While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 52 reviews, most reviewers were let down by their experience overall. Many people were dissatisfied with the product, noting that recent formula changes have led to issues such as poor grey coverage, colors not matching the box, and hair feeling dry, clumpy, or sticky. Customers also experienced problems with the application, finding the product too runny or difficult to mix, and some reported scalp irritation or allergic reactions. Some people also felt that the quality of the product had significantly declined, with hair shedding, becoming brittle, or being damaged after use. Reviewers frequently mentioned that the new formulas did not deliver the expected results and often washed out quickly.

What people talk about most

Product

Customers had ambiguous experiences with product. Many reviewers expressed disappointment with recent changes... See more

Quality

Reviewers mention ambiguous feedback about quality. While some customers praise the amazing hair dye packs,... See more

Reviews shaping this summary

Rated 1 out of 5 stars

If I could give zeros stars I would. Ive used nice & easy for years and the recent changes in formula and ultra gloss condition is terrible. The quality of the condition has gone down so much and i... See more

Rated 1 out of 5 stars

I have used Nice & Easy Semi Permanent for over 20 years. The new product is a less attractive colour, doesn't cover the grey & washes out far too quickly. I thoroughly agree with other customers who... See more

Rated 1 out of 5 stars

I've used the original nice n easy semi permanent dark ash blond no 90 for the last 10 years applying to my roots and brushing through the rest of my hair every 3/4 weeks. The result has always been... See more

Rated 1 out of 5 stars

I used Clairol Nice’n Easy shade 3 Dark Brown to match my natural brown hair. My hair was light chocolate brown with honey highlights before coloring. The result turned out extremely dark, black mu... See more


Company details

  1. Hair Product Store
  2. Beauty Product Supplier

Information provided by various external sources

Your best color begins with the right hair color product. We will help you find it. Professional color experts and personal guidance.


Contact info

1.4

Bad

TrustScore 1.5 out of 5

475 reviews

5-star
4-star
3-star
2-star
1-star

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Used this believing it was a natural…

Used this believing it was a natural product so therefore it would be gentle on my hair.
Absolutely devastated my hair is falling out,I had long thick hair but now you can actually see through it.
I thought I was ill with some awful disease but it’s using clairol that has caused this,no warning anywhere on the package or instructions that this could happen.
DO NOT USE !

December 2, 2021
Unprompted review
Rated 1 out of 5 stars

Used Clairol Nice and Easy for 55 years, now it irritates my scalp

I’ve used Clairol Nice and Easy for 55 years, same colors. About 5 years ago or so they must have changed the product, because for the first time I noticed burning sensation when I applied and was left with a scalp that itched for weeks afterward with little bumps and scabs. It is getting worse and I’m now afraid to use it anymore, though I want to continue coloring my roots. I love my hair color and get compliments on my hair even at my age. What should I try next?

October 6, 2021
Unprompted review
Rated 1 out of 5 stars

Terrible hair dye

Terrible hair dye. I used the natural instincts range. I've always dyed my dye myself. 17 years in fact and never have I had a reaction like this. 10 weeks post dying and my scalp is still irratated and itchy. My doctors have prescribed me some scalp steriods now. I have lost id say about 20% of my hair, its thinned out alot at the crown and I just keep losing hair! What the hell do you add to your hair dyes? these shouldn't be allowed on the shelves! So upsetting. Will never use your products again after this.

October 4, 2021
Unprompted review
Rated 5 out of 5 stars

5 stars, I am so happy with Clairol.

Hi everyone, I am so happy to be able to use a hair dye again. I am allergic to every other brand except Clairol and I am thrilled that I can now do my own T Sections at home. Great during Covid19 Lockdown. The colour I used was Extra Light Blonde, 9.5 and although it didn't blonde my regrowth quite enough, I am still pleased with the result and will try and buy a lighter Clairol colour to take my root regrowth to a slightly lighter blonde. I am giving Clairol Extra Light Blonde 9.5 5 stars because I got a pretty good result without an allergic reaction, and the conditioner that came in the box really smoothed my hair. I recommend shaking the bottles before starting to ensure that all the active ingredients are in the fluid when it is applied to your hair. I recommend Clairol hair products. 5 stars

September 22, 2021
Unprompted review
Rated 1 out of 5 stars

I had purchased the Clairol root…

I had purchased the Clairol root touch-up concealing powder (light brown) and must say I am very disappointed with the size of the product - the box is 14 cm X 6.5 cm in size and in this large box there was a 11 cm X 4.5 cm black case and the actual size of the product is 4.5 cam X 1.5 cm - to me this is deceptive advertising - very little product with a very large case and an even larger box - the brush is actually twice the size of the actual product. Needless to say I am very disappointed with the size of the product.

September 9, 2021
Unprompted review
Rated 1 out of 5 stars

Colour was yellow not red

I bought Clairol auburn root touch up on 25.8.21 3 days ago at Big W Loganholme and it turned yellow in the container before I applied it and is still that colour an hour later. receipt store 0274 086 9072 15.26 25/8/21

August 28, 2021
Unprompted review
Rated 1 out of 5 stars

HAIR LOSS

I've just used this product and my hair was falling in chunks. Horrible product DO NOT USE IT!

August 21, 2021
Unprompted review
Rated 1 out of 5 stars

I have dyed my hair for years

I have dyed my hair for years. This burned my scalp and I preformed an allergy test that was negative.
I had to wash it out before the time because it was Burning me. Now I have scalp burns.

July 21, 2021
Unprompted review
Rated 1 out of 5 stars

Used today

Used today. I have died my hair for over 10 years. Nice and easy started burning and after 2 mins had to wash this off. This has never happened before. Dreadful.

June 26, 2021
Unprompted review
Rated 1 out of 5 stars

USED NATURAL INSTINCTS 3 TIMES AND LOST LOTS OF MY HAIR!!

I used Medium Cool Blonde in the Natural Instincts range by Clairol which is semi-permanent and 80% organic, having used their Age Defy for a couple of years but now wanting to put less chemicals on my scalp. The colour turned out great so I used it again about 6 weeks later but this time the colour was a darker duller blonde and didn't fully cover my grey hairs at the side of my head. So next time, again about 6 weeks later, I tried the Light Blonde, again Natural Instincts which is supposed to be 80% Organic, and I've been horrified to see my hair falling out. I originally put it down to stress, or maybe HRT imbalance but ruled those reasons out due to the time scales and now having read through these reviews for other Clairol products I think I have found the real reason. Surely Clairol must read these negative reviews? Is it going to take someone taking them to court for them to admit their mistake and take this rotten product off the market? Now I'm armed with this information from the other reviews I will be contacting Clairol although I'm not expecting much success!

June 25, 2021
Unprompted review
Rated 1 out of 5 stars

Just used clairol root touch up 2

Just used clairol root touch up 2 . Please don’t wast your money. This product does not work. Left it on longer but it all rinsed out. I followed ever instruction. I have used preference by L’Oreal hair color. It works phenomenal. Don’t by clairol root touch up!!! I contacted the co. They never bother to compensate me not even a coupon😞.
Never again

June 9, 2021
Unprompted review
Rated 1 out of 5 stars

NOT WHAT IT USED TO BE

Have used this product for years, however in the last 6 months it does not seem to be the same. My hair is dull, and lacks the lustre and shine I used to get after using this product. Also my scalp seems to be irritated and itchy after use. Also what happened to tones that used to be in it. I used 118 which had red tones in The no 5 that replaced it does not seem to have any
Company need to look into what had changed and rectify it.

May 13, 2021
Unprompted review
Rated 1 out of 5 stars

Used nice n easy 6g for years with no…

Used nice n easy 6g for years with no problem. Now it doesn't hardly change the colour and doesn't cover the grey. Have to use every 2 weeks and even then no difference. What is going on !!!! Will be looking for another make from now on. Please look in to all these complaints or you will be loosing more business.

May 9, 2021
Unprompted review
Rated 1 out of 5 stars

Formula change!

I used to be a hairdresser so I know what I'm doing, I've used Nice'n'Easy on and off for years and never had a problem until recently, my hair is quite long so I use 2 boxes to make sure it's all covered, I use a bag to cover it, leave it on longer to process than instructions and I've tried on more that 1 occasion, it also isn't a drastic colour change as I stick to the auburn shades, however recently the colour will not take on the mid lengths and ends, so I now have 2 toned hair which isn't a good look, I think the formula has definitely changed and I won't be using it again unfortunately.

April 15, 2021
Unprompted review

Is this your company?

Claim your profile to access Trustpilot’s free business tools and connect with customers.

Get free account

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look