DFS Furniture - Rugby Reviews 

2,386
TrustScore 5 out of 5

4.9

Forum Drive, Unit 25 Elliottâ Field Shopping Park, CV21 1SR Rugby, GB


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Rated 5 out of 5 stars

Great experience at the weekend. Maddie was helpful but didn’t pressure us or follow us around which we’ve experienced in other stores. Made the order process simple and straight forward

Company replied

Rated 5 out of 5 stars

Just been to DFS Rugby and had the best customer service, staff were so polite and welcoming, letting me look around at my own pace but ready to answer any questions. When choosing my sofa, they tal... See more

Company replied

Rated 5 out of 5 stars

Made 2 previous visits to look for 2 sofas and ordered swatches. On both occasions staff were very helpful. My last visit was to ask a few questions before making a decision. The sales lady was able... See more

Company replied

Rated 5 out of 5 stars

Bob was really helpful and checked measurements carefully to reassure the delivery will go well. He was patient whilst we swapped between colour choices and made the purchase easy, thanks!

Company replied


Company details

  1. Furniture Store
  2. Furniture Accessories
  3. Home Goods Store
  4. Living Room Furniture Store
  5. Sofa Store
  6. Upholstery Shop

Written by the company

Whatever your thing is, we'll help you find furniture to match. We know that your sofa is more than just a place to sit - it’s where you get together with the people who matter most to you. That’s why for over 55 years we’ve been perfecting our craft of designing, making and selling high quality sofas, and furniture, at great value for money that we hope you’ll love for years to come. www.dfs.co.uk

Written by the company


Contact info

  • Forum Drive, Unit 25 Elliottâ Field Shopping Park, CV21 1SR, Rugby, United Kingdom

  • 0333 999 9524

4.9

Excellent

TrustScore 5 out of 5

2K reviews

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4.9

All reviews

(2,386)

97,647 reviews in the last 12 months

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Rated 5 out of 5 stars

Great team member

We were helped by a knowledgable, informed sales person with spot on amount of sales technique- Jorja
And as such we left feeling happy and excited about our new purchase. Just what you want.

April 28, 2026
DFS Furniture - Rugby logo

Reply from DFS Furniture - Rugby

Good morning,

Thank you so much for your kind review, we love to hear your feedback and we hope you love your new furniture!

Kind regards,

Lia
DFS Customer Support

Rated 5 out of 5 stars

Fabulous experience I had at DFS rugby

Fabulous experience I had at DFS rugby. The sales teams are amazing!

April 20, 2026
DFS Furniture - Rugby logo

Reply from DFS Furniture - Rugby

Good morning,

Amazing review, we really appreciate it!

Kind regards,

Lia
DFS Customer Support

Rated 5 out of 5 stars

Outstanding service….

My husband and I recently purchased a sofa from this company. We could not have been happier with the service we received - everything was handled smoothly, professionally and with genuine care, from start to finish. Special thanks to Ellie (Elspeth), who truly went above and beyond to make sure everything was perfect. She was extremely friendly, attentive and incredibly helpful throughout the process. It’s rare to come across such dedicated customer service, and Ellie is an absolute credit to the company. Would highly recommend…

April 27, 2026
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Reply from DFS Furniture - Rugby

Good afternoon Elle,

We are really grateful for your kind words and for sharing your experience in our store with Ellie. Thank you very much and we look forward to seeing you again!

Kind regards,

Lia
DFS Customer Support

Rated 5 out of 5 stars

Maddie

Maddie, @ the Rugby branch, was helpful, polite and well informed

April 26, 2026
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Reply from DFS Furniture - Rugby

Good Morning,

We really appreciate you taking the time to give us a 5* rating, thank you very much!

Kind Regards,

Jordan
DFS Customer Support

Rated 5 out of 5 stars

Excellent customer service

I visited the store to look at a specific sofa and Maddie was very helpful and explained about the different options for cushion fillings and sofa legs. She made the experience very enjoyable.

April 23, 2026
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Reply from DFS Furniture - Rugby

We really appreciate your kind 5* review, it is much appreciated and we can’t wait to deliver your lovely new furniture.

Kind Regards,
Vanessa
DFS Customer Support

Rated 5 out of 5 stars

great company

Works very well.

February 28, 2026
DFS Furniture - Rugby logo

Reply from DFS Furniture - Rugby

Thank you so much for taking the time to give us a 5* rating and to share the experience with others. It is much appreciated!

Kind Regards,
Vanessa
DFS Customer Support

Rated 5 out of 5 stars

Dfs rugby

Bob was great, showed us our options, didn’t feel pressured, very polite, great experience.

April 19, 2026
DFS Furniture - Rugby logo

Reply from DFS Furniture - Rugby

Good afternoon Jake,

Thanks for this fabulous review, we appreciate you sharing it with others!

Kind Regards

Lia
DFS Customer Support

Rated 5 out of 5 stars

Sofa from DFS - Awesome experience



We recently purchased the Cheshire Grande sofa from DFS, and the entire experience was outstanding. A special thank you to Debbie, our sales consultant, who truly made the process effortless. Her professionalism, detailed explanations, and genuine courteousness stood out from the moment we walked in. She took the time to guide us through every option, answered all our questions with patience, and showed real kindness throughout. We felt completely confident in our choice thanks to her expertise. The sofa itself is beautiful, comfortable, and exactly what we hoped for. Highly recommend DFS for anyone looking for quality furniture and exceptional service.

April 4, 2026
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Reply from DFS Furniture - Rugby

Good Morning,

Thank you for leaving us a 5* review, we appreciate you sharing this lovely feedback with others. We’re happy we met your expectations in store and we hope you enjoy your furniture when it arrives!

Kind Regards,
Jordan
DFS Customer Support

Rated 5 out of 5 stars

The young lady who assisted us was very…

The young lady who assisted us was very pleasant and helpful.

April 16, 2026
DFS Furniture - Rugby logo

Reply from DFS Furniture - Rugby

Good Afternoon,

Thank you so much for taking the time to share your lovely review, it's much appreciated!

Kind Regards,

Jordan
DFS Customer Support

Rated 5 out of 5 stars

Pearl was fabulous- very knowledgeable

Pearl was fabulous- very knowledgeable

April 15, 2026
DFS Furniture - Rugby logo

Reply from DFS Furniture - Rugby

Thank you so much for sharing your lovely feedback with us. It's much appreciated! We can’t wait for you to receive your new furniture, and I can assure you it’ll be worth the wait

Kind Regards,
Vanessa
DFS Customer Support

Rated 5 out of 5 stars

More than pleased.

Lovely not to be hassled as soon as we walked through the door. After strolling around, we made a selection and found Debbie who was very approachable, friendly and helpful without being pushy. She ensured we knew advantages/disadvantages of types of materials and fillings and aftercare.
The coffee was an added bonus.

April 15, 2026
DFS Furniture - Rugby logo

Reply from DFS Furniture - Rugby

Hello,

Thank you for taking the time to leave us your review. Your feedback is greatly appreciated. We are so happy to hear about the fantastic service received. Thank you so much for placing an order with us.

Kind Regards,
Holly M
DFS Customer Support

Rated 5 out of 5 stars

Good customer service from Pearl

Good customer service from Pearl. Efficient and concise. Thank you

April 12, 2026
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Reply from DFS Furniture - Rugby

Hello,

Thank you for your 5 star review.

Kind Regards,
Holly M
DFS Customer Support

Rated 5 out of 5 stars

positive experience overall

On our first visit we were assisted by Bob and on our second visit when we place our order it was Maddie; both were very helpful and made the transaction seamless. Explained the details of what we are paying for which made us confident of our purchase.

April 12, 2026
DFS Furniture - Rugby logo

Reply from DFS Furniture - Rugby

Hello,

Thank you for sharing your lovely review. We’re glad that you enjoyed your experience with us in store. We hope that you enjoy the furniture when it arrives.

Kind Regards,
Holly M
DFS Customer Support

Rated 5 out of 5 stars

Great experience

Great experience. Wonderful member of staff

April 12, 2026
DFS Furniture - Rugby logo

Reply from DFS Furniture - Rugby

Thank you so much for taking the time to give us a 5* rating and to share the experience with others. It is much appreciated!

Kind Regards,
Vanessa
DFS Customer Support

Rated 3 out of 5 stars

“Better to buy online”

Went to try out sofas in store and was approached by a member of staff who advised us that there were more online. I found a sofa I liked and we went home to order the same exact one along with a sofa-bed. I was quite surprised by this approach, as I would have expected more support and guidance in-store when making such a significant purchase.

April 2, 2026
DFS Furniture - Rugby logo

Reply from DFS Furniture - Rugby

Good afternoon Faye,

Thank you for your feedback, please accept our apologies if your experience was not as expected. Our sales advisers are there to help and assist where possible, we will ensure your feedback is relayed to the relevant management team for review.

Kind regards,
Holly M
DFS Customer Support

Rated 5 out of 5 stars
DFS Furniture - Rugby logo

Reply from DFS Furniture - Rugby

Hello,

Thank you so much for taking the time to share your lovely review, it's much appreciated!

Kind regards,
Lorraine A
DFS Customer Support

Rated 3 out of 5 stars

Mediocre Don't like to be followed round and…

Don't like to be followed round and even when my daughter made it obvious that it was me buying the sofa and not her the saleswoman addressed her to begin with. Case of ignoring the older generation.

April 6, 2026
DFS Furniture - Rugby logo

Reply from DFS Furniture - Rugby

Good morning Carol,

Thank you for sharing your experience with us, we are so sorry to hear you felt this way within the store and will ensure this is fed back to the relevant management team.

Kind regards
Holly M
DFS Customer Support

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