Cowboy Reviews 6,394

TrustScore 2.5 out of 5

2.6

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Review summary

Based on reviews, created with AI

Most reviewers were unhappy with their experience overall. Many people expressed significant dissatisfaction with the customer service, describing it as unresponsive and unhelpful, with some noting a lack of human interaction. Consumers frequently encountered issues with delivery services, experiencing prolonged delays and unfulfilled promises regarding delivery dates for both bikes and spare parts. Some people also reported problems with the product itself, including bikes arriving damaged or developing faults shortly after purchase, leading to lengthy waits for repairs or replacements. Conversely, a minority of customers were highly satisfied with their bikes, praising their design, reliability, and enjoyable riding experience, with some even highlighting excellent customer service experiences, particularly in cases of frame replacement or specific repair needs.

What people talk about most

Product

Clients share ambiguous opinions on the product. Many reviewers praise the bikes' sleek design, smooth ride,... See more

Service

Reviewers highlight negative aspects of service, with many expressing deep dissatisfaction. Customers report... See more

Quality

Customers consistently note ambiguous experiences with quality. While many praise the bikes as beautiful,... See more

Customer service

Consumers find customer service to be negative. Many reviewers express extreme disappointment, citing a lack... See more

Delivery service

Users describe negative interactions with delivery services, frequently reporting significant delays and... See more

Based on these reviews

Rated 2 out of 5 stars

Just brought my bike to the dealer (het zwarte Fietsenplan /lijnbaansgracht/amsterdam) for repair on the 18th.. they just told me that most likely it’s a torq problem and they ordered the spare p... See more

Company replied

Rated 4 out of 5 stars

When you order your bike it takes a while and information isn’t shared well. BUT after receiving my wife’s bike we got in contact with after sales and wow are they amazing. It took a couple months lo... See more

Rated 1 out of 5 stars

This has been one of the worst customer experiences I’ve ever had. There is absolutely no customer support. I have contacted them multiple times and received zero response. My Cruiser bike has... See more

Company replied

Rated 1 out of 5 stars

Cowboy simply cannot be trusted. Bike has an inherent fault that they say means it should not be used. Waiting 9+ months for a replacement/repair and still no further forward. UK Courts have ruled tha... See more


Company details

  1. Bicycle Store

Written by the company

It’s 2026 and Cowboy is back. Backed by new investment and a strengthened team, we’re restoring spare parts availability and our bestselling bikes are shipping fast again. We are fixing the basics, executing with consistency and keeping our promises. Designed for city riders, Cowboy bikes combine sleek design, AdaptivePower™ technology and smart app connectivity for a powerful, natural ride.


Contact info

2.6

Poor

TrustScore 2.5 out of 5

6K reviews

5-star
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Rated 1 out of 5 stars

Very disappointing experience with…

Very disappointing experience with Cowboy.

My order (#286706) was confirmed on 4 December 2024, and to this day I am still waiting for both the delivery and the installation. My order overview listed an estimated delivery date of 7 December 2025, and that date is now also several months behind us, without delivery and without any concrete installation appointment.

What makes this even more frustrating is the lack of clear and meaningful communication. I have contacted Cowboy multiple times, but I still have not received a concrete answer regarding:

the final delivery date
the installation date
who my dedicated contact person is
what concrete solution or compensation will be offered for this excessive delay

After such a long waiting period, I would expect at the very least a clear and binding timeline together with proactive communication. So far, that has not happened.

I still hope Cowboy will resolve this quickly and properly, but at this point I unfortunately cannot recommend this experience to others.

update:

Thank you for your reply, but this still does not address the actual issue.

I have still not received:

* a confirmed delivery date
* an installation date
* a dedicated contact person
* any concrete compensation proposal

After months of delay, a general explanation about operational changes is simply not enough. What is needed now is a clear and binding solution for order #286706.

April 9, 2026
Unprompted review
Cowboy logo

Reply from Cowboy

Thank you for sharing this with us. We’re sorry for the frustration and the long wait, and we understand how disappointing this must have been. We’ve expanded our operations, including moving assembly to France, which has affected timelines, and we’re continuing to work toward improving delivery for our customers. We’ll look into your feedback and do our best to help. The Cowboy Team

Rated 1 out of 5 stars

Bike recalled with no support or communication

I bought a Cowboy 4 ST in 2022 and it was great until it was recalled for a product defect in May 2025. Nearly a year on, my £2500 bike is now unusable, and bike shops won’t fix even unrelated issues because of the recall.

I’ve been patient, but there’s still no clear timeline for a fix. On top of that, it’s basically impossible to speak to an actual person - just an AI chatbot and FAQ links that don’t help.

This is really poor customer service for a premium product. I’m left without a usable bike due to a manufacturing defect, with no meaningful updates and no offer of any interim solution or compensation.

April 7, 2026
Unprompted review
Rated 5 out of 5 stars

Cowboy is back

Cowboy is back. I’ve been a Cruiser owner for a few years, didn’t have issue with the bike but did read online about difficulties with customer support. A few weeks ago had a small issue with my rear wheel. Chat with a representative (after the chatbot initially) was quick and responsive. Warranty was confirmed without problems and the part shipped out after three weeks, which I consider quick enough personally.

Great to experience that they seem to be picking up business well, and parts are available!

April 7, 2026
Unprompted review
Rated 5 out of 5 stars

Sebastien treated us with respect and…

Sebastien treated us with respect and kindness!

March 28, 2026
Unprompted review
Cowboy logo

Reply from Cowboy

Thank you for your kind words. We’re glad to hear Sebastien treated you with respect and kindness, and that your experience reflected the support we aim to provide. We’re happy you’re enjoying your Cowboy experience. The Cowboy Team

Rated 5 out of 5 stars

It is the best bike I have ever bought

It is the best bike I have ever bought. I have already cycled nearly 11,000 kilometers without any problems. I would recommend it!

March 27, 2026
Cowboy logo

Reply from Cowboy

Thank you for your kind words. We’re delighted to hear that your Cowboy has been such a great companion for nearly 11,000 kilometers, and we truly appreciate your recommendation. It’s wonderful to know you’re enjoying your Cowboy experience. The Cowboy Team

Rated 5 out of 5 stars

In love with my cow-boy since 4 years

In love with my cow-boy since 4 years

March 27, 2026
Cowboy logo

Reply from Cowboy

Thank you for your kind words. We’re delighted to hear you’ve been in love with your Cowboy for the past four years, and it means a lot to know you’re enjoying the experience. The Cowboy Team

Rated 5 out of 5 stars

simply the best

Cowboy is riding the best bike with the best support!

March 20, 2026
Unprompted review
Cowboy logo

Reply from Cowboy

Thank you so much for your kind words. We’re delighted to hear that you’re enjoying your Cowboy bike and our support. It means a lot to know your experience has been a great one. The Cowboy Team

Rated 5 out of 5 stars

I'm happy

It took some time, but it was a more complicated problem that could be solved, and ultimately it was resolved. The contact was always very friendly and helpful.

***

Es hat etwas gedauert, aber es war ein komplizierteres Problem konnte gelöst werden und letztendlich konnte es gelöst werden. Der Kontakt war immer sehr freundlich und hilfsbereit.

March 24, 2026
Unprompted review
Cowboy logo

Reply from Cowboy

Vielen Dank für Ihr Feedback. Wir freuen uns, dass das Problem letztendlich gelöst werden konnte und Sie den Kontakt als freundlich und hilfsbereit erlebt haben. Es ist schön zu hören, dass Sie trotz der Komplexität eine gute Erfahrung mit uns gemacht haben. The Cowboy Team

Rated 5 out of 5 stars

My Cowboy Cruiser has been great so far.

I ordered a Cowboy Cruiser, and it's been a wonderful bike overall. I do not live in a city, so I used to take my car everywhere that was not within walking distance. With my bike, I've reduced that with over 1000km in a year that I've spent on my bike. So it's taken me out of my car and into a healthier way of getting around. Extra credit for all the compliments I've gotten because of how cool my bike looks.

The riding experience is great. The adaptive mode just "feels" when I want to push myself a bit more, or when I expect the bike to do a little more of the work. The thing just works.

The app has been a good addition to the riding experience. I always use the in-app navigation because it's a bit more accurate than regular Google Maps somehow.

Maybe, three points of feedback:
1. It would be nice if the in-app navigation would somehow be able to focus more on the bike-highways we have here in Flanders or at least have an "avoid main roads" suggestion or something. Not all main roads have good cycling paths, and I'd rather spend an extra 5 to 10 min of travel time taking backroads or bike-highways to avoid them.
2. I'd, personally, preferred to have had the option to order the bike with tires with a 'regular' profile instead of the more gravel-like tires.
3. In the past year, I've had a couple of times where the bluetooth didn't pick up and I've had to go through the troubleshoot page. Only happened 2 or 3 times, so not that big of a deal tbh.

Overall, just a happy costumer if I'm being honest.

March 20, 2026
Cowboy logo

Reply from Cowboy

Thank you for sharing this thoughtful review. We’re glad to hear your Cowboy Cruiser has become such a positive part of your everyday travel, and that you’re enjoying the riding experience, app, and overall design. We also appreciate your feedback on navigation, tire options, and Bluetooth, and we’ll keep it in mind as we continue improving the experience. The Cowboy Team

Rated 5 out of 5 stars

Good relationship

I am located in the California USA when every i have a problem or question the customer service personnel always solved good relationship.

March 22, 2026
Unprompted review
Rated 1 out of 5 stars

I am waiting for over a year to get my…

I am waiting for over a year to get my money back. Cowboy doesn't respond to any of my mail any more. They refuse to give me my money back. I canceled the order a year ago and no refund. This is criminal!

February 26, 2026
Unprompted review
Rated 4 out of 5 stars

Reliable customer service

Went through some hassle with spare parts last year and wasn’t optimistic at all this time because the spare part in question wasn’t even listed in the online shop. Once I got past the AI bot customer service was again very helpful and went the extra mile to help with the spare part I need.
Only four star review because the 25% discount for the inconvenience of some back and forth got eaten up by the €8 shipping fee.

March 13, 2026
Unprompted review
Rated 5 out of 5 stars

I love it

I simply love riding it. And when I'm not, it hangs on the wall of my professional studio as a piece of art. People often stop and ask: "Is that an actual bike, or is it just there for the design?" I giggle a little every time, I'll admit.

March 13, 2025
Rated 1 out of 5 stars

AVOID

AVOID! Absolutely dreadful company. I don't even want to give them 1 star. They've taken 10 months to deliver. Couldn't get hold of anyone to cancel the order. Can't ever get hold of a person. They've finally got some investment and orders are trickling out. We've moved offices since then so the delivery address is wrong. Can't get hold of anyone to update it. Have contacted Cowboy over email & chat bots to no avail. Bike now been sent back by courier as can't be received at our old office address

March 12, 2026
Unprompted review
Rated 1 out of 5 stars

Unacceptable Delays and Poor Customer Service

I am extremely disappointed with my experience with Cowboy and their customer service.

Almost six months ago, I ordered spare parts for my bike — specifically tires and inner tubes. Since then, the delivery date has been constantly postponed month after month. What is even more frustrating is the lack of communication: I do not receive proper updates or explanations, the delivery is simply delayed again and again.

Because these parts are very specific to Cowboy bikes, it is almost impossible to find compatible replacements in regular bike shops. As a result, I have been unable to use my bike for nearly half a year. Owning a bike that you cannot ride because the manufacturer cannot supply basic spare parts is simply unacceptable.

Overall, this has been a very frustrating experience. A company selling premium bikes should be able to provide essential spare parts within a reasonable timeframe and communicate transparently with its customers. Unfortunately, that has not been the case here.

I would strongly encourage Cowboy to improve both its logistics and its customer service, because at the moment the experience is far from what customers should expect.

March 12, 2026
Unprompted review

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