We were looking to browse. The staff welcomed us on arrival, but weren't pushy. We felt relaxed enough to take our time to choose the right sofa. When we asked a question or had a concern the staff w... See more
Location
Switch locationForum Drive, Unit 25 Elliottâ Field Shopping Park, CV21 1SR Rugby, GB
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See what reviewers are saying
Great experience at the weekend. Maddie was helpful but didn’t pressure us or follow us around which we’ve experienced in other stores. Made the order process simple and straight forward
Company replied
Just been to DFS Rugby and had the best customer service, staff were so polite and welcoming, letting me look around at my own pace but ready to answer any questions. When choosing my sofa, they tal... See more
Company replied
Made 2 previous visits to look for 2 sofas and ordered swatches. On both occasions staff were very helpful. My last visit was to ask a few questions before making a decision. The sales lady was able... See more
Company replied
Company details
- Furniture Store
- Furniture Accessories
- Home Goods Store
- Living Room Furniture Store
- Sofa Store
- Upholstery Shop
Written by the company
Whatever your thing is, we'll help you find furniture to match. We know that your sofa is more than just a place to sit - it’s where you get together with the people who matter most to you. That’s why for over 55 years we’ve been perfecting our craft of designing, making and selling high quality sofas, and furniture, at great value for money that we hope you’ll love for years to come. www.dfs.co.uk
Written by the company
Contact info
Forum Drive, Unit 25 Elliottâ Field Shopping Park, CV21 1SR, Rugby, United Kingdom
- 0333 999 9524
4.9
Excellent
2K reviews
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Many thanks to Pearl for making my…
Many thanks to Pearl for making my experience so much easier
March 4, 2026
Reply from DFS Furniture - Rugby
We are really grateful for your kind words and for taking the time to share your experience. Thank you so much!
Kind Regards,
Vanessa
DFS Customer Support
Reply from DFS Furniture - Rugby
Good morning,
We really appreciate you taking the time to share your experience with us. We look forward to seeing you again in the future!
Kind regards,
Lia
DFS Customer Support
Maddie/Maddy
Maddie/Maddy, and her other colleague which unfortunately we can’t remember her name, was extremely helpful and was in no way pushy with us, let us take our time and helped us chose the right cuddle chair for us. We’re extremely happy with the service in store and look forward to our sofa arriving.
February 28, 2026
Unprompted review
Reply from DFS Furniture - Rugby
Good Morning,
Thank you so much for sharing this lovely 5* review with us. Your feedback is much appreciated. We are really happy to hear that you had a great experience in store and we hope you love your furniture when it arrives!
Kind Regards,
Lorraine A
DFS Central Customer Support
Reply from DFS Furniture - Rugby
Hello,
Thank you for your great feedback.
Kind regards
Holly M
DFS Customer Support
Reply from DFS Furniture - Rugby
Good Afternoon,
Great review, thanks for sharing!
Kind Regards
Lorraine A
DFS Central Customer Support
Exceptional Customer Service – Highly Recommend!
I had an amazing experience at DFS today! I went in to buy a sofa and footstool and was greeted by Maddie, who was honestly fantastic. She was incredibly professional, super friendly, and so knowledgeable — without being even slightly pushy, which I really appreciated.
Maddie talked me through the whole process from start to finish, making everything feel easy, clear, and stress-free. The whole transaction was quick and smooth, and I walked away having bought exactly what I wanted. The 0% finance option was the cherry on top and made the decision even better.
I felt genuinely well looked after and cared for, and I left knowing exactly what I’m getting — no doubts, no worries, nothing left to think about at all. Brilliant service from start to finish. Highly, highly recommend!!
February 28, 2026
Reply from DFS Furniture - Rugby
Hello,
Thank you for taking the time to leave us your review. Your feedback is greatly appreciated. We are so happy to hear about your great experience with DFS. Thank you so much for placing an order with us.
Kind Regards,
Lorraine A
DFS Central Customer Support
Reply from DFS Furniture - Rugby
Hello,
Thank you so much for taking the time to give us an amazing review and sharing your experience with others. We really do appreciate it.
Kind Regards,
Lorraine A
DFS Central Customer Support
debbie and meg were fabulous and such…
debbie and meg were fabulous and such lovely people
February 26, 2026
Reply from DFS Furniture - Rugby
Good morning Jorja,
Thanks for sharing your lovely review!
Kind regards,
Lia
DFS Customer Support
Admin issues
February 21, 2026
Reply from DFS Furniture - Rugby
Good Morning,
As there hasn’t been much information provided about your order in your review we are unsure of the issue you have experienced. If you would like to contact our Customer Service Team one of our advisers will be more than happy to assist you. Please contact them on 0333 9999 777 and we would be able to look into this further for you.
Kind Regards,
Vanessa
DFS Customer Support
The sales personnel were most friendly
The sales personnel were most friendly and polite, whilst being helpful and attentive to our needs.
February 25, 2026
Reply from DFS Furniture - Rugby
Hello,
Thank you for sharing your positive review with us.
Kind Regards,
Holly M
DFS Customer Support
Sales advisor maddie was helpful during…
Sales advisor maddie was helpful during the process.
February 22, 2026
Reply from DFS Furniture - Rugby
We appreciate you taking the time to leave us this great review. We are happy to hear that our sales advisor was helpful.
Kind Regards,
Vanessa
DFS Customer Support
Nicely laid out
Nicely laid out, well lit, good choices and friendly staff. Looking forward to our new sofa.
February 23, 2026
Reply from DFS Furniture - Rugby
We appreciate you sharing your positive experience with us and are so happy to hear you enjoyed our store and staff. We hope you love your sofa!
Kind Regards,
Vanessa
DFS Customer Support
DFS Rugby
No pressure sales tactics. So much nicer experience compared to the Fosse Park store.
February 22, 2026
Reply from DFS Furniture - Rugby
We appreciate you sharing your positive experience! We are so glad that you enjoyed our sales approach in comparison to your other experiences.
Kind Regards,
Vanessa
DFS Customer Support
Reply from DFS Furniture - Rugby
Good morning,
Great review, thanks for sharing!
Kind Regards
Lia
DFS Customer Support
VERY helpful and knowledgeable and friendly found the young lady that attended…
We found the young lady that attended us very polite, helpful and friendly, she answered all our questions and gave us advice on looking after our purchase after it arrives.
February 20, 2026
Reply from DFS Furniture - Rugby
Good Afternoon,
Thank you for sharing your lovely 5* review, your feedback is greatly appreciated!
Kind Regards,
Lorraine A
DFS Central Customer Support
Very Friendly Sales assistants
Very Friendly Sales assistants.
Made everything easy to understand and described after care .
February 17, 2026
Reply from DFS Furniture - Rugby
Hello,
Thank you for sharing your lovely review. We’re happy that you enjoyed your experience in the store. It is much appreciated!
Kind regards
Lorraine A
DFS Central Customer Support
Good experience in general
Good experience in general. Megan was very brilliant and very helpful.
February 15, 2026
Reply from DFS Furniture - Rugby
We appreciate you sharing your feedback. We're happy to hear that you had a good experience and that our team member was very helpful.
Kind Regards,
Vanessa
DFS Customer Support
We were in the company of a very nice…
We were in the company of a very nice lady who explained to us about the offers and insurances for each thing we were interested in.
February 15, 2026
Reply from DFS Furniture - Rugby
Good Morning,
Thank you for taking the time to give us a 5* rating, it is much appreciated!
Kind Regards,
Lorraine A
DFS Central Customer Support
Megan was really helpful today
Megan was really helpful today. There was no pressure in choosing our new suite with many colour options available. Well done Dfs.
February 15, 2026
Reply from DFS Furniture - Rugby
Hello,
We are really grateful for your kind words and for sharing your experience!
Kind regards,
Holly M
DFS Customer Support
Great customer service from Bob
Great customer service from Bob, explained all our questions we asked and was was patient with my dad who is elderly, was offered refreshments and didnt feel pressured into buying, we went away for a few days to think about what we wanted then went back and bob completed the sale for us. Thank you
February 13, 2026
Reply from DFS Furniture - Rugby
Hello,
Thank you for taking the time to leave us your review. Your feedback is greatly appreciated. We are so happy to hear you had a smooth experience when placing your order with us.
Kind Regards,
Holly M
DFS Customer Support
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