Diamonds Factory Reviews 

6,979
TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Evaluating 759 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the beautiful and high-quality products, often highlighting their stunning appearance, perfect fit, and customizability. Many people appreciate the knowledgeable and helpful staff, who provide excellent support and make the purchasing process a breeze. Reviewers consistently note the superb service, including clear communication, timely updates, and a smooth overall transaction. However, some customers also noted concerns regarding customer service responsiveness and attentiveness. These experiences included a lack of follow-up on inquiries, perceived disinterest from staff, and unhelpful responses regarding order details or issues.

What people talk about most

Product

Clients share positive opinions on product, with many reviewers expressing delight and satisfaction with... See more

Staff

Customers had positive experiences with staff, frequently highlighting their helpfulness, knowledge, and... See more

Quality

People report positive experiences with quality, often expressing delight with their purchases, describing... See more

Service

Users describe positive interactions with service, with many reviewers expressing delight with their... See more

Customer service

Reviewers highlight ambiguous aspects of customer service, with many expressing dissatisfaction due to a... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I made a mistake with my order, which was quickly rectified by a helpful gentleman over the phone. I need not have worried about spending a large amount of money with this company. I was notified at... See more

Rated 5 out of 5 stars

We went into Diamonds Factory in Hatton Garden without an appointment but Mahel Patel made us feel very welcome and comfortable. He was very knowledgeable and advised us what to go for. We're delighte... See more

Rated 5 out of 5 stars

Plenty of choice and easy to use website. Fair prices. Images of products realistic. Easy to place order. Description of products very useful. Updated with delivery good. The ring we purchased was... See more

Company replied

Rated 5 out of 5 stars

Ordered a diamond eternity ring online. Very easy process. Made my choices of stones, colour, clarity etc. Ordering online i was a little concerned as you cant see them , however, i needn't have worri... See more


Company details

  1. Jewelry Store
  2. Jewelry Designer
  3. Jewellery Manufacturer

About Diamonds Factory

Written by the company


Shop Engagement Rings

Shop Wedding Rings

Shop Diamond Earrings

Shop Gemstones

Our Story

Contact Us


Here at Diamonds Factory, our core goal and mission is all about making those all important milestones matter with luxury, affordable jewellery pieces. With over 15 years experience in the industry, Diamonds Factory was created from the simple idea that luxury products shouldn’t cost the earth - and that mission still stands firm now.

From the highest quality diamonds to unique gemstones and beyond, we offer an extensive range of incredible luxury jewellery pieces, specialising in engagement rings that make that ‘I Do’ moment one they’ll never forget.

Happy customers are at the heart of everything we do, which is why we offer around the clock real-human customer care. We’re always on hand to answer any queries or questions to make sure our customer satisfaction stays at an exceptional level, which can be seen clearly in our high calibre of outstanding reviews.

Our Promise

Written by the company

Superb Value & Quality
Superb value matched with exceptional quality is what sets us apart from high street jewellers. Every design is handcrafted by our expert craftsmen using high-quality, ethically sourced materials. As each design is sent direct from the makers, cutting out the middleman, you pay up to 78% less than you would on the high street.
Visit Us
You can visit us in the world-famous Hatton Garden in London, Birmingham, Liverpool, Leeds, Manchester, Sheffield, Nottingham, Glasgow, Edinburgh, Newcastle & Belfast. Our team members are always happy to help and are on hand to give their expert advice on buying diamonds. If internet shopping is more your style, you can also visit us online.
Custom Jewellery & Bespoke Service
All of our jewellery designs can be beautifully customised, by selecting your metal type and diamond specifications, to create the piece you envisaged. If you prefer a completely unique design, you can also take advantage of our bespoke service.
Our Heritage
With four generations of expertise guiding us, a team of expert craftsmen and knowledgeable diamond experts, we've grown into one of the most trusted jewellers in the world.

Contact info

4.4

Excellent

TrustScore 4.5 out of 5

7K reviews

5-star
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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 87% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

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4.4

All reviews

(6,979)

764 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 3 out of 5 stars

The company delivered the articles to me late

The company delivered the articles too late for my wife's birthday, despite there claim onsite that delivery will be 2 - 4 weeks. I have no issues with the items.

June 21, 2026
Diamonds Factory logo

Reply from Diamonds Factory

Hello Rob,

Thank you for taking the time to leave a review. We're sorry that your order arrived later than expected and missed this special occasion.

We appreciate your feedback regarding the delivery and understand your disappointment.

Kindest Regards,

The Diamonds Factory Team

Rated 5 out of 5 stars

Extremely good company to deal with

Extremely good company to deal with, the earrings look amazing, very sparkly. I was informed of the process throughout, and always received a reply when i sent an email. What more can you ask for, excellent customer service. Many thanks :-)

June 25, 2026
Rated 5 out of 5 stars

Brilliant company and service they have…

Brilliant company and service they have provided. They made a piece of art and delivered it as promissed before required date. Also I was very surprised and happy to see that for some jewlerry you can not only choose a size of the ring and type of gold but also thickness/wideness of the ring.
I would highly recommend this company!!

February 5, 2026
Rated 5 out of 5 stars

Everything was great

Everything was great. I received excellent answers to all of my questions. They genuinely helped me throughout the entire process of buying this ring. I really appreciate their support and highly recommend them!

June 22, 2026
Rated 2 out of 5 stars

Still waiting for my package to arrive…

Still waiting for my package to arrive for my daughter’s 21st birthday which is less than a week away.
I’ve emailed and no response ☹️

Finally received my package after a phone call. Customer service were very prompt in responding and the package was delivered the next day.
Thrilled with the ring I ordered it’s a perfect, beautiful design for my daughter’s 21st.
She’s going to love it!
Many thanks for your help

July 1, 2026
Diamonds Factory logo

Reply from Diamonds Factory

Hello,

Thank you for taking the time to leave a review. We are sorry to hear that your order has not yet arrived and that you have not received a response to your email, especially with your daughter's 21st birthday so close.

We appreciate your feedback and understand how disappointing this must be when the gift is for such a special occasion. We can confirm that this was dispatched for you to receive.

Kindest Regards,

The Diamonds Factory Team

Rated 5 out of 5 stars

My second set of diamond earrings and…

My second set of diamond earrings and I'm very pleased with them and the service I received.

June 24, 2026
Diamonds Factory logo

Reply from Diamonds Factory

Hello,

Thank you for taking the time to review your experience with us, we appreciate your kind words.

We are also really pleased to hear you are satisfied with both your order and the service from our team!

Please don’t hesitate to get in contact with us if there is anything else we can help you with regarding your previous order or, of course, if you have any other questions or queries for us; we value our returning customers and remain at your disposal.

Kindest regards,

The Diamonds Factory Team

Rated 5 out of 5 stars

I absolutely love my ring

I absolutely love my ring, great price, dainty & pretty, from the start to finish, great communication.
Will definitely recommend & shop again.
Thank you.

June 17, 2026
Diamonds Factory logo

Reply from Diamonds Factory

Hello Kelly,

Thank you for taking the time to review your experience with us, we appreciate your kind words.

We are also really pleased to hear you are satisfied with both your order and the service from our team!

Please don’t hesitate to get in contact with us if there is anything else we can help you with regarding your previous order or, of course, if you have any other questions or queries for us; we value our returning customers and remain at your disposal.

Kindest regards,

The Diamonds Factory Team

Rated 5 out of 5 stars

Class experience with the diamond…

Class experience with the diamond factory kept in touch with me the whole time and easy communication. Thanks very much

June 17, 2026
Diamonds Factory logo

Reply from Diamonds Factory

Hello,

Thank you for taking the time to review your experience with us, we appreciate your kind words.

We are also really pleased to hear you are satisfied with both your order and the service from our team!

Please don’t hesitate to get in contact with us if there is anything else we can help you with regarding your previous order or, of course, if you have any other questions or queries for us; we value our returning customers and remain at your disposal.

Kindest regards,

The Diamonds Factory Team

Rated 5 out of 5 stars

Excellent products

Excellent products, great prices and excellent service.

June 17, 2026
Diamonds Factory logo

Reply from Diamonds Factory

Hello Carole,

Thank you for taking the time to review your experience with us, we appreciate your kind words.

We are also really pleased to hear you are satisfied with both your order and the service from our team!

Please don’t hesitate to get in contact with us if there is anything else we can help you with regarding your previous order or, of course, if you have any other questions or queries for us; we value our returning customers and remain at your disposal.

Kindest regards,

The Diamonds Factory Team

Rated 5 out of 5 stars

The ring itself was beautiful and the…


The ring itself was beautiful and the quality looked excellent. The diamonds were stunning and it certainly sparkled.

Unfortunately, after wearing it for a while I just couldn’t get comfortable with a full eternity design. It felt bulkier than I expected and I became increasingly aware of the diamonds all the way around my finger. I found myself constantly adjusting it, and despite really wanting to love it, I never felt completely comfortable wearing it.

This wasn’t a fault with the ring itself, just a personal preference. In the end I decided to return it because I wanted something I’d genuinely enjoy wearing every day rather than trying to convince myself it was right for me.

The return process was straightforward, and I’d still recommend the company. I’ve realised a half eternity ring is probably a much better fit for me. I will definitely be purchasing again.

June 17, 2026
Diamonds Factory logo

Reply from Diamonds Factory

Hello Charlie,

Thank you for taking the time to review your experience with us, we appreciate your kind words.

We are also really pleased to hear you are satisfied with both your order and the service from our team!

Please don’t hesitate to get in contact with us if there is anything else we can help you with regarding your previous order or, of course, if you have any other questions or queries for us; we value our returning customers and remain at your disposal.

Kindest regards,

The Diamonds Factory Team

Rated 5 out of 5 stars
Diamonds Factory logo

Reply from Diamonds Factory

Hello Shraddha,

Thank you for taking the time to review your experience with us, we appreciate your kind words.

We are also really pleased to hear you are satisfied with both your order and the service from our team!

Please don’t hesitate to get in contact with us if there is anything else we can help you with regarding your previous order or, of course, if you have any other questions or queries for us; we value our returning customers and remain at your disposal.

Kindest regards,

The Diamonds Factory Team

Rated 5 out of 5 stars

Great quality ring

Great quality ring, excellent customer service

June 21, 2026
Diamonds Factory logo

Reply from Diamonds Factory

Hello Tracy,

Thank you for taking the time to review your experience with us, we appreciate your kind words.

We are also really pleased to hear you are satisfied with both your order and the service from our team!

Please don’t hesitate to get in contact with us if there is anything else we can help you with regarding your previous order or, of course, if you have any other questions or queries for us; we value our returning customers and remain at your disposal.

Kindest regards,

The Diamonds Factory Team

Rated 5 out of 5 stars

Couldn’t recommend more

Couldn’t recommend more! Very easy and quick shipping. Partner is in love with the ring

June 14, 2026
Diamonds Factory logo

Reply from Diamonds Factory

Hello Danny,

Thank you for taking the time to review your experience with us, we appreciate your kind words.

We are also really pleased to hear you are satisfied with both your order and the service from our Manchester team!

Please don’t hesitate to get in contact with us if there is anything else we can help you with regarding your previous order or, of course, if you have any other questions or queries for us; we value our returning customers and remain at your disposal.

Kindest regards,

The Diamonds Factory Team

Rated 5 out of 5 stars

What such an amazing peice of jewellery…

What such an amazing peice of jewellery the diamonds amazing and fits really well the delivery was on point and would definitely use diamond factory again in the future for some more amazing products.

June 14, 2026
Diamonds Factory logo

Reply from Diamonds Factory

Hello Michael,

Thank you for taking the time to review your experience with us, we appreciate your kind words.

We are also really pleased to hear you are satisfied with both your order and the service from our London team!

Please don’t hesitate to get in contact with us if there is anything else we can help you with regarding your previous order or, of course, if you have any other questions or queries for us; we value our returning customers and remain at your disposal.

Kindest regards,

The Diamonds Factory Team

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