Great experience at the weekend. Maddie was helpful but didn’t pressure us or follow us around which we’ve experienced in other stores. Made the order process simple and straight forward
Company replied
Location
Switch locationForum Drive, Unit 25 Elliottâ Field Shopping Park, CV21 1SR Rugby, GB
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See what reviewers are saying
Just been to DFS Rugby and had the best customer service, staff were so polite and welcoming, letting me look around at my own pace but ready to answer any questions. When choosing my sofa, they tal... See more
Company replied
Made 2 previous visits to look for 2 sofas and ordered swatches. On both occasions staff were very helpful. My last visit was to ask a few questions before making a decision. The sales lady was able... See more
Company replied
Bob was really helpful and checked measurements carefully to reassure the delivery will go well. He was patient whilst we swapped between colour choices and made the purchase easy, thanks!
Company replied
Company details
- Furniture Store
- Furniture Accessories
- Home Goods Store
- Living Room Furniture Store
- Sofa Store
- Upholstery Shop
Written by the company
Whatever your thing is, we'll help you find furniture to match. We know that your sofa is more than just a place to sit - it’s where you get together with the people who matter most to you. That’s why for over 55 years we’ve been perfecting our craft of designing, making and selling high quality sofas, and furniture, at great value for money that we hope you’ll love for years to come. www.dfs.co.uk
Written by the company
Contact info
Forum Drive, Unit 25 Elliottâ Field Shopping Park, CV21 1SR, Rugby, United Kingdom
- 0333 999 9524
4.9
Excellent
2K reviews
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Great experience
Members of staff were on hand but not over bearing or pushy. Hannah was approachable and professional.
March 22, 2026
Reply from DFS Furniture - Rugby
Hello,
We are really grateful for your kind words and for sharing your experience!
Kind regards,
Holly M
DFS Customer Support
Great place to shop
Very friendly and not pushing you to buy. Looked at everything at my own pace . maddie was lovely and very helpful
March 22, 2026
Reply from DFS Furniture - Rugby
Good morning Sheila,
Thank you so much for your kind review, we love to hear your feedback and we hope you love your new furniture!
Kind regards,
Lia
DFS Customer Support
DFS visit
The store was bright fresh and very well stocked. The server was friendly polite and helpful.
March 19, 2026
Reply from DFS Furniture - Rugby
Good Morning,
We are really grateful for your kind words and for taking the time to share your experience. Thank you so much!
Kind Regards,
Lorraine A
DFS Central Customer Support
We had a great experience staff helped us 👍
We had a great experience staff was very helpful explain everything in great deal detail
March 16, 2026
Reply from DFS Furniture - Rugby
Good Morning,
Thank you for taking the time to give us a 5* rating, it is much appreciated!
Kind Regards,
Lorraine A
DFS Central Customer Support
Great service …
Pearl was very helpful and explained the order process in clear detail.
March 16, 2026
Reply from DFS Furniture - Rugby
Good Morning,
Thanks for the 5 stars It's much appreciated
Kind Regards,
Lorraine A
DFS Central Customer Support
Lovely sales associate very informative…
Lovely sales associate very informative and helpful quick and easy process throughout
March 14, 2026
Reply from DFS Furniture - Rugby
Good morning Brodie,
Thanks for this fabulous review, we appreciate you sharing it with others!
Kind Regards
Lia
DFS Customer Support
Professionals
Very detailed explanation about the product we bought and some very good advises about of how to take care of them.
March 14, 2026
Reply from DFS Furniture - Rugby
Good Afternoon,
We really appreciate your kind 5* review, it is much appreciated and we can’t wait to deliver your lovely new furniture.
Kind Regards,
Jordan
DFS Customer Support
Being followed
What I disliked about my visit was being accosted as soon as I walked through the door and being followed around, I told the person to stop or I would leave the store. I then continued shopping found what I was looking for and was helped by a lovely lady she was so helpful and polite she deserves 5 stars
March 7, 2026
Reply from DFS Furniture - Rugby
Good morning,
Thank you for taking the time to share your feedback with others.
I am very sorry to hear of your initial experience in store. We are happy to hear that you did manage to find what you were looking for and our sales person did meet your expectations placing your order.
Kind regards,
Jordan
DFS Customer Care
Successful sofa search!
I was looking for a new sofa and had already searched online. The store had a great range of sofas and I was left to browse comfortably without any pressure. Having done that I was assisted by Pearl, who was very friendly and competent. She explained everything clearly and in an unhurried fashion, which made the whole experience very easy and relaxing. I would recommend.
March 12, 2026
Reply from DFS Furniture - Rugby
Hello,
Thank you for taking the time to leave us your review. Your feedback is greatly appreciated. We are so happy to hear about the fantastic service received. Thank you so much for placing an order with us.
Kind Regards,
Holly M
DFS Customer Support
Very relaxed atmosphere no pressure…
Very relaxed atmosphere no pressure from the salesman to purchase!
Bob, the salesman was very clear and concise in explaining the purchase and maintenance of the piece of furniture we decided to buy. Also explained very clearly the details of the credit arrangements we entered into. First class experience.
March 2, 2026
Reply from DFS Furniture - Rugby
Good afternoon Mr Shilcof,
Thank you so much for taking the time to write us a 5* review, your feedback is always appreciated. We are really happy to hear that you had a great experience in store with Bob.
Kind regards,
Lia
DFS Customer Support
As always DFS staff brilliant
As always DFS staff brilliant. Nice easy experience, no rush. Just as it should be.
Thank you
March 8, 2026
Reply from DFS Furniture - Rugby
Good afternoon Nicky,
Thanks for this fabulous review, we appreciate you sharing it with others!
Kind Regards
Lia
DFS Customer Support
Easy process helpful staff
February 25, 2026
Reply from DFS Furniture - Rugby
Good morning Jean,
Thanks for sharing your lovely review!
Kind regards,
Lia
DFS Customer Support
Reply from DFS Furniture - Rugby
Hi there, thank you for your review. We're really pleased you were provided with all the information you needed, we hope this helped you choose the perfect sofa!
Kind Regards,
Vanessa
DFS Customer Support
Customer experience was superb
Customer experience was superb. Many thanks to Bob for taking his time in explaining everything clearly.
March 9, 2026
Reply from DFS Furniture - Rugby
Thank you so much for taking the time to give us an amazing review and to share your experience with others. We really do appreciate it!
Kind Regards,
Vanessa
DFS Customer Support
The power chair mechanism malfunctioned…
The power chair mechanism malfunctioned just 2 minutes after it was delivered. Additionally, a component of the recliner chair was not included in the delivery. I reached out to customer service and the store, and I was informed that the engineers would be in touch. As of now, I am left with an expensive chair that is not functioning correctly.
February 25, 2026
Reply from DFS Furniture - Rugby
Good afternoon Lucy,
Thank you for taking the time to write us a review, we are really sorry to hear there is a fault with your newly delivered furniture. We can confirm this has been raised with the servicing department, who will be in touch as soon as possible to discuss a resolution with you.
Kind regards,
Holly M
DFS Customer Support
We were served today by a very pleasant…
We were served today by a very pleasant and helpful assistant.
March 8, 2026
Reply from DFS Furniture - Rugby
Hi there, thank you very much for your review. We are pleased to hear about your positive experience and that you are happy with the service at DFS!
Kind Regards
Vanessa
DFS Customer Support
Sofa shopping with mum !
When I brought my mum into your store , we already knew the sofa that she wanted to purchase.
We were greeted by the lovely Jonathan whom gave us information and advice related to the purchase and was very helpful . We were very happy customers all in all !
March 7, 2026
Reply from DFS Furniture - Rugby
Thank you so much for taking the time to give us a 5* rating and to share the experience with others. It is much appreciated!
Kind Regards,
Vanessa
DFS Customer Support
Served by Bob
Served by Bob. Very helpful, straightforward. In and out, purchased on 0% finance... no protracted application process.
March 6, 2026
Reply from DFS Furniture - Rugby
Hi there, thank you so much for your review. We're pleased to hear you found the team friendly in store. We hope you found the perfect sofa! Have a great day 😊
Kind Regards,
Vanessa
DFS Customer Support
Many thanks to Pearl for making my…
Many thanks to Pearl for making my experience so much easier
March 4, 2026
Reply from DFS Furniture - Rugby
We are really grateful for your kind words and for taking the time to share your experience. Thank you so much!
Kind Regards,
Vanessa
DFS Customer Support
Reply from DFS Furniture - Rugby
Good morning,
We really appreciate you taking the time to share your experience with us. We look forward to seeing you again in the future!
Kind regards,
Lia
DFS Customer Support
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