I was gifted an afternoon tea by a friend which was a nice surprise and much appreciated. It was well presented and all looked very nice. However, having now had the tea, I wouldn’t buy it again mysel... See more
Company replied
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Review summary
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Bought the half billionaire's Easter egg having seen it on FB. I'm now obsessed. Which is unfortunate as I've been pretty chocolate-addiction free for the past few years. I seem to have relapsed an... See more
Company replied
Highly recommended this company! The cake was gorgeous to look at and tasted incredible!! When there was a slight hiccup with delivery (DPD’s fault, not C&S!) where DPD failed, Cutter & Squidge absol... See more
We ordered a last minute cake for a relative's birthday. It arrived exactly on time and in excellent condition. We did as suggested and put it in the fridge until the day. On the day we took the ca... See more
Company replied
Company details
Written by the company
Luxury London cakes, macarons, biscuits and more delivered to your door by courier. Delicious award winning cakes for any occasion. Personalised for you.
Contact info
3.7
Average
824 reviews
No recent history of asking for reviews
This company hasn't invited customers recently, so reviews may not be representative
Replied to 85% of negative reviews
Typically takes over 1 month to reply
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Ordered online but no confirmation of order
Tried to order a present for friends, but the app took an age to load and then took the money from my PayPal but the confirmation page never opened, just went back to the order page. Had a notification that the money had come out of my bank but when logging in to my account there was no order.
Sent an inquiry email to the contact email but got an automatic reply from an AI bot asking my to confirm address and emails I’d already entered.
I’m sure it’s just partly due to the busy time of year, but it appears that other people have issues with the website and I wish I’d read the reviews before purchasing.
I’ll now be chasing my refund, and hope it’s just a glitch and gets resolved quickly for other buyers.
December 16, 2025
Unprompted review
Reply from Cutter and Squidge
Hi there,
We're really sorry, this is not the experience anyone should have, especially when ordering a gift for friends.
A payment going through without an order confirmation appearing is genuinely alarming and we completely understand your concern. We also want to acknowledge that an automated response asking you to re-enter details you'd already provided wasn't helpful at all, and we're sorry that added to an already stressful situation.
If you haven't already been in touch with our team directly, please reach out at hello@cutterandsquidge.com and reference this review. We'll make sure it's picked up straight away and that everything is properly resolved for you.
The website is good but the payment…
The website is good but the payment section appears to be problematic especially when entering codes.
Love the products
December 15, 2025
Unprompted review
Reply from Cutter and Squidge
Hi David,
Thank you for this, and really glad you love the products!
We're sorry the payment section caused frustration, particularly with codes. That's not the smooth experience we want for anyone and your feedback is genuinely useful. Please do reach out at hello@cutterandsquidge.com with any details about what you experienced and we'll make sure it gets looked into properly.
We'd love to get you to that fifth star next time!
Great products, user friendly website
Great products, vast range, easy to navigate website, easy checkout. Very user friendly!
December 12, 2025
Unprompted review
Reply from Cutter and Squidge
Hi Seema,
Thank you so much! Easy to navigate, easy to checkout and a range worth exploring. That's exactly what we want every visit to feel like.
We hope you love whatever you ordered. We'd love to see you back again soon!
Delicious cake and great value
Wow! Value for money and excellent service. Delicious cake!! The service is amazing from start to finish. So impressed, will definitely be using this lovely company again.
December 12, 2025
Unprompted review
Reply from Cutter and Squidge
Hi Shona,
Wow right back at you! Thank you so much!
Value, service and a delicious cake from start to finish is exactly what we set out to deliver every single time. So glad it all landed perfectly for you.
We can't wait to see you back again soon!
It was my second time ordering.Smooth…
It was my second time ordering.Smooth process and experience was very good last time as well.
December 11, 2025
Unprompted review
Reply from Cutter and Squidge
Hi Arshia,
A smooth second order and a great experience both times. That's exactly what we love to hear, thank you!
Knowing you came back means a lot to us. We hope we get to make it a third time very soon!
Fantastic cake and next day delivery is…
Fantastic cake and next day delivery is perfect!
December 11, 2025
Unprompted review
Reply from Cutter and Squidge
Hi there,
Fantastic cake and perfect delivery. That's everything we aim for every single time. Thank you so much!
We hope you'll be back to see us again soon!
Reply from Cutter and Squidge
Hi Nirthana,
Never fails is honestly our favourite kind of review. Thank you!
Easy to use and great products is exactly what we set out to be every single time. We hope we keep living up to it for a long time to come!
Great selection and easy site to…
Great selection and easy site to navigate. Able to use Apple Pay! Hurrah!!
December 10, 2025
Unprompted review
Reply from Cutter and Squidge
Hi there,
Hurrah indeed! Thank you so much!
Easy to navigate and a checkout that actually works the way you want it to is exactly what we aim for. So glad you found everything you were looking for.
We hope the cakes were just as satisfying as the Apple Pay experience. We'd love to see you back again soon!
I was gifted afternoon tea by a friend
I was gifted an afternoon tea by a friend which was a nice surprise and much appreciated. It was well presented and all looked very nice. However, having now had the tea, I wouldn’t buy it again myself. The scones were quite dry and the amount of clotted cream provided was far too little for four scones - just two tiny glass jars provided, which is only really enough to spread on like you would with butter, rather than dollop on like I would choose to do if preparing it ourselves
December 8, 2025
Unprompted review
Reply from Cutter and Squidge
Hi Reuben,
Thank you for the honest feedback and what a lovely friend to have!
We're really glad the presentation hit the mark. On the clotted cream, we've actually just upgraded to Rodda's Cornish clotted cream and we think you'd notice the difference. On the scones, that's not the texture we'd ever want to land on anyone's table and we'd genuinely like to understand more about what you experienced there.
Please do reach out at hello@cutterandsquidge.com with the order details and we'd love to look into that properly and make it up to you.
Fantastic customer service!!
Fantastic customer service!!
I had a little technical issue with my order, within minutes of me ringing it had been sorted out and followed up with an email.
Refreshing to deal with actual people and not have an AI response and get no where.
Thank you again for being so helpful!
December 8, 2025
Unprompted review
Reply from Cutter and Squidge
Hi Sarah,
This has made our day. Thank you so much!
Real people who genuinely want to help is something we care about deeply, so knowing that came through for you means everything. Sorted within minutes is exactly the standard we hold ourselves to.
We hope the order itself was just as good. We'd love to see you back again soon!
Amazing cake! Delicious and fantastic service from ordering to delivery!
Amazing - everything regarding our cake order was perfect.
The updates including the delivery messages, the wonderful driver and the actual cake - it was absolutely fantastic!! The cake was a huge hit and we had so many comments on how delicious it was.
December 4, 2025
Unprompted review
Reply from Cutter and Squidge
Hi Leanne,
This has made our whole team smile. Thank you so much!
Knowing that every part of the experience landed well, from the first update right through to the delivery and the very last bite, is exactly what we aim for every single time. And we'll absolutely make sure the driver gets a mention too. It's the little things that make a big difference and it's lovely to hear that came through.
So glad the cake was such a hit. We hope we get to be part of the next occasion too!
A gift that brings joy to a friend
I’ve ordered from Cutter & Squidge a few times, after first receiving their afternoon tea as a gift from a friend. The cakes and scones were delicious and beautifully presented, so I immediately knew which company to turn to when other friends recently needed cheering up.
December 4, 2025
Unprompted review
Reply from Cutter and Squidge
Hi Rachel,
This is such a lovely thing to read. Thank you!
The fact that you went from receiving C&S as a gift to becoming the person who passes that joy on to others is honestly everything we could hope for. That's exactly the kind of ripple effect we set out to create.
We hope your friends felt thoroughly cheered up. And we'd love to be there for whatever occasion comes next!
Overpriced for what it is and the…
Overpriced for what it is and the delivery process is not great. They just left the package next to the door despite that the person was at home. Didn’t call the door or phone, I needed to follow up and ask the person to pick it up despite that I wanted it to be a present/surprise
Extra disappointed: they website doesn’t allow you to submit an honest review (less than 4 stars)
November 30, 2025
Unprompted review
Reply from Cutter and Squidge
Hi there,
We're really sorry the delivery experience let this one down. A gift left silently on the doorstep when someone was home, and the surprise ruined as a result, is genuinely frustrating and we'll be raising the driver behaviour with DPD directly.
On the value, every cake is made entirely from scratch using real ingredients throughout, with no artificial additives, preservatives or flavour enhancers. That's what separates us from commercial alternatives and we stand behind that fully.
On the website reviews point, we have numerous independent ways to review such as Google, Trustpilot and Reviews.io and all of these have the capability to leave much less than a 4 star review if necessary. We do not have a direct review service that we are in control of.
Please do reach out at hello@cutterandsquidge.com and we'd love to make this right.
Not customer friendly
Not a company that wants to keep customers. I was 3 days late to use a voucher and now I've lost £50. It's my fault that I didn't remember the date but stealing £50 from me because I was 3 days late to buy something from them means I will never buy anything from them again.
December 1, 2025
Unprompted review
Reply from Cutter and Squidge
Hi Pranam,
We're really sorry you've had this experience and we completely understand how frustrating it is to miss a voucher expiry, especially on that amount.
We do need to gently push back on the word "stealing." Vouchers carry an expiry date that is communicated at the time of purchase, and we aren't able to honour them indefinitely. That's a standard retail policy rather than anything done against you.
That said, we'd genuinely like to help where we can, however we are unable to find any communications from you regarding this issue. Please reach out at hello@cutterandsquidge.com with your voucher details to allow us to look into this for you.
Ordered a cake that was delivered to…
Ordered a cake that was delivered to the wrong address. The company took full responsibility and refunded a small item that was missing from the parcel. They then also made a gesture of goodwill which was much appreciated. A really good example of accepting responsibility and making amends when things go awry.
November 22, 2025
Unprompted review
Reply from Cutter and Squidge
Hi Suki,
Thank you for this, it genuinely means a lot.
Things don't always go perfectly, and when they don't, making it right as quickly and fully as possible is everything to us. Knowing that came through for you is so good to hear.
We'll make sure the team sees this. They work so hard to look after every customer properly and reviews like yours remind them exactly why that matters.
We hope you'll be back to see us again soon!
A frustrating experience + poor quality cake - be warned delivery is not reliable
Update :
After missing the delivery date and getting the cake after the birthday I was glad it was not delivered on time to start with. The cake is an over procedure (double proce after discount) of a supermarket cake. It is dry and exactly similar to what you get in Tesco's or siansbury's for under £7.
The delivery was cancelled the day before the birthday. the delivery service has a new delivery date , on the day of the birthday between 8am and 8pm so there is a risk of missing the birthday all together. customer service said sorry but we can not do anything. I had to go buy another cake.
the stress about the cake plus the extra cost of the new cake (and the redundant cake I will now have ). it is all too much for me.
note , they refunded the £5.95 delivery fee which doesn't exactly help but for fairness i need to mention that.
conclusion be warry if you have an occasion , they are not reliable.
November 28, 2025
Unprompted review
Reply from Cutter and Squidge
Hi there,
We're really sorry. A delivery cancelled the day before a birthday, leaving you to buy a replacement cake at your own cost, is not an experience anyone should have and we completely understand your frustration.
We also want to address the quality concern. Everything we make is produced from scratch using real ingredients throughout, with no artificial additives, preservatives or flavour enhancers. We'd genuinely like to understand what you experienced, as that doesn't reflect the standard we hold ourselves to.
We know the delivery fee refund didn't come close to making this right. Please do reach out at hello@cutterandsquidge.com with your order details as we'd like to look at this properly.
Ordered cake for wedding anniversary
I have ordered from them before. Cakes come in good condition and fresh. Easy to order and the cakes are amazing. They keep in contact through the whole process before delivery. Would recommend to anyone.
November 24, 2025
Unprompted review
Reply from Cutter and Squidge
Hi Pragna,
Thank you so much, and happy anniversary to you both!
Knowing you've ordered with us before and keep coming back means everything to us. We work really hard to make sure every step feels easy and that you're never left wondering what's happening with your order, so hearing that landed exactly as intended is so good to read.
We hope the cake was a wonderful part of the celebration. We'd love to be there for many more occasions to come!
I would highly recommend Cutter and…
I would highly recommend Cutter and Squidge cakes. I contacted them based on recommendation from a friend who has bought their cakes numerous times. The Tiramasu cake I ordered for my son’s 30th birthday arrived beautifully wrapped and well packed for the delivery. It looked wonderful and was delicious. I’m delighted to have found this company and will definitely be using them again. Thank you.
November 22, 2025
Unprompted review
Reply from Cutter and Squidge
Hi Philippa,
Thank you so much, this is such a lovely review to read!
A 30th birthday deserves something really special, and knowing the Tiramisu cake delivered on every level, from the packaging right through to the last bite, means the world to us.
And a huge thank you to your friend too for pointing you our way. Word of mouth is the greatest compliment we can receive and we'll always do our best to live up to it.
We hope you'll be back to celebrate many more occasions with us. Welcome to the C&S family!
So good!
Really easy to order, great range of products and I can confirm they are delicious too!
November 22, 2025
Unprompted review
Reply from Cutter and Squidge
Hi Katie,
This has made our whole team smile. Thank you!
Easy to order and delicious too is exactly what we're going for, so knowing you found both means everything to us.
We hope you'll be back to explore a little more of the range soon. There's always something new waiting for you!
I paid £40 for a very small dry cake
I paid £40 for a very small dry cake. The same one I could get from a supermarket for £7! It wasn’t freshly prepared at all - it was dry and very basic. Absolutely no value for money.
November 21, 2025
Unprompted review
Reply from Cutter and Squidge
Hi Marcela,
Thank you for the honest feedback. We're sorry the cake didn't meet your expectations.
On the value, every cake is made entirely from scratch using real ingredients throughout. Real chocolate, real butter, real fruit, with no artificial additives, preservatives or flavour enhancers. The difference in ingredient cost alone is significant compared to commercial baking, and that's before the skilled handwork that goes into every order.
We'd genuinely love to understand more about what you experienced. Please do reach out at hello@cutterandsquidge.com with your order details and we'll look into this properly for you.
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