What professional, polite and proactive Dadsurance is. Easy to seup. No confusing Jargon and straight to the point. They always contacted me back. I didnt have to chase. I left it up to them... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
The consultant was easy to get along with, listened to my needs & gave advice that I felt was relevant to me. The 5 star review is due to how the phone call progressed, as it was myself who initiall... See more
Company replied
I have felt no pressure from Leon Clark at all. He has been very helpful throughout sorting my life insurance out I’m old school so I don’t like being pestered but he’s only a phone call away. You are... See more
Company replied
I needed some more life insurance and was contacted by a wonderful woman called Keah. Everything was explained clearly to me and she took her time to make sure I understood. A good overall experience.... See more
Company replied
4.5
Excellent
185 reviews
Asks customers to review
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Replied to 100% of negative reviews
Typically replies within 1 week
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James was helpful and explained…
James was helpful and explained everything about the policies
March 17, 2026
Reply from Dadsurance
Hi David, thank you for your feedback. We’re really pleased to hear James was helpful and explained everything clearly for you.
Reply from Dadsurance
Hi Martin, thank you for your review. We’re really pleased to hear you found the service good, we appreciate you taking the time to share this.
They did not waste time on getting back…
They did not waste time on getting back to me
March 20, 2026
Reply from Dadsurance
Hi Prince, thank you for your lovely review. We’re really pleased to hear the team got back to you quickly, that’s exactly the level of service we aim to provide.
Spoke with Rhia on the phone
Spoke with Rhia on the phone, very polite, very informative and very knowledgeable. Made everything easy to complete.
March 11, 2026
Reply from Dadsurance
Hi Shaun, thank you for your lovely review. We’re really pleased to hear Rhia was polite, informative and made everything easy to complete, we’ll be sure to pass this on.
Reply from Dadsurance
Hi Farai, thank you for your review. We’re glad to hear everything was clearly explained, we appreciate you taking the time to share your feedback.
The insurance sold to me is a great deal & was expertly relaid
Nothing was wrong with how things went, just a technical issue that has already been resolved.
March 12, 2026
Reply from Dadsurance
Thank you for taking the time to leave your review. We are really pleased to hear that you found the cover to be a great deal and that the conversation with the agent was helpful. Our team genuinely takes customer feedback very seriously and it is always encouraging for them to hear that the experience was a positive one.
We did notice that the score attached to the review may not fully reflect the comments you kindly left about the service. If you feel it is appropriate, we would really appreciate it if you could revisit your review and update the score so it better reflects your experience.
The adviser you spoke with will also see this feedback, so it means a great deal when the rating matches the comments about the service provided.
Thank you again for your time and for choosing Dadsurance.
Kind regards
The Dadsurance Team
Avoid at all cost
Avoid at all cost. Once they have your details they will phone you non stop for weeks after you have told them you are not interested and have gone with a different company. They are almost double the price of other insurance companies. Do not click their link do not give them your details!!!
And another nuisance call from them. That is 4 times now I have explicitly said I am not interested remove my number from your database and stop calling me.
March 11, 2026
Unprompted review
Reply from Dadsurance
Thank you for taking the time to leave a review. I am sorry to hear that you had this experience, as it is certainly not the service we aim to provide.
Insurers often have different pricing models and appetites for particular customer profiles. This means that while a product may be very competitive for some people, it may not be the most competitive option for others. Unfortunately, like most areas of insurance, not every insurer is able to offer the same pricing for every individual. We are naturally disappointed whenever we are unable to provide a competitive option and we would always encourage customers to compare providers before deciding what is best for them.
With regard to the contact you mentioned, I would like to look into this and resolve it for you. If you are able to email me at m.cullen@smartercover.co.uk
with your details, I will locate your record on our system and ensure your details are marked as do not contact so that no further calls or communications are made.
Your feedback is appreciated and will be taken into account as part of our ongoing review of customer contact and pricing competitiveness.
Michael
The whole process and procedure were…
The whole process and procedure were seamless, embracing, precise and value adding.
March 6, 2026
Reply from Dadsurance
Hi Folorunso, thank you for your lovely review. We’re really pleased to hear the whole process felt seamless and valuable for you.
The customer service from osama was…
The customer service from osama was very helpful and the professionalism was at a high standard.
March 6, 2026
Reply from Dadsurance
Hi Apisai, thank you for your kind feedback. We’re glad to hear Osama provided helpful service and such a high level of professionalism.
Well explained
How the step by step breakdown of your policy and product was delivered to me. Also the fact that you render 24/7 medical assistant
March 4, 2026
Reply from Dadsurance
Hi Andrew, thank you for your great review. We’re pleased to hear the step by step explanation was clear and that the additional support services were helpful.
Ashley made the process as easy as…
Ashley made the process as easy as possible to understand.
February 26, 2026
Reply from Dadsurance
Hi Scott, thank you for your lovely review, we’re really pleased to hear Ashley made the process easy to understand and that you had a positive experience with Dadsurance.
Ria was very helpful and made the whole…
Ria was very helpful and made the whole process very easy and no hard sale.
February 24, 2026
Unprompted review
Reply from Dadsurance
Hi Jim, thank you for your kind feedback, we’re delighted to hear Ria was helpful and made the process simple and pressure free, and we appreciate you choosing Dadsurance.
Great job with good staff communication…
Great job with good staff communication and always ready to help, proactive and efficient staff to take you through the process. Always ready to assist anytime you come for clarification. Everyone need it for their family.
February 9, 2026
Reply from Dadsurance
Hi Adekunle,
Thank you so much for your kind words. We’re really pleased to hear that you felt supported throughout the process and that our team were clear, proactive and ready to help whenever you needed it.
Making sure everything is properly explained and that you feel confident every step of the way is so important to us. We really appreciate you taking the time to share your experience.
Best wishes,
The Dadsurance Team
Great experience on the phone with…Dadsurance
Great experience on the phone with experts of Dad
February 9, 2026
Reply from Dadsurance
Hi Valter,
Thank you for your lovely review. We’re so glad to hear you had a great experience on the phone with our team.
Providing clear, knowledgeable support is something we truly pride ourselves on, so it’s great to know that came across. If you ever need anything, we’re always here.
Best wishes,
The Dadsurance Team
It was great experience to be on board…
It was great experience to be on board with you. The whole process was seamless and the details were well explained
February 9, 2026
Reply from Dadsurance
Hi Oluwasina,
Thank you so much for your lovely review. We’re really pleased to hear you had a great experience and that everything felt seamless and clearly explained. That’s exactly what we aim for, so it means a lot to know we got it right for you.
If you ever need anything at all, we’re always here to help.
Reply from Dadsurance
Hi Adedayo,
Thank you for taking the time to leave us a review. We’re really pleased you found the service prompt, professional and friendly.
That balance is exactly what we aim for, so your feedback means a lot to us. We truly appreciate your support.
Best wishes,
The Dadsurance Team
Reply from Dadsurance
Hi Andrew,
Thank you for taking the time to leave us a 5 star review. We’re so glad to hear you were happy with the service you received.
We really appreciate your feedback and are always here if you need any support in the future.
I needed some more life insurance and…
I needed some more life insurance and was contacted by a wonderful woman called Keah. Everything was explained clearly to me and she took her time to make sure I understood. A good overall experience.
February 12, 2026
Reply from Dadsurance
Hi Kevin, thank you for your wonderful review. We are so pleased to hear that Keah took the time to explain everything clearly and made sure you felt confident in your understanding. Providing thoughtful and supportive guidance is exactly what we aim for, so it is lovely to know you had such a positive overall experience. Thank you for choosing Dadsurance.
Life is not certain
The service and the communication was very good ,it was clear and straightforward that made me believe and understand without any doubt
February 9, 2026
Reply from Dadsurance
Hi Crispen, thank you for sharing your experience with us. We are delighted to hear that the service and communication were clear and straightforward, helping you understand everything without any doubt. Making the process simple and reassuring for our customers is always a priority, and your feedback means a great deal to us. Thank you for choosing Dadsurance.
Reply from Dadsurance
Hi Adeyinka, thank you for your kind feedback. We are pleased to know that you found the service open and sincere, as honesty and transparency are at the heart of how we support our customers. Your review is truly appreciated, and we are grateful you took the time to share it. Thank you for choosing Dadsurance.
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