. Allowed us ask question and request what we wanted. Overall very positive, easy, smooth experience.
March 21, 2026
Unprompted review
Reply from Brayleys Cars - Brayley Kia Harpenden
Hi Eugene, Thank you for your review. We are very happy we could provide you with a positive experience! If you ever need anything else from us, please feel free to give us a call or stop by. Have a great day!
Reactive to customer needs.
I had already planned for my regular vehicle service when I was informed I needed minor surgery in the late afternoon. Bradley's arranged for me to pick the car up before 16.00hrs and it was brought round to the front of the garage to save time. Excellent personal service.
March 24, 2026
Unprompted review
Reply from Brayleys Cars - Brayley Kia Harpenden
Hi Malcolm, Thank you for your positive review. We really appreciate it and look forward to welcoming you back into the dealership on your next visit.
Reply from Brayleys Cars - Brayley Kia Harpenden
Hi Roy, We are very happy we could provide you with a positive experience! Please let us know if there is anything else we can do for you; we are more than happy to help!
The sales person Natalie was very helpful giving us all the information about the car we were interested in she was pleasant and very hardworking.
We appreciated the help we received from Natalie Kia sales executive.
March 17, 2026
Unprompted review
Reply from Brayleys Cars - Brayley Kia Harpenden
Hi Sheila, We are very happy we could provide you with a positive experience! We are always more than happy to assist you if anything else comes up. Take care!
Excellent staffContact with service staff was…
Contact with service staff was excellent but unfortunately my car was not cleaned as promised.
March 19, 2026
Unprompted review
Reply from Brayleys Cars - Brayley Kia Harpenden
Hi Mike, Thank you for your review. As part of our sustainability initiative, we’ve removed the traditional wash and vac that used to accompany a service or MOT as part of our commitment to a more environmentally responsible approach. In place of each wash and vac, we now partner with Ecologi to plant a tree instead. It’s a small change, but one that supports a wider environmental commitment. We appreciate your feedback and hope the quality of your service met expectations.
Job completed within timescales
Job completed within timescales, car came back in pristine condition
March 12, 2026
Unprompted review
Reply from Brayleys Cars - Brayley Kia Harpenden
Hi Vincent, Thank you for your positive review. We really appreciate it and look forward to welcoming you back into the dealership on your next visit.
Great sales service from Danny
Danny Reynolds was very helpful when we first came to look at a new car and has been great throughout the purchasing process
March 9, 2026
Unprompted review
Reply from Brayleys Cars - Brayley Kia Harpenden
Hi Lyn, We are very happy we could provide you with a positive experience! Please let us know if there is anything else we can do for you; we are more than happy to help!
Very good performance of car maintenance…and MOT by Brayleys Harpenden
The collection and delivery of the car by David was prompt and efficient. Service Manager Tom Palmer was very detailed in his explanation of the work required on top of the service and MOT. The inspection video from the workshop confirmed this and gave me assurance that this work was clearly necessary and essential. Email communication to confirm the follow-up booking was also helpful.
March 9, 2026
Unprompted review
Reply from Brayleys Cars - Brayley Kia Harpenden
Hi Tomrog, Thank you for your review. We are very happy we could provide you with a positive experience! If you ever need anything else from us, please feel free to give us a call or stop by. Have a great day!
This is the first time I have driven my car and waited for the service to be done…
This is the first time I have driven my car into a service and waited for the service to be done. Really impressed. Nice area with seats and access to coffees and wifi. Worked really well. What is not good is that Bradley's sent me an email afterwards which was the cars health check. I don't understand something on it so I have tried to phone. Given up now after waiting 30 minutes for the call to be answered. Shame as I would have given it five stars
March 6, 2026
Unprompted review
Reply from Brayleys Cars - Brayley Kia Harpenden
Hi Susan, Thank you for your review. We appreciate your feedback and will forward this on to the management team at this dealership to investigate further internally. Best wishes
Prompt and efficient service
Service completed on time and car returned clean - inside and out.
March 4, 2026
Unprompted review
Reply from Brayleys Cars - Brayley Kia Harpenden
Hi David, We are very happy we could provide you with a positive experience! Please let us know if there is anything else we can do for you; we are more than happy to help!
Timely and quality service
Timely and quality service. Tom was caring and supportive. Greatly appreciated.
March 3, 2026
Unprompted review
Reply from Brayleys Cars - Brayley Kia Harpenden
Hi Shantini, Thank you for your review. We are very happy we could provide you with a positive experience! If you ever need anything else from us, please feel free to give us a call or stop by. Have a great day!
Everything happened on time and was…
Everything happened on time and was handled very well.
March 3, 2026
Unprompted review
Reply from Brayleys Cars - Brayley Kia Harpenden
We are very happy we could provide you with a positive experience! Please let us know if there is anything else we can do for you; we are more than happy to help!
On time and reliable as always
On time and reliable as always. Top service (excuse the pun!)
March 3, 2026
Unprompted review
Reply from Brayleys Cars - Brayley Kia Harpenden
Hi Stephen, We are very happy we could provide you with a positive experience! Please let us know if there is anything else we can do for you; we are more than happy to help!
Very friendly staff who explained…
Very friendly staff who explained clearly what the issues were
February 20, 2026
Unprompted review
Reply from Brayleys Cars - Brayley Kia Harpenden
Hi Christine, Thank you for your review, we are very happy to hear of your positive experience! Please don't hesitate to reach out if there's anything else we can do for you.
Excellent experience
From start to finish my experience was amazing. Very simple and easy to make a booking for my service and MOT and I was kept updated all the way. EXCELLENT.
February 19, 2026
Unprompted review
Reply from Brayleys Cars - Brayley Kia Harpenden
Hi Karen, Thank you for your review. We are very happy we could provide you with a positive experience! If you ever need anything else from us, please feel free to give us a call or stop by. Have a great day!
First time back at this dealer for a…
First time back at this dealer for a few years as I have purchased a second hand kia. Took it in for a health check and everyone was done quickly and explained to me clearly.
February 18, 2026
Unprompted review
Reply from Brayleys Cars - Brayley Kia Harpenden
Hi David, Thank you for your review. We are very happy we could provide you with a positive experience! If you ever need anything else from us, please feel free to give us a call or stop by. Have a great day!
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