I was greeted by staff member Tom who was extremely polite, courteous and knowledgeable. He presented very well, dressed smart but casual and spoke eloquently. My time with him was great. He listened... See more
Company replied
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
See what reviewers are saying
The advisor who looked after us was excellent he was careful to give us all the information we needed and was friendly and efficient. I can honestly say it was because of him we felt comfortable and... See more
Company replied
On the first visit Lyn spent along time with us going through all the items we wanted then recommended a sofa and chair and the fabric. Today Michael again spent along time with us going through the o... See more
Company replied
Another great experience at DFS. No pushy sales. We were left alone until we were ready to make our purchase, then George was very helpful and explained everything in great detail. A little more pus... See more
Company replied
Company details
- Furniture Store
- Furniture Accessories
- Home Goods Store
- Living Room Furniture Store
- Sofa Store
- Upholstery Shop
Written by the company
Whatever your thing is, we'll help you find furniture to match. We know that your sofa is more than just a place to sit - it’s where you get together with the people who matter most to you. That’s why for over 55 years we’ve been perfecting our craft of designing, making and selling high quality sofas, and furniture, at great value for money that we hope you’ll love for years to come. www.dfs.co.uk
Written by the company
Contact info
Newtown Road, Hereford Retail Park, HR4 9LH, Hereford, United Kingdom
- 0333 999 9828
4.9
Excellent
3K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Spent an enjoyable afternoon choosing…
Spent an enjoyable afternoon choosing our new sofa. Staff always available to help and to provide coffee and answer questions.
April 6, 2026
Reply from DFS Furniture - Hereford
Hi there, thanks for your 5-star review, we really appreciate the feedback!
Kind Regards,
Vanessa
DFS Customer Support
Warm welcome from both Tom and Lynn
Warm welcome from both Tom and Lynn - both of whom were very knowledgeable about the product and went out of their way to answer all of our questions - resulting in our purchase - providing a pleasant and positive experience, thank you
April 11, 2026
Reply from DFS Furniture - Hereford
Hi there, it sounds like a 10/10 experience in the store here! We are thrilled to hear about it! Thank you for the feedback.
Kind Regards,
Vanessa
DFS Customer Support
Excellent!!
April 13, 2026
Reply from DFS Furniture - Hereford
Hello,
Thank you so much for your kind review, we love to hear your feedback and we hope you love your new furniture!
Kind regards,
Lorraine A DFS Customer Support
The sales lady was very professional…
The sales lady was very professional explaining every detail, nothing was too much trouble.
April 12, 2026
Reply from DFS Furniture - Hereford
Hello,
Thank you for sharing your kind review with us.
Kind regards,
Holly M
DFS Customer Support
The member of staff dealing with was…
The member of staff dealing with was very friendly and informative.
No pressure for us to purchase anything refreshments wete offered.
April 11, 2026
Reply from DFS Furniture - Hereford
Thanks for this fabulous review. We appreciate you sharing it with others!
Kind Regards,
Vanessa
DFS Customer Support
Great experience
We had a lovely lady Meg I think her name is she’s was very helpful and helped us arrange how we wanted the corner sofa, she also made us a lovely cup of coffee
April 11, 2026
Reply from DFS Furniture - Hereford
Thank you so much for taking the time to give us a 5* rating and to share the experience with others. It is much appreciated!
Kind Regards,
Vanessa
DFS Customer Support
I dealt with a good salesman named…
I dealt with a good salesman named Harry he had great knowledge of the product being purchased.
He was really to happy to help with multiple questions. Verified everything with the manager before purchase.
April 11, 2026
Reply from DFS Furniture - Hereford
We are really grateful for your kind words and for taking the time to share your experience. Thank you so much!
Kind Regards,
Vanessa
DFS Customer Support
Staff were so lovely
Staff were so lovely, Gem was absolutely fantastic and really knowledgeable. Not pushy at all! Lovely hot chocolate too!
Thank you for making my purchase easy and answered all my questions ☺️
April 9, 2026
Reply from DFS Furniture - Hereford
Hi there, thank you so much for taking the time to share your feedback with us. We are thrilled to hear that you had a brilliant customer service experience at DFS. Your kind words and perfect rating of 5 out of 5 truly mean a lot to our team!
Kind Regards,
Vanessa
DFS Customer Support
I recently purchased a new sofa, chair and mattress!
I recently purchased a new sofa, chair, and mattress at DFS Hereford and was served by Jemima. She was fantastic — friendly, knowledgeable, and really took the time to help me find exactly what I needed. The whole experience was smooth and enjoyable. Highly recommended!
April 8, 2026
Reply from DFS Furniture - Hereford
Good morning Jim,
Thank you very much for sharing your experience, we love to hear your feedback about our friendly team!
Kind regards,
Lia
DFS Customer Support
Patient and helpful
I spent a long time walking around with with her but she was patient with me taking into consideration that I needed a sofa bed in my purchase.
April 6, 2026
Reply from DFS Furniture - Hereford
Good afternoon,
Thank you so much for your kind review, we love to hear your feedback and we hope you love your new furniture!
Kind regards,
Lia
DFS Customer Support
Gem was really helpful and engaging
Gem was really helpful and engaging , insightful and a credit to DFS
April 7, 2026
Reply from DFS Furniture - Hereford
Hello,
Thank you for taking the time to give us a 5* rating, it is much appreciated!
Kind Regards
Lorraine A DFS Customer Support
No pressure left to browse with out…
No pressure left to browse with out sales staff being there was a pleasure today a good deal sorted by Louise and a lovely cup of coffee well done all hope the second part is good when all is delivered thank you for your help in purchasing our suite and beds👍😊
April 7, 2026
Reply from DFS Furniture - Hereford
Good morning Ian,
Thank you so much for your kind review, we’re happy to hear you had a lovely experience when visiting our store and received refreshments. We look forward to welcoming you again next time!
Kind regards,
Lia
DFS Customer Support
Great customer service yesterday from…
Great customer service yesterday from Gemma, friendly, professional and knowledgeable on products.
April 6, 2026
Reply from DFS Furniture - Hereford
Good morning Sarah,
Thank you very much for sharing your experience, we love to hear your feedback about our friendly team!
Kind regards,
Lia
DFS Customer Support
Sofa made buying made easy
Jemima was incredibly helpful in helping us choose our new sofa . She wasn't trying to upsell or force any additional optional extras upon us. Very happy, very helpful and professional really easy to speak to and made our sofa buying experience so much easier.
R and K
March 29, 2026
Reply from DFS Furniture - Hereford
Good Afternoon,
Thank you so much for taking the time to write us a 5* review. Your feedback is much appreciated. We are really happy to hear that you had a great experience in store with Jemima.
Kind Regards,
Jordan
DFS Customer Support
Excellent customer service
Excellent customer service from Jemima. Went through everything clearly with me when picking out and purchasing my new sofa. Looking forward to receiving it.
April 7, 2026
Reply from DFS Furniture - Hereford
Good Afternoon,
Thank you so much for taking the time to write us a 5* review. Your feedback is much appreciated. We are really happy to hear that you had a great experience in store with Jemima.
Kind Regards,
Jordan
DFS Customer Support
Wow what a great experience!!
Wow what a great experience!!! Jemimah was so helpful and she is a credit to the Hereford store. Thank you so much for your help and wish you all the best in the future.
April 4, 2026
Reply from DFS Furniture - Hereford
Hello,
Thank you so much for taking the time to share your lovely review, it's much appreciated!
Kind regards,
Lorraine A
DFS Customer Support
Amazing staff
Amazing staff, helped me find a sofa that suited me and made the process super easy!
April 6, 2026
Reply from DFS Furniture - Hereford
Good Morning,
Thank you so much for taking the time to share your lovely review, it's much appreciated!
Kind Regards,
Jordan
DFS Customer Support
Friendly staff explained all offers…
Friendly staff explained all offers available to have with the sofa .
Would highly recommend Jemma
April 6, 2026
Reply from DFS Furniture - Hereford
Hello,
Thank you for sharing your kind review with us.
Kind Regards,
Holly M
DFS Customer Support
Reply from DFS Furniture - Hereford
Hello,
We’re really grateful and appreciate you taking the time to share your experience with us. We look forward to seeing you again in the future!
Kind regards,
Lorraine A
DFS Central Customer Support
Thank you Harry!
Harry was very clear an explaining everything and not pushy at all. Excellent customer service. Thank you Harry
April 4, 2026
Reply from DFS Furniture - Hereford
Hello,
Thank you for taking the time to give us a 5* rating, it is much appreciated!
Kind Regards
Lorraine A DFS Customer Support
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.