Cult Beauty Reviews 

90,512
TrustScore 4.5 out of 5

4.4

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 12,907 reviews, reviewers overwhelmingly had a great experience with this company. Many loyal customers frequently praise the impressively fast delivery and reliable service, noting that purchases consistently arrive safely ahead of schedule. Consumers also deeply appreciate the excellent product selection, wonderful seasonal discounts, and fantastic loyalty rewards available on the easy-to-navigate website. However, some people mentioned experiencing frustrating delivery delays, late arrivals, or finding items missing entirely from their online shipments. A few buyers additionally reported concerning issues with heavily dented boxes, missing promotional samples, and a total lack of email response when seeking customer assistance.

What people talk about most

Delivery service

People report positive experiences with delivery service, highlighting that items are usually packaged well... See more

Product

Customers report great satisfaction with product selection, quality, and pricing. Consumers highlight that... See more

Order

Users describe ambiguous interactions with order, highlighting a wide split in customer experiences. While... See more

Service

Customers consistently note positive experiences with service, highlighting professionalism, efficiency, and... See more

Price

Consumers find price to be positive and consistently report great value and affordable rates across various... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Love Cult Beauty! The rewards programme is fantastic, it’s easy to build up credit on purchases to use against future ones. Makes those more expensive purchases a little more accessible. I have the... See more

Company replied

Rated 5 out of 5 stars

I purchased the special edition of the cult beauty advent calendar. I am so happy with the design of the box and prompt delivery. I don't intend to open it till December but have seen an unboxing and... See more

Company replied

Rated 5 out of 5 stars

Title: Excellent service and great prices Excellent service from Code. My products arrived very quickly and exactly on time. The price was significantly cheaper than buying directly from the manu... See more

Company replied

Rated 5 out of 5 stars

I can not fault CB in any way. They offer fantastic deals with service that always delivers. I buy at least weekly and I have never had any issues whatsoever. Probably my favourite online beauty store... See more

Company replied


Company details

  1. Skin Care Clinic
  2. Cosmetics Store
  3. Hair Product Store

About Cult Beauty

Written by the company

Helpful links



About us

Aside from eliciting squeals of delight when it arrives at CBHQ (a sure-fire sign that we’re on to a winner), it also has to exceed all our expectations (and often shift the goalposts altogether). These are the products you will. not. be. parted from – the jars you dutifully decant, the tubes you scissor open and the bottles you store upside down to ensure you don’t waste a single drop. Firm fixtures of make up artists’ kits, you’ll find these formulas jealously guarded backstage at fashion weeks and photoshoots, and also in the bathrooms of the AAA-List who choose these products for love (not money). Staggeringly efficacious, these do ‘what they say on the tin’ and then some… the only thing they will not do is disappoint.


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

91K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.4

All reviews

(90,512)

12,424 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Easy KAYALI perfume to order

Easy to order. Quick delivery.

September 11, 2026
Cult Beauty logo

Reply from Cult Beauty

Hello,

Thank you for leaving your review!

It is always a pleasure to receive this feedback from our loyal Customers.

Your feedback always helps us to maintain and improve our services, and the team will be so pleased to hear your kind comments.

Should you happen to have any questions or queries, please don't hesitate to contact us and we will be happy to assist.

Take care and have a lovely day.

Kind Regards,
Sue

Rated 5 out of 5 stars

Quick and got what I wanted

Quick and got what I wanted

September 7, 2026
Cult Beauty logo

Reply from Cult Beauty

Hello,

Thank you for leaving your review!

It is always a pleasure to receive this feedback from our loyal Customers.

Your feedback always helps us to maintain and improve our services, and the team will be so pleased to hear your kind comments.

Should you happen to have any questions or queries, please don't hesitate to contact us and we will be happy to assist.

Take care and have a lovely day.

Kind Regards,
Sue

Rated 5 out of 5 stars

I am very happy and a big Thank you!!!

I am very happy and a big Thank you!!!
Congratulations to all the team!!!
:)

September 11, 2026
Cult Beauty logo

Reply from Cult Beauty

Hello,

Thank you for leaving your review!

It is always a pleasure to receive this feedback from our loyal Customers.

Your feedback always helps us to maintain and improve our services, and the team will be so pleased to hear your kind comments.

Should you happen to have any questions or queries, please don't hesitate to contact us and we will be happy to assist.

Take care and have a lovely day.

Kind Regards,
Sue

Rated 5 out of 5 stars

Super fast shipping

Super fast shipping! Got upgraded to next day delivery.

September 11, 2026
Cult Beauty logo

Reply from Cult Beauty

Hello,

Thank you for leaving your review!

It is always a pleasure to receive this feedback from our loyal Customers.

Your feedback always helps us to maintain and improve our services, and the team will be so pleased to hear your kind comments.

Should you happen to have any questions or queries, please don't hesitate to contact us and we will be happy to assist.

Take care and have a lovely day.

Kind Regards,
Sue

Rated 5 out of 5 stars

Great service

Great service

September 11, 2026
Cult Beauty logo

Reply from Cult Beauty

Hello,

Thank you for leaving your review!

It is always a pleasure to receive this feedback from our loyal Customers.

Your feedback always helps us to maintain and improve our services, and the team will be so pleased to hear your kind comments.

Should you happen to have any questions or queries, please don't hesitate to contact us and we will be happy to assist.

Take care and have a lovely day.

Kind Regards,
Sue

Rated 5 out of 5 stars

Very fast delivery

September 11, 2026
Cult Beauty logo

Reply from Cult Beauty

Hello,

Thank you for leaving your review!

It is always a pleasure to receive this feedback from our loyal Customers.

Your feedback always helps us to maintain and improve our services, and the team will be so pleased to hear your kind comments.

Should you happen to have any questions or queries, please don't hesitate to contact us and we will be happy to assist.

Take care and have a lovely day.

Kind Regards,
Sue

Rated 5 out of 5 stars

Im very happy with the product and the…

Im very happy with the product and the service. Delivery was really fast. Everything was satisfying 🙏🏻

September 7, 2026
Cult Beauty logo

Reply from Cult Beauty

Hello,

Thank you for leaving your review!

It is always a pleasure to receive this feedback from our loyal Customers.

Your feedback always helps us to maintain and improve our services, and the team will be so pleased to hear your kind comments.

Should you happen to have any questions or queries, please don't hesitate to contact us and we will be happy to assist.

Take care and have a lovely day.

Kind Regards,
Sue

Rated 3 out of 5 stars

After confusing initial response from…

After confusing initial response from two different people. Candice answered with clear concise information, whilst not the answer i hoped for it was at least honest. And that was greatly appreciated. Thank you Candice.

September 11, 2026
Unprompted review
Rated 1 out of 5 stars

Placed my order for £623 on 27th…

Placed my order for £623 on 27th August, lost by DHL ( no surprise there) cult Beaty have no form of customer service support that can really help, no management no complaints operations. Customer support just keeps saying sorry and receive a new order in 3-5 days no dispatch information and today they don’t recognise my order number or details. Avoid this company .
Update
Parcel arrived today with 1 item in instead of 2 , asked for a return address due to not receiving my complete order and had enough want a total refund , still asking for return address they said my details did match. Total Shambles

September 11, 2026
Unprompted review
Cult Beauty logo

Reply from Cult Beauty


 Hello

Thank you for leaving your review. I am sorry to hear about this experience.

I cannot currently locate your account, however I have sent you a request via TrustPilot so you can provide some further details, and we can assist you further.

We look forward to resolving this matter for you.

Kind Regards, Natalia

Rated 5 out of 5 stars

Easy to order

Easy to order . Next day delivery .

September 10, 2026
Cult Beauty logo

Reply from Cult Beauty

Thanks so much for leaving us a review, we love reading your feedback!

Enjoy your Cult Beauty buys, hope to see you again soon.

Best wishes,
Cult Beauty

Rated 5 out of 5 stars

Fast delivery

Fast delivery, good range of products!

September 7, 2026
Cult Beauty logo

Reply from Cult Beauty

Thanks so much for leaving us a review, we love reading your feedback!

Enjoy your Cult Beauty buys, hope to see you again soon.

Best wishes,
Cult Beauty

Rated 5 out of 5 stars

Great experience

I have been trying to get the product for a while now and always a great service. Delivery was quick and you are my first go to.

September 7, 2026
Cult Beauty logo

Reply from Cult Beauty

Thanks so much for leaving us a review, we love reading your feedback!

Enjoy your Cult Beauty buys, hope to see you again soon.

Best wishes,
Cult Beauty

Rated 1 out of 5 stars

Horrible customer service received from…

Horrible customer service received from cult beauty for my order when their package and the items inside the package arrived damaged.

September 11, 2026
Unprompted review
Cult Beauty logo

Reply from Cult Beauty


 Hello

Thank you for leaving your review. I am sorry to hear about this experience.

I cannot currently locate your account, however I have sent you a request via TrustPilot so you can provide some further details, and we can assist you further.

We look forward to resolving this matter for you.

Kind Regards, Natalia

Rated 1 out of 5 stars

Very disappointing customer service.

Very disappointing customer service.
I have been trying to resolve an issue for several days, but the communication has been extremely frustrating. Every time I receive a reply, it seems to come from a different customer service agent, meaning I repeatedly have to explain the same situation from the beginning.
Despite multiple messages and clear explanations, the issue is still not resolved. Instead, I keep receiving repetitive or generic responses that do not actually address the problem.
For such a straightforward customer service issue, this has taken far too much time and effort. The lack of continuity between agents and the failure to actually resolve the problem are very disappointing.
This is not the level of customer service I would expect from Cult Beauty.

September 11, 2026
Unprompted review
Cult Beauty logo

Reply from Cult Beauty


 Hello

Thank you for leaving your review. I am sorry to hear about this experience.

I cannot currently locate your account, however I have sent you a request via TrustPilot so you can provide some further details, and we can assist you further.

We look forward to resolving this matter for you.

Kind Regards, Natalia

Rated 1 out of 5 stars

I bought a dpHUE Gloss was hoirriblw

I bought a dpHUE Gloss 6.5 fl. oz. - Light Brown. I paid $70 with shipping and first time I used I lost st much a=hair. I asked them to return it but they sent label which is not prepaid. Then they ask I pay but should not be more than 15% of cost of good and they will refund. I am in Australia and shipping is minimum $35 to $50. So I had to wait on chat for hours to explain and they said I pay and they reund shipping afte they recive. It is like people are jobless. If you are sending expired product you must send the prepaid label too. It wasted my time for hours and I throw the product in bin at the end. If you are overseas do not buy from them

September 11, 2026
Unprompted review
Cult Beauty logo

Reply from Cult Beauty

Hi Parva,

Thank you for taking the time to leave a review.

We are truly sorry to hear about the frustrating experience you've had with your recent order and our returns process. We understand your disappointment regarding the product and the difficulties you encountered with shipping from Australia. We would like to look into this further for you.

We have sent a message to your account to help resolve this matter. Please kindly check your messages when you are able.
Best Regards,
Natalia

Rated 5 out of 5 stars

It is the first time I have used Cult…

It is the first time I have used Cult Beauty and was very happy with with my purchase and arrived very fast

September 9, 2026
Cult Beauty logo

Reply from Cult Beauty

Thanks so much for leaving us a review, we love reading your feedback!

Enjoy your Cult Beauty buys, hope to see you again soon.

Best wishes,
Cult Beauty

Rated 5 out of 5 stars

Quick delivery

Quick delivery, fantastic service, upgraded my delivery.

September 10, 2026
Cult Beauty logo

Reply from Cult Beauty

Thanks so much for leaving us a review, we love reading your feedback!

Enjoy your Cult Beauty buys, hope to see you again soon.

Best wishes,
Cult Beauty

Rated 1 out of 5 stars

So much stress over the delivery and…

So much stress over the delivery and now they are going to send the parcel back and charge me 30% more!
Having been a Cult customer for many years, I decided to buy an expensive gift to cheer up my lovely niece, who has been doing her best with 2 newborns. I placed the order with a big smile on my face and quietly awaited a lovely message from her. Instead, all I got was a series of emails from DHL saying they had tried to deliver but no one home. They seemed to offer "change the delivery" but without any option to choose delivery time eg evening. They don't deliver at the weekend. No way to collect from a shop or depot! My niece works!!! A lot of people work. So I thought no problem, I will contact Cult and get them to either change the delivery address to her mum or, at worst, return the item and resend. One hour on the Cult chat with Sadia to finally be told there is nothing they could do and if the item was returned, the price would be refunded and I would need to place the order again. I reminded her that I had bought the item as part of a promotion, circa £334. I would have to pay the full list price of £465, but they could knock off £20! I just googles the product and the item is still showing on the internet at a reduced price, also with other sellers. I took a screenshot. This is not even about me. I just wanted to bring a little bit of pleasure, beauty and joy to my lovely niece, doing her utmost, with no complaining, to look after a 3 year old and a 10 month old baby, and even return to work full time as a teacher so she can pay the bills.

September 10, 2026
Unprompted review
Cult Beauty logo

Reply from Cult Beauty

Hi Bebs,
We are truly sorry to hear about the significant stress and frustration this delivery issue has caused, especially when you were trying to do something so thoughtful for your niece. We understand how disappointing it is when a special gift encounter such complications, and we acknowledge your long-standing loyalty as a valued customer.

We are reviewing the details of your experience with the delivery service and the information provided by our team during your chat. We are committed to understanding why the delivery options were so limited and why a more flexible solution couldn't be found at the time. Your feedback regarding the pricing discrepancy for a reorder is also being carefully considered. We are dedicated to improving our processes to prevent similar situations for our customers in the future.
I’ve just sent you a message. Please take a look when you have a moment.
Best Regards,
Natalia

Rated 1 out of 5 stars

My package was delivered to another…

My package was delivered to another address, due to the courier's fault, and I have to wait until they investigate.... even though it's not my fault

September 10, 2026
Cult Beauty logo

Reply from Cult Beauty

Hi,

I understand your frustration regarding the misdelivered package. We are actively investigating this with the courier to resolve it swiftly.
I’ve just sent you a message. Please take a look when you have a moment.
Best Regards,
Natalia

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look