What made our experience great was the interaction with the manager,as each time we visited, we were greeted and had conversations with him, that made us feel very welcome. Also all members of the tea... See more
Company replied
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See what reviewers are saying
Lynne at Therapia Lane DFS has given me so much time and expertise. She didn't encourage me to go for something more expensive, and she was friendly and helpful. She made spending £2,000 a pleasure. A... See more
Company replied
Mitin was so helpfull knows what he is doing full confidence off his job and a good negotiator convince you to buy with love .and when we went into dfs we felt we wr at home with welcoming we recived
Company replied
Offer wide range of products. Salesman helpful & knowledgeable. Showed us several suites to suit our needs. Left us to wander around without being pressurised.
Company replied
Company details
- Furniture Store
- Furniture Accessories
- Home Goods Store
- Living Room Furniture Store
- Sofa Store
- Upholstery Shop
Written by the company
Whatever your thing is, we'll help you find furniture to match. We know that your sofa is more than just a place to sit - it’s where you get together with the people who matter most to you. That’s why for over 55 years we’ve been perfecting our craft of designing, making and selling high quality sofas, and furniture, at great value for money that we hope you’ll love for years to come. www.dfs.co.uk
Written by the company
Contact info
Hesterman Way, Valley Park, CR0 4YJ, Croydon, United Kingdom
- 0333 999 9773
4.9
Excellent
7K reviews
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Peter helped me & my mum
Peter helped me & my mum, he was very helpful. The sofa we saw in store was priced cheaper than online, he then called the head office to price match the sofa. Gave us a free care kit & got us some discount also. Thank you very much Peter.
July 1, 2026
Reply from DFS Furniture - Croydon
Thanks for this fabulous review. We appreciate you sharing it with others!
Kind Regards,
Vanessa
DFS Customer Support
The gentleman who served me was very…
The gentleman who served me was very patient and he explained everything and answered all my questions. Thank you so much.
June 30, 2026
Reply from DFS Furniture - Croydon
Hi there, it sounds like a 10/10 experience in the store here! We are thrilled to hear about it! Thank you for the feedback.
Kind Regards,
Vanessa
DFS Customer Support
Great Customer Service
The lady who welcomed us was very helpful and friendly. She took her time to walk us through the products and the process before, during and after purchasing.
June 30, 2026
Reply from DFS Furniture - Croydon
Hi there, it sounds like a 10/10 experience in the store here! We are thrilled to hear about it! Thank you for the feedback.
Kind Regards,
Vanessa
DFS Customer Support
Reply from DFS Furniture - Croydon
Good Afternoon,
Thank you for taking the time to give us a 5* rating, it is much appreciated!
Kind Regards,
Jordan
DFS Customer Support
Excellent service
Excellent service. Very friendly and helpful team. Ozzy and Sean were great!
June 27, 2026
Reply from DFS Furniture - Croydon
Hello,
Thank you so much for taking the time to give us an amazing review and to share your experience with others. We really do appreciate it!
Kind regards,
Lorraine A
DFS Customer Support
Reply from DFS Furniture - Croydon
Hello,
We are really grateful for your kind words and for taking the time to share your experience. Thank you so much!
Kind regards,
Lorraine A
DFS Customer Support
Peter was very helpful and calm
Peter was very helpful and calm, answered all my questions professionally and broke it down clearly for me if I was unsure
June 29, 2026
Reply from DFS Furniture - Croydon
Good Afternoon,
Thank you for leaving us a 5* review. We are really happy that Peter met your expectations in store and you had a lovely experience when placing your order!
Kind Regards,
Jordan
DFS Customer Support
Excellent service and advice.
June 27, 2026
Reply from DFS Furniture - Croydon
Hi there, it sounds like a 10/10 experience in the store here! We are thrilled to hear about it! Thank you for the feedback.
Kind Regards,
Vanessa
DFS Customer Support
We were not bombarded when entered the…
We were not bombarded when entered the store, just a simple greeting and then I asked a question and Ozzie was then so helpful and completely listened to what we were looking for and had a number if different options and helpful ideas.
June 28, 2026
Reply from DFS Furniture - Croydon
We really appreciate your kind 5* review, it is much appreciated and we can’t wait to deliver your lovely new furniture.
Kind Regards,
Vanessa
DFS Customer Support
Reply from DFS Furniture - Croydon
Thank you so much for sharing your lovely feedback with us. It's much appreciated! We can’t wait for you to receive your new furniture, and I can assure you it’ll be worth the wait
Kind Regards,
Vanessa
DFS Customer Support
Reply from DFS Furniture - Croydon
Good Morning,
Great review, thanks for sharing!
Kind Regards
Jordan
DFS Customer Support
Reply from DFS Furniture - Croydon
Good Afternoon,
Great review, thanks for sharing!
Kind Regards
Jordan
DFS Customer Support
Croydon store is full of helpful staff…
Croydon store is full of helpful staff would recommend a visit. Easy to order great price and finance option so easy to arrange. Great product and the delivery was the most simple experience ever! Seamless doesn’t do it justice . They were in and out and installed in a matter of minutes . Policy , professional and friendly. Brilliant ! Moving into a new home and this was the easiest and stress free thing to arrange. Thank you !!!
June 14, 2026
Reply from DFS Furniture - Croydon
Good Afternoon,
Thank you for leaving us a 5* review, we appreciate you sharing this lovely feedback with others. We’re happy we met your expectations in store and we hope you enjoy your furniture when it arrives!
Kind Regards,
Jordan
DFS Customer Support
The gentleman that served me
The gentleman that served me, excellent customer service skills!
June 27, 2026
Reply from DFS Furniture - Croydon
Good Morning,
Thank you so much for taking the time to share your lovely review, it's much appreciated!
Kind Regards,
Jordan
DFS Customer Support
Reply from DFS Furniture - Croydon
Good Morning,
Great review, thanks for sharing!
Kind Regards
Jordan
DFS Customer Support
I love my new sofa
I love my new sofa. It is so comfy and well made. I had to change the delivery date 3 times as my move was delayed which was no problem. I just had to call customer service and they changed it for me. It was delivered promptly at the time they said which was great. The man in the shop explained things clearly and organized the finance for us. Great customer service.
June 20, 2026
Reply from DFS Furniture - Croydon
Good Morning,
Thank you so much for taking the time to give us an amazing review and to share your experience with others. We really do appreciate it!
Kind Regards,
Jordan
DFS Customer Support
Friendly, but high-pressure sales tactics left me cold
Lovely greeting and helpful, friendly staff. Found the sofa we wanted really quickly, and liked one of the other fabrics in the folder. When going through the purchase, we weren't told that the fabric we chose was over £100 more until we questioned the maths. Then it just kept going up... £125 for delivery, £40 for eaziglide feet, £193 for 5-year fabric insurance, more for a special protective spray, more again for their care products because (and I quote) "there isn't a single high street product you can use to clean this fabric" It's chenille, not antique lace.
We were then put under considerable pressure to buy the enhancements under the guise that they were doing us a deal. Suddenly, the insurance was £90 and not £193. The special feet could be thrown in for free, as well as the product to care for the world's pickiest fabric. They could help us out by letting us pay on delivery to 'get another pay check in'. Every sales trick in the book. We politely declined, but felt like they weren't angry, they were just disappointed.
June 27, 2026
Reply from DFS Furniture - Croydon
Good Morning,
Thank you very much for sharing your experience, we love to hear your feedback about our friendly staff! We are very sorry to hear of your experience regarding the selling of delivery and the optional extras. We of course will pass this feedback onto the relevant team for this to be addressed internally. We do apologise once again for this matter. We hope that you love your furniture when it arrives.
Kind Regards,
Jordan
DFS Customer Support
Halifa was the most attentive sales…
Halifa was the most attentive sales assistant. Very friendly, very helpful, very knowledgeable and not at all pushy which you can experience elsewhere! I could not sing her praises enough.
June 27, 2026
Reply from DFS Furniture - Croydon
Good Morning,
Thank you so much for taking the time to write us a 5* review. Your feedback is much appreciated. We are really happy to hear that you had a great experience in store with Halifa.
Kind Regards,
Jordan
DFS Customer Support
Kush was very helpful and informative.
June 27, 2026
Reply from DFS Furniture - Croydon
Good Morning,
Great review, thanks for sharing!
Kind Regards
Jordan
DFS Customer Support
Great experience
Peter was really friendly and allowed us time to browse without being pushy. It was really hot day and he offered us drinks, it was very thoughtful.
The ordering process was easy to navigate and he was engaging and helpful and inclusive of all in the family.
June 26, 2026
Reply from DFS Furniture - Croydon
Good Morning,
Thank you so much for taking the time to write us a 5* review. Your feedback is much appreciated. We are really happy to hear that you had a great experience in store with Peter.
Kind Regards,
Jordan
DFS Customer Support
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