Steve was very helpful and informative. We have visited the store on a number of occasions as we couldn’t decide on a sofa and Steve was there to answer our questions every time.
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Our experience was excellent due to the staff being very welcoming and explaining thoroughly. They were able to go through all of the aspects of the sofa and all the payment methods and insurances.
Company replied
Overall the best. This my 20 years and 3rd time purchasing sofa at dfs. My first one did 5 years no complaints, changed because it was big, second one was beautiful but leather went faded and ripp... See more
Company replied
I had an excellent customer service experience at DFS. The staff were friendly, knowledgeable, and took the time to explain everything clearly, including how to properly care for and maintain the sofa... See more
Company replied
Company details
- Furniture Store
- Furniture Accessories
- Home Goods Store
- Living Room Furniture Store
- Sofa Store
- Upholstery Shop
Written by the company
Whatever your thing is, we'll help you find furniture to match. We know that your sofa is more than just a place to sit - it’s where you get together with the people who matter most to you. That’s why for over 55 years we’ve been perfecting our craft of designing, making and selling high quality sofas, and furniture, at great value for money that we hope you’ll love for years to come. www.dfs.co.uk
Written by the company
Contact info
Holyhead Road, Alvis Retail Park, CV5 8BW, Coventry, United Kingdom
- 0333 999 9756
4.9
Excellent
4K reviews
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Furniture on display exactly what we…
Furniture on display exactly what we wanted. Helpful salesman who explained everything we enquired about .
May 27, 2026
Reply from DFS Furniture - Coventry
Hello,
We are really grateful for your kind words and for sharing your experience!
Kind regards,
Holly M
DFS Customer Support
Steve the salesman was brilliant
Steve the salesman was brilliant - he is the main reason we made our purchase at the Coventry store!
Thank you Steve - keep up the outstanding work you must be in line for Employee of the Month Award.
May 27, 2026
Reply from DFS Furniture - Coventry
Hello,
Thank you for sharing your lovely review. We’re glad that you enjoyed your experience with us in store. We hope that you enjoy the furniture when it arrives.
Kind Regards,
Holly M
DFS Customer Support
Excellent customer service.
May 26, 2026
Reply from DFS Furniture - Coventry
Hello,
Thank you for your 5 star review.
Kind Regards,
Holly M
DFS Customer Support
Very friendly and helpful service
Options were explained. Time taken to make sure we were happy with what we were buying and the finance options. Very friendly helpful service. No pressure was applied on us
May 25, 2026
Reply from DFS Furniture - Coventry
Hello,
We are really grateful for your kind words and for sharing your experience!
Kind regards,
Holly M
DFS Customer Support
Great sales people didn't hasle left to…
Great sales people didn't hasle left to look round till read for assistance then couldn't be more helpful
May 25, 2026
Reply from DFS Furniture - Coventry
Hello Jacqueline,
Thank you so much for your kind review, we love to hear your feedback and we hope you love your new furniture!
Kind regards,
Lia
DFS Customer Support
Overall
Overall, I was very satisfied with the service and would happily recommend DFS to others based on my experience.
May 25, 2026
Reply from DFS Furniture - Coventry
Hello Maz,
Thank you for your kind 5* review. We are really happy that you enjoyed your experience in our store. We're excited for you to receive your lovely new furniture!
Kind regards,
Lia
DFS Customer Support
Great shopping experience
Great shopping experience. No pressure sales or pushy salesmen. Will was helpful, knowledgeable and took time to explain everything.
Huge range of sofas on offer. Took advantage of the sale and extra discount. Really pleased with our purchase.
May 25, 2026
Reply from DFS Furniture - Coventry
Hello,
Thank you for sharing your lovely review. We’re glad that you enjoyed your experience with us in store. We hope that you enjoy the furniture when it arrives.
Kind Regards,
Holly M
DFS Customer Support
Very officiant & helpful
May 24, 2026
Reply from DFS Furniture - Coventry
Hello Marcus,
Thanks for the 5 stars! It's much appreciated
Kind regards,
Lia
DFS Customer Support
Very helpful and friendly staff
Very helpful and friendly staff
Made entire process easy to understand and a very pleasant experience
May 23, 2026
Reply from DFS Furniture - Coventry
Hello,
Thank you for your positive feedback.
Kind regards,
Holly M
DFS Customer Support
Reply from DFS Furniture - Coventry
Good Afternoon,
Great review, thanks for sharing!
Kind Regards
Jordan
DFS Customer Support
Smooth and Pleasant Experience at DFS Coventry
Today we ordered two sofas from DFS and had a wonderful experience throughout the process. The store manager personally assisted us and explained all the sofa features, available options, and customisations very patiently and clearly, which really helped us make the right choice for our home.
We truly appreciated the professionalism, friendly approach, and the time taken to answer all our questions without rushing us. Overall, it was a smooth and comfortable buying experience. Thank you to the DFS Coventry team for the excellent customer service!
May 20, 2026
Reply from DFS Furniture - Coventry
Thank you so much for sharing your lovely feedback with us. It's much appreciated! We can’t wait for you to receive your new furniture, and I can assure you it’ll be worth the wait
Kind Regards,
Vanessa
DFS Customer Support
I was served by Will
I was served by Will. I have been in several local shops but I felt pressured to buy there. Will was different, knowledgeable but left me to browse on my own although he was there as soon as I was ready to order. He explained everything very well and was very affable and friendly.
May 20, 2026
Reply from DFS Furniture - Coventry
Thank you so much for taking the time to give us an amazing review and to share your experience with others. We really do appreciate it!
Kind Regards,
Vanessa
DFS Customer Support
Amazing
Customer Service was fab and Steve was brilliant, very friendly and attentive. 5 stars.
May 20, 2026
Reply from DFS Furniture - Coventry
Hello,
Thank you for sharing your kind feedback with us.
Kind regards
Holly M
DFS Customer Support
Reply from DFS Furniture - Coventry
Good morning,
Thanks for the 5 stars! It's much appreciated
Kind regards,
Lia
DFS Customer Support
The salesman was so helpful
The salesman was so helpful, friendly and more importantly knowledgeable. He made our experience easy.
May 17, 2026
Reply from DFS Furniture - Coventry
Hello,
Thank you for sharing your lovely review with us.
Kind regards
Holly M
DFS Customer Support
Very helpful. I had seen a young lady salesperson a few times and was always helpful and patient.
Very helpful and have me lots of information. I had been into the store a few times as I could not decide on the colour I wanted.
May 16, 2026
Reply from DFS Furniture - Coventry
Good Morning,
Thank you so much for taking the time to give us an amazing review and to share your experience with others. We really do appreciate it!
Kind Regards,
Jordan
DFS Customer Support
Excellent service
Wide range of products. Staff were very knowledgeable, friendly and welcoming - no pushy sales talk. Excellent customer service - would definitely recommend to friends and family!
May 16, 2026
Reply from DFS Furniture - Coventry
Good afternoon,
Thank you very much for sharing your experience, we love to hear your feedback about our friendly team!
Kind regards,
Lia
DFS Customer Support
Verry helpful
May 9, 2026
Reply from DFS Furniture - Coventry
Good morning Sonia,
Thanks for the 5 stars! It's much appreciated
Kind regards,
Lia
DFS Customer Support
Please avoid this store
Please avoid this store! I was told it would only be 6 weeks for delivery so I delayed ordering my sofa. Went to order it 3-4 weeks later to be told it’s always been 11-12 weeks for delivery and I was the second person to call customer service to complain today about being lied to. The staff are apparently always told it’s 11 weeks so they probably lied to try and get me to order but it backfired as I had to wait for my flooring to be done. I’ve now got to find a venue for a birthday party which I’ll have to pay for as I won’t have the sofas I’ve just spent £2000 on! I need to buy another soda for another room in the house and will definitely be going elsewhere
May 16, 2026
Unprompted review
Reply from DFS Furniture - Coventry
Good morning Louise,
Thank you for taking the time to leave us your review. We do appreciate any feedback. We are so sorry to hear you are awaiting delivery of the furniture as I can appreciate your frustration.
To confirm it does state the following in the product description for the sofa you have purchased: 'Handcrafted. Delivered in est. 11 weeks', apologies for any confusion caused.
I can see you have requested a call internally with the team to discuss the further and we will be in touch shortly to address your concerns regarding delivery, apologies again.
Kind regards,
Lia
DFS Customer Support
Very good customer service
May 16, 2026
Reply from DFS Furniture - Coventry
Good morning Catherine,
Great review, thanks for sharing!
Kind Regards
Lia
DFS Customer Support
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