Cult Beauty Reviews 

90,512
TrustScore 4.5 out of 5

4.4

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 12,907 reviews, reviewers overwhelmingly had a great experience with this company. Many loyal customers frequently praise the impressively fast delivery and reliable service, noting that purchases consistently arrive safely ahead of schedule. Consumers also deeply appreciate the excellent product selection, wonderful seasonal discounts, and fantastic loyalty rewards available on the easy-to-navigate website. However, some people mentioned experiencing frustrating delivery delays, late arrivals, or finding items missing entirely from their online shipments. A few buyers additionally reported concerning issues with heavily dented boxes, missing promotional samples, and a total lack of email response when seeking customer assistance.

What people talk about most

Delivery service

People report positive experiences with delivery service, highlighting that items are usually packaged well... See more

Product

Customers report great satisfaction with product selection, quality, and pricing. Consumers highlight that... See more

Order

Users describe ambiguous interactions with order, highlighting a wide split in customer experiences. While... See more

Service

Customers consistently note positive experiences with service, highlighting professionalism, efficiency, and... See more

Price

Consumers find price to be positive and consistently report great value and affordable rates across various... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Love Cult Beauty! The rewards programme is fantastic, it’s easy to build up credit on purchases to use against future ones. Makes those more expensive purchases a little more accessible. I have the... See more

Company replied

Rated 5 out of 5 stars

I purchased the special edition of the cult beauty advent calendar. I am so happy with the design of the box and prompt delivery. I don't intend to open it till December but have seen an unboxing and... See more

Company replied

Rated 5 out of 5 stars

Title: Excellent service and great prices Excellent service from Code. My products arrived very quickly and exactly on time. The price was significantly cheaper than buying directly from the manu... See more

Company replied

Rated 5 out of 5 stars

I can not fault CB in any way. They offer fantastic deals with service that always delivers. I buy at least weekly and I have never had any issues whatsoever. Probably my favourite online beauty store... See more

Company replied


Company details

  1. Skin Care Clinic
  2. Cosmetics Store
  3. Hair Product Store

About Cult Beauty

Written by the company

Helpful links



About us

Aside from eliciting squeals of delight when it arrives at CBHQ (a sure-fire sign that we’re on to a winner), it also has to exceed all our expectations (and often shift the goalposts altogether). These are the products you will. not. be. parted from – the jars you dutifully decant, the tubes you scissor open and the bottles you store upside down to ensure you don’t waste a single drop. Firm fixtures of make up artists’ kits, you’ll find these formulas jealously guarded backstage at fashion weeks and photoshoots, and also in the bathrooms of the AAA-List who choose these products for love (not money). Staggeringly efficacious, these do ‘what they say on the tin’ and then some… the only thing they will not do is disappoint.


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

91K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.4

All reviews

(90,512)

12,424 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Excellent products & Delivery

Excellent product selection and exceptionally quick delivery.

September 10, 2026
Cult Beauty logo

Reply from Cult Beauty

Thanks so much for leaving us a review, we love reading your feedback!

Enjoy your Cult Beauty buys, hope to see you again soon.

Best wishes,
Cult Beauty

Rated 5 out of 5 stars

Fantastic company!!!

Fantastic company with an amazing range of products, always quick delivery!!

September 6, 2026
Cult Beauty logo

Reply from Cult Beauty

Thanks so much for leaving us a review, we love reading your feedback!

Enjoy your Cult Beauty buys, hope to see you again soon.

Best wishes,
Cult Beauty

Rated 5 out of 5 stars

Fantastic company

Fantastic company. Huge beauty range and very speedy delivery. Outstanding. My go to. Thank you Cult Beauty.

August 31, 2026
Cult Beauty logo

Reply from Cult Beauty

Thanks so much for leaving us a review, we love reading your feedback!

Enjoy your Cult Beauty buys, hope to see you again soon.

Best wishes,
Cult Beauty

Rated 5 out of 5 stars

Super Service, Full Marks.

Fragrance with discounted first order offer. Very good price, free next day delivery, authentic product and a free sample given to me. Very pleased all round and will use next time I want a fragrance. Thank you.

September 10, 2026
Cult Beauty logo

Reply from Cult Beauty

Thanks so much for leaving us a review, we love reading your feedback!

Enjoy your Cult Beauty buys, hope to see you again soon.

Best wishes,
Cult Beauty

Rated 5 out of 5 stars

Very good fast service always

Very good fast service always. Reasonable prices too.

September 6, 2026
Cult Beauty logo

Reply from Cult Beauty

Thanks so much for leaving us a review, we love reading your feedback!

Enjoy your Cult Beauty buys, hope to see you again soon.

Best wishes,
Cult Beauty

Rated 1 out of 5 stars

What happened to my free gift ?

When I placed my order a free gift was a included. In receipt of the parcel this was missing despite showing on the invoice. I have been informed by the company that it must not have been available when my order was packaged. This is very disappointing. This has never happened with any other company I have placed an order with. Will not use this company again

September 9, 2026
Cult Beauty logo

Reply from Cult Beauty

Hi,

Thank you for taking the time to share your feedback. I am truly sorry to hear of your disappointment and frustration regarding the missing free gift. I understand how disheartening it is when expectations are not met. I have sent you a message to your online account to address this further.

I’ve just sent you a message. Please take a look when you have a moment.
Best Regards,
Natalia

Rated 5 out of 5 stars

Easy to place order and excellent website features

Easy to place order, arrived super quick, quality product. The advent calendar comes with a book clearly displaying all the product info but an excellent feature on the website; providing product descriptions, how to use it and how it’s made. Fab!

September 6, 2026
Cult Beauty logo

Reply from Cult Beauty

Thanks so much for leaving us a review, we love reading your feedback!

Enjoy your Cult Beauty buys, hope to see you again soon.

Best wishes,
Cult Beauty

Rated 5 out of 5 stars

Love there products quick at delivery

Love there products, and always buy there advent calendar.
And love there next day delivery

September 6, 2026
Cult Beauty logo

Reply from Cult Beauty

Thanks so much for leaving us a review, we love reading your feedback!

Enjoy your Cult Beauty buys, hope to see you again soon.

Best wishes,
Cult Beauty

Rated 1 out of 5 stars

Absolutely unacceptable service from…

Absolutely unacceptable service from Cult Beauty.

I ordered a Patrick Ta brush, which was lost in delivery.
Cult Beauty sent a replacement — and unbelievably, they lost it AGAIN.
I contacted customer service THREE times requesting a refund.
Despite this, I STILL have not received my money back.
Two failed deliveries. Three contacts with customer service.
No brush. No refund.
I paid for a product I never received and now have to chase them for my own money.
For such a well-known retailer, this level of service is shocking and unacceptable.
I would strongly advise customers to think twice before ordering from Cult Beauty.
I will update this review if and when they finally refund me.

May 24, 2026
Unprompted review
Cult Beauty logo

Reply from Cult Beauty

Hi Irena,
I am truly sorry to hear about your incredibly frustrating experience with the lost deliveries and the difficulties you've faced in obtaining a refund. We understand how disappointing it is to not receive a product you paid for, especially after multiple attempts and contacts with customer service. I have sent you a message to address this further.

Best Regards,
Natalia

Rated 5 out of 5 stars

Very happy with communication and…

Very happy with communication and delivery times.

September 6, 2026
Cult Beauty logo

Reply from Cult Beauty

Thanks so much for leaving us a review, we love reading your feedback!

Enjoy your Cult Beauty buys, hope to see you again soon.

Best wishes,
Cult Beauty

Rated 5 out of 5 stars
Cult Beauty logo

Reply from Cult Beauty

Thanks so much for leaving us a review, we love reading your feedback!

Enjoy your Cult Beauty buys, hope to see you again soon.

Best wishes,
Cult Beauty

Rated 1 out of 5 stars

Extremely disappointing customer service

I am honestly extremely disappointed with Cult Beauty and the way my recent order has been handled.

When my parcel arrived, two products were open and two products were completely missing from the packaging, while another product was damaged. I contacted Cult Beauty immediately because I was concerned about the condition of the parcel. I was asked by your customer service colleague to open and check the products, which is when I discovered that two were missing and another was damaged.

I provided photographs of everything requested, so Cult Beauty already has clear evidence of the condition of the parcel and products.

I was initially told that I would receive a refund for the two missing products, and I was also told the damaged item would be investigated. I was then told that a replacement would be sent. Despite this, I am now being made to chase this and repeatedly explain the same situation.

This is incredibly frustrating. I should not have to keep contacting customer service to receive a refund for products that were never even included in my parcel.

I have also had to deal with the added stress and anxiety of having money tied up while waiting for a resolution. I have been completely reasonable throughout this situation and have supplied everything Cult Beauty has asked for, including photographs.

For a company of this size, I expected much better. Mistakes can happen with deliveries, but how a company handles the problem afterwards is what matters, and unfortunately Cult Beauty have made this unnecessarily difficult.

I am extremely disappointed and have genuinely lost confidence in ordering from Cult Beauty again. I simply expect the refunds I was promised for the two missing products to be processed without any further unnecessary delays.

Cult Beauty — please take responsibility and resolve this properly.

September 4, 2026
Unprompted review
Cult Beauty logo

Reply from Cult Beauty

Hi Sabina,

Thank you for sharing your feedback. I am truly sorry to hear about the frustrating experience you've had with your recent order and the subsequent handling of your concerns. I understand how disappointing it must be to receive a parcel in such a condition and then have to repeatedly follow up for a resolution. We appreciate you providing all the requested information and photographs. Please be assured that we are looking into this matter to resolve it properly for you.
Best Regards,
Natalia

Rated 5 out of 5 stars
Cult Beauty logo

Reply from Cult Beauty

Thanks so much for leaving us a review, we love reading your feedback!

Enjoy your Cult Beauty buys, hope to see you again soon.

Best wishes,
Cult Beauty

Rated 5 out of 5 stars

I love Cult Beauty

I love Cult Beauty! My absolute go to for skincare and make up. Always good deals and quick delivery

September 6, 2026
Cult Beauty logo

Reply from Cult Beauty

Thanks so much for leaving us a review, we love reading your feedback!

Enjoy your Cult Beauty buys, hope to see you again soon.

Best wishes,
Cult Beauty

Rated 5 out of 5 stars

I had an issue with a previous order…

I had an issue with a previous order and gave one star for the way that my complaint was originally handled. Natalia stepped in and sorted the issue out quickly for me, which I was really grateful for. I have since ordered again without any issue, thanks

September 6, 2026
Cult Beauty logo

Reply from Cult Beauty

Thanks so much for leaving us a review, we love reading your feedback!

Enjoy your Cult Beauty buys, hope to see you again soon.

Best wishes,
Cult Beauty

Rated 2 out of 5 stars

Expensive delivery charge and reward system is nothing

Cult Beauty delivery charge is gone extremely expensive for Ireland. Standard costs €10! Even with some of their products 15% or 20% off, the delivery cost brings the price back up. Thus, not really a sale. I have noticed that a few products that are marked higher than RRP. I have joined their loyalty system for years and I’m at the top but it feels like a kick in the teeth as there’s no perks to it anymore. It’s also ridiculous how you only get 14 days to spend your birthday credit, you spend all year spending the money to stay at the gold status but only get 14 days to use your birthday credit. I will not be ordering anymore until I see changes in the cost of delivery and pricing.

September 10, 2026
Unprompted review
Cult Beauty logo

Reply from Cult Beauty

Hello
Thank you for leaving your review.
I am sorry to hear that there has been an issue with your order. We cannot currently locate your account, however if you could please update your review with your order number, we can certainly assist with this.
Kind Regards,
Natalia

Rated 5 out of 5 stars

My go to!

Always great experience shopping with cult beauty. So much choice of brands and products I love. Never have to wait long for delivery. Cult beauty is my go to!

May 7, 2026
Cult Beauty logo

Reply from Cult Beauty

Thanks so much for leaving us a review, we love reading your feedback!

Enjoy your Cult Beauty buys, hope to see you again soon.

Best wishes,
Cult Beauty

Rated 5 out of 5 stars

Great service

Great experience with Cult Beauty. The Kayali fragrance I ordered for my wife arrived quickly and was very well packaged. Everything was secure and arrived in perfect condition. Very happy with the service and would definitely order again.

September 4, 2026
Cult Beauty logo

Reply from Cult Beauty

Thanks so much for leaving us a review, we love reading your feedback!

Enjoy your Cult Beauty buys, hope to see you again soon.

Best wishes,
Cult Beauty

Rated 1 out of 5 stars

Customer Service experience after damaged advent calendar

£245 Advent calendar came damaged - splitting in the middle, folded corners, it was battered so I contacted customer service and agreed on a £5 “good will gesture” because I don’t want the hassle. Customer service then replies with asking for a trustpilot review before even sorting out my issue. I’m very disappointed. I liked Cult Beauty and this was my first time contacting customer service as I have not had a problem before and it’s been a disappointing experience.

September 10, 2026
Unprompted review
Cult Beauty logo

Reply from Cult Beauty

Hi,

Thank you for taking the time to leave a review.

We are truly sorry to hear about the condition of your advent calendar and the disappointing experience you've had with our customer service. We understand your frustration and would like to look into this further for you. We have sent you a message to your account to help resolve this matter.

Best Regards,
Natalia

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look