Today we met Edmond who unlike other shops simply said hello and allowed us time before we requested assistance. We hate having sales people hound you so our experience was relaxed and not... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
See what reviewers are saying
Ed (Del Boy) was absolutely brilliant! So welcoming and instantly made us feel so comfortable without any pressure to make a purchase. He answered all our questions and explained everything perfectly!... See more
Company replied
Very friendly staff member Sirhan at Watford branch helped us through the process and explained everything very clearly. Had asked us initially when we first in the shop and we said we were just looki... See more
Company replied
Daniel was absolutely brilliant. We visited three times before making our final decision, and each time he welcomed us with a smile, remained patient, and did everything he could to help. He never mad... See more
Company replied
Company details
- Furniture Store
- Furniture Accessories
- Home Goods Store
- Living Room Furniture Store
- Sofa Store
- Upholstery Shop
Written by the company
Whatever your thing is, we'll help you find furniture to match. We know that your sofa is more than just a place to sit - it’s where you get together with the people who matter most to you. That’s why for over 55 years we’ve been perfecting our craft of designing, making and selling high quality sofas, and furniture, at great value for money that we hope you’ll love for years to come. www.dfs.co.uk
Written by the company
Contact info
Lower High Street, Unit B, WD17 2JZ, Watford, United Kingdom
- 0333 999 9806
4.9
Excellent
4K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Ed was a really helpful and charismatic!
Ed was a really helpful and charismatic sales assistant. He was very knowledgeable about all aspects relating to the furniture and after care and made us feel very welcome. Thank you Ed.
April 18, 2026
Reply from DFS Furniture - Watford
Good Morning,
Thank you for taking the time to leave your review. We are really happy to hear that you had a great experience in store with Ed.
Kind Regards,
Jordan
DFS Customer Support
Welcoming and friendly staff
I have bought sofa from DFS Watford. I would highly recommend friends and family to visit Watford DFS. The environment was really welcoming. The staff specially George is really helpful, friendly and cheerful person. Really impressed with his customer service skill. Keep up good work and thank you George for you support.
April 15, 2026
Reply from DFS Furniture - Watford
Hello,
Thank you so much for your kind review, we love to hear your feedback and we hope you love your new furniture!
Kind regards,
Lorraine A DFS Customer Support
Del boy was amazing
Del boy was amazing. He was so kind and funny to chat to and made the experience of buying my first sofa really enjoyable. He was very good at explaining everything and answering all my questions. I am now so excited to move into my first home with my boyfriend and our new Patterdale cream sofa.
April 6, 2026
Reply from DFS Furniture - Watford
Hello, thank you so much for your review. We are so happy to hear this!
Kind Regards,
Vanessa
DFS Customer Support
friendly and helpful
Nice, relaxed atmosphere. Not intrusive and given plenty of time and space to make our own decisions.
our salesman,George, was a very charming person.
April 13, 2026
Reply from DFS Furniture - Watford
Hello,
Thank you for taking the time to leave us your review. Your feedback is greatly appreciated.
Kind Regards,
Holly M
DFS Customer Support
Reply from DFS Furniture - Watford
We are really grateful for your kind words and for taking the time to share your experience. Thank you so much!
Kind Regards,
Vanessa
DFS Customer Support
Sales staff were polite and friendly…
Sales staff were polite and friendly and not pushy.
April 6, 2026
Reply from DFS Furniture - Watford
Hello, thank you so much for your review. We are so happy to hear this!
Kind Regards,
Vanessa
DFS Customer Support
Fabulous experience today
Fabulous experience today, staff couldn’t of been more helpful
April 11, 2026
Reply from DFS Furniture - Watford
Hi there, thank you for taking the time to leave a 5-star review. It's great to hear feedback like this!
Kind Regards,
Vanessa
DFS Customer Support
Good Shopping Experience.
Helpful and friendly sales men Samir on first visit and Mo on second and final visit , pleasant and relaxed experience while we decided which furniture to choose.
April 11, 2026
Reply from DFS Furniture - Watford
Hi there, thank you very much for your review. We're pleased that you are happy with the service at DFS. Have a great day 😊
Kind Regards,
Vanessa
DFS Customer Support
The experience was made great by Ed
The experience was made great by Ed. He’s first class!
April 11, 2026
Reply from DFS Furniture - Watford
Hi there, thank you for taking the time to leave a review about your excellent customer service while visiting DFS. 😊
Kind Regards,
Vanessa
DFS Customer Support
Thank you Daniel.
Daniel was great -knowledgable , friendly, efficient , good sense of humour...and made a great cup of tea !
April 10, 2026
Reply from DFS Furniture - Watford
We really appreciate your kind 5* review, it is much appreciated and we can’t wait to deliver your lovely new furniture.
Kind Regards,
Vanessa
DFS Customer Support
Reply from DFS Furniture - Watford
Hello,
Thank you for your great review.
Kind regards
Holly M
DFS Customer Support
Reply from DFS Furniture - Watford
Thanks for this fabulous review. We appreciate you sharing it with others!
Kind Regards,
Vanessa
DFS Customer Support
On each visit to the store
On each visit to the store, the staff were helpful, but not pushy. When we came to order the furniture everything was explained and we were never rushed.
April 8, 2026
Reply from DFS Furniture - Watford
Good Afternoon Diane,
Thank you for your kind 5* review. We are really happy to hear you enjoyed your experience in store. We look forward to you receiving the furniture!
Kind Regards,
Jordan
DFS Customer Support
Very helpful sales staff
Very helpful sales staff. The sales man helped us to find the right sofa us.
April 3, 2026
Reply from DFS Furniture - Watford
Good Afternoon,
Thank you so much for taking the time to share your lovely review, it's much appreciated!
Kind Regards,
Jordan
DFS Customer Support
Absolutely faultless.
We cannot fault our visit to The Watford store in anyway. Our DFS Sales Representative George was warm, welcoming and engaging. He made our experience relaxed, enjoyable and effortless. All the information provided was explained clearly and fully. We were given hot drinks shortly after arriving. We felt valued and cared for. Any questions we had were answered with ease. George made the experience feel personal and unique to us. First class service. We have used DFS before, and have always found the quality of their furniture to be of the highest standards. Couldn't be happier.
April 6, 2026
Reply from DFS Furniture - Watford
Hello,
Thank you so much for sharing your 5 star review with us. Your feedback is much appreciated. We are really happy to hear that you had a great experience in store. We hope you enjoy your furniture when it arrives in your home!
Kind regards,
Holly M
DFS Customer Support
Wasn’t rushed into making a sale
Wasn’t rushed into making a sale, the shop itself is comfortable and spacious, smelt amazing too!
Mo who helped us was a star, no pushy sales techniques, pointed on the right direction of what we wanted then left us to make a decision
April 6, 2026
Reply from DFS Furniture - Watford
Hello,
Thank you so much for your kind words and for taking the time to give us an amazing review. We really do appreciate it and hope you enjoy your furniture when it arrives!
Kind regards
Holly M
DFS Customer Support
Reply from DFS Furniture - Watford
Hello,
Thank you for your lovely feedback.
Kind regards
Holly M
DFS Customer Support
Good help and service
Good help and service. We knew what we wanted so pretty straight forward
April 6, 2026
Reply from DFS Furniture - Watford
Hello,
We are really grateful for your kind words and for taking the time to share your experience. Thank you so much!
Kind regards,
Lorraine A
DFS Customer Support
George was amazing
George was amazing! Highly knowledgeably, kind and friendly with a non-pressured approach to sales.
Coffee was great too!
Only two weeks and the new sofa will be here!
April 6, 2026
Reply from DFS Furniture - Watford
Hello,
Thank you so much for taking the time to share your lovely review, it's much appreciated!
Kind regards,
Lorraine A
DFS Customer Support
Customer service was excellent
April 6, 2026
Reply from DFS Furniture - Watford
Good Morning Sonia,
Great review, thanks for sharing!
Kind Regards
Jordan
DFS Customer Support
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.