Good shopping experience, but the shop ran out of stock of one of the items that I purchased, even though it seemed to be available when I placed the order. Customer service was prompt to address the... See more
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Review summary
Created with AI, based on recent reviews
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Reviews shaping this summary
Great customer service and great products sold by this company. One of the cake boxes I ordered arrived damaged (by fault of the courier, not Cake Craft Company), but they were very kind and quick to... See more
Ordering from Cake Craft Company was so simple to do. The website is very easy to navigate. There is an extensive choice of products to select from, whichever needs you have, good quality at very affo... See more
I ordered different nozzles , piping bags, gel food colouring etc for decorating buttercream floral cupcakes. The piping nozzles pipe like a dream. All goods came within the week of ordering and i was... See more
Company details
- Cake Decorating Equipment Shop
- Bakery Equipment
- Baking Supply Store
- Craft Store
- Hobby Store
- Kitchen Supply Store
Written by the company
Famously Lower Prices Cake Craft Company offers great prices on your cake decorating supplies, sugarcraft essentials & packaging. FREE delivery on orders over £45
Contact info
Unit 13-14 Muirhead Quay, Fresh Wharf Estate, IG11 7BG, London, United Kingdom
- 02036374715
- orders@cakecraftcompany.com
- www.cakecraftcompany.com
4.4
Excellent
2K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 73% of negative reviews
Typically replies within 1 week
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Lots of stuff but expensive
Opened 10 mins late , the guy was on his phone when I had to ask him a question and kissed his teeth. The lady was nice enough at the tills
Prices are quite high compare to other cake shops. Gave 3 stars as they have everything to do with cake decor in one place which is great.
September 27, 2025
Unprompted review
Reply from Cake Craft Company
Hi Nasreen,
Thank you for taking the time to leave us a review — we are truly sorry to hear about your recent experience and completely understand your frustration.
We sincerely apologise for the late opening, the poor customer service you encountered. This is not the level of service we aim to provide. We are, however, glad to hear you appreciated the wide range of cake decorating products we offer in one place.
Once again, we are truly sorry to have let you down on this occasion, and we hope to have the opportunity to restore your confidence in us moving forward.
Warm regards,
Customer Experience Team
Cake Craft Company
Really disappointed in this delivery…
Really disappointed in this delivery from Cake Craft Company. I have used them in the past a few years ago with no issues so decided to ignore the very poor reviews online. I should have listened. My products arrived damaged - the box, and it's contents crushed and bent (not what you want when ordering Stencils) so much so that I had to find a replacement from another store. All items were there, but 3 were do damaged that there were unusable. I tried to call them to complain the next day but the phones were not being answered.
September 13, 2025
Unprompted review
Reply from Cake Craft Company
Hi Julie,
Thank you for taking the time to leave us a review — we are truly sorry to hear about your recent experience and completely understand your frustration.
We regret that you were unable to reach us by phone; our phone line is currently unavailable.
We are very sorry that your products arrived damaged, with some items unusable. This is not the standard we strive to deliver, and we will investigate to ensure this does not happen again.
Could you kindly email orders@cakecraftcompany.com, including “FAO_TRUSTPILOT” in the subject line? This will ensure a senior member of our Customer Experience Team follows up with you as soon as possible to resolve the matter.
We genuinely value your feedback and are committed to learning from this to improve both our service and your experience with us.
Once again, we are truly sorry to have let you down on this occasion, and we hope to have the opportunity to restore your confidence in us moving forward.
Warm regards,
Customer Experience Team
Cake Craft Company
Always always get my baking stuff from…
Always always get my baking stuff from here. Fast delivery and great quality
Thanks
September 13, 2025
Unprompted review
Excellent customer service
Prompt, informative & personable reply to query and speedy, communicative delivery process. Excellent customer service, thank you!
September 11, 2025
Unprompted review
Misleading Delivery
I needed a specific piping nozzle tip and was glad I found this website. I was thrilled that there was free delivery but at the same time found it suspicious that under delivery method is said "Worldwide (Receive a Shipping/Delivery Quote) within 24 hours". Granted I needed this nozzle so I purchased and money was taken out of my account only to find out I NOW have to pay a seperate fee using a Paypal link they sent me via email charging me 23.00 GBP, just to purchase two piping nozzles.
Legally, I get it they SAID on their website that the delivery fee would be charged later, but I'd be paying about $40 PLUS $10 for the piping nozzles themselves.
I even asked for a refund and I have YET to hear from them.
September 23, 2025
Unprompted review
Reply from Cake Craft Company
Hi Catherine,
Thank you for taking the time to share your feedback with us. We are truly sorry to hear about your recent experience and completely understand your frustration.
Regarding the additional shipping fee — as noted on our website, international delivery costs are confirmed separately after an order is placed, as we need to check with our partnered couriers for the most accurate rates. In this case, the courier quoted £23.00, which we understand feels disproportionate to the size of your order.
I would also like to reassure you that your refund has already been processed. Depending on your bank or PayPal, it may take a few working days to reflect in your account.
Once again, we are very sorry to have let you down on this occasion, and we do hope to have the opportunity to restore your confidence in us in the future.
Warm regards,
Customer Experience Team
Cake Craft Company
Bacofoil Greaseproof paper
The items ordered were the items delivered. They were in excellent condition when delivered and delivery took place within the time window previously advised by the delivery sgent.
September 8, 2025
Unprompted review
Overall a good and easy site to use
Overall a good and easy site to use. Delivery took longer than I would have liked but happy with the item bought.
September 5, 2025
Unprompted review
Cakes arrived on time
Cakes arrived on time, they are to make a wedding cake which they are perfect for, cannot comment on taste but think it’s going to be delicious which I will definitely use company again for Christmas cakes etc, thank you for your service x
September 12, 2025
Unprompted review
Items are easy to search for and good quality.…
Items are easy to search for and display up-to-date information on stock levels, alternatives and give detailed information.
My delivery was next day, I was kept informed and given my 4 HR slot first thing in the morning by FedEx so my day was not wasted waiting.
September 8, 2025
Unprompted review
Great quality i have been ordering…
Great quality i have been ordering materials from this company for yrs ,as i run my own bake business 🍰🎂.
August 28, 2025
Unprompted review
Great products at great prices
Ordering from Cake Craft Company was so simple to do. The website is very easy to navigate. There is an extensive choice of products to select from, whichever needs you have, good quality at very affordable prices. The items are carefully packaged and delivered on time.
August 21, 2025
Unprompted review
Wrong order sent/items out of stock
1st of all they sent me someone elses order and i paid for next day delivery. No refund given for delivery
By the time they resolved the issue a week later they sent my actual order but stated some of the products were out of stock.
shocking service from this company and all they offer is apologies but that doesnt solve the damage done to my brand. I needed the items to fulfill a customer order and instead im having to run around sourcing items elsewhere at last minute because they wait a whole day to update you with issues.
I wont be using them again and if you choose too, it will be at your own risk
August 21, 2025
Unprompted review
Reply from Cake Craft Company
Hi Nathan,
Thank you for taking the time to leave us a review — we are truly sorry to hear about your recent experience and completely understand your frustration.
Please accept our sincere apologies for the errors with your order. We regret that you were initially sent someone else’s order and that this caused such an inconvenience, especially as you had paid for next day delivery. To clarify, the postage charge was refunded, and unfortunately some items in your order were out of stock at the time, which also contributed to the delay.
We genuinely value your feedback and are committed to learning from this so we can improve both our service and your experience with us.
Once again, we are very sorry to have let you down on this occasion, and we do hope we will have the opportunity to restore your confidence in us in the future.
Warm regards,
Customer Experience Team
Cake Craft Company
Great fondant molds!
My order arrived very promptly and well packed.
September 5, 2025
Unprompted review
Great quality goods with fast delivery…
Great quality goods with fast delivery ,packed well , so no damaged items very pleased with my experience and I like the fact there is a printed check list
August 21, 2025
Unprompted review
Good products fast delivery
Good products fast delivery. Repeat customer.
September 1, 2025
Unprompted review
Quick and easy…
Quick and easy to locate required product, fast dispatch, arrived within a few days, good quality product! I will be back
August 20, 2025
Unprompted review
Everything straightforward.
Always good quality and good value for money. Delivered on time.
August 18, 2025
Unprompted review
Quick delivery
Quick delivery, the cake box was good quality and true to size, will buy again
August 15, 2025
Unprompted review
Absolutely excellent customer…
Absolutely excellent customer services.. thank you for sorting out my Cake board problem so quickly. As a professional Cake Baker, I will be using your company with great regularity in the future thank you again. Cakes made by Allie
August 21, 2025
Unprompted review
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