I made a mistake with my order, which was quickly rectified by a helpful gentleman over the phone. I need not have worried about spending a large amount of money with this company. I was notified at... See more
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Review summary
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Reviews shaping this summary
We went into Diamonds Factory in Hatton Garden without an appointment but Mahel Patel made us feel very welcome and comfortable. He was very knowledgeable and advised us what to go for. We're delighte... See more
Plenty of choice and easy to use website. Fair prices. Images of products realistic. Easy to place order. Description of products very useful. Updated with delivery good. The ring we purchased was... See more
Company replied
Ordered a diamond eternity ring online. Very easy process. Made my choices of stones, colour, clarity etc. Ordering online i was a little concerned as you cant see them , however, i needn't have worri... See more
Company details
About Diamonds Factory
Written by the company
Here at Diamonds Factory, our core goal and mission is all about making those all important milestones matter with luxury, affordable jewellery pieces. With over 15 years experience in the industry, Diamonds Factory was created from the simple idea that luxury products shouldn’t cost the earth - and that mission still stands firm now.
From the highest quality diamonds to unique gemstones and beyond, we offer an extensive range of incredible luxury jewellery pieces, specialising in engagement rings that make that ‘I Do’ moment one they’ll never forget.
Happy customers are at the heart of everything we do, which is why we offer around the clock real-human customer care. We’re always on hand to answer any queries or questions to make sure our customer satisfaction stays at an exceptional level, which can be seen clearly in our high calibre of outstanding reviews.
Our Promise
Written by the company
- Superb Value & Quality
- Superb value matched with exceptional quality is what sets us apart from high street jewellers. Every design is handcrafted by our expert craftsmen using high-quality, ethically sourced materials. As each design is sent direct from the makers, cutting out the middleman, you pay up to 78% less than you would on the high street.
- Visit Us
- You can visit us in the world-famous Hatton Garden in London, Birmingham, Liverpool, Leeds, Manchester, Sheffield, Nottingham, Glasgow, Edinburgh, Newcastle & Belfast. Our team members are always happy to help and are on hand to give their expert advice on buying diamonds. If internet shopping is more your style, you can also visit us online.
- Custom Jewellery & Bespoke Service
- All of our jewellery designs can be beautifully customised, by selecting your metal type and diamond specifications, to create the piece you envisaged. If you prefer a completely unique design, you can also take advantage of our bespoke service.
- Our Heritage
- With four generations of expertise guiding us, a team of expert craftsmen and knowledgeable diamond experts, we've grown into one of the most trusted jewellers in the world.
Contact info
7 Hatton Garden, EC1N 8AD, London, United Kingdom
- 0207 138 3672
- service@diamondsfactory.co.uk
- www.diamondsfactory.co.uk
4.4
Excellent
7K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 87% of negative reviews
Typically replies within 1 week
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Absolutely stunning
Order placed on 26 May for a pair of lab-grown diamond cluster earrings. Arrived three weeks later on 17 June. Great communication regarding delivery. Valuation report/ certificate of authenticity emailed to me aswell. Earrings were nicely packaged in a presentation box inside a gift bag. They are so sparkly and catch the light beautifully. Look classy and expensive. Thank you so much Diamonds Factory. I love them!
June 18, 2026
Reply from Diamonds Factory
Hello,
Thank you for taking the time to review your experience with us, we appreciate your kind words.
We are also really pleased to hear you are satisfied with both your order and the service from our team!
Please don’t hesitate to get in contact with us if there is anything else we can help you with regarding your previous order or, of course, if you have any other questions or queries for us; we value our returning customers and remain at your disposal.
Kindest regards,
The Diamonds Factory Team
Reply from Diamonds Factory
Hello Vasi,
Thank you for taking the time to review your experience with us, we appreciate your kind words.
We are also really pleased to hear you are satisfied with both your order and the service from our London team!
Please don’t hesitate to get in contact with us if there is anything else we can help you with regarding your previous order or, of course, if you have any other questions or queries for us; we value our returning customers and remain at your disposal.
Kindest regards,
The Diamonds Factory Team
Lovely ring at a good price
Lovely ring at a good price. Kept advised of process throughout.
June 13, 2026
Reply from Diamonds Factory
Hello Alyson,
Thank you for taking the time to review your experience with us, we appreciate your kind words.
We are also really pleased to hear you are satisfied with both your order and the service from our team!
Please don’t hesitate to get in contact with us if there is anything else we can help you with regarding your previous order or, of course, if you have any other questions or queries for us; we value our returning customers and remain at your disposal.
Kindest regards,
The Diamonds Factory Team
I have already left a review.
I have already left a review.
My experience was absolutely excellent, I looked online to find a diamond eternity ring, then I telephoned and spoke to someone (I think it was your Glasgow Branch). They were very knowledgeable and polite, they also emailed me me some alternatives as I wanted to make sure I picked the right one. Once I had chosen I phoned and spoke to a different sales advisor and she was brilliant, I placed the order while I was on the phone, and received a email proforma invoice and details of my ring, I paid on your secure website and received another invoice and receipt with payment received. I was informed it would be around 4 - 6 weeks for delivery although it arrived earlier. Great staff, very knowledgeable and polite. I will definitely order from you in the future.
June 19, 2026
Reply from Diamonds Factory
Hello Gary,
Thank you for taking the time to review your experience with us, we appreciate your kind words.
We are also really pleased to hear you are satisfied with both your order and the service from our Glasgow team!
Please don’t hesitate to get in contact with us if there is anything else we can help you with regarding your previous order or, of course, if you have any other questions or queries for us; we value our returning customers and remain at your disposal.
Kindest regards,
The Diamonds Factory Team
* Absolutely Stunning *
I was looking for a special 21st birthday gift for my niece and found this stunning bracelet on Diamond Factory’s website
I am so happy I bought it ~ it is absolutely stunning and it made me gasp when I opened the box, my niece is going to love it
I got emails to update me all the way through from the buying, to making, to polishing and to shipment. It came in a brown cardboard box and inside was a lovely white box with gold DF initials on it, and a nice white gift bag with gold DF, white tie ribbon and gold rope handles ~ lovely, then on opening the white box there was another special white leather look box with gold trim inside, on opening this box I was taken back with the most stunning diamond bracelet, it has so much sparkle and is beautifully made ~ I am so very happy thank you Diamond Factory, I shall be recommending you to all my friends and family, and I cannot wait to give this to my niece :o)
June 17, 2026
Reply from Diamonds Factory
Hello Rachel,
Thank you for taking the time to review your experience with us, we appreciate your kind words.
We are also really pleased to hear you are satisfied with both your order and the service from our team!
Please don’t hesitate to get in contact with us if there is anything else we can help you with regarding your previous order or, of course, if you have any other questions or queries for us; we value our returning customers and remain at your disposal.
Kindest regards,
The Diamonds Factory Team
NEVER RECEIVED.
Order DF197695/1. Your company never responded to Memphis TN customs request to move this package along to me the buyer.
I have ordered 3 other items from your Birmingham office and received with no problems.
I really wanted this necklace for a,college graduation present for granddaughter.
June 19, 2026
Reply from Diamonds Factory
Hello Donna,
Thank you for taking the time to leave your review. We're sorry to hear that your necklace did not reach you in time for your granddaughter's graduation, especially as this was meant as a special gift.
We appreciate your feedback and understand the disappointment this must have been. We can confirm the info requested was provided to help progress the shipment, however unfortunately this was rejected. We recognise that this did not lead to the outcome you were hoping for, and we're sorry for the frustration caused.
Kindest Regards,
The Diamonds Factory Team
Reply from Diamonds Factory
Hello Kevin,
Thank you for taking the time to review your experience with us, we appreciate your kind words.
We are also really pleased to hear you are satisfied with both your order and the service from our team!
Please don’t hesitate to get in contact with us if there is anything else we can help you with regarding your previous order or, of course, if you have any other questions or queries for us; we value our returning customers and remain at your disposal.
Kindest regards,
The Diamonds Factory Team
Had a great experience with Harmanjot…
Had a great experience with Harmanjot who really helped me pick out the perfect engagement ring for my now fiancé. She absolutely loves it!
May 30, 2026
Unprompted review
Reply from Diamonds Factory
Hello Daniel,
Thank you for taking the time to review your experience with us, we appreciate your kind words.
We are also really pleased to hear you are satisfied with both your order and the service from our London team!
Please don’t hesitate to get in contact with us if there is anything else we can help you with regarding your previous order or, of course, if you have any other questions or queries for us; we value our returning customers and remain at your disposal.
Kindest regards,
The Diamonds Factory Team
My ring.
My ring is gorgeous and very sparkly. The wait time is quite long, but worth it.
June 12, 2026
Reply from Diamonds Factory
Hello Elaine,
Thank you for taking the time to review your experience with us, we appreciate your kind words.
We are also really pleased to hear you are satisfied with both your order and the service from our team!
Please don’t hesitate to get in contact with us if there is anything else we can help you with regarding your previous order or, of course, if you have any other questions or queries for us; we value our returning customers and remain at your disposal.
Kindest regards,
The Diamonds Factory Team
Great price, delivery and quality.
Competitively priced.
Delivered super quick.
Beautifully crafted and finished piece.
Very good communication throughout entire process.
A Big Thank you.
June 19, 2026
Reply from Diamonds Factory
Hello Imzy,
Thank you for taking the time to review your experience with us, we appreciate your kind words.
We are also really pleased to hear you are satisfied with both your order and the service from our team!
Please don’t hesitate to get in contact with us if there is anything else we can help you with regarding your previous order or, of course, if you have any other questions or queries for us; we value our returning customers and remain at your disposal.
Kindest regards,
The Diamonds Factory Team
Plenty of choice and quality
Plenty of choice and easy to use website. Fair prices. Images of products realistic. Easy to place order. Description of products very useful. Updated with delivery good.
The ring we purchased was excellent and size was perfect. Size guide very helpful and accurate.
This is our second purchase from Diamond Factory and extremely satisfied.
June 18, 2026
Reply from Diamonds Factory
Hello,
Thank you for taking the time to review your experience with us, we appreciate your kind words.
We are also really pleased to hear you are satisfied with both your order and the service from our team!
Please don’t hesitate to get in contact with us if there is anything else we can help you with regarding your previous order or, of course, if you have any other questions or queries for us; we value our returning customers and remain at your disposal.
Kindest regards,
The Diamonds Factory Team
Ease of ordering being kept informed…
Ease of ordering being kept informed about my order progress and a beautiful ring at the end of the process
June 17, 2026
Reply from Diamonds Factory
Hello,
Thank you for taking the time to review your experience with us, we appreciate your kind words.
We are also really pleased to hear you are satisfied with both your order and the service from our team!
Please don’t hesitate to get in contact with us if there is anything else we can help you with regarding your previous order or, of course, if you have any other questions or queries for us; we value our returning customers and remain at your disposal.
Kindest regards,
The Diamonds Factory Team
Faulty goods
I bought a wedding band set from This company bear in mind I got married 18 August 2025 by January it started turning yellow travelled to Birmingham they took it in and coated it with rodium or whatever ok cool now fast forward to May again it’s turned yellow again and the diamonds are falling off I’ve lost 5 called the team no response I would avoid like a plague it’s not even a year anniversary and the ring looks like it’s from temu bear in mind the guidance was it gets stained by every day wear and tear like when you shower and use body lotions and cleaning products etc. I take it off for all those duties but still I’m under a year the ring is a sight for sore eyes. Do better Diamond factory this is diabolical I believe I have 1 year warranty can someone contact me to resolve this.
April 16, 2026
Unprompted review
Reply from Diamonds Factory
Hello Ashley ,
Thank you for taking the time to leave your review. We're sorry to hear about the issues you've experienced with your wedding band set and difficulty contacting our team.
We appreciate you sharing your feedback and understand how disappointing this must be. We had sent a request for further info however this has not been answered (perhaps this has gone to your spam?). We recommend reaching out us using the details which the order was placed under so we can hopefully resolve this? Email: service@diamondsfactory.co.uk
Kindest Regards,
The Diamonds Factory Team
Beautiful bracelet
Beautiful bracelet, my Nan loved it for her 80th birthday. But the website didn’t make it clear how long the lead time is to make the piece. It took over 3 weeks to arrive so it was way past when I thought I’d get it. And when I emailed to ask for an update, I didn’t get a response. Happy with the quality though, it’s really beautiful.
June 18, 2026
Reply from Diamonds Factory
Hello Deborah,
Thank you for taking the time to review your experience with us, we appreciate your kind words.
We are also really pleased to hear you are satisfied with both your order and the service from our team!
Please don’t hesitate to get in contact with us if there is anything else we can help you with regarding your previous order or, of course, if you have any other questions or queries for us; we value our returning customers and remain at your disposal.
Kindest regards,
The Diamonds Factory Team
Beautiful ring
Beautiful ring, good service delivered on time and very competitive price.
June 10, 2026
Reply from Diamonds Factory
Hello Matt,
Thank you for taking the time to review your experience with us, we appreciate your kind words.
We are also really pleased to hear you are satisfied with both your order and the service from our team!
Please don’t hesitate to get in contact with us if there is anything else we can help you with regarding your previous order or, of course, if you have any other questions or queries for us; we value our returning customers and remain at your disposal.
Kindest regards,
The Diamonds Factory Team
Great products, realistic pricing, happy customers
Easy to navigate site, lots of choice for stones/setting/styles/metal.
Easy payment options/communication every step of the way/swift actioning from ordering to delivery.
Delivery well organised and secure with delivery code sent to give to the driver.
Really happy with product and service.
3/4th item I’ve purchased and all are still in great condition and daily wearing.
Customer service lines really helpful if you have any issues.
June 17, 2026
Reply from Diamonds Factory
Hello Sam,
Thank you for taking the time to review your experience with us, we appreciate your kind words.
We are also really pleased to hear you are satisfied with both your order and the service from our team!
Please don’t hesitate to get in contact with us if there is anything else we can help you with regarding your previous order or, of course, if you have any other questions or queries for us; we value our returning customers and remain at your disposal.
Kindest regards,
The Diamonds Factory Team
Reply from Diamonds Factory
Hello Sally,
Thank you for taking the time to leave your review. We're sorry to hear that the delivery time did not meet your expectations . We appreciate your feedback and understand how important timely delivery is when purchasing jewellery.
Kindest Regards,
The Diamonds Factory team
Just a wonderful experience
Just a wonderful experience
Everyone here is so friendly- so,so helpful and nothing is too much trouble.
It doesn’t matter if you’re looking for a small diamond item or a large one you’re treated just the same.
Well done Diamond Factory for getting the best people.
xx
June 17, 2026
Reply from Diamonds Factory
Hello Sandra,
Thank you for taking the time to review your experience with us, we appreciate your kind words.
We are also really pleased to hear you are satisfied with both your order and the service from our Manchester team!
Please don’t hesitate to get in contact with us if there is anything else we can help you with regarding your previous order or, of course, if you have any other questions or queries for us; we value our returning customers and remain at your disposal.
Kindest regards,
The Diamonds Factory Team
Bad experience
Ordered a pair of earrings from their “last chance” section.
According to their store policy, it would take approximately 3-4 businesses days for them to arrive, but 14 days has past and no shipment has been started yet.
I needed them for a graduation gift, but came to see, that it was not possible due to their slow response time.
Customer service is not optimal for a high-end jewellery shop.
Can’t contact them by their phone-number listet.
Their livechat is not running.
Got in contact with a guy named Jake, seemed like a nice dude, but even tho explaining the issue, nothing happened what so ever.
Please be alert with this company, seems like their customer service does not match the quality of the jewellery.
June 24, 2026
Unprompted review
Reply from Diamonds Factory
Hello Anton,
Thank you for taking the time to leave your review. We're sorry to hear that your order has not arrived within the expected timeframe especially as this was meant to be given as a graduation gift.
We appreciate your feedback concerning the quality of communication you have experienced. We understand how disappointing this must have been. We have sent you a request for some further details, please could you respond to that as a member our team looks into this t hopefully resolve this?
Kindest Regards,
The Diamonds Factory Team
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