Cutter and Squidge Reviews 

824
TrustScore 3.5 out of 5

3.7

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Review summary

Created with AI, based on recent reviews

Evaluating 173 reviews, most reviewers were somewhat happy with their experience overall. Customers frequently praise the delicious taste and high quality of the cakes and other products, often highlighting their beautiful presentation and careful packaging. Reviewers also note excellent customer service and efficient resolution of issues, with many deliveries arriving exactly as scheduled. However, some customers also noted significant issues with delivery, including late arrivals, packages not turning up, or items being left unattended. A few other people also felt that customer service responses were sometimes dismissive or unhelpful when problems arose. Additionally, some reviewers experienced product quality concerns, such as dry or stale cakes, mislabeled items, or short shelf lives upon delivery.

What people talk about most

Product

Consumers find product to be positive, with many praising the delicious taste and variety of cakes and... See more

Order

Customers had ambiguous experiences with ordering, with many finding the process smooth and easy to... See more

Delivery service

Customers consistently note ambiguous experiences with delivery service, with many reporting issues such as... See more

Quality

Users describe positive interactions with quality, with many reviewers consistently praising the delicious... See more

Customer service

Reviewers mention ambiguous feedback about customer service, with many expressing satisfaction, highlighting... See more

Reviews shaping this summary

Rated 3 out of 5 stars

I was gifted an afternoon tea by a friend which was a nice surprise and much appreciated. It was well presented and all looked very nice. However, having now had the tea, I wouldn’t buy it again mysel... See more

Company replied

Rated 5 out of 5 stars

Bought the half billionaire's Easter egg having seen it on FB. I'm now obsessed. Which is unfortunate as I've been pretty chocolate-addiction free for the past few years. I seem to have relapsed an... See more

Company replied

Rated 5 out of 5 stars

Just received the most amazing cake from cutter & squidge for my son’s 14th birthday . I ordered the chocolate fudge cake and it was the most sumptuous, gooiest and delicious cake I’ve have tasted for... See more

Company replied

Rated 5 out of 5 stars

We ordered a last minute cake for a relative's birthday. It arrived exactly on time and in excellent condition. We did as suggested and put it in the fridge until the day. On the day we took the ca... See more

Company replied


Company details

  1. Bakery

Written by the company

Luxury London cakes, macarons, biscuits and more delivered to your door by courier. Delicious award winning cakes for any occasion. Personalised for you.


Contact info

3.7

Average

TrustScore 3.5 out of 5

824 reviews

5-star
4-star
3-star
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1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 85% of negative reviews

Typically takes over 1 month to reply

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

3.7

All reviews

(824)

170 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Amazing cakes

Amazing cakes. I have been using this company for a few years. The cakes, biscuits and brownies taste amazing. I've had amazing feedback from friends and family in regards to taste and portion size.

October 16, 2025
Unprompted review
Rated 5 out of 5 stars

delicious cakes, and quality customer service

I've had C+S cakes before and know they are delicious but now I know their customer service is top notch too! The delivery of my order went awry and they stepped in to resolve it swiftly - meaning my daughter and her friends got to celebrate with chocolatey goodness. Thank you C+S

October 15, 2025
Unprompted review
Rated 5 out of 5 stars

It was a very smooth experience

It was a very smooth experience. Great options for all kind of gifts and occasions! Delivery options are also great with named next day delivery options available. Just perfect!

October 14, 2025
Unprompted review
Rated 4 out of 5 stars

Loved the selection of products

Loved the selection of products. I had so many issues trying to check out though! The website kept refreshing and saying a problem keeps occurring. It took almost an hour just to check out. However I’m really grateful NHS discount is offered, love that products are halal friendly and love the representation of different religious festivals eg Diwali and Eid.

October 8, 2025
Unprompted review
Rated 5 out of 5 stars

Cannot fault!

I have ordered the brownies for clients previously which all arrived on the dates we selected and we heard they were very yummy!

There was an issue with my order pulling through from the website and they rectified it with compensation, straight away.

I cannot fault the customer service, product or efficiency one bit <3

October 7, 2025
Unprompted review
Rated 5 out of 5 stars

Cake, Brownies Galore

I have ordered the lemon blueberry cheesecake cake for my birthday and it came in excellent packaging, very well secured and the flavour profile was great. I ordered the day before to make sure I had it in the morning and even then it tasted fresh the next day. Ive also ordered the normal brownie box, christmas special brownies, and now the nostalgia brownie boxes and they arent just a hit at home but also at work. Ive now tried the smores cake which I dont even like chocolate cake but it tasted incredible and the graham crackers I thought would be plain and boring tasted amazing. The delivery is also very good and overall would continue to be a customer and consumer to cutter and squidge. Hoping more cakes are able to deliver beyond London soon as I live somewhere else but im still happy with the selections I have for cakes.

October 4, 2025
Unprompted review
Rated 5 out of 5 stars

Lemon Drizzle

The Lemon Drizzle cake was divine, my partner drools every time she takes a bite and me too! Definitely coming back in the future.

The cake delivered in perfect condition and on time on the chosen date.

Thank you for a lovely cake.

Ryan

September 22, 2025
Unprompted review
Rated 1 out of 5 stars

The cake I ordered never arrived on the…

The cake I ordered never arrived on the day it was needed, which completely defeated the purpose of the purchase. I immediately requested a refund, but this was denied, which I find extremely disappointing and unfair given that the order was not fulfilled as agreed. I expect this matter to be reconsidered, as I paid for a service that was not delivered on time.

September 23, 2025
Unprompted review
Rated 5 out of 5 stars

Best cakes ever

Recently ordered a Tiramisu cake and a Lemon Blueberry cake for a birthday. As a family of cake lovers, we were all in agreement - these are the best cakes we’ve EVER tasted.
A fantastic independent business - the attention to detail from the ordering process, exemplary customer service (shoutout to Rebekah and Emma) to the careful packaging and flawless delivery. Everything arrived in perfect condition, and it’s clear how much pride Cutter and Squidge take in what they do!
We’re looking forward to placing our next order – I am eyeing up the brownies to try next...

September 23, 2025
Unprompted review
Rated 1 out of 5 stars

Can't deliver on chosen day.

3rd time they have failed to deliver on chosen date. 3 different addresses so they're not reliable and certainly cannot handle nationwide delivery. Todays delivery was supposed to make up for the last messed up order which was a day late & cake topper with half message missing and dry cake! If your buying for yourself &don't mind when it turns up,give it a try,if it's a special treat for special occasion/person don't take the chance go elsewhere . The partial cake topper message, was not down to the 20 digit limit , there is a countdown as you type the message and mine stopped at 19. I re iterate if you don't mind when it turns up give it a go .The team did try to put things right, were super pleasant but unfortunately still didn't manage chosen date delivery.

September 23, 2025
Unprompted review
Cutter and Squidge logo

Reply from Cutter and Squidge

Thank you for sharing your feedback.

The delay with your recent complimentary order was due to a nationwide DPD network outage, which affected many companies and was unfortunately beyond our control. Regarding the partial message on the cake topper, this was due to the character limit, and we took your feedback on board and offered resolutions where possible to ensure the best experience.

We are transparent that DPD is not a guaranteed service, though they successfully deliver 95% of orders on the nominated date. During checkout, we encourage customers to allow for delivery a day ahead of any special occasion to account for potential variables outside of our control.

We truly appreciate your feedback.

Warmly,
The Cutter & Squidge Team

Rated 5 out of 5 stars

Didn’t Last Long, Too Good To Resist!!

Read to the end…
Ordered a Squidge Selection Box for my husband’s birthday, but there was a small issue with the order (disappointing moment!)…

But the team sorted it straight away. They went above and beyond 🤩

I loved that I got an instant reply from “Ai-mee Cupcake” and then Emma and Rebekah followed up with kind, speedy service.

Great cakes, even sweeter customer service.

Thank you

And we’ll definitely order more 😋

September 17, 2025
Unprompted review
Rated 5 out of 5 stars

Ordered a cake for my wife's birthday…

Ordered a cake for my wife's birthday as a surprise. After spending most of her birthday standing in a field watching our kids play football, she was delighted when we brought out the Chocolate Squidge cake! Apparently, it'd been on her 'list' for a while, although I was none-the-wiser when I searched for "Best cakes in London" - and it really went above and beyond her expectations! Delicious cake and great service!

September 14, 2025
Unprompted review
Rated 1 out of 5 stars

Completely Disappointed – Ruined My Daughter’s Birthday Cake

I ordered a cake for my daughter’s 20th birthday and had multiple issues that made the whole experience stressful and embarrassing.

First, I paid extra for a specific delivery window, but the cake was delivered 2.5 hours early. The company refunded the delivery fee, but the bigger problem was the cake itself. The personalized chocolate plaque — the main decoration — had my daughter’s name spelled incorrectly. When I removed it, it left a gaping hole in the center of the cake, making it completely unpresentable for our guests.

We were left with a ruined cake for an important milestone celebration. The bakery only refunded the delivery fee and the plaque, which does not come close to addressing the fact that the entire cake was unusable for its intended purpose.

I expected far better quality control and customer care for such an important order. This was an incredibly disappointing experience, and I cannot recommend this company.

September 8, 2025
Unprompted review
Cutter and Squidge logo

Reply from Cutter and Squidge

Hi Sandra,

Thank you for taking the time to share your experience and for allowing us to listen and make things right. We’re very sorry that your daughter’s birthday cake didn’t reflect the high quality we strive to deliver. The early delivery was certainly impacted by the current tube strikes and traffic disruptions, and we appreciate your understanding.

We’re pleased that we could get in touch and offer a resolution, to show that our customers’ experience truly matters to us. Your feedback and photos have also been shared internally to help prevent similar issues in the future.

We truly appreciate your feedback and hope to have the opportunity to provide a much better experience in the future.

— Cutter & Squidge Team

Rated 5 out of 5 stars

Everyone's favourite cake...

I always order cake from Cutter and Squidge and last week I had a slight issue with my order being delivered a day earlier than the requested day.
Rebekah, so kindly, gave me a refund / credit to use for my next order as a gesture of goodwill.
She's been really helpful and nice.

Thank you very much!

Will place another cake order soon for my mum's birthday.

August 29, 2025
Unprompted review

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