What professional, polite and proactive Dadsurance is. Easy to seup. No confusing Jargon and straight to the point. They always contacted me back. I didnt have to chase. I left it up to them... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
The consultant was easy to get along with, listened to my needs & gave advice that I felt was relevant to me. The 5 star review is due to how the phone call progressed, as it was myself who initiall... See more
Company replied
I have felt no pressure from Leon Clark at all. He has been very helpful throughout sorting my life insurance out I’m old school so I don’t like being pestered but he’s only a phone call away. You are... See more
Company replied
I needed some more life insurance and was contacted by a wonderful woman called Keah. Everything was explained clearly to me and she took her time to make sure I understood. A good overall experience.... See more
Company replied
4.6
Excellent
181 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 100% of negative reviews
Typically replies within 1 week
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Spoke to guy cslled shoriff he was…
Spoke to guy cslled shoriff he was exellent brillant customer service.
September 29, 2026
Reply from Dadsurance
Hello, thank you for your review. We are delighted Shorif gave you such good service, and we will make sure your comments reach him. Please take a moment to go through your policy documents to check that the details are accurate and meet your needs, and contact us if anything needs to change. If you refer a friend or family member who takes out a policy, we will send you vouchers as a thank you once the qualifying period has passed. Thank you for choosing DadSurance.
Best wishes, The DadSurance Team
Was easy straight forward and relaxed,
Was easy straight forward and relaxed,
My man sorting it all out was on point and explained everything needed so top marks there.
September 30, 2026
Reply from Dadsurance
Hello Karl, thank you for the top marks. We are glad the process felt easy and relaxed and that everything you needed was explained. As things change for you and your family, your policy may allow you to request an increase in cover after qualifying life events without further medical information, subject to eligibility and limits. Please look through your policy documents to make sure everything is correct and suits your needs, and let us know if anything needs updating. If someone you refer takes out a policy, we will send you vouchers as a thank you after the qualifying period. Thank you for your business.
Kind regards, The DadSurance Team
SIMPLE
Very knowledgeable, precise and helpful information. I am pleased and more than happy to share my experience on my platforms and groups.
September 29, 2026
Unprompted review
Reply from Dadsurance
Hello Adedeji, thank you for your review and for offering to share your experience. We are pleased you found the information precise and helpful. Please read through your policy documents to check that everything is accurate and meets your needs, and contact us if anything needs updating. If a friend or family member you refer takes out a policy, we will send you vouchers as a thank you once the qualifying period has passed. Thank you for choosing DadSurance.
Warm regards, The DadSurance Team
Felt pushed into taking out policy
Was on the phone to the advisor, and when we got to the monthly payment was not given much time to think over the costs and felt pushed into picking one i did explain i was going away to think about the costs and when I spoke to the advisor about this they said if I leave it too long I would have to go through the quote and question again and that they had been trying to get intouch with me since January. Dont you think if I was wanting to go ahead I would have got back intouch before September/October as the cover does sound very good but its a lot of money that could have been used on different things if you never need to make a claim
September 29, 2026
Reply from Dadsurance
Hello Matthew, thank you for letting us know about your experience. Your review has been escalated internally, and a member of our compliance team may be in touch to discuss it with you further. If you have any concerns and would like to speak to someone urgently, please email me directly at m.cullen@smartercover.co.uk. Thank you again for taking the time to contact us.
Michael Cullen, Compliance Manager
Reply from Dadsurance
Hello Mike, thank you for your feedback. We are pleased you found our team really helpful. Your policy also gives you access to Square Health Digital Health Services, so you can view and book health and medical services through the app; some services may carry a small charge. Please check your policy documents to confirm the details are correct and suit your needs, and get in touch if anything needs to change. We send vouchers as a thank you when someone you refer takes out a policy, after the qualifying period. Thank you for your business.
Best wishes, The DadSurance Team
Reply from Dadsurance
Hello Aneesh, thank you for your review. We are glad you had a very good experience with us. Please take some time to read through your policy documents to make sure everything is accurate and meets your needs, and let us know if anything needs updating. If you refer a friend or family member who takes out a policy, we will send you vouchers as a thank you once the qualifying period has passed. Thank you for choosing DadSurance.
Kind regards, The DadSurance Team
Molly went trough all the options in…
Molly went trough all the options in detail let me choose what I thought was the right option for me then she went trough it again with a credit to your company
September 21, 2026
Reply from Dadsurance
Dear Mark,
Thank you for your kind review, and for mentioning Molly by name. We're pleased she took the time to go through all your options in detail, and talked it through again with you so you felt comfortable with your decision.
Your policy is also protected by the Financial Services Compensation Scheme, subject to its eligibility and compensation rules, for extra peace of mind.
If you know anyone who might benefit from a policy like yours, we'd be grateful if you passed on our details. Once they take out a policy and complete the qualifying period, we send a thank you voucher for the referral.
We'd also encourage you to check your policy documents to make sure everything is accurate and meets your needs, and get in touch if anything needs updating.
Thank you again for your business.
Warm regards,
The Dad Insurance Team
I had a really positive experience
I had a really positive experience. I felt like the person I spoke to genuinely cared and by the end of the conversation I felt like I had made a new freind.
September 7, 2026
Reply from Dadsurance
Dear Naheem,
Thank you for such a warm review. It is wonderful to hear that our team made you feel genuinely cared for and that the conversation felt so personal and friendly.
Your DadSurance policy is also protected by the Financial Services Compensation Scheme, subject to its eligibility and compensation rules, which adds further reassurance alongside your cover.
If you know anyone who might benefit from a policy like yours, we would be grateful if you passed on our details. Once they take out a policy and complete the qualifying period, we send a thank you voucher for the referral.
We would also encourage you to check your policy documents to make sure everything is accurate and continues to meet your needs, and get in touch if anything needs updating.
Thank you again for your kind words and for your business.
Warm regards,
The DadSurance Team
I liked the salesman who made me feel…
I liked the salesman who made me feel better about what I was doing.
September 8, 2026
Reply from Dadsurance
Dear Nehemiah,
Thank you for your feedback. We are glad our team member helped put your mind at ease and gave you confidence in the decision you were making.
If you know anyone who might benefit from cover like yours, we would be grateful if you passed on our details. Once they take out a policy and complete the qualifying period, we send a thank you voucher for the referral.
We would also encourage you to check your policy documents to make sure everything is accurate and suits your needs, and let us know if anything needs updating.
Thank you again for your time and for your business.
Kind regards,
The DadSurance Team
Brilliant
Brilliant, great customer service. Great communication. Overall amazing.
September 15, 2026
Reply from Dadsurance
Dear Ryan,
Thank you for such a brilliant review. We are delighted that you found our customer service and communication to be so strong throughout.
Your policy also gives you access to the Square Health digital health service, so you can view and book a range of health and medical support.
If you know anyone who might benefit from a policy like yours, we would be grateful if you passed on our details. Once they take out a policy and complete the qualifying period, we send a thank you voucher for the referral.
We would also encourage you to check your policy documents to make sure everything is accurate and continues to meet your needs, and get in touch if anything needs updating.
Thank you again for your kind words and for your business.
Best wishes,
The DadSurance Team
Reply from Dadsurance
Dear Vino,
Thank you for your kind feedback. We are pleased to hear you found our team amicable and the service to be great throughout.
If you know anyone who might benefit from a policy like yours, we would be grateful if you passed on our details. Once they take out a policy and complete the qualifying period, we send a thank you voucher for the referral.
We would also encourage you to check your policy documents to make sure everything is accurate and continues to meet your needs, and let us know if anything needs updating.
Thank you again for your business.
Kind regards,
The DadSurance Team
Great experience
Great experience. The conversation was very enlightening and smooth.
September 10, 2026
Reply from Dadsurance
Dear Johnson,
Thank you for your positive review. We are glad the conversation felt smooth and informative, and that you came away with a great experience overall.
Your DadSurance policy is also protected by the Financial Services Compensation Scheme, subject to its eligibility and compensation rules, giving you extra peace of mind.
If you know anyone who might benefit from a policy like yours, we would be grateful if you passed on our details. Once they take out a policy and complete the qualifying period, we send a thank you voucher for the referral.
We would also encourage you to check your policy documents to make sure everything is accurate and continues to meet your needs, and get in touch if anything needs updating.
Thank you again for your feedback and for your business.
Warm regards,
The DadSurance Team
Reply from Dadsurance
Dear Customer,
Thank you for your kind review and for taking the time to let us know you received excellent service.
If you know anyone who might benefit from a policy like yours, we would be grateful if you passed on our details. Once they take out a policy and complete the qualifying period, we send a thank you voucher for the referral.
We would also encourage you to check your policy documents to make sure everything is accurate and continues to meet your needs, and let us know if anything needs updating.
Thank you again for your business.
Kind regards,
The DadSurance Team
Very happy with the agent.
September 10, 2026
Reply from Dadsurance
Dear Mohamed,
Thank you for your review. We are very pleased to hear you were happy with the agent who looked after you.
Your policy also gives you access to the Square Health digital health service, allowing you to view and book a range of health and medical support.
If you know anyone who might benefit from a policy like yours, we would be grateful if you passed on our details. Once they take out a policy and complete the qualifying period, we send a thank you voucher for the referral.
We would also encourage you to check your policy documents to make sure everything is accurate and continues to meet your needs, and get in touch if anything needs updating.
Thank you again for your feedback and for your business.
Best wishes,
The DadSurance Team
Rhia was very polite
Great help!
Rhia was very polite, consist and clear. Good people skills carried a good call
September 10, 2026
Unprompted review
Reply from Dadsurance
Thank you, Keilan, for your kind words. We're delighted Rhia was clear, consistent, and easy to talk to throughout your call. If you refer a friend or family member who takes out a policy, we say thank you with vouchers once their qualifying period is complete. It's always worth checking your policy documents once they arrive to make sure everything is accurate and meets your needs, and do let us know if anything needs updating. Thank you again for your business.
The Dad Insurance Team
Outstanding customer service
Easy to understand and dedicated time to customers concerns. Very clear and elaborate with great sense of humor to make a great day
September 10, 2026
Reply from Dadsurance
Thank you, Sylvester, for such a positive review. We're pleased the call was clear and that you came away with a good sense of what was being explained, humour included. If you refer a friend or family member who takes out a policy, we say thank you with vouchers once their qualifying period is complete. It's always worth checking your policy documents once they arrive to make sure everything is accurate, and do let us know if anything needs updating. Thank you again for your business.
The Dad Insurance Team
Reply from Dadsurance
Thank you, David, for leaving us a review, we're pleased to hear you were happy with the service. If you refer a friend or family member who goes on to take out a policy, we say thank you with vouchers once their qualifying period is complete. It's always worth checking your policy documents to make sure everything is accurate and meets your needs, and do let us know if anything needs updating. Thank you again for your business.
The Dad Insurance Team
Cher waa polite and very helpful…
Cher waa polite and very helpful guiding me through the process.
September 8, 2026
Reply from Dadsurance
Thank you, Joseph, for taking the time to share your experience. We're glad Cher made the process straightforward and was on hand to guide you through it. Your policy also includes access to Square Health's digital health services, which can be a useful additional resource to have alongside your cover. If you refer a friend or family member who takes out a policy, we say thank you with vouchers once their qualifying period is complete. It's always worth checking your policy documents periodically to make sure everything is accurate, and do let us know if anything needs updating. Thank you again for your business.
The Dad Insurance Team
The agent name Elias Uddin was great…
The agent name Elias Uddin was great with knowledge and everything he provided with all the information option and great support thoughtout the journey appreciate the help and info and also checked the company online with reviews and other find it good! Thanks
September 7, 2026
Reply from Dadsurance
Thank you, Tossif, for such a detailed review, and for checking us out online as well as speaking with Elias. We're really pleased he was able to talk you through everything so thoroughly. If you refer a friend or family member who goes on to take out a policy, we say thank you with vouchers once their qualifying period is complete. It's always a good idea to check your policy documents once they arrive to make sure everything is accurate, and do let us know if anything needs updating. Thank you again for your business.
The Dad Insurance Team
The consultant was easy to get along…
The consultant was easy to get along with, listened to my needs & gave advice that I felt was relevant to me.
The 5 star review is due to how the phone call progressed, as it was myself who initially enquired on line regarding life insurance. Yes, at the end he did start asking closing questions to get my business, but that is his job.
This was a positive outcome for both parties.
September 3, 2026
Reply from Dadsurance
Thank you, Neil, for such a thoughtful review. We're pleased the conversation felt straightforward and that the advice you received felt genuinely relevant to your circumstances. As a life insurance customer, you also have access to Square Health's digital health services, giving you a simple way to view and book health support when you need it. It's worth checking through your policy documents to make sure everything is accurate and meets your needs, and getting in touch if anything needs updating. If you refer a friend or family member who takes out a policy with us, we're always glad to say thank you with vouchers after the qualifying period. Thank you for choosing us.
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