DFS Furniture - Rugby Reviews 

2,386
TrustScore 5 out of 5

4.9

Forum Drive, Unit 25 Elliottâ Field Shopping Park, CV21 1SR Rugby, GB


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Rated 5 out of 5 stars

Great experience at the weekend. Maddie was helpful but didn’t pressure us or follow us around which we’ve experienced in other stores. Made the order process simple and straight forward

Company replied

Rated 5 out of 5 stars

Just been to DFS Rugby and had the best customer service, staff were so polite and welcoming, letting me look around at my own pace but ready to answer any questions. When choosing my sofa, they tal... See more

Company replied

Rated 5 out of 5 stars

Made 2 previous visits to look for 2 sofas and ordered swatches. On both occasions staff were very helpful. My last visit was to ask a few questions before making a decision. The sales lady was able... See more

Company replied

Rated 5 out of 5 stars

Bob was really helpful and checked measurements carefully to reassure the delivery will go well. He was patient whilst we swapped between colour choices and made the purchase easy, thanks!

Company replied


Company details

  1. Furniture Store
  2. Furniture Accessories
  3. Home Goods Store
  4. Living Room Furniture Store
  5. Sofa Store
  6. Upholstery Shop

Written by the company

Whatever your thing is, we'll help you find furniture to match. We know that your sofa is more than just a place to sit - it’s where you get together with the people who matter most to you. That’s why for over 55 years we’ve been perfecting our craft of designing, making and selling high quality sofas, and furniture, at great value for money that we hope you’ll love for years to come. www.dfs.co.uk

Written by the company


Contact info

  • Forum Drive, Unit 25 Elliottâ Field Shopping Park, CV21 1SR, Rugby, United Kingdom

  • 0333 999 9524

4.9

Excellent

TrustScore 5 out of 5

2K reviews

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4.9

All reviews

(2,386)

97,647 reviews in the last 12 months

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Rated 5 out of 5 stars

Bob was amazing he was patient and kind…

Bob was amazing he was patient and kind and answered every question very well and he was full of information

April 6, 2026
DFS Furniture - Rugby logo

Reply from DFS Furniture - Rugby

Hello,

We are really grateful for your kind words and for sharing your experience!

Kind regards,
Holly M
DFS Customer Support

Rated 5 out of 5 stars

Popped in to sort out the sofa i was…

Popped in to sort out the sofa i was pretty much already set on. Friendly customer service and simple ordering process. Couldn't complain. Everything was explained and clear

April 6, 2026
DFS Furniture - Rugby logo

Reply from DFS Furniture - Rugby

Hello,

Thank you for sharing your lovely review. We’re happy that you enjoyed your experience in the store. It is much appreciated!

Kind regards
Holly M
DFS Customer Support

Rated 5 out of 5 stars

Our sales lady was excellent

Our sales lady was excellent, friendly no hassle and placed order without any fuss. Delivery in 1 week. Perfect. Lovely staff and furniture. Thank you

April 4, 2026
DFS Furniture - Rugby logo

Reply from DFS Furniture - Rugby

Hello,

Thank you for taking the time to give us a 5* rating, it is much appreciated!

Kind Regards
Lorraine A DFS Customer Support

Rated 5 out of 5 stars

My wife and I visited the Rugby DFS…

My wife and I visited the Rugby DFS store this afternoon to look at, and possibly purchase, a two seater sofa for her brother who lives in Cirencester. The sofa that we'd seen online wasn't quite as comfortable for our legs, but Bob, our very knowledgeable sales assistant pointed us in the direction of two more sofas that he thought might fit our criteria. We opted for the Newsome FB 2S Power Recliner. Bob explained, in great detail the operation of the reclining part of the sofa and he answered every question that we asked very thoroughly. His input, made the decision to purchase very easy. At no stage, did we feel pressurised to make the purchase, which, is commendable these days.
We were so happy with Bob's efforts that my wife and I then decided to purchase a 3 seater, a 2 seater plus a single seat in the same range for our lounge at home. Preferring a leather texture, Bob again explained the treatment of natural leather and steps required to help with longevity of this product. His input prompted us to make the purchase after a very favourable amount was discounted.
After the superb customer service that my wife and I received at DFS Rugby this afternoon we would certainly return to purchase other home items. Bob has to be commended on his expertise and knowledge in helping us to make these two purchases.

April 4, 2026
DFS Furniture - Rugby logo

Reply from DFS Furniture - Rugby

Good Morning,

Thank you so much for sharing this lovely 5* review with us. Your feedback is much appreciated. We are really happy to hear that you had a great experience in store and we hope you love your furniture when it arrives!

Kind Regards,

Lorraine A
DFS Central Customer Support

Rated 5 out of 5 stars

Amazing customer service from Bob thanks.

We went in store to have a look at sofas. We were greeted by Bob who was extremely helpful. His customer service was amazing and he spent a lot of time in store with us looking at different sofa options to match what we wanted. He even offered to help with customising the sofa to fit the size and layout of our living room. He was very patient and service was excellent and with a smile. Couldn’t have asked for a better experience and would definitely recommend DFS and Bob for future help.

April 4, 2026
DFS Furniture - Rugby logo

Reply from DFS Furniture - Rugby

Hello,

We are really grateful for your kind words and for taking the time to share your experience. Thank you so much!

Kind regards,

Lorraine A
DFS Customer Support

Rated 5 out of 5 stars

Easy purchase

Easy purchase

April 4, 2026
DFS Furniture - Rugby logo

Reply from DFS Furniture - Rugby

Hello,

Thank you for taking the time to give us a 5* rating, it is much appreciated!

Kind Regards
Lorraine A DFS Customer Support

Rated 5 out of 5 stars

We received great service from Bob at…

We received great service from Bob at the Elliott’s field branch, he was very helpful and informative.

April 4, 2026
DFS Furniture - Rugby logo

Reply from DFS Furniture - Rugby

Hello,

Thank you so much for your kind words and for taking the time to give us an amazing review. We really do appreciate it and hope you enjoy your furniture when it arrives!

Kind regards

Lorraine A
DFS Central Customer Support

Rated 5 out of 5 stars

Great!

Bob is very friendly and very knowledgeable. He helped with everything we needed and we went through the process smoothly.

April 3, 2026
DFS Furniture - Rugby logo

Reply from DFS Furniture - Rugby

Hello,

Thank you for taking the time to give us a 5* rating, it is much appreciated!

Kind Regards
Lorraine A DFS Customer Support

Rated 5 out of 5 stars

Great Customer Service

Bobby was amazing when we bought our sofa. He was kind, helpful, and made the whole process easy and stress-free. He really listened to what we wanted and helped us find the perfect one. Great customer service!

March 27, 2026
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Reply from DFS Furniture - Rugby

Good Morning,

Thank you so much for sharing this lovely 5* review with us. Your feedback is much appreciated. We are really happy to hear that you had a great experience in store and we hope you love your furniture when it arrives!

Kind Regards,

Lorraine A
DFS Central Customer Support

Rated 5 out of 5 stars

Excellent friendly service

Good friendly service. Pearl was very helpful and made the transaction very easy.

April 3, 2026
DFS Furniture - Rugby logo

Reply from DFS Furniture - Rugby

Hello,

Thank you so much for taking the time to give us an amazing review and to share your experience with others. We really do appreciate it!

Kind regards,

Lorraine A
DFS Customer Support

Rated 5 out of 5 stars

Great service

Bob was really helpful and knowledgeable, he made our purchase simple and straightforward! Great service.

April 3, 2026
DFS Furniture - Rugby logo

Reply from DFS Furniture - Rugby

Hello,

We are really grateful for your kind words and for sharing your experience!

Kind regards,
Holly M
DFS Customer Support

Rated 5 out of 5 stars

Staff were really helpful and…

Staff were really helpful and knowledgeable and friendly.

April 3, 2026
DFS Furniture - Rugby logo

Reply from DFS Furniture - Rugby

Hello,

Thank you for your kind review.

Kind regards,
Holly M
DFS Customer Support

Rated 1 out of 5 stars

Appalling service

Cannot get a product delivered.
Bought a chair with a seven day delivery and was offered a weekend delivery slot.
Signed up waited six weeks for delivery niw seventh week. No weekend delivery option only offering thirteen hour weekday slot. Can take morning delivery but that option not available eve after promises from regional manager.
Absolute Shambles.

April 2, 2026
Unprompted review
DFS Furniture - Rugby logo

Reply from DFS Furniture - Rugby

Good Afternoon Vincent,

Thank you for taking the opportunity to write us a review, we welcome any feedback.

We are very sorry to hear that you are experiencing a delay with your furniture. We understand that delays can be incredibly frustrating and we apologise for any inconvenience this may have caused.

I have taken a look into your order and as we use a third party delivery company we have no control on the available dates for delivery and this could depend on location and the route they are taking. I am happy to see you have been contacted by the relevant team and this has been raised for you.

Again please accept our sincerest apologies for any delays that have occurred.

Kind Regards,

Lorraine A
DFS Central Customer Support

Rated 5 out of 5 stars

Wide Range, Comfortable Sofa, and Professional Service

I recently bought a sofa from DFS and had a good experience overall. There’s a great range of styles and fabrics, and the staff were friendly without being pushy. The sofa feels sturdy and comfortable. The service was professional. Also, DFS has many options from ex-display stock with an attractive range and DFS guarantee. Once we made our selection, staff clearly explained the product and available maintenance offers, leaving the choice entirely up to us.

March 31, 2026
DFS Furniture - Rugby logo

Reply from DFS Furniture - Rugby

Good afternoon,

Thank you so much for taking your time to write us a 5* review. We are really happy to hear that you had a great experience in store and that you were able to choose the right furniture to suit you and your home!

Kind regards,

Lia
DFS Customer Support

Rated 5 out of 5 stars

Bob was very helpful and showed us…

Bob was very helpful and showed us around and helped select our sofa, the choices were overwhelming but we managed to get a good deal. Great timing as they had Easter offer on. Looking forward to our new power recliner sofas.

March 30, 2026
DFS Furniture - Rugby logo

Reply from DFS Furniture - Rugby

Thank you so much for taking the time to give us an amazing review and to share your experience with others. We really do appreciate it!

Kind Regards,
Vanessa
DFS Customer Support

Rated 5 out of 5 stars

I found Pearl very professional, helpful and courteous. She took the time to point out the pros and cons of selecting my purchase, without being off-putting. Pear

I found Pearl, my attendant, very professional, helpful and courteous. She took the time to point out the pros and cons of choosing the particular product l was buying, without being off-putting. Pearl maintained boundaries without being aloof.
I think Pearl adds tremendous value to your team and would seek her advice any time l wanted to make another purchase.

March 28, 2026
DFS Furniture - Rugby logo

Reply from DFS Furniture - Rugby

Hello,

Thank you for choosing DFS to purchase your new sofa. We are grateful for you sharing your experience with others and giving us a 5 star rating. We hope you love the furniture when it arrives in your home!

Kind regards
Holly M
DFS Customer Support

Rated 5 out of 5 stars

excellent staff

March 29, 2026
DFS Furniture - Rugby logo

Reply from DFS Furniture - Rugby

Good Morning,

Amazing 5* review, thanks for sharing!

Kind Regards,

Lorraine A
DFS Central Customer Support

Rated 5 out of 5 stars

Was looked after quickly and…

Was looked after quickly and efficiently and got what I wanted with no fuss .

March 24, 2026
DFS Furniture - Rugby logo

Reply from DFS Furniture - Rugby

Hi, thank you so much for your 5* review. We're really glad that you had a great shopping experience at DFS, we can’t wait to deliver.

Kind Regards,
Vanessa
DFS Customer Support

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