Card Factory plc Reviews 

10,029
TrustScore 3.5 out of 5

3.3

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Review summary

Created with AI, based on recent reviews

Evaluating 296 reviews, most reviewers had an average experience overall. Many customers consistently praise the staff for being friendly, helpful, and welcoming, often highlighting their patience and willingness to assist with product selection. Reviewers frequently mention excellent in-store customer service, noting staff go above and beyond to help, making shopping a pleasant experience. However, some customers experienced significant issues with online orders, including incorrect items or lost deliveries, and found the ordering process slow. There are also concerns regarding product quality, such as diffusers not working or chocolates being poor, and limited selection for certain items. A few people also encountered unhelpful or rude staff, particularly managers, leading to frustrating in-store interactions and poor customer support experiences.

What people talk about most

Staff

Customers had positive experiences with staff, frequently describing them as helpful, friendly, and... See more

Product

Users describe ambiguous interactions with product, with some customers praising the quality and selection of... See more

Customer service

People report ambiguous experiences with customer service, with many praising helpful and kind staff members... See more

Service

Reviewers mention ambiguous feedback about service, with many customers reporting excellent and helpful... See more

Order

Customers consistently express dissatisfaction with their ordering experiences, frequently reporting issues... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Just recently I visited my 2 local shops on Shipley 09 /06 /2026 Judy and Bingley 15 / 06 2026 Pam Arranging a 50th Birthday Just want to say a big thank you to both, so hel... See more

Company replied

Rated 2 out of 5 stars

Went to return a faulty deflated helium baloon which I had only bought the evening before and tried to return the day after. Manager refused to give me a replacement saying I had caused damage to the... See more

Company replied

Rated 2 out of 5 stars

I bought a new baby card this morning It was brilliant, I could not find grandparent cards, I asked for help which was a real struggle....... was not bothered just pointed and said might be in the 3 f... See more

Company replied

Rated 5 out of 5 stars

I need to give a big shout out to my local store in Royal Wootton Bassett. I use CF a lot especially when making balloon displays for family and friends occasions. 1. The colleagues are... See more

Company replied


Company details

  1. Gift Shop
  2. Greeting Card Shop

Information provided by various external sources

Shop online with Card Factory and find greetings cards, gifts, wrap & party supplies all at great value prices.


Contact info

3.3

Average

TrustScore 3.5 out of 5

10K reviews

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1-star

No recent history of asking for reviews

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3.3

All reviews

(10,029)

292 reviews in the last 12 months

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Rated 5 out of 5 stars

Card Factory, Littlehampton

I was served by Josh this morning and he was very smiley, pleasant, friendly and helpful. Keep up your polite and efficient service, Josh and thank you very much indeed

July 1, 2026
Unprompted review
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Reply from Card Factory plc

Hi June

We are so pleased to hear about your positive experience with our team member. We always aim to provide friendly and efficient service, and we appreciate you sharing your kind words.

Best Regards,
Abbey

Rated 3 out of 5 stars

this morning i purchased 4 cards from…

this morning i purchased 4 cards from your east grinstead store by a very nice lady on the checkout i waited patiently in the queue of about 8 people the cashier was doing her best to my amazement another member of staff it could have been the store manager walked passed the growing queue to go and stand outside and light up a cigarette i did mention this to the assistant that in my days in retail the customer always came first you stopped what you were doing and attend the customer if it was not for the customers we would not have a job perhaps you could relay this to that memeber of staff

July 1, 2026
Unprompted review
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Reply from Card Factory plc

Hi Anthony,

We appreciate you taking the time to share your recent experience at our East Grinstead store. We are pleased to hear that the cashier provided excellent service during your purchase.

We also understand your concerns regarding the other staff member's actions while a queue was present. We value your feedback and agree that customer service is paramount.

Best Regards,
Abbey

Rated 5 out of 5 stars

Birthday

Was buying a birthday card and found cards easily and Tracey was helpful and friendly

June 30, 2026
Unprompted review
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Reply from Card Factory plc

Hi Wendy,

We're so glad you found the perfect birthday card and that our team member provided such friendly and helpful service. We appreciate your kind words!

Best Regards,
Abbey

Rated 5 out of 5 stars

Visited the Melton Mowbray store…

Visited the Melton Mowbray store yesterday. I found Jim really helpful, very professional and polite. Maxine was also very helpful. Nothing was too much trouble.They are both an asset to the company.

June 29, 2026
Unprompted review
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Reply from Card Factory plc

Hi there
We're so glad to hear about your positive experience at our Melton Mowbray store! It's wonderful to know that our team members were helpful, professional, and polite. We truly appreciate you sharing your kind words.
Lindsay

Rated 5 out of 5 stars

Outstanding service today at the Belper…

Outstanding service today at the Belper store from Kieran and Katrina .
My thanks especially to Kieran for helping me sort celebratory balloons.
Both give excellent service and are always welcoming , nothing is too much trouble . They are a credit to the company .

June 29, 2026
Unprompted review
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Reply from Card Factory plc

Hi there
We are so happy to hear about your excellent experience at our Belper store! We truly appreciate you highlighting the exceptional service provided by our team members, especially with the celebratory balloons. We pride ourselves on being welcoming and helpful.
Kind regards
Lindsay

Rated 1 out of 5 stars

Manager so up helpful and wanted you…

Manager so up helpful and wanted you out of shop and would not help as it was closing time but am I getting things wrong that every customer counts but he could not care so un helpful

June 27, 2026
Unprompted review
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Reply from Card Factory plc

Hi Joan,

We are truly sorry to hear about your recent experience and the unhelpful interaction you described. We understand your frustration when you felt rushed.

Please can you send over an email to us at cfonline@cardfactory.co.uk with all information regarding this for us to investigate.

Best Regards,
Abbey

Rated 1 out of 5 stars

Went into the card factory Bilston…

Went into the card factory Bilston today the 2 lovely girls who was in there only had a small fan to keep them cool in this heat they was sweating such a shame they are a lovely bunch who work in there but shocking they have a little table fan in the hot weather

June 24, 2026
Unprompted review
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Reply from Card Factory plc

Hi Emma

Could you please contact us directly at cfonline@cardfactory.co.uk so that we can investigate further?

Best wishes
Lindsay

Rated 5 out of 5 stars

Royal Wootton Basset store is FANTASTIC

I need to give a big shout out to my local store in Royal Wootton Bassett.

I use CF a lot especially when making balloon displays for family and friends occasions.

1. The colleagues are awesome and fun to chat with.
2. The Balloons are amazing quality.
3. Accessories range for such a small store is bang on.

I used to run the Cardmarket business and always focussed on fun and positivity. This is exactly what I get when I visit you.

Nice job

June 8, 2026
Unprompted review
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Reply from Card Factory plc

We're so happy to hear about your wonderful experience at our Royal Wootton Bassett store! We truly appreciate your kind words about our colleagues, balloon quality, and accessory range. Thank you for your positive feedback!
Best Wishes
Lindsay

Rated 1 out of 5 stars

My card hasn't arrived and rather than…

My card hasn't arrived and rather than try resend my card they have just decided to issue a refund without speaking to me

I would rather they re issue the card.

June 22, 2026
Unprompted review
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Reply from Card Factory plc

We appreciate you sharing your experience. We understand your preference for a replacement card, however our systems don't support this action.
I can see that this has been resolved directly, and apologise for the inconvenience that may have been caused.

Kind regards
Lindsay

Rated 5 out of 5 stars

Good value for money

Good value for money, good selections and very friendly professional staff Urmston branch to be recommended

June 19, 2026
Unprompted review
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Reply from Card Factory plc

We're so glad you enjoyed your experience with us! We truly appreciate your kind words about our Urmston branch.

best wishes
Lindsay

Rated 1 out of 5 stars

Horrific Customer Service

Horrific, honestly. I paid for three balloons for my best friend's daughter's birthday. I paid about £4 extra for each balloon to be inflated upon arrival, and paid extra for specific day delivery to ensure they got to me on the day of her birthday so as to avoid any deflation. The balloons arrived not even removed from their packaging but with the word "INFLATE" stickered on the back of each. So I contacted CardFactory to tell them that they had failed to deliver the items as I ordered and because of the disappointment, and it being for a child's birthday celebrations, I thought they would respond promptly with apologies and some form of compensation. In my original e-mail I attached images of the balloons as they arrived. The e-mail response I received asked me for photographs of the balloons, which I had already sent, but I sent the images again. Then they never responded to me. I contacted twice more after this to ask what they were going to do to correct this error and they continued to ignore me. I had to pay an additional £15 for the balloons to be blown up at an independent party supply store and one of the balloons popped immediately, so obviously also shoddy product. It's downright rude to be ignored by one of the leading card stores in the UK, they must make enough money to refund people for their mistakes and terrible products, especially if they're taking money and then not even delivering on the purchases.

Shameful. Do not use. Massive disappointment.

May 29, 2026
Unprompted review
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Reply from Card Factory plc

Hello
Thank you for providing your details, I'll contact you directly in regard to this order. My case reference is 01008798.

Best wishes
Lindsay

Rated 1 out of 5 stars

Very very bad service.

Very very bad service.
I gaven an order for a Father's Day card on 16/06/2026 I'm pregnant I want to give a surprise for husband with a card. That's why I'm so excited. they said we will deliver it in 3days or order will be deliver on Saturday. I'm waiting today is Father's Day (Sunday)
my order not received yet so stupid.

June 21, 2026
Unprompted review
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Reply from Card Factory plc

I'm sorry to hear your Father's Day card didn't arrive in time, especially as it was such a special surprise for your husband.
I'd really like to look into this for you. I've requested some additional information to help us investigate what happened with your order.
Please send us your order number and the email address used to place the order, and we'll be happy to help further.
Trish

Rated 5 out of 5 stars

Card Factory Pontefract 20.6.26

Card Factory Pontefract 20.6.26
I could not find what I was looking for, 2 items.
Megan was Polite and Very Helpful.
I made my purchases and Megan came from behind the counter to help put into my bag.
Very Happy with my visit to the shop today😊

June 20, 2026
Unprompted review
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Reply from Card Factory plc

Good Afternoon Debbie,

We are so pleased to hear you had such a positive experience with us! It's wonderful to know our team was helpful and made your visit enjoyable. Thank you for sharing your kind feedback.

Best Regards,
Abbey

Rated 5 out of 5 stars

I want to give praise to one of your…

I want to give praise to one of your customer service team, Lindsay. I ordered a Father’s Day card a a while ago and it never turned up (no blame on card factory it was Royal Mail that seems to have lost it). I rang CS and spoke to Lindsay and when she told me it was lost I burst into tears. Unfortunately myself and my partner have just lost a baby and this card was one I ordered for him ‘from heaven’. It’s a very difficult and emotional time for both of us and I really wanted this card to arrive. Bless her she handled it so well. I did calm down and apologise to her but she was so lovely and so patient. She also sent me a voucher for 1st class tracked shipping to try and make sure my reorder arrived on time as she understood the importance. It hasn’t come yet and I’m desperately hoping it does but I just wanted to make sure she got the praise for trying her best and being so supportive on the phone. She also sent a follow up email which just felt like a really personal touch and I appreciated the time she gave me. I hope you can find her and give her credit she is an amazing member of staff to have

June 19, 2026
Unprompted review
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Reply from Card Factory plc

Good Afternoon Louise,

We are truly touched by your kind words and deeply appreciate you sharing your experience. We are so very sorry for your loss and the difficult time you are going through. We are glad that our team member was able to provide you with the support and understanding you needed during such an emotional moment. We will certainly ensure your praise is shared with them. We hope your reorder arrives safely.

Best Regards,
Abbey

Rated 4 out of 5 stars

Just recently I visited my 2 local…

Just recently I visited my 2 local shops on
Shipley 09 /06 /2026 Judy
and
Bingley 15 / 06 2026 Pam
Arranging a 50th Birthday
Just want to say a big thank you to both, so helpful, great customer service , lovely staff
I've always shop at. Card Factory good choice for all occasions, excellent prices .Thank you 15

June 15, 2026
Unprompted review
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Reply from Card Factory plc

Hi Janet,

We are so happy to hear about your positive experiences at our Shipley and Bingley shops! It's wonderful to know that our staff provided such helpful and great customer service for your 50th birthday arrangements. We appreciate your kind words about our selection and prices.

Best regards,
Abbey

Rated 1 out of 5 stars

All the staff at card factory guisley…

All the staff at card factory guisley are rude not even polite I will never go back if could I would score 0

June 17, 2026
Unprompted review
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Reply from Card Factory plc

Good Afternoon Susan,

I am very sorry to hear you had a bad experience within one of our stores. Please can you send all information regarding this over to us at cfonline@cardfactory.co.uk for us to pass on to the Regional manager to investigate.

Kind Regards.
Abbey

Rated 2 out of 5 stars

Prices have increased dramatically…

Prices have increased dramatically recently and it’s quite difficult to edit the text online. When I asked for cards to come with an extra envelope they come closed and I had to open them to find out which card was inside. Some items were also shipped separately recently and some haven’t turned up. I like to order cards and hand write them but that’s no longer an option. You have to delete the text which takes longer

June 1, 2026
Unprompted review
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Reply from Card Factory plc

Hi Lucia,

We appreciate you sharing your recent experience with us. We are concerned to hear about the difficulty with online text editing, and the issues with your recent card orders, including the extra envelopes and separate shipments. We are actively looking into these matters to improve our services.

Best Regards,
Abbey

Rated 5 out of 5 stars

Cardfactory Manchester Fort

This branch of cardfactory is perfect for me,due to the loctaion and easy parking and a special staff member called Antony. Who has been very helpfull on a few occaisons when i have visted this branch of which i am very gratefull, so a big big thank you to you Antony.

June 16, 2026
Unprompted review
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Reply from Card Factory plc

Hi
We're so happy to hear you had such a positive experience with us, especially with a team member. We appreciate your kind words!
Best wishes
Lindsay

Rated 5 out of 5 stars

Kelly and Val in Bexhill were really…

Kelly and Val in Bexhill were really helpful and friendly. Thank you.

June 16, 2026
Unprompted review
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Reply from Card Factory plc

Hi
We're so glad to hear you had such a positive experience with our team. Thank you for your kind words.
Kind regards
Lindsay

Rated 2 out of 5 stars

The company that thinks you’re stupid

The company that thinks you’re stupid! I made an online order. As soon as I checked my email I spotted the address mistake. I called customer services straight away to rectify it. I only received half my order and the Royal Mail parcel was sent back. They said the post code was wrong. I called again and was told I would just have to wait. My child wouldn’t be getting his card in time now!!
Bottom line is my child didn’t get his personalised birthday card and wrapping paper. That’s not fair!!
The lady I was talking to down right lied to me! Telling me the address was right…it couldn’t have been or Royal Mail wouldn’t have sent it back to them! As a good will gesture they refunded the missing items. (That should have been done anyway I think) She ended all correspondence then! Rude, very rude…not at one point was I rude to them her. Really bad service! Mistakes happen, I put it right. Card factory customer service screwed up and had to lie instead of apologising for getting it wrong. Has the order been cancelled now?? I would have still liked the card..who knows….

UPDATE
As soon as I posted this review card Factory got back to say they still haven’t received it back. It’s been 10 days since Royal Mail sent it back to them.
They will post it back to me…it took 6 days and this review to tell me what was going on. Coincidence…🤔 I finally know what’s happening.

June 3, 2026
Unprompted review

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