DFS Furniture - Lincoln Reviews 

3,488
TrustScore 5 out of 5

4.9

Valentine Road, Unit 5, LN6 7BH Lincoln, GB


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See what reviewers are saying

Rated 5 out of 5 stars

We were served by a delightful lady called shona, she was so friendly. I took my whole family inc my daughters boyfriend and my dad, so we could all sit on sofas and decide together. Shona included... See more

Company replied

Rated 5 out of 5 stars

Daniel was very imformative about the sofa Extremely helpful did not push us to purchase extras Very friendly and approchable sat down with us and talked us through everything You even get offe... See more

Company replied

Rated 5 out of 5 stars

Elle was wonderful. Myself and my partner are moving into our first rental property and nipped to look at our options. Elle was warm, inviting, attentive, and answered all of our questions with ease.... See more

Company replied

Rated 5 out of 5 stars

Great experience! Lots of helpful information, which really helped my decision making. Josh (big) was very patient. Impressed by the amount of detail that went into making sure my purchase was cor... See more

Company replied


Company details

  1. Furniture Store
  2. Furniture Accessories
  3. Home Goods Store
  4. Living Room Furniture Store
  5. Sofa Store
  6. Upholstery Shop

Written by the company

Whatever your thing is, we'll help you find furniture to match. We know that your sofa is more than just a place to sit - it’s where you get together with the people who matter most to you. That’s why for over 55 years we’ve been perfecting our craft of designing, making and selling high quality sofas, and furniture, at great value for money that we hope you’ll love for years to come. www.dfs.co.uk

Written by the company


Contact info

  • Valentine Road, Unit 5, LN6 7BH, Lincoln, United Kingdom

  • 0333 999 9833

4.9

Excellent

TrustScore 5 out of 5

3K reviews

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4.9

All reviews

(3,488)

97,237 reviews in the last 12 months

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Rated 5 out of 5 stars

We ordered eventually

We had previously been in a couple of days before to have a look and found a 2 and 3 seater that we really liked. Then while entering the store on day of purchase we met little Josh that was really helpful let is have another look incase we changed our mind, he asked what we were looking for and made sure that was definitely the purchase we wanted to make. Little Josh was able to answer in confidence any questions we had.

June 29, 2026
DFS Furniture - Lincoln logo

Reply from DFS Furniture - Lincoln

Hello Simon,

Thank you so much for taking your time to write us a 5* review. We are really happy to hear that you had a great experience in store and that you were able to choose the right furniture to suit you and your home!

Kind regards,

Lia
DFS Customer Support

Rated 5 out of 5 stars

Very helpful and gave me a lot of…

Very helpful and gave me a lot of information regarding the sofa very quick in doing the order and look forward to receiving my sofa

July 5, 2026
DFS Furniture - Lincoln logo

Reply from DFS Furniture - Lincoln

Hello,

Thank you so much for taking the time to share your lovely review, it's much appreciated!

Kind regards,
Lorraine A
DFS Customer Support

Rated 5 out of 5 stars

Very friendly staff very helpful…

Very friendly staff very helpful especially little Joshua

July 4, 2026
DFS Furniture - Lincoln logo

Reply from DFS Furniture - Lincoln

Hello,

Thank you for your 5 star review.

Kind regards,
Holly M
DFS Customer Support

Rated 5 out of 5 stars

Great experience

Great experience. Quick, easy and simple.

July 4, 2026
DFS Furniture - Lincoln logo

Reply from DFS Furniture - Lincoln

Hello,

Thank you for your lovely review.

Kind regards,
Holly M
DFS Customer Support

Rated 5 out of 5 stars

New Sofa

Great service, short lead time and great value

July 4, 2026
DFS Furniture - Lincoln logo

Reply from DFS Furniture - Lincoln

Hello,

Thank you for your great review.

Kind Regards,
Holly M
DFS Customer Support

Rated 5 out of 5 stars

10/10 experience

10/10 experience - Walked in to the store, had a look around before spotting the design we wanted. Asked Emma for help who asked us everything we wanted in a sofa, walked us through the whole process and made sure we knew every feature we were happy with was confirmed.

She even helped to recommend a a sturdier pillow and material than the one shown so we can have more years out of our new sofa. Little Josh then took over and clearly explained the whole payment system and set us up in a comfortable plan which we are more than happy with.

Looking forward to getting cosy on our new suite!

July 3, 2026
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Reply from DFS Furniture - Lincoln

Hello Leigh-Anne,

We are really grateful for your kind words and for sharing your experience in our store with Emma. Thank you very much and we look forward to seeing you again!

Kind regards,

Lia
DFS Customer Support

Rated 5 out of 5 stars

If you had to show and make a training…

If you had to show and make a training video of how to be a customer service advisor , then todays visit to the Lincoln showroom would be the one to make . We were greeted by the advisor ,and asked what our requirements were, and the advisor ,who really knew the product range in depth ,then guided as through the choices available to match what we were looking for and to our budget . Sham , the advisor really could not of done a better job . Superb customer service. Hats of to her and to the training team that gave her the tools to do the splendid service that she gave.10/10

July 3, 2026
DFS Furniture - Lincoln logo

Reply from DFS Furniture - Lincoln

Hello,

Thank you so much for taking your time to write us a 5* review. We are really happy to hear that you had a great experience in store and that you were able to choose the right furniture to suit you and your home!

Kind regards,

Lia
DFS Customer Support

Rated 5 out of 5 stars

Helpful staff member

Helpful staff member. Explained different options with regards to interior fillings.

July 1, 2026
DFS Furniture - Lincoln logo

Reply from DFS Furniture - Lincoln

Hello,

Thank you so much for taking the time to share your lovely review, it's much appreciated!

Kind regards,
Lorraine A
DFS Customer Support

Rated 5 out of 5 stars

Excellent and professional service

Daniel was a pleasure to deal with and answered all our questions regarding our new sofa

June 30, 2026
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Reply from DFS Furniture - Lincoln

Good Afternoon,

Thank you for your feedback. We are happy to hear that you had a great experience placing your order with Daniel.

Kind Regards,

Jordan
DFS Customer Support

Rated 5 out of 5 stars

Would recommend …

It was so nice to have helpful sales people who were there to help but not to hassle the customers.
There was a good choice of sofas and the buying process was made easy by the staff who knew their sofas. Daniel and Evie were especially helpful and knowledgeable.

June 30, 2026
DFS Furniture - Lincoln logo

Reply from DFS Furniture - Lincoln

Good Afternoon,

Thank you so much for taking the time to write us a 5* review. Your feedback is much appreciated. We are really happy to hear that you had a great experience in store with Daniel and Evie.

Kind Regards,

Jordan
DFS Customer Support

Rated 5 out of 5 stars

Friendly and helpful staff

Friendly, helpful staff, nice sofas at good prices

June 29, 2026
DFS Furniture - Lincoln logo

Reply from DFS Furniture - Lincoln

Hello,

Thank you so much for taking the time to give us a 5* rating and to share the experience with others. It is much appreciated!

Kind regards,

Lorraine A
DFS Customer Support

Rated 3 out of 5 stars

DFS Farce

Buying my furniture in the store was fairly easy. That is where it ends placed my order 6 April and promised furniture Mid June.
I contacted them and spoke to a foreigner who I could barely understand.
After all her tutting and verbal clicking during our conversation, no real outcome.
Furniture now possibly being delivered 1stJuly 26, tried to arrange a time around my work, not possible.
The advisor offered me a different day but still can't arrange a time, still same problem.
Anyway advisor asked if there was anything else she could help with.
My reply was well you didn't help with my last problem.
Warning to you is keep clear if you want a prompt efficient service.

June 29, 2026
Unprompted review
DFS Furniture - Lincoln logo

Reply from DFS Furniture - Lincoln

Good Afternoon,

Thank you for taking the time to leave us your review. Your feedback is greatly appreciated. This is truly disappointing to hear and we are really very sorry about your experience with one of our advisors and I am really sorry for the lack of communication from DFS and the delay in receiving your furniture.

Unfortunately, as no order reference number has been provided we are unable to locate your order. However, if you would like to discuss this matter further please do not hesitate to contact our Customer Service Team on 0333 9999 777 and choose option 1.

Kind Regards,

Lorraine A
DFS Central Customer Support

Rated 5 out of 5 stars

Excellent service

Excellent service
Clear explanations
Helpful and keen to make sure we found what we were looking for

June 28, 2026
DFS Furniture - Lincoln logo

Reply from DFS Furniture - Lincoln

Good Morning,

We really appreciate your kind 5* review, it is much appreciated and we can’t wait to deliver your lovely new furniture.

Kind Regards,

Jordan
DFS Customer Support

Rated 4 out of 5 stars

Good customer service however staff try…

Good customer service however staff try to sell too many add-ons therefore keeping us in store too long before finally actually paying. I know this is a requirement of staff so is not a personal criticism of the salesperson

June 27, 2026
DFS Furniture - Lincoln logo

Reply from DFS Furniture - Lincoln

Good Morning,

Thank you so much for taking the time to give us a review and to share your experience with others. We really do appreciate it! We are sorry to hear of your experience with the selling of our optional extras. We will of course feed this back.

Kind Regards,

Jordan
DFS Customer Support

Rated 4 out of 5 stars

Great experience apart from the hard…

Great experience apart from the hard sell of cleaning products and insurance after we agreed to buy the sofas

June 26, 2026
DFS Furniture - Lincoln logo

Reply from DFS Furniture - Lincoln

Good Morning,

Thank you for sharing your lovely review. We’re glad to hear you enjoyed your experience with us in store. We are so sorry to hear about the selling of the insurance. I do want to assure you that this will be fedback to the relevant team.

Kind Regards,

Jordan
DFS Customer Support

Rated 3 out of 5 stars

What I like was the in store service…

What I like was the in store service and the customer service provided by Josh/Lincoln.
What I dislike and is poor customer service is the inability to contact a store & your local contact direct. I could not get past a call centre even though I was trying to make a purchase. Very frustrating, once you have made a contact with a local store person you want to be able to speak to them direct.

June 26, 2026
DFS Furniture - Lincoln logo

Reply from DFS Furniture - Lincoln

Good Morning,

Thank you for taking the time to share your feedback with others. I am very sorry to hear of your experience when trying to reach your local store. Unfortunately, they do not have direct customer lines. If you do contact our customer service team on 03339999777, they would be happy to assist and request a call back from your store directly if required.

Kind regards,
Jordan
DFS Customer Care

Rated 5 out of 5 stars

New 3 seat sofa.

We were looking for a new 3 seat sofa and after looking at several furniture stores found an ideal sofa in DFS. The lady who served me was very helpful but a bit too pushy on the updates. I was looking for 1 sofa but she kept asking if a should buy a second piece to get the pattern the same, even though I had said I did not need.
That said, I would definitely use the store again as they had a good range at competitive prices.

June 19, 2026
DFS Furniture - Lincoln logo

Reply from DFS Furniture - Lincoln

Hello,

Thank you so much for taking the time to give us an amazing review and to share your experience with others. We really do appreciate it!

Kind regards,

Lorraine A
DFS Customer Support

Rated 5 out of 5 stars

Julie

Great salesperson

June 25, 2026
DFS Furniture - Lincoln logo

Reply from DFS Furniture - Lincoln

Hello,

Thank you so much for your kind review, we love to hear your feedback and we hope you love your new furniture!

Kind regards,
Lorraine A DFS Customer Support

Rated 5 out of 5 stars

The young lady that served us was very…

The young lady that served us was very nice and helpful. She didn’t rush us.

June 15, 2026
DFS Furniture - Lincoln logo

Reply from DFS Furniture - Lincoln

Hello,

Thank you for taking the time to give us a 5* rating, it is much appreciated!

Kind Regards
Lorraine A DFS Customer Support

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