Card Factory plc Reviews 

10,029
TrustScore 3.5 out of 5

3.3

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Review summary

Created with AI, based on recent reviews

Evaluating 296 reviews, most reviewers had an average experience overall. Many customers consistently praise the staff for being friendly, helpful, and welcoming, often highlighting their patience and willingness to assist with product selection. Reviewers frequently mention excellent in-store customer service, noting staff go above and beyond to help, making shopping a pleasant experience. However, some customers experienced significant issues with online orders, including incorrect items or lost deliveries, and found the ordering process slow. There are also concerns regarding product quality, such as diffusers not working or chocolates being poor, and limited selection for certain items. A few people also encountered unhelpful or rude staff, particularly managers, leading to frustrating in-store interactions and poor customer support experiences.

What people talk about most

Staff

Customers had positive experiences with staff, frequently describing them as helpful, friendly, and... See more

Product

Users describe ambiguous interactions with product, with some customers praising the quality and selection of... See more

Customer service

People report ambiguous experiences with customer service, with many praising helpful and kind staff members... See more

Service

Reviewers mention ambiguous feedback about service, with many customers reporting excellent and helpful... See more

Order

Customers consistently express dissatisfaction with their ordering experiences, frequently reporting issues... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Just recently I visited my 2 local shops on Shipley 09 /06 /2026 Judy and Bingley 15 / 06 2026 Pam Arranging a 50th Birthday Just want to say a big thank you to both, so hel... See more

Company replied

Rated 2 out of 5 stars

Went to return a faulty deflated helium baloon which I had only bought the evening before and tried to return the day after. Manager refused to give me a replacement saying I had caused damage to the... See more

Company replied

Rated 2 out of 5 stars

I bought a new baby card this morning It was brilliant, I could not find grandparent cards, I asked for help which was a real struggle....... was not bothered just pointed and said might be in the 3 f... See more

Company replied

Rated 5 out of 5 stars

I need to give a big shout out to my local store in Royal Wootton Bassett. I use CF a lot especially when making balloon displays for family and friends occasions. 1. The colleagues are... See more

Company replied


Company details

  1. Gift Shop
  2. Greeting Card Shop

Information provided by various external sources

Shop online with Card Factory and find greetings cards, gifts, wrap & party supplies all at great value prices.


Contact info

3.3

Average

TrustScore 3.5 out of 5

10K reviews

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No recent history of asking for reviews

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3.3

All reviews

(10,029)

293 reviews in the last 12 months

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Rated 5 out of 5 stars

Simply outstanding customer service…

Simply outstanding customer service from Denise at the fishponds store Bristol.
Always super friendly and remembers customers.
She rang 3 different stores to see if they had my product in stock and they did. 🥳
So grateful that this high level of customer service still exists. How that lady isn’t the manager I don’t know! :)

Also I have received great customer service a few times from another staff member named Becky. 👌🏽

January 27, 2026
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Thank you so much for sharing this — what a lovely review to read. I’m delighted to hear about the outstanding service Denise provided at our Fishponds store in Bristol, especially going the extra mile to help track down your item. That kind of dedication really does make a difference.

It’s also great to hear Becky has delivered such positive experiences for you too. I’ll be sure to pass your kind words on to both colleagues and the store team.

Warm wishes,
Trish

Rated 3 out of 5 stars

I have purchased online for a long…

I have purchased online for a long time, but since they have updated their Web page I have found it difficult to use. Disappointed, will not use again.

January 26, 2026
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Thank you for sharing your feedback. I’m really sorry to hear you’ve found the updated website difficult to use — I understand how disappointing that can be, especially as you’ve been a long-time online customer.

Your comments have been noted and shared, as feedback like this really helps us understand where improvements are needed.

Warm wishes,
Trish

Rated 1 out of 5 stars

Popped my balloon and wouldn't reimburse me

I visited the Card Factory in Leicester Highcross and was served by Michelle. I was extremely disappointed with the level of customer service I received. I brought in my own balloon to be filled in store and was charged £4.99. While filling it, Michelle popped the balloon and laughed it off.

After this happened, I asked if I could simply pay the difference for one of Card Factory’s own balloons, as I had just paid £4.99 to have mine filled. I was told that the store “doesn’t take responsibility,” despite the fact that it was she who popped my balloon. No reimbursement or gesture of goodwill was offered. Instead, I was told I would need to pay £7.99 for a replacement balloon, meaning I would have paid £13 in total for a single number balloon, not including how much I paid for the original balloon. On top of that, I wasn't event refunded for the balloon she popped. It's their birthday the tomorrow and I was so gutted I couldn't have the balloons for them.

I feel that when a mistake is made by staff, some responsibility should be taken, and at the very least I should have been allowed to pay the difference rather than being charged again in full. The customer service in this store was severely lacking, and I left feeling very disappointed. I hope this store takes steps to ensure staff take accountability for their mistakes and treat customers fairly.

January 26, 2026
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Thank you for taking the time to share this — I’m really sorry to hear about your experience at our Leicester Highcross store. I completely understand why this left you feeling upset, especially with the birthday being the very next day. That’s not the level of service we want anyone to leave our stores with.

What you’ve described is concerning, and I’d like this to be looked into properly. So we can investigate this further and follow up with the store, please contact us at cfonline@cardfactory.co.uk
with a few more details (including the date of your visit). Once we have that, we’ll be able to assist further.

Thank you for bringing this to our attention.

Warm wishes,
Trish

Rated 5 out of 5 stars

My visit to the store was good

My visit to the store in Castleford (Carlton Lanes) was good, I bought everything I needed for my friend's birthday.
The two lovely ladies in the store (both named Sarah) were very friendly, helpful and patient when I was looking for an extra gift !

Thanks
Donna H.

January 24, 2026
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi Donna,

Thank you so much for sharing your experience. I’m really pleased to hear you found everything you needed at our Castleford (Carlton Lanes) store, and that both Sarahs were so friendly, helpful and patient while you chose that extra gift.

I’ll be sure to pass your kind words on to them.

Warm wishes,
Trish

Rated 5 out of 5 stars

Great value, range and friendly staff

Great value, range and friendly staff. Very consistent in all the branches I have been to including Southampton centre, Shirley and Eastleigh.

January 21, 2026
Unprompted review
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Reply from Card Factory plc

Hi there,

Thank you so much for your lovely feedback. I’m really pleased to hear you’ve had such consistent, positive experiences across our Southampton Centre, Shirley and Eastleigh stores. It’s great to know you value the range, pricing and friendly teams.

Warm wishes,
Trish

Rated 1 out of 5 stars

The Glades- Not good

Re Card Factory in The Glades, Bromley, annoyed that the member of staff failed to put the envelope for the card in the bag. Causing inconvenience. Now have to go back to get one that should’ve been included which is very frustrating

January 23, 2026
Unprompted review
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Reply from Card Factory plc

Hi there,

I’m really sorry to hear about this — I understand how frustrating that must have been, especially as the envelope should have been included. I apologise for the inconvenience this caused.

If you’re able to return to the store, the team will be happy to provide an envelope for you. Your feedback has also been noted so this can be shared with the store.

Warm wishes,
Trish

Rated 5 out of 5 stars

Always great service

The Card Factory Mersey Square Stockport is fabulous! Staff are always so helpful and pleasant nothing is too much trouble! Good value and really extensive choice thank you Card Factory! 😊

January 23, 2026
Unprompted review
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Reply from Card Factory plc

Hi there,

Thank you so much for your lovely feedback! I’m really pleased to hear how helpful and pleasant the team are at our Mersey Square Stockport store. It’s great to know you enjoy the value and extensive choice too — I’ll be sure to pass your kind words on to the team.

Warm wishes,
Trish

Rated 1 out of 5 stars

first time of online ordering with card…

first time of online ordering with card factory
delivery fine How ever when opening found
only 3 of the 8 cards order were correct
wrong names in cards and on a wrong card for the occasion
Son had wrong name Emma
anniversary card had happy birthday TRACEY
Brother all wrong names
Son had Jess .
all the names in the cards both the recipient and the senders names had no connection with the order
Very disappointed will not use again .
£17 99 WAISTED .

January 6, 2026
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

I’m really sorry to hear about this — I completely understand how disappointing and frustrating that must have been, especially as this was your first time ordering online with us. Receiving cards with incorrect names and occasions is clearly not acceptable, and I’m very sorry for the upset this has caused.

So we can investigate this properly and help put things right, please reach out to us at cfonline@cardfactory.co.uk
with your order number and a few details of what was incorrect. Once we have that, we’ll be able to look into this further.

Warm wishes,
Trish

Rated 3 out of 5 stars

Taylor swift calendar !!! (T.s)

I enjoyed this service the reason why is the calendar was at a good price (we’re as online there we’re calendars for over £30) but the delivery cost more money then the actual calendar over all it is a great service.(that is why I gave it 3 stars)
Thank you for reading my review
My kindnessXxx

January 21, 2026
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Thank you for taking the time to share your feedback. I’m really pleased to hear you were happy with the calendar itself and found it good value.

I understand your comments around delivery costs, and if you’d like to discuss this further or have us look into your order, please feel free to reach out to our Customer Services team at cfonline@cardfactory.co.uk
.

Warm wishes,
Trish

Rated 5 out of 5 stars

Great selection of cards

I recently purchased a balloon for a birthday great customer service so helpful .
Cards ( always a great choice )

January 20, 2026
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Thank you for your lovely feedback. I’m really pleased to hear you received great customer service and found the team so helpful, and it’s great to know you’re always happy with the choice of cards too.

Warm wishes,
Trish

Rated 1 out of 5 stars

Postage

I have never had any issues with the card factory in the past I get all my grandchildren's cards personalised and they love them, my problem this time has been with delivery, that's not necessarily card factory's fault, but I begrudge paying £1.70 postage and it not arriving I always order my cards the week before birthdays it has been 2 weeks since the card was ordered

January 20, 2026
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Thank you for sharing your feedback. I’m really pleased to hear you’ve always enjoyed our personalised cards for your grandchildren — it’s lovely to know how much they’re loved.

I’m sorry to hear about the delay with your recent delivery. I completely understand why this has been frustrating, especially as you order in good time for birthdays.

If you haven’t already, please reach out to us at cfonline@cardfactory.co.uk
with your order number and we’ll be happy to look into this for you.

Warm wishes,
Trish

Rated 5 out of 5 stars

Great Customer Service

My partner is deaf and I wanted a specific sign language card on Card Factory's website, however there was a technical issue with the product. I contacted customer service and Taya sorted it for me straight away!! Amazing - Thank you so much<3

January 19, 2026
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Thank you so much for sharing this lovely feedback. I’m really pleased to hear Taya was able to sort the issue for you so quickly and make the experience a positive one. I’ll be sure to pass your kind words on to her — she’ll be delighted.

Warm wishes,
Trish

Rated 1 out of 5 stars

Don’t waste your money

Updated following Card Factory response….. this was not a personalised card I ordered! The card sent was not as described or shown on your website.

Don’t waste your money. I ordered a card online for my husband birthday which on the website showed it had a verse inside. When it came the card was blank inside. BE WARNED! Items not as described. Wouldn’t send me a replacement card just offered a refund.
If I’d wanted a blank card I’d have gone to Whistlefish who offer superior cards much cheaper than card factory.

January 17, 2026
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Thank you for sharing your feedback — I’m really sorry for the disappointment this caused, especially as it was for your husband’s birthday.

Unfortunately, we’re not able to resend personalised items once they’ve been produced, which is why a refund was offered instead. I do appreciate how frustrating this must have been when the card didn’t meet your expectations, and I’m sorry we couldn’t resolve this in the way you were hoping for.

Your comments have been noted and shared, as feedback like this helps us review how product details are shown online.

Warm wishes,
Trish

Rated 1 out of 5 stars

Poor quality helium balloons that…

Poor quality helium balloons that started to go down after a couple of hours , poor customer service will not use again

January 14, 2026
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

I’m really sorry to hear about your experience with the helium balloons and that you were disappointed with the service — that’s not what we want for our customers.

If you’re happy to share a few more details, please reach out to us at cfonline@cardfactory.co.uk
so we can look into this further and see how we can help.

Warm wishes,
Trish

Rated 3 out of 5 stars

Slowness of the App and choice of cards

I have been buying cards from The Card Factory on line for years and have been very happy with using the facility. Over the past year or so the website seems to have slowed down and to order cards it takes ages, wasting valuable time. Also, the choice of cards used to be extensive, especially birthday cards. Now the majority of the cards are personalised ones, which I do not need, except for a few every now and then. The prices have gone up considerably too. You used to have a choice of lots of 99p cards but not any more as far as I can see. I am very disappointed as I do not live anywhere near a store where I can browse and buy.

January 15, 2026
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Thank you for taking the time to share your feedback. I’m really sorry to hear how disappointed you’ve been with the recent changes — especially as you’ve been a loyal online customer for so long.

I understand how frustrating it can be if the website feels slower, the range doesn’t suit what you’re looking for, and prices don’t feel as accessible as they once did. Your comments around card choice, personalisation, and value have been noted and shared, as feedback like this is really important in helping us review how we support customers who rely on shopping online.

Thank you again for being honest about your experience. I do appreciate you taking the time to let us know how things feel from your side.

Warm wishes,
Trish

Rated 5 out of 5 stars

Helen at the Western Road card factory…

Helen at the Western Road card factory in Brighton was lovely and helpful

January 14, 2026
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Thank you for sharing your lovely feedback. I’m really pleased to hear that Helen at our Western Road store in Brighton was so helpful and welcoming — I’ll be sure to pass your kind words on to her and the team.

Warm wishes,
Trish

Rated 5 out of 5 stars

emily helped me find the perfect card…

emily helped me find the perfect card for my boyfriends sisters belated birthday! she knew exactly where to find it and it was brilliant!

January 14, 2026
Unprompted review
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Reply from Card Factory plc

Hi there,

Thank you for sharing your lovely feedback — it’s great to hear how helpful Emily was in finding the perfect card.

If you don’t mind, could you let me know which store this was? I’d love to pass your kind comments on to Emily and the right team.

Warm wishes,
Trish

Rated 5 out of 5 stars

A hospitality service in Barkingside…

A hospitality service in Barkingside High Street a very pleasant lady her name was Chris Femni . Very professional and was very helpful.

December 16, 2025
Unprompted review
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Reply from Card Factory plc

Hi there,

Thank you so much for sharing your feedback. I’m really pleased to hear about the professional and helpful service you received from Chris at our Barkingside High Street store. I’ll be sure to pass your kind words on.

Warm wishes,
Trish

Rated 1 out of 5 stars

False delivery dates and shocking customer service

False delivery dates on order confirmation, shocking customer service I ordered 29th December told delivery would be 2nd January, it wasn’t when some parts arrived they arrived damaged other outer parcel box and item inside an even with evidence you could tell they didn’t want to refund me and I’m still awaiting parts of the order the birthday has now been and customer service is totally shocking been told someone was going to look into my missing items on Monday I’m still waiting for update on this total experience has been appalling

December 29, 2025
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Thank you for sharing this — I’m really sorry to hear how disappointing this experience has been, especially with damaged and missing items and the impact on a birthday.

So I can look into this properly and help move things forward, please could you send me a few more details about your order (including your order number and what’s still missing)? Once I have that information, I’ll be able to assist further.

Warm wishes,
Trish

Rated 4 out of 5 stars

Great customer service after 2025 calendar sent instead of 2026

I wanted to update my review to say that the Card Factory responded very quickly to an email, were extremely apologetic and refunded me. I originally gave 2 stars but have updated this, given the excellent customer service.

I ordered a personalised calendar for a Christmas present, spent ages choosing photos for it and paid not a small amount for it. I gave it to my sister and she has discovered they have sent a 2025 calendar, not 2026. I'm so annoyed and disappointed.

January 4, 2026
Unprompted review
Card Factory plc logo

Reply from Card Factory plc

Hi there,

Thank you for updating your review and for taking the time to share this. I’m really pleased to hear the team were able to respond quickly, apologise, and get a refund sorted for you.

I’m sorry again for the disappointment caused by the calendar being incorrect — I completely understand how frustrating that must have been after the time and care you put into creating it as a gift. Your feedback is appreciated and has been shared with the team.

Warm wishes,
Trish

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