Buy It Direct Reviews 

14,032
TrustScore 4 out of 5

4.1

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Review summary

Created with AI, based on recent reviews

Considering 728 reviews, reviewers had a great experience with this company. Customers consistently praise the fast and efficient delivery service, often receiving their orders quickly and appreciating clear communication regarding status updates. Many people also highlight the excellent overall service, finding the ordering process straightforward and the staff helpful. Consumers are very satisfied with the competitive pricing, frequently noting great value and good deals on products. However, some customers also noted issues with product quality, reporting that items arrived damaged or were found to be faulty. A few other people also felt that they experienced significant delivery delays or even order cancellations, which caused dissatisfaction.

What people talk about most

Delivery service

Users describe positive interactions with delivery service, frequently praising prompt and efficient... See more

Product

Reviewers mention ambiguous feedback about product, with some customers expressing satisfaction with their... See more

Service

Consumers find service to be positive, with many reviewers highlighting excellent communication, prompt... See more

Order

Customers had ambiguous experiences with order, with some reporting excellent service from placing their... See more

Price

People report positive experiences with price, often finding good quality goods at great prices and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Despite two days delivery delay I was constantly kept updated with the status of my purchase (aircon during heathwave) and was plenty option provided if i no longer want item and got £10 credit in th... See more

Company replied

Rated 5 out of 5 stars

Our existing washer of 16 years started showing errors, and in my experience these were due to motherboard disintegration. Rather than getting unknown service engineers to mull over the problem scratc... See more

Company replied

Rated 5 out of 5 stars

CDA Extractor Fan Ordered Sunday 19/07/26 and arrived Tuesday 21/07/26 with standard delivery service having not to pay extra. Excellent. To be installed today 24/07/26. Hopefully no problems. Replac... See more

Company replied

Rated 5 out of 5 stars

Microwave dead Bank Holiday Friday,ordered a new one ,told it would be Tuesday 7th due to holiday weekend.Fair enough. Great news they sent it on DPD arrived Saturday. Fantastic service ,one happy pa... See more

Company replied


Company details

  1. TV store
  2. Appliance Store

Information provided by various external sources

Huge discounts on Cameras, Camcorders, iPods, Sat Nav and more. Buy it Direct are one of the UKs largest online retailers offering a huge range of electrical and home products available with next day delivery.


Contact info

4.1

Great

TrustScore 4 out of 5

14K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

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4.1

All reviews

(14,032)

720 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Terrible customer service

Terrible customer service, installation not done properly and caused damage to my home. Issue was never resolved. 6 months later the washing machine started leaking. Absolutely shit.

March 26, 2026
Unprompted review
Buy It Direct logo

Reply from Buy It Direct

Hi Garage Girls,

Thank you for your review.

We’re very sorry to hear about the issues you encountered with your order. This isn’t the level of service or quality we aim to provide, and we understand how disappointing this must have been.

We’d like to look into this further and work toward resolving it for you. However, we’ve been unable to locate your Sales Order with the information currently provided.

Could you please share your Sales Order Number or Postcode so we can investigate and get back to you as soon as possible?

Kind regards,
Dyann

Rated 5 out of 5 stars

Helpful and prompt

Detailed description on website. Helpful making decision. Goods arrived promptly in fewer days than promised. Good packing, reasonably easy to remove. Unit in good condition. Works.

March 26, 2026
Buy It Direct logo

Reply from Buy It Direct

Hello,

Thank you for sharing your positive experience with us! We're delighted to hear that you found our website detailed and helpful in making your decision. It's great to know that your goods arrived promptly, were well-packed, and in good condition. We're pleased that the unit is working well for you.

If you're looking for more products, we recommend visiting Laptops Direct for a wide range of laptops and tech products.

Best regards,
Ivy

Rated 4 out of 5 stars

Good service

Very good service from start to finish

March 16, 2026
Buy It Direct logo

Reply from Buy It Direct

Thank you for your positive feedback on the service you received from start to finish. We are delighted to hear about your experience with us. If you ever need products in another category, we recommend visiting Laptops Direct for a wide range of laptops and accessories.
Best regards,
Lee

Rated 1 out of 5 stars

Beware of a company named Buy it Direct

Yesterday I took delivery of a washing machine from Appliances Direct. I paid extra for a 3 year warranty. Today I received this email, from a Joshua Carson of Buy it Direct. It begins:

“As discussed, we do offer a more popular alternative to the extended manufacturers cover you have opted for on your electriQ washing machine called Freedom.

The Freedom cover would only be £5.99 per month, this includes;
Breakdowns caused by mechanical faults or failures
Breakdowns caused by electrical faults or failures
Breakdowns caused by accidental damage
Parts, labour and callout fees are all covered, so there are no hidden costs
If we cannot fix it, we will replace it with a brand new appliance
No contracts or tie-ins; pay as you go for as long as you like
No excess fees
The cover that you currently have in place is just a 2-year extension of the manufacturers' warranty, this only covers you for manufacturing faults or defects, any other faults would be charged at full price to repair for the labour, parts and engineer call out fees. After the extension has expired you have to pay full price for any repairs regardless of the cause of them. If the appliance is irreparable, you would obviously have to pay full price to replace it.
However, with Freedom, you can have the cover in place for as long as you like meaning you never need to buy a new appliance for the length of time you run the policy, regardless of the cause of the breakdown.
If you would like to swap over, I would refund the £95 you have paid for your manufacturers extension and the Freedom policy would run instead.
If you would like to go ahead, or you have any questions, just reply to this email prior to delivery and I will give you a call back.

Kind Regards,

Joshua.

Joshua Carson
Sales Advisor
————————-

Firstly, whether any of that is true, it does not matter. I had purchased a 3 year warranty from Appliances Direct. Secondly, I never heard of that man, let alone had any discussion with him.

Let this be a warning to anyone who purchases any product from Appliances Direct: You will expect a spam email from buyitdirect and the following day. It means they somehow have means to find your details from Appliances Direct.

I have since had a reply from the company I’ve been complaining about. They want me to give personal information so that they can followthis up. But considering that the email I received was a spam email, they obviously know my email address - and are now fishing for the rest of my details. I maybe of a certain age, but I’mnot stupid - yet. I don’t trust this lot in the least.

March 25, 2026
Unprompted review
Buy It Direct logo

Reply from Buy It Direct

Hi Dennis,

Thank you for your review.

We’re very sorry to hear about the issues you encountered with your order. This isn’t the level of service or quality we aim to provide, and we understand how disappointing this must have been.

We’d like to look into this further and work toward resolving it for you. However, we’ve been unable to locate your Sales Order with the information currently provided.

Could you please share your Sales Order Number or Postcode so we can investigate and get back to you as soon as possible?

Kind regards,
Dyann

Rated 5 out of 5 stars

Amazing customers service

Amazing customers service, even called up to deliver early on a different day.

March 19, 2026
Buy It Direct logo

Reply from Buy It Direct

Thank you for your positive feedback! We are delighted to hear that you had an amazing experience with our customer service team and that they went above and beyond to accommodate your delivery request. If you ever need anything else, feel free to visit Appliances Direct for a wide range of home appliances.
Best regards,
Lee

Rated 1 out of 5 stars

Awful customer service

Faulty item received, had to fight tooth and nail to get the return and refund we are legally entitled to. Customer service was horrendous I had to write this review.

March 6, 2026
Unprompted review
Buy It Direct logo

Reply from Buy It Direct

Hi Amy,

Thank you for your review.

We’re very sorry to hear about the issues you encountered with your order. This isn’t the level of service or quality we aim to provide, and we understand how disappointing this must have been.

We’d like to look into this further and work toward resolving it for you. However, we’ve been unable to locate your Sales Order with the information currently provided.

Could you please share your Sales Order Number or Postcode so we can investigate and get back to you as soon as possible?

Kind regards,
Dyann

Rated 3 out of 5 stars

The delivery and recovery of the old…

The delivery and recovery of the old machine was fine. The fitter installed the new machine but used the hot tap to connect to the water supply. An hour after their departure, the stopcock started leaking. I do not say this was their doing. However, it does indicate that it was not very carefully checked. I had to call in a plumber to fix that problem. He also correctly installed the machine to the cold water supply.

March 14, 2026
Rated 5 out of 5 stars

Fridge freezer

Will use this company again, I had a call from a lady called Fiona, a few days before my delivery which was nice touch. The delivery was on time and the driver was such a lovely chap

March 22, 2026
Buy It Direct logo

Reply from Buy It Direct

Hello,

We are delighted to hear that you had a positive experience with us! It's great to know that Fiona's call added a nice touch to your delivery experience. We are glad to hear that your delivery was on time and that the driver was friendly.

If you need anything else in the future, don't hesitate to visit Appliances Direct (appliancesdirect.co.uk) for more great products and service.

Best regards,
Ivy

Rated 5 out of 5 stars

They were very helpful with the…

They were very helpful with the installation.

March 20, 2026
Buy It Direct logo

Reply from Buy It Direct

Thank you for sharing your positive experience with us! We are delighted to hear that you found our installation service helpful. If you ever need assistance with other products, we recommend visiting Laptops Direct for a great selection of laptops and tech products.
Best regards,
Lee

Rated 4 out of 5 stars

Good price for Samsung galaxy S10 +13…

Good price for Samsung galaxy S10 +13 inch screen, delivered swiftly.

March 19, 2026
Buy It Direct logo

Reply from Buy It Direct

Thank you for taking the time to share your positive experience with us! We're thrilled to hear that you found the Samsung Galaxy S10+ with a 13-inch screen at a good price and that it was delivered swiftly. If you're looking for more great deals, we recommend checking out Laptops Direct for a wide range of laptops and tech products.
Best regards,
Ivy

Rated 5 out of 5 stars
Buy It Direct logo

Reply from Buy It Direct

Thank you for your positive feedback on our efficient service! We're delighted to hear that you had a smooth experience with us. If you ever need anything else, feel free to visit Laptops Direct for a wide range of tech products.
Best regards,
Ivy

Rated 4 out of 5 stars

RECOMMENDED

DELIVERY DRIVER ARRIVED EARLY, PUT IN GARAGE FOR ME. HAVEN'T USED IT YET SO CANNOT GIVE REVIEW ON THE ACTUAL MICROWAVE AT THE MOMENT.

March 19, 2026
Buy It Direct logo

Reply from Buy It Direct

Hello,

Thank you for sharing your experience with us! We're pleased to hear that the delivery driver arrived early and was able to assist by putting the item in your garage. We hope you enjoy using your new microwave once you've had the chance to try it out.

If you're in need of any other home appliances, we recommend visiting Appliances Direct at appliancesdirect.co.uk for a wide range of products.

Best regards,
Lee

Rated 5 out of 5 stars

Love the retro design

I have already filled one review of this item but to continue, the drivers were excellent and helpful and very speedy in removing the old fridge freezer. Then quickly unwrapped the new one and installed it. I’m very happy with it as it fits in nicely with the blue cabinets. I also love its retro design and so far it is working perfectly. It’s a perfect size too as I am on my own now. Overall I’m really pleased

March 19, 2026
Buy It Direct logo

Reply from Buy It Direct

Hello,

Thank you for sharing your positive experience with us! We are thrilled to hear that our drivers provided excellent and speedy service, helping with the installation of your new fridge freezer. It's fantastic to know that you are satisfied with the retro design and that it fits in nicely with your blue cabinets. We're delighted that it's working perfectly for you and that the size is just right for your needs.

If you ever need more appliances for your home, we recommend visiting Appliances Direct (appliancesdirect.co.uk) for a wide range of options.

Best regards,
Ivy

Rated 5 out of 5 stars
Buy It Direct logo

Reply from Buy It Direct

Thank you for the positive feedback! We're thrilled to hear that you are happy with your purchase and found it to be of good value. If you're looking for more great deals, why not check out Appliances Direct for a wide range of products.
Happy shopping!
Mark

Rated 5 out of 5 stars

Great service

Sales person was so helpfull and knowledgable about the product i was after and was a massive help the transaction was quick and easy and postage was fast

March 20, 2026
Buy It Direct logo

Reply from Buy It Direct

Thank you for sharing your positive experience with us! We're delighted to hear that our salesperson was helpful and knowledgeable, making your transaction quick and easy. We're glad the postage was fast too! If you ever need assistance with other tech products, we recommend visiting Laptops Direct for a wide range of options.
Best regards,
Ivy

Rated 1 out of 5 stars

Stay away!! Scamming company. under 3 varieties

Stay away!
Delivery, reference number 8XE2T0787021A050, completed on 18/03/2026.

Our Dryer died on Thursday last week. I paid Extra to have it delivered on the Sat. Time was between 1300 and 1700. The next day ( Friday ) I received a text message stating all is fine and confirming the details. I would expect a further message tomorrow to confirm they are on the way. GREAT so I thought... Sat came. 0800 I received a message saying they have warehouse issues. LOL and will not be able to deliver. I called Appliances Direct. Who ironically use the same system this company does????? I paid more!!!!! I was told it would be delivered on Monday. NOPE ... Here we are on Wednesday and it has JUST been delivered. I have not had a chance to look at it at all. They delivery driver signed his pad ( something I am supposed to do or it VOIDS my terms and conditions) and the two of them buggered off. Seriously Avoid. They are under 2 names... they other account has 1.3 stars...

MORE I was told to package it to the best I can... as it didnt come in a box... just a bubble wrap so I did the same.. but its not being collected till Monday and is sitting outside!!!!! Note these points off their website.. And I was told it is ok to leave it outside.

Please make sure the item is packaged as securely as possible, ideally in its original packaging. If you don’t have the original packaging you need equivalent packaging to help prevent damage. A box with internal packaging to keep the item secure and protect from any knocks in transit.
Please contact us if you need advice on packaging, if the return is not in a box with internal packaging we may reject the return
Make sure that you include any accessories.
Please print the attached label and stick it to the outside of your package. This will help us to identify your item and deliver it to the right team.

Your return should reach us 2 working days days after we’ve collected it.
When your return reaches our warehouse, our engineers will inspect and test it which will take approximately 3 days.
You should hear back from us by 28/03/2026
We will then contact you to let you know when your refund has been processed

That means I placed my order on the 12 Mar 2026 and I might not get a refund UNTIL the 28th? They are dragging their feet, NOT me. This company is a piece of dog ...... and I can not believe they are still around.
Here are the full brands this company belongs to stay clear.

Our Brands:

Appliances Direct. Laptops Direct. Furniture 123.
Outdoor Living. Better Bathrooms. Mr Powa.

March 12, 2026
Unprompted review
Rated 5 out of 5 stars

Buy direct ,good service and excellent item

good service and excellent item

March 16, 2026
Buy It Direct logo

Reply from Buy It Direct

Thank you for your positive feedback! We're thrilled to hear that you had a great experience with us and that you are happy with your purchase. If you ever need more appliances, we recommend visiting Appliances Direct for a wide selection of products.
Take care!
Lee

Rated 5 out of 5 stars

Good communication and on time…

Good communication and on time delivery. Delivery man helpful.

March 20, 2026
Buy It Direct logo

Reply from Buy It Direct

Thank you for sharing your positive experience with us! We're delighted to hear that you found our communication effective and that your delivery arrived on time with helpful assistance from the delivery man. If you ever need more products, we recommend visiting Appliances Direct for a wide range of appliances.
Best regards,
Lee

Rated 5 out of 5 stars

Excellent Service!

I purchased a dehumidifier and before committing to the purchase I asked a question and the response was very quick. This answer confirmed my choice, so I made a purchase. The appliance was here within two days! It is a great dehumidifier and was a great price too! I would use Appliances Direct again. Excellent service.

March 14, 2026
Buy It Direct logo

Reply from Buy It Direct

Dear Customer,

Thank you for sharing your positive experience with us! We are thrilled to hear that our quick response to your question helped you make a confident choice in purchasing the dehumidifier. It's fantastic to know that the appliance arrived promptly and that you are pleased with its performance and value for money. We appreciate your kind words and look forward to assisting you again in the future.

Best regards,

Lee

Rated 5 out of 5 stars

Deliver was on time driver very helpful…

Deliver was on time driver very helpful and pleasant well happy with electric will recommend you to friends. 😀

March 19, 2026
Buy It Direct logo

Reply from Buy It Direct

Thank you for your positive feedback! We're thrilled to hear that your delivery was on time and that the driver was helpful and pleasant. It's great to know that you're happy with your electric purchase. If you ever need anything else, feel free to visit Laptops Direct for more great products.
Best regards,
Lee

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