Buy It Direct Reviews 

14,040
TrustScore 4 out of 5

4.1

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Review summary

Created with AI, based on recent reviews

Evaluating 724 reviews, reviewers had a great experience with this company. Many customers frequently praise the fast delivery, with items often arriving the next day or even sooner than expected. Reviewers also appreciate being kept well-informed about their orders and consistently find products offered at competitive prices. Many consumers are delighted with their purchases, describing items as high quality and the overall service as efficient and professional. However, some customers also noted occasional delivery delays, with orders taking longer than initially stated. A few other people also felt that products sometimes arrived damaged or were found to be faulty upon receipt.

What people talk about most

Delivery service

Customers consistently note positive experiences with delivery service, with many praising quick delivery... See more

Product

Consumers find product quality and service to be ambiguous, with many expressing significant dissatisfaction.... See more

Service

Reviewers mention ambiguous feedback about service, with many praising the excellent and prompt delivery,... See more

Order

People report ambiguous experiences with order, with some customers praising the seamless process from... See more

Price

Customers generally report positive experiences with pricing, often finding good value and competitive rates... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Despite two days delivery delay I was constantly kept updated with the status of my purchase (aircon during heathwave) and was plenty option provided if i no longer want item and got £10 credit in th... See more

Company replied

Rated 5 out of 5 stars

Ordered a reconditioned iPhone because it was at least £200 cheaper than buying one new in any other store. I am delighted with the item, it is as good as new. Delivery was very fast – next day and co... See more

Company replied

Rated 5 out of 5 stars

Our existing washer of 16 years started showing errors, and in my experience these were due to motherboard disintegration. Rather than getting unknown service engineers to mull over the problem scratc... See more

Company replied

Rated 5 out of 5 stars

Microwave dead Bank Holiday Friday,ordered a new one ,told it would be Tuesday 7th due to holiday weekend.Fair enough. Great news they sent it on DPD arrived Saturday. Fantastic service ,one happy pa... See more

Company replied


Company details

  1. TV store
  2. Appliance Store

Information provided by various external sources

Huge discounts on Cameras, Camcorders, iPods, Sat Nav and more. Buy it Direct are one of the UKs largest online retailers offering a huge range of electrical and home products available with next day delivery.


Contact info

4.1

Great

TrustScore 4 out of 5

14K reviews

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4.1

All reviews

(14,040)

673 reviews in the last 12 months

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Rated 4 out of 5 stars

RECOMMENDED

DELIVERY DRIVER ARRIVED EARLY, PUT IN GARAGE FOR ME. HAVEN'T USED IT YET SO CANNOT GIVE REVIEW ON THE ACTUAL MICROWAVE AT THE MOMENT.

March 19, 2026
Buy It Direct logo

Reply from Buy It Direct

Hello,

Thank you for sharing your experience with us! We're pleased to hear that the delivery driver arrived early and was able to assist by putting the item in your garage. We hope you enjoy using your new microwave once you've had the chance to try it out.

If you're in need of any other home appliances, we recommend visiting Appliances Direct at appliancesdirect.co.uk for a wide range of products.

Best regards,
Lee

Rated 5 out of 5 stars

Love the retro design

I have already filled one review of this item but to continue, the drivers were excellent and helpful and very speedy in removing the old fridge freezer. Then quickly unwrapped the new one and installed it. I’m very happy with it as it fits in nicely with the blue cabinets. I also love its retro design and so far it is working perfectly. It’s a perfect size too as I am on my own now. Overall I’m really pleased

March 19, 2026
Buy It Direct logo

Reply from Buy It Direct

Hello,

Thank you for sharing your positive experience with us! We are thrilled to hear that our drivers provided excellent and speedy service, helping with the installation of your new fridge freezer. It's fantastic to know that you are satisfied with the retro design and that it fits in nicely with your blue cabinets. We're delighted that it's working perfectly for you and that the size is just right for your needs.

If you ever need more appliances for your home, we recommend visiting Appliances Direct (appliancesdirect.co.uk) for a wide range of options.

Best regards,
Ivy

Rated 5 out of 5 stars
Buy It Direct logo

Reply from Buy It Direct

Thank you for the positive feedback! We're thrilled to hear that you are happy with your purchase and found it to be of good value. If you're looking for more great deals, why not check out Appliances Direct for a wide range of products.
Happy shopping!
Mark

Rated 5 out of 5 stars

Great service

Sales person was so helpfull and knowledgable about the product i was after and was a massive help the transaction was quick and easy and postage was fast

March 20, 2026
Buy It Direct logo

Reply from Buy It Direct

Thank you for sharing your positive experience with us! We're delighted to hear that our salesperson was helpful and knowledgeable, making your transaction quick and easy. We're glad the postage was fast too! If you ever need assistance with other tech products, we recommend visiting Laptops Direct for a wide range of options.
Best regards,
Ivy

Rated 1 out of 5 stars

Stay away!! Scamming company. under 3 varieties

Stay away!
Delivery, reference number 8XE2T0787021A050, completed on 18/03/2026.

Our Dryer died on Thursday last week. I paid Extra to have it delivered on the Sat. Time was between 1300 and 1700. The next day ( Friday ) I received a text message stating all is fine and confirming the details. I would expect a further message tomorrow to confirm they are on the way. GREAT so I thought... Sat came. 0800 I received a message saying they have warehouse issues. LOL and will not be able to deliver. I called Appliances Direct. Who ironically use the same system this company does????? I paid more!!!!! I was told it would be delivered on Monday. NOPE ... Here we are on Wednesday and it has JUST been delivered. I have not had a chance to look at it at all. They delivery driver signed his pad ( something I am supposed to do or it VOIDS my terms and conditions) and the two of them buggered off. Seriously Avoid. They are under 2 names... they other account has 1.3 stars...

MORE I was told to package it to the best I can... as it didnt come in a box... just a bubble wrap so I did the same.. but its not being collected till Monday and is sitting outside!!!!! Note these points off their website.. And I was told it is ok to leave it outside.

Please make sure the item is packaged as securely as possible, ideally in its original packaging. If you don’t have the original packaging you need equivalent packaging to help prevent damage. A box with internal packaging to keep the item secure and protect from any knocks in transit.
Please contact us if you need advice on packaging, if the return is not in a box with internal packaging we may reject the return
Make sure that you include any accessories.
Please print the attached label and stick it to the outside of your package. This will help us to identify your item and deliver it to the right team.

Your return should reach us 2 working days days after we’ve collected it.
When your return reaches our warehouse, our engineers will inspect and test it which will take approximately 3 days.
You should hear back from us by 28/03/2026
We will then contact you to let you know when your refund has been processed

That means I placed my order on the 12 Mar 2026 and I might not get a refund UNTIL the 28th? They are dragging their feet, NOT me. This company is a piece of dog ...... and I can not believe they are still around.
Here are the full brands this company belongs to stay clear.

Our Brands:

Appliances Direct. Laptops Direct. Furniture 123.
Outdoor Living. Better Bathrooms. Mr Powa.

March 12, 2026
Unprompted review
Rated 5 out of 5 stars

Buy direct ,good service and excellent item

good service and excellent item

March 16, 2026
Buy It Direct logo

Reply from Buy It Direct

Thank you for your positive feedback! We're thrilled to hear that you had a great experience with us and that you are happy with your purchase. If you ever need more appliances, we recommend visiting Appliances Direct for a wide selection of products.
Take care!
Lee

Rated 5 out of 5 stars

Good communication and on time…

Good communication and on time delivery. Delivery man helpful.

March 20, 2026
Buy It Direct logo

Reply from Buy It Direct

Thank you for sharing your positive experience with us! We're delighted to hear that you found our communication effective and that your delivery arrived on time with helpful assistance from the delivery man. If you ever need more products, we recommend visiting Appliances Direct for a wide range of appliances.
Best regards,
Lee

Rated 5 out of 5 stars

Excellent Service!

I purchased a dehumidifier and before committing to the purchase I asked a question and the response was very quick. This answer confirmed my choice, so I made a purchase. The appliance was here within two days! It is a great dehumidifier and was a great price too! I would use Appliances Direct again. Excellent service.

March 14, 2026
Buy It Direct logo

Reply from Buy It Direct

Dear Customer,

Thank you for sharing your positive experience with us! We are thrilled to hear that our quick response to your question helped you make a confident choice in purchasing the dehumidifier. It's fantastic to know that the appliance arrived promptly and that you are pleased with its performance and value for money. We appreciate your kind words and look forward to assisting you again in the future.

Best regards,

Lee

Rated 5 out of 5 stars

Deliver was on time driver very helpful…

Deliver was on time driver very helpful and pleasant well happy with electric will recommend you to friends. 😀

March 19, 2026
Buy It Direct logo

Reply from Buy It Direct

Thank you for your positive feedback! We're thrilled to hear that your delivery was on time and that the driver was helpful and pleasant. It's great to know that you're happy with your electric purchase. If you ever need anything else, feel free to visit Laptops Direct for more great products.
Best regards,
Lee

Rated 5 out of 5 stars

Quick delivery and easy install.

To start we ordered the Hood in the afternoon and it was there next day , very good service. For the price it’s a nice little unit that looks good in our kitchen. It was easy to install except the 2 security screws are a little tricky.

March 14, 2026
Buy It Direct logo

Reply from Buy It Direct

Hello,

Thank you for sharing your experience with us! We're thrilled to hear that you received your Hood promptly and that you are pleased with its appearance in your kitchen. It's great to know that the installation process was straightforward, despite the minor challenge with the security screws.

If you're looking for more home improvement items, we recommend visiting Better Bathrooms for a wide selection of products to enhance your living space.

Best regards,
Mark

Rated 5 out of 5 stars

Easy online purchase and delivered…

Easy online purchase and delivered within 24 hrs .

March 18, 2026
Buy It Direct logo

Reply from Buy It Direct

Thank you for your positive feedback! We are delighted to hear that you had an easy online purchasing experience with us and that your order was delivered promptly within 24 hours. If you ever need anything else, feel free to visit our website at Appliances Direct for a wide range of appliances.
Best regards,
Lee

Rated 5 out of 5 stars

Very satisfied customer.

I am very pleased with the decision to purchase from 'Buy it Direct'. They offered the best value amongst many suppliers . The item arrived in superfast time, with virtually next day service without the additional cost.

March 18, 2026
Buy It Direct logo

Reply from Buy It Direct

Dear Customer,

Thank you for choosing Buy It Direct! We are thrilled to hear that you found the best value with us and that your item arrived promptly with superfast delivery. We aim to provide top-notch service to our customers, and we're delighted that you had a great experience with us.

If you're looking for more fantastic deals and products, we recommend visiting Laptops Direct for a wide range of laptops and tech accessories.

Best regards,

Ivy

Rated 1 out of 5 stars

Extremely poor and unacceptable…

Extremely poor and unacceptable experience with Buy It Direct (Appliances Direct).

I purchased a Hisense 55” TV which developed a fault within a few months of normal use. The TV was collected for inspection in fully intact condition — no cracks, no impact damage — which I have clearly documented with photographs taken immediately before collection.

The television was then returned to me in a significantly worse condition, with a severely cracked screen that was NOT present before it left my possession.

Despite clear before-and-after photographic evidence, Buy It Direct has refused to provide any repair, replacement, or refund. Instead, they have given inconsistent and contradictory explanations, alternately blaming “user damage” and “transit damage”, while attempting to redirect responsibility to the manufacturer.

No proper inspection report or credible evidence has been provided to support their claims.

This raises serious concerns about how products are handled during their service and logistics process, as well as their willingness to comply with their obligations under the Consumer Rights Act 2015.

As a result, I have been forced to escalate this matter through my bank.

Based on this experience, I would strongly caution anyone considering purchasing from this retailer.

Update:

Despite now being provided with my full order details, the company has still failed to provide any actual evidence to support their claim of “user damage.” Instead, they rely on generic statements with no proof, no documentation, and no accountability.
I clearly confirmed that the TV was in intact condition at the point of collection — no cracks, no impact damage. From that moment, the product was entirely outside of my control and handled solely within their service chain.
If damage occurred, it must have happened during handling, transport, or inspection — all of which are the responsibility of the company and their contractors.
It is extremely concerning that the company is attempting to shift responsibility onto the customer without any verifiable evidence, while also avoiding transparency regarding the handling process.
This matter is now being formally escalated, and this review will be updated accordingly.

March 18, 2026
Unprompted review
Buy It Direct logo

Reply from Buy It Direct

Hi Mariusz,

Thank you for your review.

We’re very sorry to hear about the issues you encountered with your order. This isn’t the level of service or quality we aim to provide, and we understand how disappointing this must have been.

We’d like to look into this further and work toward resolving it for you. However, we’ve been unable to locate your Sales Order with the information currently provided.

Could you please share your Sales Order Number or Postcode so we can investigate and get back to you as soon as possible?

Kind regards,
Dyann

Rated 5 out of 5 stars

Great service

Great service, fast delivery.

March 14, 2026
Buy It Direct logo

Reply from Buy It Direct

Thank you for your positive feedback! We are thrilled to hear that you had a great experience with our fast delivery service. If you ever need anything else, feel free to visit Laptops Direct for a wide range of tech products.
Best regards,
Ivy

Rated 5 out of 5 stars

Great item and delivery service

Great item and delivery service. Hassle free. Many thanks

March 14, 2026
Buy It Direct logo

Reply from Buy It Direct

Hello,

Thank you for your positive feedback! We're delighted to hear that you had a great experience with both the item and delivery service. It's fantastic to know that everything went smoothly for you. If you ever need anything else, feel free to visit Appliances Direct for a wide range of products.

Best regards,
Lee

Rated 5 out of 5 stars

Excellent service

Excellent service

March 16, 2026
Buy It Direct logo

Reply from Buy It Direct

Thank you for your positive feedback! We are delighted to hear that you had an excellent experience with us. If you ever need anything else, feel free to visit Laptops Direct for a wide range of laptops and tech products.
Best regards,
Ivy

Rated 5 out of 5 stars

great company,no sooner ordered,than…

great company,no sooner ordered,than the delivery driver was at my door,as i have Emphysema he even brought it into the kitchen 4 me. nice man

March 16, 2026
Buy It Direct logo

Reply from Buy It Direct

Thank you for sharing your positive experience with us! We are delighted to hear that your delivery was not only prompt but also accompanied by excellent service, especially considering your situation. If you ever need more products, we recommend checking out Appliances Direct for a wide range of options.
Best regards,
Ivy

Rated 2 out of 5 stars

Testing was quick - the payment has taken a while

RMA Number: 79062895
The laptop I sold was received on 4 March and the payment amount was confirmed on 5 March. I then received an email saying “we’ve got some money for you” and I accepted the offer the same day. It is now 16 March and I have not received the payment yet.

I sold a phone with another company that same week and the whole process from them receiving the phone to making the payment took three days. Because of that I am not sure why Laptops Direct takes so long to make a bank transfer. The bank details I sent were correct but apparently there was some trouble making the transfer so I have been instructed to wait another 2-5 working days.

The testing process itself was quick, but the payment has taken much longer than expected.

March 4, 2026
Unprompted review
Rated 5 out of 5 stars

Good selection of competitively priced…

Good selection of competitively priced ironmongery and other stuff.
Well packaged and rapid delivery.
Will definitely visit again.

March 13, 2026
Buy It Direct logo

Reply from Buy It Direct

Thank you for your positive review! We're thrilled to hear that you found our selection of ironmongery and other products competitively priced. We take pride in our well-packaged items and fast delivery service. We look forward to welcoming you back for another visit soon. If you're in need of laptops, we recommend checking out Laptops Direct for a great selection.
Best regards,
Lee

Rated 5 out of 5 stars

Great product

Great product, sent very quickly. Many thanks

March 15, 2026
Buy It Direct logo

Reply from Buy It Direct

Hello,

Thank you for your positive feedback! We're delighted to hear that you are happy with the product and the speedy delivery. If you're in need of any other appliances, we recommend visiting Appliances Direct for a wide range of options.

Best regards,
Lee

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