Great experience at the weekend. Maddie was helpful but didn’t pressure us or follow us around which we’ve experienced in other stores. Made the order process simple and straight forward
Company replied
Location
Switch locationForum Drive, Unit 25 Elliottâ Field Shopping Park, CV21 1SR Rugby, GB
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See what reviewers are saying
Just been to DFS Rugby and had the best customer service, staff were so polite and welcoming, letting me look around at my own pace but ready to answer any questions. When choosing my sofa, they tal... See more
Company replied
Made 2 previous visits to look for 2 sofas and ordered swatches. On both occasions staff were very helpful. My last visit was to ask a few questions before making a decision. The sales lady was able... See more
Company replied
Bob was really helpful and checked measurements carefully to reassure the delivery will go well. He was patient whilst we swapped between colour choices and made the purchase easy, thanks!
Company replied
Company details
- Furniture Store
- Furniture Accessories
- Home Goods Store
- Living Room Furniture Store
- Sofa Store
- Upholstery Shop
Written by the company
Whatever your thing is, we'll help you find furniture to match. We know that your sofa is more than just a place to sit - it’s where you get together with the people who matter most to you. That’s why for over 55 years we’ve been perfecting our craft of designing, making and selling high quality sofas, and furniture, at great value for money that we hope you’ll love for years to come. www.dfs.co.uk
Written by the company
Contact info
Forum Drive, Unit 25 Elliottâ Field Shopping Park, CV21 1SR, Rugby, United Kingdom
- 0333 999 9524
4.9
Excellent
2K reviews
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Reply from DFS Furniture - Rugby
Hello,
Thank you for your positive feedback.
Kind regards,
Holly M
DFS Customer Support
After Ellie asked us what we were…
After Ellie asked us what we were looking for she directed us to a few sofas that were exactly to our taste. Friendly and professional. We found the sofa for us so much quicker with Ellie’s help. Thanks Ellie 10/10. Rugby store, Elliot’s field.
July 9, 2026
Reply from DFS Furniture - Rugby
Hello,
Thank you for taking the time to give us a 5* rating, it is much appreciated!
Kind Regards
Lorraine A DFS Customer Support
Awful customer service and abysmal…
Awful customer service and abysmal furniture that peels and will need replacing after two years light and careful use. Keep well away from their stores even when they have a sale on. Oh that’s every day isn’t it?01
July 10, 2026
Unprompted review
Reply from DFS Furniture - Rugby
Hello Mike,
Thank you for taking the time to leave us your review. We do appreciate any feedback and I am really sorry to hear you’re not happy with the furniture or the service received. I can completely understand your concerns if the goods received were not as anticipated, this is very disappointing to hear.
Unfortunately, as no order reference number has been provided we are unable to locate your order. However, if you would like to discuss this matter further please do not hesitate to contact our Customer Service Team on 03339999777.
Kind regards,
Lia
DFS Customer Support
Very knowledgeable salesman
Very knowledgeable salesman. Bob could answer all our questions on the leathers as well as more general questions. Drinks were offered and whole ordering process stress free.
July 9, 2026
Reply from DFS Furniture - Rugby
Hello Alan,
Thanks for your lovely feedback, we’re glad to hear Bob met your expectations and gave you all the info you needed to make your purchase.
Kind regards,
Lia
DFS Customer Support
Bob was great had a great experience
Bob was great had a great experience, he explained every to me
July 9, 2026
Reply from DFS Furniture - Rugby
Good Afternoon,
Thank you for taking the time to give us a 5* rating, it is much appreciated!
Kind Regards,
Jordan
DFS Customer Support
We were left to browse to look at sofas…
We were left to browse to look at sofas on our own and in our own time. We were offered refreshments and given all the information we needed when we had made our decision.
July 7, 2026
Reply from DFS Furniture - Rugby
Good Afternoon,
Thank you for sharing your lovely review. We’re glad to hear you enjoyed your experience with us in store. We hope you love the furniture as much as us!
Kind Regards,
Jordan
DFS Customer Support
Helpful but not pushy
Bob took time to explain the options / fabric / colour selection etc. Took time to understand what we wanted, helpful but not pushy. Samples available to help with selection. Polite and friendly staff explained the ordering and delivery process.
July 4, 2026
Reply from DFS Furniture - Rugby
Hello,
Thank you for sharing your lovely review. We’re glad that you enjoyed your experience with us in store. We hope that you enjoy the furniture when it arrives.
Kind Regards,
Holly M
DFS Customer Support
Very polite and curtious lady
Very polite and curtious lady
Everything about the sofa I was interested in was explained in detail and easily understood. All questions I asked were answered fully for me.
Thank you.
July 6, 2026
Reply from DFS Furniture - Rugby
Hello,
Thank you for sharing your lovely review. We’re happy that you enjoyed your experience in the store. It is much appreciated!
Kind regards
Holly M
DFS Customer Support
You salesman Bob was extremely helpful.
You salesman Bob was extremely helpful.
The other members of staff were also nice and friendly but no one was pushy.
Everything was explained and our needs were understood
July 3, 2026
Reply from DFS Furniture - Rugby
Hello,
Thank you so much for taking the time to share your lovely review, it's much appreciated!
Kind regards,
Lorraine A
DFS Customer Support
We were attended to with patience and…
We were attended to with patience and respect.all aspects of the sale were fully explained and we enjoyed our experience with dfs rugby
June 25, 2026
Reply from DFS Furniture - Rugby
Hello Malcolm,
Thank you so much for your kind review, we love to hear your feedback and we hope you love your new furniture!
Kind regards,
Lia
DFS Customer Support
The customer service was very good
The customer service was very good. Listened to what I wanted and got through all the mandatory announcements they had to without any fuss. Didn’t push any extra sales.
July 2, 2026
Reply from DFS Furniture - Rugby
Hello,
Thank you so much for taking the time to give us an amazing review and to share your experience with others. We really do appreciate it!
Kind regards,
Lia
DFS Customer Support
Just what we wanted!
Megan was really helpful and allowed my partner and I to find the best option for us in our new home. Very informative and friendly. Definitely would recommend Megan! :)
June 30, 2026
Reply from DFS Furniture - Rugby
Hi there, it sounds like a 10/10 experience in the store here! We are thrilled to hear about it! Thank you for the feedback.
Kind Regards,
Vanessa
DFS Customer Support
Excellent service
Excellent service. Sound Informative advice and guidance at every point to enable us to make the right decision. Highly recommend.
June 28, 2026
Reply from DFS Furniture - Rugby
Good Morning,
Thank you so much for taking the time to give us a 5* rating and to share the experience with others. It is much appreciated!
Kind Regards,
Jordan
DFS Customer Support
Maddie was really helpful she made…
Maddie was really helpful she made buying really easy
June 28, 2026
Reply from DFS Furniture - Rugby
Hello Jamie-Lee,
Thanks for your fabulous review, we love to hear it!
Kind regards,
Lia
DFS Customer Support
Georgia was really great help today…
Georgia was really great help today brilliant customer service
June 27, 2026
Reply from DFS Furniture - Rugby
Good Morning,
Thank you for taking the time to give us a 5* rating, it is much appreciated!
Kind Regards,
Jordan
DFS Customer Support
Bob was great!
Bob greated us and was very helpful, showing us several sofas in the style we’d like, as well as a few others! He went through the process and answer all our questions and did us a really good deal.
June 26, 2026
Reply from DFS Furniture - Rugby
Good Morning,
Thank you for leaving us a 5* review, we appreciate you sharing this lovely feedback with others. We’re happy that Bob met your expectations in store and we hope you enjoy your furniture when it arrives!
Kind Regards,
Jordan
DFS Customer Support
You Can't Go Wrong With DFS...
This is the 2nd sofa I have purchased from DFS. The website is so easy to use and gives precise measurements so there's no need for errors when selecting the right one.
June 26, 2026
Reply from DFS Furniture - Rugby
Good Morning,
Thank you so much for sharing your 5* review with us, your feedback is much appreciated. We are so happy to hear that you found our website easy to navigate when placing your order.
Kind Regards,
Jordan
DFS Customer Support
The lady who helped us today was polite…
The lady who helped us today was polite not pushing. Gave us some information when we arrived in the shop left us to go and wonder around the shop which was nice not to be followed around the store . She was helpful curious friendly made us a coffee.the transaction for buying was very quickly done very happy with the service received.
June 20, 2026
Reply from DFS Furniture - Rugby
We are really grateful for your kind words and for taking the time to share your experience. Thank you so much!
Kind Regards,
Vanessa
DFS Customer Support
Maddie was great
Maddie was great, let us get on with looking for our sofa, then when asked was there answering all our questions.
Very informative and helpful & staying on after her shift had finished to complete our purchase.
Lovely lady & super helpful 🥰
June 13, 2026
Reply from DFS Furniture - Rugby
Hello,
Thank you for taking the time to give us a 5* rating, it is much appreciated!
Kind Regards
Lorraine A DFS Customer Support
Reply from DFS Furniture - Rugby
Hello,
Thank you so much for taking the time to share your lovely review, it's much appreciated!
Kind regards,
Lorraine A
DFS Customer Support
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