I got the bronzing stick and the new Lip Cushion Glaze and i absolutely love them! The bronzer melts into your skin leaving a beautiful glow without looking orange. The lip cushion glaze (i got shad... See more
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See what reviewers are saying
Following one influencer I found CAIA few years ago, since then I have my favorite products I can not live without, like DEVY DROPS, RED CARPET PRIME, BLUSH STICK... once they sent me wrong order, and... See more
Company replied
I really love your pruduct especially your bronzer i got the cape town shade but i also love the blush. I dont really love the setting spray tough i love how it looks it doesnt really hold my makeup i... See more
Company replied
I love this brand! I’ve ordered quite a few things from Caia and I’ve always been super happy with everything. The delivery has also been super fast. Especially if you’re into more natural, lightweigh... See more
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Company details
Written by the company
CAIA Cosmetics is a Swedish brand developing beauty essentials carefully created to redefine what glow means. From skincare and makeup to haircare and tools, CAIA always aspires to add genuinely great products into the realm of beauty.
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4.4
Excellent
5K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 99% of negative reviews
Typically replies within 1 week
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Awesome products
December 26, 2025
Reply from CAIA Cosmetics
Hi Annemarie,
Thank you for your feedback. We’re happy to hear that you think the products are awesome.
Wishing you a lovely day!
CAIA Cosmetics 💗
Reply from CAIA Cosmetics
Hi,
Thank you so much for your kind words! We’re happy to hear that you love the products.
We truly appreciate you taking the time to leave a review.
Kind regards,
CAIA Cosmetics
The serum foundation gives you a…
The serum foundation gives you a natural glow and coverage.skin Looks flawless and radiant. Quite hydrating and long lasting as well.Absolutely love it.
December 17, 2025
Reply from CAIA Cosmetics
Hi,
Thank you for your lovely review! We’re so happy to hear that you love the serum foundation and that it gives you a natural glow, flawless coverage, and long-lasting hydration.
We truly appreciate you taking the time to share your experience.
Kind regards,
CAIA Cosmetics
Bad quality
Hi!
I just wanted to tell you about my advent caledar experience, and why I would not recommend or buy again.
First, the beauty bags quality is horrible, the zippers dont work (get stuck), and the finishing is bad (theards pointing out everywhere), and the overall feeling is cheap.
Second, all of the cardboard/paper boxes were dirty, they had black stains and scratches all over them, could not post them on social media. It gives a feeling that all of the advent caledar products were old and from the back of a warehouse and you just wanted to get rid of them....
October 2, 2025
Reply from CAIA Cosmetics
Hi Charlotte,
Thank you for taking the time to share your detailed feedback. We’re truly sorry to hear about your experience with the advent calendar, this is of course not the impression or quality we want to deliver.
We understand how disappointing it must feel, especially when it comes to packaging, presentation, and overall product quality. This is valuable feedback for us, and we take it seriously as it helps us improve moving forward.
We would really appreciate the opportunity to look into this further and assist you directly. Please reach out to our customer support team with your order details so we can review this and help you accordingly.
Kind regards,
CAIA Cosmetics
I am unfortunately having a bad…
I am unfortunately having a bad reaction to the shampoo and elexir! Redness, painful and sore areas on my scalp after using them only two times!
December 20, 2025
Reply from CAIA Cosmetics
Hi Marie,
Thank you for sharing your experience, and we’re very sorry to hear about your reaction.
We always recommend discontinuing use immediately if any irritation occurs, as individual reactions can vary even with gentle formulations. This is of course not the experience we want anyone to have. Please reach out to our customer support team at info@caiacosmetics.com so we can look into this further and help you with the next steps.
Kind regards,
CAIA Cosmetics
Great🙃🥰 love it
December 14, 2025
Reply from CAIA Cosmetics
Hi Nicole,
Thank you so much! We’re happy to hear that you love it 😊
We truly appreciate you taking the time to share your feedback.
Kind regards,
CAIA Cosmetics
Disappointed of the renowned bronzer
I had been so excited to try the world famous bronzer. Unfortunately there’s no visual difference when I apply it, also not after several strokes. The shade might be a tad too light for my skintone but did the matching according to the site. Even tough the shade might be a shade too light it’s still unbelievable to me that it seems invisible on my skin.
I had expected the best bronzer to ever experience and this does unfortunately not live up to the expectations.
December 4, 2025
Reply from CAIA Cosmetics
Hi Trine,
Thank you for sharing your honest feedback. We’re sorry to hear that the bronzer didn’t meet your expectations.
Our bronzer has an exclusive prism formula that is designed to be buildable rather than highly pigmented, allowing for a more natural finish. To achieve the desired result, it’s important to build it up in several layers and use a sufficiently dense brush, as a softer brush may not pick up enough product. We especially recommend using our F03 brush for best results.
That said, we understand how disappointing this must feel, especially when you had high expectations. Please don’t hesitate to reach out to our customer support team if you’d like personal advice or further assistance, we’re happy to help.
Kind regards,
CAIA Cosmetics
Bought 5 brushes and they all leave…
Bought 5 brushes and they all leave hair on my face - very bad quality and useless.
December 5, 2025
Reply from CAIA Cosmetics
Hi,
Thank you for taking the time to share your feedback. We’re very sorry to hear about your experience with the brushes — this is of course not the quality we aim to deliver.
This doesn’t sound right, and we would really like to look into this further and help you find a solution. Please reach out to our customer support team at info@caiacosmetics.com with your order details so we can assist you directly.
Kind regards,
CAIA Cosmetics
The shade of the Dewy drops was wrong…
The shade of the Dewy drops was wrong for me after all, was hard to know it beforehand without being able to try it. The product itself was flawless, amazing texture and coverage. Waiting forward for summer, that I can start to use it!
December 15, 2025
Reply from CAIA Cosmetics
Hi,
Thank you for sharing your experience! We’re glad to hear that you loved the texture and coverage of the Dewy Drops, even if the shade wasn’t the perfect match right now.
We completely understand that choosing the right shade online can be tricky, and we hope it will be a great match for you once summer arrives. Thank you for your lovely feedback, we truly appreciate it.
Kind regards,
CAIA Cosmetics
Reply from CAIA Cosmetics
Hi Khloe,
Thank you for your feedback! We’re glad to hear that the delivery was fast and that everything arrived intact.
Wishing you a lovely day!
CAIA Cosmetics 💗
I have not received my order nor any…
I have not received my order nor any reply from the customerservice after I messaged them about my order. No good service, really disappointed and frustrated about this.
December 5, 2025
Reply from CAIA Cosmetics
Hi Bella,
We’re very sorry to hear about your experience. We will get back to you via email to assist you with your order and resolve the issue.
Wishing you a lovely day!
CAIA Cosmetics 💗
The perfect dewy look
My first purchase of Kaia products was more than 2 years ago and i fell instantly in love. The dewy drops is a truly amazing product, medium coverage but the "dewyness" is really there! I suggest you go for a darker shade than the actual skin colour to give emphasis on the cheeks and the forehand, and you won't miss!
December 7, 2025
Reply from CAIA Cosmetics
Hi Foteini,
Thank you so much for your lovely feedback! We’re thrilled to hear that you fell in love with our products and that the Dewy Drops works so well for you. Your tip about choosing a slightly darker shade is fantastic and helpful for others too!
Wishing you a lovely day!
CAIA Cosmetics 💗
Great products and service!
December 6, 2025
Reply from CAIA Cosmetics
Hi Pia,
Thank you so much for your lovely feedback! We’re thrilled to hear that you’re happy with our products and service.
Wishing you a lovely day!
CAIA Cosmetics 💗
Very slow delivery
Very slow delivery, it was 4-6 working days and I had to wait over 2 weeks, I contacted customer service and got no help at all but was told "it will come soon" When I did receive the package it arrived completely damaged and also there were missing products? very disappointed with caia
December 4, 2025
Reply from CAIA Cosmetics
Hi,
We’re very sorry to hear about your experience. Please contact us so we can assist you directly with the damaged and missing products, and help resolve this issue.
Wishing you a lovely day!
CAIA Cosmetics 💗
Reply from CAIA Cosmetics
Hi Florence,
We’re sorry to hear that one of your products arrived damaged. Please contact us so we can assist you with a replacement or solution.
Wishing you a lovely day!
CAIA Cosmetics 💗
Reply from CAIA Cosmetics
Hi Aylon,
Thank you for your feedback! We’re glad to hear that everything was good and fast.
Wishing you a lovely day!
CAIA Cosmetics 💗
Amazing
Amazing, the products are great for sensitive and acne prone skin and leave my skin dewy. I’ve had so many compliments!!!
December 5, 2025
Reply from CAIA Cosmetics
Hi Maddie,
Thank you so much for your lovely feedback! We’re thrilled to hear that our products work well for your skin and that you’ve received so many compliments.
Wishing you a lovely day!
CAIA Cosmetics 💗
Reply from CAIA Cosmetics
Hi Sofia,
Thank you so much for your lovely feedback! We’re delighted to hear that you enjoy our luxurious skincare products.
Wishing you a lovely day!
CAIA Cosmetics 💗
Reply from CAIA Cosmetics
Hi Jutta,
Thank you so much for your kind words! We’re thrilled to hear that you love the quality of our products.
Wishing you a lovely day!
CAIA Cosmetics 💗
Reply from CAIA Cosmetics
Hi Heidi,
Thank you for your feedback! We’re glad to hear everything was good, and we appreciate your patience with the slightly delayed delivery due to Black Friday.
Wishing you a lovely day!
CAIA Cosmetics 💗
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