I made a mistake with my order, which was quickly rectified by a helpful gentleman over the phone. I need not have worried about spending a large amount of money with this company. I was notified at... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
We went into Diamonds Factory in Hatton Garden without an appointment but Mahel Patel made us feel very welcome and comfortable. He was very knowledgeable and advised us what to go for. We're delighte... See more
Company replied
Plenty of choice and easy to use website. Fair prices. Images of products realistic. Easy to place order. Description of products very useful. Updated with delivery good. The ring we purchased was... See more
Company replied
Ordered a diamond eternity ring online. Very easy process. Made my choices of stones, colour, clarity etc. Ordering online i was a little concerned as you cant see them , however, i needn't have worri... See more
Company details
About Diamonds Factory
Written by the company
Here at Diamonds Factory, our core goal and mission is all about making those all important milestones matter with luxury, affordable jewellery pieces. With over 15 years experience in the industry, Diamonds Factory was created from the simple idea that luxury products shouldn’t cost the earth - and that mission still stands firm now.
From the highest quality diamonds to unique gemstones and beyond, we offer an extensive range of incredible luxury jewellery pieces, specialising in engagement rings that make that ‘I Do’ moment one they’ll never forget.
Happy customers are at the heart of everything we do, which is why we offer around the clock real-human customer care. We’re always on hand to answer any queries or questions to make sure our customer satisfaction stays at an exceptional level, which can be seen clearly in our high calibre of outstanding reviews.
Our Promise
Written by the company
- Superb Value & Quality
- Superb value matched with exceptional quality is what sets us apart from high street jewellers. Every design is handcrafted by our expert craftsmen using high-quality, ethically sourced materials. As each design is sent direct from the makers, cutting out the middleman, you pay up to 78% less than you would on the high street.
- Visit Us
- You can visit us in the world-famous Hatton Garden in London, Birmingham, Liverpool, Leeds, Manchester, Sheffield, Nottingham, Glasgow, Edinburgh, Newcastle & Belfast. Our team members are always happy to help and are on hand to give their expert advice on buying diamonds. If internet shopping is more your style, you can also visit us online.
- Custom Jewellery & Bespoke Service
- All of our jewellery designs can be beautifully customised, by selecting your metal type and diamond specifications, to create the piece you envisaged. If you prefer a completely unique design, you can also take advantage of our bespoke service.
- Our Heritage
- With four generations of expertise guiding us, a team of expert craftsmen and knowledgeable diamond experts, we've grown into one of the most trusted jewellers in the world.
Contact info
7 Hatton Garden, EC1N 8AD, London, United Kingdom
- 0207 138 3672
- service@diamondsfactory.co.uk
- www.diamondsfactory.co.uk
4.4
Excellent
7K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 87% of negative reviews
Typically replies within 1 week
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Had a great experience with Harmanjot…
Had a great experience with Harmanjot who really helped me pick out the perfect engagement ring for my now fiancé. She absolutely loves it!
May 30, 2026
Unprompted review
Reply from Diamonds Factory
Hello Daniel,
Thank you for taking the time to review your experience with us, we appreciate your kind words.
We are also really pleased to hear you are satisfied with both your order and the service from our London team!
Please don’t hesitate to get in contact with us if there is anything else we can help you with regarding your previous order or, of course, if you have any other questions or queries for us; we value our returning customers and remain at your disposal.
Kindest regards,
The Diamonds Factory Team
My ring.
My ring is gorgeous and very sparkly. The wait time is quite long, but worth it.
June 12, 2026
Reply from Diamonds Factory
Hello Elaine,
Thank you for taking the time to review your experience with us, we appreciate your kind words.
We are also really pleased to hear you are satisfied with both your order and the service from our team!
Please don’t hesitate to get in contact with us if there is anything else we can help you with regarding your previous order or, of course, if you have any other questions or queries for us; we value our returning customers and remain at your disposal.
Kindest regards,
The Diamonds Factory Team
Great price, delivery and quality.
Competitively priced.
Delivered super quick.
Beautifully crafted and finished piece.
Very good communication throughout entire process.
A Big Thank you.
June 19, 2026
Reply from Diamonds Factory
Hello Imzy,
Thank you for taking the time to review your experience with us, we appreciate your kind words.
We are also really pleased to hear you are satisfied with both your order and the service from our team!
Please don’t hesitate to get in contact with us if there is anything else we can help you with regarding your previous order or, of course, if you have any other questions or queries for us; we value our returning customers and remain at your disposal.
Kindest regards,
The Diamonds Factory Team
Plenty of choice and quality
Plenty of choice and easy to use website. Fair prices. Images of products realistic. Easy to place order. Description of products very useful. Updated with delivery good.
The ring we purchased was excellent and size was perfect. Size guide very helpful and accurate.
This is our second purchase from Diamond Factory and extremely satisfied.
June 18, 2026
Reply from Diamonds Factory
Hello,
Thank you for taking the time to review your experience with us, we appreciate your kind words.
We are also really pleased to hear you are satisfied with both your order and the service from our team!
Please don’t hesitate to get in contact with us if there is anything else we can help you with regarding your previous order or, of course, if you have any other questions or queries for us; we value our returning customers and remain at your disposal.
Kindest regards,
The Diamonds Factory Team
Ease of ordering being kept informed…
Ease of ordering being kept informed about my order progress and a beautiful ring at the end of the process
June 17, 2026
Reply from Diamonds Factory
Hello,
Thank you for taking the time to review your experience with us, we appreciate your kind words.
We are also really pleased to hear you are satisfied with both your order and the service from our team!
Please don’t hesitate to get in contact with us if there is anything else we can help you with regarding your previous order or, of course, if you have any other questions or queries for us; we value our returning customers and remain at your disposal.
Kindest regards,
The Diamonds Factory Team
Faulty goods
I bought a wedding band set from This company bear in mind I got married 18 August 2025 by January it started turning yellow travelled to Birmingham they took it in and coated it with rodium or whatever ok cool now fast forward to May again it’s turned yellow again and the diamonds are falling off I’ve lost 5 called the team no response I would avoid like a plague it’s not even a year anniversary and the ring looks like it’s from temu bear in mind the guidance was it gets stained by every day wear and tear like when you shower and use body lotions and cleaning products etc. I take it off for all those duties but still I’m under a year the ring is a sight for sore eyes. Do better Diamond factory this is diabolical I believe I have 1 year warranty can someone contact me to resolve this.
April 16, 2026
Unprompted review
Reply from Diamonds Factory
Hello Ashley ,
Thank you for taking the time to leave your review. We're sorry to hear about the issues you've experienced with your wedding band set and difficulty contacting our team.
We appreciate you sharing your feedback and understand how disappointing this must be. We had sent a request for further info however this has not been answered (perhaps this has gone to your spam?). We recommend reaching out us using the details which the order was placed under so we can hopefully resolve this? Email: service@diamondsfactory.co.uk
Kindest Regards,
The Diamonds Factory Team
Beautiful bracelet
Beautiful bracelet, my Nan loved it for her 80th birthday. But the website didn’t make it clear how long the lead time is to make the piece. It took over 3 weeks to arrive so it was way past when I thought I’d get it. And when I emailed to ask for an update, I didn’t get a response. Happy with the quality though, it’s really beautiful.
June 18, 2026
Reply from Diamonds Factory
Hello Deborah,
Thank you for taking the time to review your experience with us, we appreciate your kind words.
We are also really pleased to hear you are satisfied with both your order and the service from our team!
Please don’t hesitate to get in contact with us if there is anything else we can help you with regarding your previous order or, of course, if you have any other questions or queries for us; we value our returning customers and remain at your disposal.
Kindest regards,
The Diamonds Factory Team
Beautiful ring
Beautiful ring, good service delivered on time and very competitive price.
June 10, 2026
Reply from Diamonds Factory
Hello Matt,
Thank you for taking the time to review your experience with us, we appreciate your kind words.
We are also really pleased to hear you are satisfied with both your order and the service from our team!
Please don’t hesitate to get in contact with us if there is anything else we can help you with regarding your previous order or, of course, if you have any other questions or queries for us; we value our returning customers and remain at your disposal.
Kindest regards,
The Diamonds Factory Team
Great products, realistic pricing, happy customers
Easy to navigate site, lots of choice for stones/setting/styles/metal.
Easy payment options/communication every step of the way/swift actioning from ordering to delivery.
Delivery well organised and secure with delivery code sent to give to the driver.
Really happy with product and service.
3/4th item I’ve purchased and all are still in great condition and daily wearing.
Customer service lines really helpful if you have any issues.
June 17, 2026
Reply from Diamonds Factory
Hello Sam,
Thank you for taking the time to review your experience with us, we appreciate your kind words.
We are also really pleased to hear you are satisfied with both your order and the service from our team!
Please don’t hesitate to get in contact with us if there is anything else we can help you with regarding your previous order or, of course, if you have any other questions or queries for us; we value our returning customers and remain at your disposal.
Kindest regards,
The Diamonds Factory Team
Reply from Diamonds Factory
Hello Sally,
Thank you for taking the time to leave your review. We're sorry to hear that the delivery time did not meet your expectations . We appreciate your feedback and understand how important timely delivery is when purchasing jewellery.
Kindest Regards,
The Diamonds Factory team
Just a wonderful experience
Just a wonderful experience
Everyone here is so friendly- so,so helpful and nothing is too much trouble.
It doesn’t matter if you’re looking for a small diamond item or a large one you’re treated just the same.
Well done Diamond Factory for getting the best people.
xx
June 17, 2026
Reply from Diamonds Factory
Hello Sandra,
Thank you for taking the time to review your experience with us, we appreciate your kind words.
We are also really pleased to hear you are satisfied with both your order and the service from our Manchester team!
Please don’t hesitate to get in contact with us if there is anything else we can help you with regarding your previous order or, of course, if you have any other questions or queries for us; we value our returning customers and remain at your disposal.
Kindest regards,
The Diamonds Factory Team
Bad experience
Ordered a pair of earrings from their “last chance” section.
According to their store policy, it would take approximately 3-4 businesses days for them to arrive, but 14 days has past and no shipment has been started yet.
I needed them for a graduation gift, but came to see, that it was not possible due to their slow response time.
Customer service is not optimal for a high-end jewellery shop.
Can’t contact them by their phone-number listet.
Their livechat is not running.
Got in contact with a guy named Jake, seemed like a nice dude, but even tho explaining the issue, nothing happened what so ever.
Please be alert with this company, seems like their customer service does not match the quality of the jewellery.
June 24, 2026
Unprompted review
Reply from Diamonds Factory
Hello Anton,
Thank you for taking the time to leave your review. We're sorry to hear that your order has not arrived within the expected timeframe especially as this was meant to be given as a graduation gift.
We appreciate your feedback concerning the quality of communication you have experienced. We understand how disappointing this must have been. We have sent you a request for some further details, please could you respond to that as a member our team looks into this t hopefully resolve this?
Kindest Regards,
The Diamonds Factory Team
The ring was absolutley stunning
The ring was absolutley stunning , the sales guy that walked me through everything at the store in the jewellery quarter Birmingham was fantastic and helped me through making a big decision
June 22, 2025
Reply from Diamonds Factory
Hello Richard,
Thank you for taking the time to review your experience with us, we appreciate your kind words.
We are also really pleased to hear you are satisfied with both your order and the service from our Birmingham team!
Please don’t hesitate to get in contact with us if there is anything else we can help you with regarding your previous order or, of course, if you have any other questions or queries for us; we value our returning customers and remain at your disposal.
Kindest regards,
The Diamonds Factory Team
I placed an order and was kept updated…
I placed an order and was kept updated on the process and delivery was excellent.
June 7, 2026
Reply from Diamonds Factory
Hello Jean,
Thank you for taking the time to review your experience with us, we appreciate your kind words.
We are also really pleased to hear you are satisfied with both your order and the service from our London team!
Please don’t hesitate to get in contact with us if there is anything else we can help you with regarding your previous order or, of course, if you have any other questions or queries for us; we value our returning customers and remain at your disposal.
Kindest regards,
The Diamonds Factory Team
Was able to pick exactly what I wanted…
Was able to pick exactly what I wanted online and the delivered product was exactly as requested. Very impressed
June 14, 2026
Reply from Diamonds Factory
Hello David,
Thank you for taking the time to review your experience with us, we appreciate your kind words.
We are also really pleased to hear you are satisfied with both your order and the service from our team!
Please don’t hesitate to get in contact with us if there is anything else we can help you with regarding your previous order or, of course, if you have any other questions or queries for us; we value our returning customers and remain at your disposal.
Kindest regards,
The Diamonds Factory Team
Reply from Diamonds Factory
Hello Ruth,
Thank you for taking the time to review your experience with us, we appreciate your kind words.
We are also really pleased to hear you are satisfied with both your order and the service from our team!
Please don’t hesitate to get in contact with us if there is anything else we can help you with regarding your previous order or, of course, if you have any other questions or queries for us; we value our returning customers and remain at your disposal.
Kindest regards,
The Diamonds Factory Team
Great customer service ensuring my…
Great customer service ensuring my diamond ring was just perfect.
June 13, 2026
Reply from Diamonds Factory
Hello Amanda,
Thank you for taking the time to review your experience with us, we appreciate your kind words.
We are also really pleased to hear you are satisfied with both your order and the service from our team!
Please don’t hesitate to get in contact with us if there is anything else we can help you with regarding your previous order or, of course, if you have any other questions or queries for us; we value our returning customers and remain at your disposal.
Kindest regards,
The Diamonds Factory Team
Very happy and excellent value for…
Very happy and excellent value for money. I will use again.
June 13, 2026
Reply from Diamonds Factory
Hello,
Thank you for taking the time to review your experience with us, we appreciate your kind words.
We are also really pleased to hear you are satisfied with both your order and the service from our team!
Please don’t hesitate to get in contact with us if there is anything else we can help you with regarding your previous order or, of course, if you have any other questions or queries for us; we value our returning customers and remain at your disposal.
Kindest regards,
The Diamonds Factory Team
Reply from Diamonds Factory
Hello Craig,
Thank you for taking the time to review your experience with us, we appreciate your kind words.
We are also really pleased to hear you are satisfied with both your order and the service from our team!
Please don’t hesitate to get in contact with us if there is anything else we can help you with regarding your previous order or, of course, if you have any other questions or queries for us; we value our returning customers and remain at your disposal.
Kindest regards,
The Diamonds Factory Team
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