We were looking to browse. The staff welcomed us on arrival, but weren't pushy. We felt relaxed enough to take our time to choose the right sofa. When we asked a question or had a concern the staff w... See more
Company replied
Location
Switch locationForum Drive, Unit 25 Elliottâ Field Shopping Park, CV21 1SR Rugby, GB
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Great experience at the weekend. Maddie was helpful but didn’t pressure us or follow us around which we’ve experienced in other stores. Made the order process simple and straight forward
Company replied
Bob, in your Rugby store was very helpful and covered all the aspects of our making the right decision for our purchase with yourselves!
Just been to DFS Rugby and had the best customer service, staff were so polite and welcoming, letting me look around at my own pace but ready to answer any questions. When choosing my sofa, they tal... See more
Company replied
Company details
- Furniture Store
- Furniture Accessories
- Home Goods Store
- Living Room Furniture Store
- Sofa Store
- Upholstery Shop
Written by the company
Whatever your thing is, we'll help you find furniture to match. We know that your sofa is more than just a place to sit - it’s where you get together with the people who matter most to you. That’s why for over 55 years we’ve been perfecting our craft of designing, making and selling high quality sofas, and furniture, at great value for money that we hope you’ll love for years to come. www.dfs.co.uk
Written by the company
Contact info
Forum Drive, Unit 25 Elliottâ Field Shopping Park, CV21 1SR, Rugby, United Kingdom
- 0333 999 9524
4.9
Excellent
2K reviews
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We were in the company of a very nice…
We were in the company of a very nice lady who explained to us about the offers and insurances for each thing we were interested in.
February 15, 2026
Reply from DFS Furniture - Rugby
Good Morning,
Thank you for taking the time to give us a 5* rating, it is much appreciated!
Kind Regards,
Lorraine A
DFS Central Customer Support
Megan was really helpful today
Megan was really helpful today. There was no pressure in choosing our new suite with many colour options available. Well done Dfs.
February 15, 2026
Reply from DFS Furniture - Rugby
Hello,
We are really grateful for your kind words and for sharing your experience!
Kind regards,
Holly M
DFS Customer Support
Great customer service from Bob
Great customer service from Bob, explained all our questions we asked and was was patient with my dad who is elderly, was offered refreshments and didnt feel pressured into buying, we went away for a few days to think about what we wanted then went back and bob completed the sale for us. Thank you
February 13, 2026
Reply from DFS Furniture - Rugby
Hello,
Thank you for taking the time to leave us your review. Your feedback is greatly appreciated. We are so happy to hear you had a smooth experience when placing your order with us.
Kind Regards,
Holly M
DFS Customer Support
Very welcoming staffs
Very welcoming staffs, explained the process clearly and wide variety of furnitures to choose from
February 12, 2026
Reply from DFS Furniture - Rugby
We appreciate you sharing your experience. We're happy to hear our staff were welcoming and clearly explained the process. Thank you for your feedback!
Kind Regards,
Vanessa
DFS Customer Support
The gentlemen Bob
The gentlemen Bob, who served this was excellent and explained everything and so helpful.
February 11, 2026
Reply from DFS Furniture - Rugby
We appreciate you taking the time to leave us a review. We are really happy to hear that you had such a positive experience and found our service helpful.
Kind regards,
Vanessa
DFS Customer Support
Bob was very helpful
Bob was very helpful. Decided to buy a reclining chair.
Bob explained about the cover, and the way to clean it. Useful information.
Would definitely go back if buying more funiture.
February 11, 2026
Reply from DFS Furniture - Rugby
We're happy to hear that you found our team member helpful and that the cleaning information was useful. Thank you for your positive feedback; we appreciate your business and look forward to seeing you again.
Kind regards,
Vanessa
DFS Customer Support
Bob was super helpful today
Bob was super helpful today, we had quite a large order to place and he made the whole process simple and easy!
February 10, 2026
Reply from DFS Furniture - Rugby
Good morning Alison,
Thanks for your lovely feedback, we’re glad to hear Bob met your expectations and gave you all the info you needed to make your purchase.
Kind regards,
Lia
DFS Customer Support
Very well laid out show room and very…
Very well laid out show room and very good choice of sofas.
Staff are very helpful and knowledgeable.
February 9, 2026
Reply from DFS Furniture - Rugby
We appreciate you sharing your feedback. We're so happy to hear that you found our showroom well laid out and our staff helpful and knowledgeable.
Kind Regards,
Vanessa
DFS Customer Support
Reply from DFS Furniture - Rugby
Good Morning,
Great review, thanks for sharing!
Kind Regards
Jordan
DFS Customer Support
Megan was fantastic
Megan was fantastic. Superb service, even a coffee. No hastle, got exactly what we were looking for... a sofa.
February 7, 2026
Reply from DFS Furniture - Rugby
Good Morning,
Thank you for your kind 5* review. We are really happy that you enjoyed your experience in our store. We're excited for you to receive your lovely new furniture!
Kind Regards,
Jordan
DFS Customer Support
The salesperson was very helpful and…
The salesperson was very helpful and made the sale very easy
February 7, 2026
Reply from DFS Furniture - Rugby
Good Morning Christine,
Thank you for sharing your lovely 5* review, your feedback is greatly appreciated!
Kind Regards,
Jordan
DFS Customer Support
Furniture shopping made easy!!
Really helpful staff and great selection of furniture. Nice shopping environment, coffee was good aswell.
January 31, 2026
Reply from DFS Furniture - Rugby
Good Afternoon,
Thank you for sharing your lovely review. We’re glad to hear you enjoyed your experience with us. We hope you love the furniture as much as us!
Kind Regards,
Jordan
DFS Customer Support
Bob was excellent no pressure and…
Bob was excellent no pressure and knowledgeable. Answered all our questions and process was easy
February 7, 2026
Reply from DFS Furniture - Rugby
Good Afternoon,
Thank you so much for taking the time to give us a 5* rating and to share the experience with others. It is much appreciated!
Kind Regards,
Jordan
DFS Customer Support
Jonathan remained very helpful while…
Jonathan remained very helpful while selecting sofa and he guided everything in detail, whenever you will visit DFS rugby, i would say, you definitely visit Jonathan, he is very helpful.
February 4, 2026
Reply from DFS Furniture - Rugby
We appreciate you sharing your experience. We're happy to hear that we provided helpful support and guidance during your visit. Thank you for the amazing review.
Kind Regards,
Vanessa
DFS Customer Support
Friendly helpful service
I was greeted & helped straight away. I only had a brief description of the cushion I wanted but the sales man searched for me & found exactly what I needed! I was thrilled. It’s a gift for a friend. I was offer a drink & given lots of info about delivery options.
February 5, 2026
Reply from DFS Furniture - Rugby
Good Afternoon Lisa,
Thank you for sharing your lovely review. We’re glad to hear you enjoyed your experience with us in store. We hope you love the furniture as much as us!
Kind Regards,
Jordan
DFS Customer Support
Took his time to explain everything and…
Took his time to explain everything and ensured we fully understood the agreement
February 4, 2026
Reply from DFS Furniture - Rugby
Hello,
Thank you for your positive feedback.
Kind regards,
Holly M
DFS Customer Support
A good morning at DFS
Having made two visits to check on a sofa selected on the website I found the sales staff very courteous and helpful. The salesman (Ally ??)who completed the sale of two sofas on the second visit was very friendly and thoroughly professional. This made the buying experience very pleasant.
February 4, 2026
Reply from DFS Furniture - Rugby
Good afternoon,
Thank you so much for sharing this lovely 5* review with us. Your feedback is much appreciated. We are really happy to hear that you had a great experience in store and we hope you love your furniture when it arrives!
Kind regards,
Lia
DFS Customer Support
Sofas
We were looking for 2 sofas. Jonathan came to us and asked if we needed any help. Jonathan was extremely helpful and very knowledgeable. He explained what the sofas did, phone charging and an air massager. Jonathan went above and beyond to help us and so polite.
January 24, 2026
Reply from DFS Furniture - Rugby
We appreciate you taking the time to leave us a review! We're happy to hear that our team member was so helpful and knowledgeable during your visit and went above and beyond.
Kind Regards,
Vanessa
DFS Customer Support
Just the right balance of customer service
Debbie was very friendly, not over-the-top or pushy. Good to be able to see our chosen sofa on the big screen. Not rushed with our decision.
February 1, 2026
Reply from DFS Furniture - Rugby
We appreciate you sharing your positive experience and are so glad that you felt supported during the decision-making process. Thank you for your feedback.
Kind Regards.
Vanessa
DFS Customer Support
Manager review
Dealt with manager who was very helpful. Lent us a sample overnight to colour match. Went back in this morning to place the order. No pressure just presented the information for us to decide. Knew his stuff.
February 2, 2026
Reply from DFS Furniture - Rugby
We're happy to hear that the manager was helpful and provided the information you needed. Thank you for acknowledging the team's expertise and no-pressure approach!
Kind Regards,
Vanessa
DFS Customer Support
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