Cutter and Squidge Reviews 

824
TrustScore 3.5 out of 5

3.7

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Review summary

Created with AI, based on recent reviews

Considering 174 reviews, most reviewers were somewhat happy with their experience overall. Customers frequently praise the delicious taste and high quality of the products, appreciating their beautiful presentation and secure packaging. Many people also report excellent and helpful customer service, noting staff often resolve issues swiftly and efficiently. However, some people mentioned significant issues with delivery, including orders arriving late or not at all. A few others felt products had a very short shelf life or arrived tasting dry and stale. Some reviewers were not happy with customer service responses, describing them as dismissive or unhelpful, and experienced technical glitches during ordering.

What people talk about most

Product

Clients share positive opinions on product, often praising the delicious taste and beautiful presentation of... See more

Order

Reviewers highlight ambiguous aspects of order, with many finding the ordering process smooth and easy to... See more

Delivery service

Customers had ambiguous experiences with delivery service, with some praising prompt and on-time arrivals,... See more

Quality

People report positive experiences with quality, often praising the delicious taste and beautiful... See more

Customer service

Customers consistently note ambiguous experiences with customer service, with many praising the impeccable,... See more

Reviews shaping this summary

Rated 3 out of 5 stars

I was gifted an afternoon tea by a friend which was a nice surprise and much appreciated. It was well presented and all looked very nice. However, having now had the tea, I wouldn’t buy it again mysel... See more

Company replied

Rated 5 out of 5 stars

Bought the half billionaire's Easter egg having seen it on FB. I'm now obsessed. Which is unfortunate as I've been pretty chocolate-addiction free for the past few years. I seem to have relapsed an... See more

Company replied

Rated 5 out of 5 stars

Highly recommended this company! The cake was gorgeous to look at and tasted incredible!! When there was a slight hiccup with delivery (DPD’s fault, not C&S!) where DPD failed, Cutter & Squidge absol... See more

Rated 5 out of 5 stars

We ordered a last minute cake for a relative's birthday. It arrived exactly on time and in excellent condition. We did as suggested and put it in the fridge until the day. On the day we took the ca... See more

Company replied


Company details

  1. Bakery

Written by the company

Luxury London cakes, macarons, biscuits and more delivered to your door by courier. Delicious award winning cakes for any occasion. Personalised for you.


Contact info

3.7

Average

TrustScore 3.5 out of 5

824 reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 85% of negative reviews

Typically takes over 1 month to reply

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

3.7

All reviews

(824)

170 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Clear website and quick ordering

Clear website and quick ordering. Sending as a gift was made very straightforward.

November 17, 2025
Unprompted review
Cutter and Squidge logo

Reply from Cutter and Squidge

Hi Anne,

We're sorry it took us a little while to get back to this. We really didn't want to let it go by without saying thank you.

Knowing the gifting experience felt easy and straightforward is so good to hear. We work hard to make sure that part is as enjoyable as the cake itself.

We hope whoever received the gift loved every bite. And we'd love to see you back again soon!

Rated 5 out of 5 stars

Gorgeous Cake!

My daughter requested a Tiramisu cake for her birthday, and after much searching I found this company made them and could deliver when I needed it.
The cake arrived on time and well preserved in a sturdy box with an ice pack and lots of protection. The smell was glorious.
It was easily the best cake any of us have ever eaten! Amazing flavour, not remotely dry and it looked beautiful. My daughter was over the moon and the whole thing was inhaled that day, down to the last crumb.
It isn't the cheapest of cakes, but when you take into account delivery, top notch service and the joy of the cake itself, it's worth every penny.

November 8, 2025
Unprompted review
Cutter and Squidge logo

Reply from Cutter and Squidge

Hi Jen,

We're sorry it took us a little while to respond to this. We couldn't let it go by without saying thank you.

Knowing your daughter's birthday Tiramisu cake went down to the very last crumb is honestly everything. That's exactly the moment we make every cake for.

And thank you for what you said about the value too. You're absolutely right that it isn't the cheapest, but every cake is made entirely from scratch using real ingredients throughout, and that care shows up in every bite. Worth every penny is all we ever want to hear.

We hope you'll be back to treat her again soon. Or yourself, you absolutely deserve it too!

Rated 5 out of 5 stars

Amazing cakes

Great delivery, beautiful presentation, amazing cakes and nice variety of flavours.
Would 100% recommend the Passionfruit and Pistachio Cake, Victoria Strawberry Sponge Cake and Raspberry and Elderflower Cake!!! 10/10

November 14, 2025
Unprompted review
Cutter and Squidge logo

Reply from Cutter and Squidge

Hi there,

We're so sorry it took us a little while to get back to this, but we couldn't let it go by without saying thank you!

The Passionfruit and Pistachio, Victoria Strawberry Sponge and Raspberry and Elderflower are three we're really proud of. Hearing all three earned a 10/10 has made our whole team smile.

We hope you've been back to see us since. If not, there's always something delicious waiting for you.

Rated 2 out of 5 stars

I placed an order as a birthday present - big mistake

I placed an order as a birthday present for a close friend, nominating a delivery date of 4th November. The company acknowledged and confirmed that it had been booked in.
On the 5th November their courier company DPD e/mailed to say that delivery would be today - ie more than 24 hours late.
I telephoned Cutter & Squidge to complain, and they said 'sorry' and promised to refund the delivery charge - but really this isn't good enough. It was my first order and will surely be my last.

November 5, 2025
Unprompted review
Rated 1 out of 5 stars

Incredibly inflexible policy means my gift will go to waste

I'm really disappointed with my experience. I placed a gift order (CS1170311), but then discovered the recipient was away. I called straight away to ask for a simple change—either delay the delivery or change the postcode.

I was told this was impossible. Even though my order was still at their facility and had not been dispatched, I was told I had missed a 30-minute window and nothing could be done.

I explained that this means the order will go completely to waste, and I even offered to pay for any fees to make the change. They still said no.

This just seems like a hugely rigid and unsustainable policy. It prioritizes a rule over a simple, common-sense solution. It felt very impersonal, and it's honestly put me off ever buying from or recommending this company in the future.

A real shame, and a total waste of a gift.

November 4, 2025
Unprompted review
Rated 5 out of 5 stars

Great choice of cakes

Great choice of cakes, cakes for all occasions, something different, unusual and special. Easy to use website. Like the delivery timing best.

November 3, 2025
Unprompted review
Rated 5 out of 5 stars

Best cakes

They are amazing .excellent quality and service. I get my birthday cake every year from them .they deliver on time and their flavours are great and unique. I will highly recommend them

November 1, 2025
Unprompted review
Rated 5 out of 5 stars

Highly recommended C&S!

Highly recommended this company! The cake was gorgeous to look at and tasted incredible!!
When there was a slight hiccup with delivery (DPD’s fault, not C&S!) where DPD failed, Cutter & Squidge absolutely came through! Such excellent customer service! Will definitely use them again. 💗

October 28, 2025
Unprompted review
Rated 5 out of 5 stars

Customer service at it’s best!

I just have to write a review for Cutter & Squidge! I had a problem with a delivery of a gift of their fabulous brownies. It was my error but the response from Rebecca was superb! Fast, efficient and friendly - Cutter and Squidge offered to redeliver my order the next day. As I said, it was not their error or problem but they made my day! I will not hesitate to use them again and recommend them to all my friends! Thank you x

October 28, 2025
Unprompted review
Rated 5 out of 5 stars

Literally the best

Literally the best. Rebekah from the Customer Experience Team has been extremely helpful and polite. If i ever have to order a cake in the UK, this is the only place I'll choose. Highly recommended.

October 21, 2025
Unprompted review
Rated 5 out of 5 stars

Best customer service and delicious cake!

I couldn't recommend this bakery more! I was looking for a bakery to order my birthday cake and I came across Cutter & Squidge. I was looking for something more "artisanal" and the cakes looked exactly what I was looking for. I ordered a Red Velvet, which unfortunately got damaged during the delivery. Well, the customer team sent me a replacement cake and arranged everything for it to arrive on time the following day (it was a Saturday). I didn't expect anything at all, but what they did and how they managed the situation speaks volumes of the beautiful people working in this small business. Plus, the cake was absolutely delicious - everyone loved it. Absolutely support this business, you won't be disappointed!

Silvia

October 18, 2025
Unprompted review
Rated 5 out of 5 stars

Best birthday cake! Thank you.

I received a birthday cake, goodies and lots of sweet presents from my mother who used this firm - and they were all amazing. I felt it was appropriate to recognise the firm. Thank you.

October 21, 2025
Unprompted review
Rated 1 out of 5 stars

Short Expiry Date and Poor Customer Service

The Diwali Selection Box that I ordered arrived on the 21st October and had a shelf life of 2 days with an expiry date of 23rd October. I have just rang customer services now and the lady I spoke to did not even apologise. Eventually, I got some advice on what to do but it just seemed that she did not care at all. Customer service was not great and as a result, I will not be ordering anything from Cutter and Squidge again.
I now have to email photos of the box to customer services so let's see what happens.

October 23, 2025
Unprompted review
Rated 1 out of 5 stars

Used to love C&S.

Used to love C&S.
Emailed them as they has mislabelled a hamper vegan which i very nearly ordered but spotted some items were not. To be clear, this is a pretty big deal when gifting.
Emailed them to query if this was correct and let them know, got the most generic AI response follow up, whilst the website was then updated. I responded to receive a more infuriating response. Cost cutting measures may save money but they won't retain customer loyalty if badly executed. Cutter and squidge won't be receiving my custom going forward sadly.

October 20, 2025
Unprompted review
Rated 5 out of 5 stars

Incredible customer service

Incredible customer service - sadly DPD delivered a birthday order I made to the wrong place and Cutter and Squidge Customer Service (Emma) immediately offered me a fresh delivery or a full refund and kept me fully up to speed on what had happened - I will definitely order again

October 21, 2025
Unprompted review

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