Card Factory plc Reviews 

10,029
TrustScore 3.5 out of 5

3.3

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Review summary

Created with AI, based on recent reviews

Evaluating 296 reviews, most reviewers had an average experience overall. Many customers consistently praise the staff for being friendly, helpful, and welcoming, often highlighting their patience and willingness to assist with product selection. Reviewers frequently mention excellent in-store customer service, noting staff go above and beyond to help, making shopping a pleasant experience. However, some customers experienced significant issues with online orders, including incorrect items or lost deliveries, and found the ordering process slow. There are also concerns regarding product quality, such as diffusers not working or chocolates being poor, and limited selection for certain items. A few people also encountered unhelpful or rude staff, particularly managers, leading to frustrating in-store interactions and poor customer support experiences.

What people talk about most

Staff

Customers had positive experiences with staff, frequently describing them as helpful, friendly, and... See more

Product

Users describe ambiguous interactions with product, with some customers praising the quality and selection of... See more

Customer service

People report ambiguous experiences with customer service, with many praising helpful and kind staff members... See more

Service

Reviewers mention ambiguous feedback about service, with many customers reporting excellent and helpful... See more

Order

Customers consistently express dissatisfaction with their ordering experiences, frequently reporting issues... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Just recently I visited my 2 local shops on Shipley 09 /06 /2026 Judy and Bingley 15 / 06 2026 Pam Arranging a 50th Birthday Just want to say a big thank you to both, so hel... See more

Company replied

Rated 2 out of 5 stars

Went to return a faulty deflated helium baloon which I had only bought the evening before and tried to return the day after. Manager refused to give me a replacement saying I had caused damage to the... See more

Company replied

Rated 2 out of 5 stars

I bought a new baby card this morning It was brilliant, I could not find grandparent cards, I asked for help which was a real struggle....... was not bothered just pointed and said might be in the 3 f... See more

Company replied

Rated 5 out of 5 stars

I need to give a big shout out to my local store in Royal Wootton Bassett. I use CF a lot especially when making balloon displays for family and friends occasions. 1. The colleagues are... See more

Company replied


Company details

  1. Gift Shop
  2. Greeting Card Shop

Information provided by various external sources

Shop online with Card Factory and find greetings cards, gifts, wrap & party supplies all at great value prices.


Contact info

3.3

Average

TrustScore 3.5 out of 5

10K reviews

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1-star

No recent history of asking for reviews

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3.3

All reviews

(10,029)

293 reviews in the last 12 months

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Rated 5 out of 5 stars

Great Rainham Kent Card Factory shop

Our Card Factory is in Rainham, Kent. They always have a good, extensive range of cards for all occasions, along with balloons, wrapping paper, etc. It is always a pleasure to shop there because the staff, especially Debbie, are always so cheerful, helpful and friendly. It's a lovely little local shop.

February 11, 2026
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Thank you so much for your lovely feedback. I’m really pleased to hear you enjoy shopping at our Rainham, Kent store and that the team always provide such cheerful and helpful service.

It’s especially nice to hear your kind words about Debbie — I’ll be sure to pass this on to her and the team.

Warm wishes,
Trish

Rated 5 out of 5 stars

Buy cards from Card factory regularly

Buy cards from Card factory regularly. Sultana has been on the cashier. Extremely helpful. Always very welcoming with an amazing smile. Always wishes morning/afternoon. And ends with have a good day.

February 17, 2026
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Thank you so much for your lovely feedback. I’m really pleased to hear how welcoming and helpful Sultana has been — it’s great to know her smile and friendly greetings make such a positive difference to your visits.

If you don’t mind, could you let me know which store this was so I can pass your kind comments on to the right team?

Warm wishes,
Trish

Rated 5 out of 5 stars

Card Factory Lincoln Valentine…

Visited Card Factory Lincoln Valentine Park. Brilliant customer service. A VERY thorough job done twirling the string for my daughter’s birthday balloon and some helpful (but not pushy) upsell suggestions. Very happy with the price

February 17, 2026
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Thank you so much for your lovely feedback. I’m really pleased to hear you had such a positive experience at our Lincoln Valentine Park store — it’s great to know the team took real care with your daughter’s balloon and offered helpful suggestions without being pushy.

I’ll be sure to pass your kind words on to the team.

Warm wishes,
Trish

Rated 1 out of 5 stars

Diffusers

Received 2 diffusers as Xmas gifts 1-Mum,1Friend Have a small bathroom and thought these would be ideal .As of now can’t smell any difference .Have used them separately and now together but nothing .Very disappointed .

February 16, 2026
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Thank you for sharing your feedback — I’m really sorry to hear you’ve been disappointed with the diffusers, especially as they were gifts.

That’s not the experience we want you to have. If you’re happy to, please contact us at cfonline@cardfactory.co.uk
with a few more details, including the store (if known) and any packaging information, so we can look into this further for you.

Warm wishes,
Trish

Rated 1 out of 5 stars

Customer service doesn’t help what so…

Customer service doesn’t help what so ever

February 16, 2026
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Thank you for your review. I’m really sorry to hear you feel this way — that’s certainly not the experience we want anyone to have.

So we can understand what’s happened and look into this properly, please contact us at cfonline@cardfactory.co.uk
with a few more details about your query and any relevant order information.

Warm wishes,
Trish

Rated 1 out of 5 stars

Don't buy gimmicky boxed 'chocolate' or impulsive buys

Bought a bar of 'Love You' unbranded boxed chocolate as valentines gift.
It was the cheapest quality of chocolate ever.

Effectively all you are paying for is a red box with 'Love You' on it and the 'chocolate' bar inside is only fit for the bin.

Looks like the business has now taken to ripping customers off.

February 14, 2026
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Thank you for sharing your feedback. I’m really sorry to hear you were disappointed with the chocolate — that’s certainly not the impression we want to leave.

Your comments have been noted and shared with the relevant team, as feedback like this helps us review our products and ensure they meet expectations.

Warm wishes,
Trish

Rated 1 out of 5 stars

Ordered a valentine's card on 7th Feb

Ordered a valentine's card on 7th Feb. Now 15th Feb and still no sign. Used their "chat"system, but they said they had until 5pm on the 13th before it was considered not delivered. I explained if the post hadn't been delivered by 2pm it wasn't arriving, it certainly didn't arrive on the 14th. Had to go elsewhere to buy one. Won't be using them again, or Moonpig (their sister) company. Not impressed.

February 13, 2026
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Firstly, I’m sorry for the delay in responding.

I’m really sorry to hear your Valentine’s card didn’t arrive in time — I completely understand how disappointing that must have been, especially having to make alternative arrangements.

So we can look into this properly and review what happened, please contact us at cfonline@cardfactory.co.uk
with your order number and a few more details. Once we have that, we’ll be able to assist you further.

Warm wishes,
Trish

Rated 5 out of 5 stars

How customer service should be!

I visit the card factory in Worcester regularly & the service is always top notch - quick, polite & with a smile. They’ll always have my business, it’s how it should be everywhere.

February 12, 2026
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Thank you so much for your lovely feedback. I’m really pleased to hear the Worcester team consistently deliver such quick, polite service with a smile — that’s exactly how it should feel.

We truly appreciate your loyalty and kind words.

Warm wishes,
Trish

Rated 5 out of 5 stars

Brilliant customer service

Brilliant customer service, with a smile! Attentive to the customers needs. A big thank you to the St Ives team!

February 11, 2026
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Thank you so much for your lovely feedback. I’m really pleased to hear you received such brilliant service from our St Ives team — service with a smile really does make all the difference.

I’ll be sure to pass your big thank you on to them.

Warm wishes,
Trish

Rated 5 out of 5 stars

Excellent staff

Visited the store at Cortonwood and interacted with Dianne and Harry who were both professional and friendly. Harry showed us where the cards I needed were as I was struggling.
Dianne served us at the till and she was really helpful in every aspect. This store is a wonderful asset to the business and it is definitely the staff who make it so

February 10, 2026
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Thank you so much for sharing your experience at our Cortonwood store. I’m really pleased to hear how professional and friendly Dianne and Harry were, and that Harry was able to help you find what you needed.

It’s lovely to read that you feel the store is such an asset — I’ll be sure to pass your kind words on to the team.

Warm wishes,
Trish

Rated 4 out of 5 stars

Don't call me LOVE

Rang to enquire if I could order two balloons if I paid over the phone,didn't get no further,quite abrupt,just said no love,sorry love .Don't call me Love,,I am a customer ,not your best friend.!!!!

February 10, 2026
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Firstly, apologies for the delay in responding.

I’m really sorry to hear about your experience on the phone — I understand how that interaction would have felt frustrating and dismissive. That’s certainly not how we want our customers to feel when getting in touch.

Please contact us at cfonline@cardfactory.co.uk
with the store details and, if possible, the date and time of the call so we can look into this further.

Warm wishes,
Trish

Rated 1 out of 5 stars

Bought two helium number balloons…

Bought two helium number balloons after 1pm today. Followed instructions about taking them out bag so they don’t deflate. At 3.45pm one of the numbers had started to deflate. Went back to shop at 4pm and was told they wouldn’t replace as it wasn’t faulty. And I would need to pay for another one. More helium was inflated. They turned the radio down and tried to listen to hear if air was escaping from it. Was also told even if a pinprick was in it, it wouldn’t be replaced. Implying I could have done it. Why would I do this! One hour later it started to deflate again. The balloon was clearly faulty! Won’t be using this shop again.

February 6, 2026
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Firstly, please accept my apologies for the delay in responding.

I’m really sorry to hear about your experience. I completely understand how frustrating it must have been for the balloon to deflate so soon after purchase, especially after returning to the store and still having the same issue.

This isn’t the experience we want for our customers. Please contact us at cfonline@cardfactory.co.uk
with the store details and date of purchase so we can look into this properly and assist you further.

Warm wishes,
Trish

Rated 5 out of 5 stars

The card factory is a great company …

The card factory is a great company loads of choices very reasonable price 👍 Excellent & informative very speedy delivery thank you 😊

February 6, 2026
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Thank you so much for your lovely feedback. I’m really pleased to hear you’re happy with the choice, value and speedy delivery — it’s great to know you had such a positive experience.

Warm wishes,
Trish

Rated 1 out of 5 stars

Poor Products Poor Service

On Saturday 17 January at approximately 13:00, we visited the Thurmaston Card Factory to purchase a helium-filled balloon for our five-year-old daughter’s birthday party. The balloon cost £7.99. Aside from the store only accepting cash, the purchase itself was straightforward.

Unfortunately, the balloon began to deflate within a few hours of purchase. I attempted to contact the store several times that Saturday afternoon, but no one answered the phone.

As our daughter’s party was scheduled for Sunday 18 January, we had no choice but to return to the store the following morning to resolve the issue. This involved a 20-minute journey each way. Although the store was due to open at 10:30am, it did not open until 10:45am. When we were eventually seen, we were told the balloon simply needed topping up and it was refilled.

Later that same day, the balloon deflated again and was unusable for the party. This was extremely frustrating and disappointing, particularly given the circumstances. Our daughter was understandably very upset.

We returned to the store for a third time on Monday 19 January and explained the situation to the member of staff at the desk. I requested a refund, which was provided. However, I was very disappointed to be told that this issue is apparently common.

Overall, this experience was far from satisfactory and added unnecessary stress during what should have been a happy occasion. Managing a child’s birthday party is demanding enough without repeated trips to the store to resolve a faulty product.

January 17, 2026
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Firstly, please accept my apologies for the delay in responding.

I’m really sorry to hear about your experience, especially as it was for your daughter’s birthday. I completely understand how frustrating and upsetting that must have been.

So we can look into this further for you, please contact us at cfonline@cardfactory.co.uk
with a few more details, including the date of purchase and any receipts if available. Once we have that, we’ll be able to review this properly.

Warm wishes,
Trish

Rated 2 out of 5 stars

Went to return a faulty deflated helium…

Went to return a faulty deflated helium baloon which I had only bought the evening before and tried to return the day after. Manager refused to give me a replacement saying I had caused damage to the balloon. Phoned Customer Service whilst in the store ; the person on the phone was very emphatic and spoke to the store Manager and asked her to replace the faulty balloon. Issue sorted in the end but could have easily been actioned by the store manager. The branch was in Westway, Greenford.

February 4, 2026
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Thank you for sharing your experience. I’m sorry the situation wasn’t resolved straight away in store — I understand how frustrating that must have felt, especially as the balloon had only been purchased the evening before.

I’m pleased to hear our Customer Services team were able to step in and get this sorted for you, but I appreciate this could have been handled more smoothly on the day. Your feedback has been noted and will be shared with the Westway, Greenford team.

Warm wishes,
Trish

Rated 1 out of 5 stars

I have always found staff at the card…

I have always found staff at the card factory from Dunfermline to Glasgow , edin and Dundee great customer service and happy people. Sadly on Monday 2nd Feb I went to my local shop in Dunfermline, was met with the most arrogant young man . I asked if anyone was on the tills having stood there for some time whilst he chatted to a young lady. I was met with a response that clearly expressed he did not want to be there. Grow up or get out young man. You have so let your colleagues down with your attitude and response to me.

February 2, 2026
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Thank you for taking the time to share your experience. I’m really pleased to hear you’ve consistently had great service across our stores — which makes it even more disappointing to read about your recent visit to Dunfermline.

I’m sorry that this interaction left you feeling let down. That’s not the level of service we expect, and I understand how frustrating that must have been. Your feedback has been noted and will be shared with the store management team so it can be addressed appropriately.

Warm wishes,
Trish

Rated 4 out of 5 stars

The price label doesn’t come off cleanly

The cards from this vendor are reasonably priced and good value. However, when purchasing in-store, they should use a different type of price sticker on the back of the cards as it does not come off cleanly. It spoils the back of the card when removed. 😢😢😢

January 20, 2026
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Firstly, apologies for the delay in responding.

Thank you for your feedback — I’m really pleased to hear you find our cards good value. I’m sorry to hear about the issue with the price stickers not peeling off cleanly and spoiling the back of the card. I understand how frustrating that can be.

Your comments have been shared with the relevant team, as feedback like this helps us review and improve.

Warm wishes,
Trish

Rated 1 out of 5 stars

Disappointed customer

Ordered a personalised card for our Granddaughters 6th Birthday and a Valentines card for my husband,order delivery date before the 26th January,still not here!! Her Birthday is today so now we have no card!! Customer service useless stated a refund will be on it's way as they have been lost,not acceptable,will be taking it further as we're going to have one disappointed little girl.

January 30, 2026
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

I’m really sorry to hear how upsetting this has been, especially with it being your granddaughter’s birthday — I completely understand how disappointing that must feel.

I can see that, in line with our courier service, the order should have been received by Monday 26th at the latest, and I can also see that one of my colleagues is already assisting you with this query. They’re looking into what’s happened and will continue to support you through this.

Please accept my apologies again for the frustration this has caused.

Warm wishes,
Trish

Rated 5 out of 5 stars

Highly recommend

Have shopped in many different Card Factory stores and have always found the prices to be really good and the staff friendly.

January 20, 2026
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Thank you for your lovely feedback. I’m really pleased to hear you’ve had such positive experiences across our stores, and that you’ve found both the prices and the teams consistently friendly.

Warm wishes,
Trish

Rated 5 out of 5 stars

Simply outstanding customer service…

Simply outstanding customer service from Denise at the fishponds store Bristol.
Always super friendly and remembers customers.
She rang 3 different stores to see if they had my product in stock and they did. 🥳
So grateful that this high level of customer service still exists. How that lady isn’t the manager I don’t know! :)

Also I have received great customer service a few times from another staff member named Becky. 👌🏽

January 27, 2026
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Thank you so much for sharing this — what a lovely review to read. I’m delighted to hear about the outstanding service Denise provided at our Fishponds store in Bristol, especially going the extra mile to help track down your item. That kind of dedication really does make a difference.

It’s also great to hear Becky has delivered such positive experiences for you too. I’ll be sure to pass your kind words on to both colleagues and the store team.

Warm wishes,
Trish

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