Diamonds Factory Reviews 

6,979
TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Evaluating 759 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the beautiful and high-quality products, often highlighting their stunning appearance, perfect fit, and customizability. Many people appreciate the knowledgeable and helpful staff, who provide excellent support and make the purchasing process a breeze. Reviewers consistently note the superb service, including clear communication, timely updates, and a smooth overall transaction. However, some customers also noted concerns regarding customer service responsiveness and attentiveness. These experiences included a lack of follow-up on inquiries, perceived disinterest from staff, and unhelpful responses regarding order details or issues.

What people talk about most

Product

Clients share positive opinions on product, with many reviewers expressing delight and satisfaction with... See more

Staff

Customers had positive experiences with staff, frequently highlighting their helpfulness, knowledge, and... See more

Quality

People report positive experiences with quality, often expressing delight with their purchases, describing... See more

Service

Users describe positive interactions with service, with many reviewers expressing delight with their... See more

Customer service

Reviewers highlight ambiguous aspects of customer service, with many expressing dissatisfaction due to a... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I made a mistake with my order, which was quickly rectified by a helpful gentleman over the phone. I need not have worried about spending a large amount of money with this company. I was notified at... See more

Rated 5 out of 5 stars

We went into Diamonds Factory in Hatton Garden without an appointment but Mahel Patel made us feel very welcome and comfortable. He was very knowledgeable and advised us what to go for. We're delighte... See more

Rated 5 out of 5 stars

Plenty of choice and easy to use website. Fair prices. Images of products realistic. Easy to place order. Description of products very useful. Updated with delivery good. The ring we purchased was... See more

Company replied

Rated 5 out of 5 stars

Ordered a diamond eternity ring online. Very easy process. Made my choices of stones, colour, clarity etc. Ordering online i was a little concerned as you cant see them , however, i needn't have worri... See more


Company details

  1. Jewelry Store
  2. Jewelry Designer
  3. Jewellery Manufacturer

About Diamonds Factory

Written by the company


Shop Engagement Rings

Shop Wedding Rings

Shop Diamond Earrings

Shop Gemstones

Our Story

Contact Us


Here at Diamonds Factory, our core goal and mission is all about making those all important milestones matter with luxury, affordable jewellery pieces. With over 15 years experience in the industry, Diamonds Factory was created from the simple idea that luxury products shouldn’t cost the earth - and that mission still stands firm now.

From the highest quality diamonds to unique gemstones and beyond, we offer an extensive range of incredible luxury jewellery pieces, specialising in engagement rings that make that ‘I Do’ moment one they’ll never forget.

Happy customers are at the heart of everything we do, which is why we offer around the clock real-human customer care. We’re always on hand to answer any queries or questions to make sure our customer satisfaction stays at an exceptional level, which can be seen clearly in our high calibre of outstanding reviews.

Our Promise

Written by the company

Superb Value & Quality
Superb value matched with exceptional quality is what sets us apart from high street jewellers. Every design is handcrafted by our expert craftsmen using high-quality, ethically sourced materials. As each design is sent direct from the makers, cutting out the middleman, you pay up to 78% less than you would on the high street.
Visit Us
You can visit us in the world-famous Hatton Garden in London, Birmingham, Liverpool, Leeds, Manchester, Sheffield, Nottingham, Glasgow, Edinburgh, Newcastle & Belfast. Our team members are always happy to help and are on hand to give their expert advice on buying diamonds. If internet shopping is more your style, you can also visit us online.
Custom Jewellery & Bespoke Service
All of our jewellery designs can be beautifully customised, by selecting your metal type and diamond specifications, to create the piece you envisaged. If you prefer a completely unique design, you can also take advantage of our bespoke service.
Our Heritage
With four generations of expertise guiding us, a team of expert craftsmen and knowledgeable diamond experts, we've grown into one of the most trusted jewellers in the world.

Contact info

4.4

Excellent

TrustScore 4.5 out of 5

7K reviews

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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 87% of negative reviews

Typically replies within 1 week

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4.4

All reviews

(6,979)

764 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 2 out of 5 stars

We had 2 wedding rings made to order

We had 2 wedding rings made to order , there were some slight changes from the original order but the communication was very poor throughout the whole process, on the day of picking them up we still didn’t know if we were going to get what we ordered, I would not use them again.

July 6, 2026
Diamonds Factory logo

Reply from Diamonds Factory

Hello Martin,

Thank you for taking the time to leave your review. We are sorry to hear your experience concerning communication.

Kindest Regards,

The Diamonds Factory Team

Rated 5 out of 5 stars

Delighted

Item arrived sooner than expected. We were emailed with up to date progress. It was beautifully presented with gift bag included. Excellent service and delighted with the item purchased.

July 4, 2026
Rated 1 out of 5 stars

Diamond necklace arrived all tangled…

Diamond necklace arrived all tangled and falling out of box. Very poor quality for the price of the jewellery. Would recommend buying elsewhere.

July 4, 2026
Diamonds Factory logo

Reply from Diamonds Factory

Hello,

Thank you for taking the time to leave your review. We're sorry to hear concerning how your necklace was received.

We appreciate you sharing your feedback and understand how disappointing this must have been.

Kindest Regards,

The Diamonds Factory Team

Rated 3 out of 5 stars

Need better customer support

Very happy with ring I purchased but disappointed as contacted them to ask about a wedding ring that would fit round it and I got nothing. Shame they missed out on another sale

July 4, 2026
Diamonds Factory logo

Reply from Diamonds Factory

Hello,

Thank you for taking the time to leave a review. We're pleased to hear that you're happy with your ring, but we apologise for your experience concerning response when enquiring about a wedding ring to complement your order.

We appreciate your feedback and understand how disappointing this must have been

Kindest Regards,

The Diamonds Factory Team

Rated 5 out of 5 stars

Very good process

There is a lot of choice showing products in every category. I liked being able to fine tune the stone(s) to my preference and to see how much difference in cost each tweak made.
Having chosen my piece it was very straightforward to order and pay. Email updates were sent as it was made and delivery was secure.

July 4, 2026
Rated 5 out of 5 stars

I have bought three rings now

I have bought three rings now. Each time plenty of info given (time/delivery etc) as to what was happening. Each ring has all the details sent to you regarding size, type, colour etc, also a separate valuation certificate for that at the time. Overall a great company with a vast collection virtually all fully customisable. Highly recommend.

June 27, 2026
Rated 5 out of 5 stars

Super easy and friendly service

The whole process was really easy, enjoyable and the team were really friendly.

I had an online consultation which was super informative with loads of different options for engagement ring style and stone placements.

The payment process was great too, with a deposit to hold the ring until it was ready to be collected, and paying the rest on the day of collection.

On the day of collection, the team were really lovely and attentive, offering kind words of support and genuine joy for the product.

July 2, 2026
Rated 5 out of 5 stars

Seamless experience

Thank you to Harmanjot for our seamless experience with Diamonds Factory purchasing our wedding bands! Great service and beautiful rings !

July 2, 2026
Rated 1 out of 5 stars

Very cloudy diamond on the sides…

Very cloudy diamond on the sides otherwise built very well

July 1, 2026
Diamonds Factory logo

Reply from Diamonds Factory

Hello Darren

Thank you for taking the time to leave a review. We are sorry that you were disappointed with the appearance of the diamond with your order.

We can confirm a member of our team have reached out via email. Hopefully they are able to assist you with any issues?

Kindest Regards,

The Diamonds Factory Team

Rated 2 out of 5 stars

I’ve asked for price match and I’m…

I’ve asked for price match and I’m deciding whether to keep the ring or return it but I’m not getting a response from yourselves

July 1, 2026
Diamonds Factory logo

Reply from Diamonds Factory

Hello,

Thank you for taking the time to leave your review. We're sorry to hear difficulty with a response concerning your ring. We can see member of our team have actioned the price match discussed.

Kindest Regards,

The Diamonds Factory Team

Rated 5 out of 5 stars

The staff at Diamond Factory are…

The staff at Diamond Factory are amazing ! So knowledgeable, charming and organised. I would highly recommend visiting and purchasing with this company .We purchased beautiful wedding rings so happy with them

June 30, 2026
Rated 5 out of 5 stars

Lovely ring shopping experience and stunning rings

We had a lovely experience shopping for my engagement ring with Harman and collecting the ring with Abdur. They were knowledgeable about the differences in lab-grown diamonds, attentive to our style preferences, and patiently helped me choose from multiple options.

We appreciate that both Harman and Abdur were never pushy and were consultants that I could ask for advice on what ring best suits my personality, skin tone, and style.

We are very happy that we found our perfect lab-grown diamond engagement ring here. Even though we selected the best cut, clarity, color D, and platinum band with side stones, the ring at Diamonds Factory was more affordable than similar designs at other shops we visited. We received updates throughout the process, and the ring was delivered on time within a month.

Thanks Diamonds Factory for your help finding our perfect ring!💍

June 22, 2026
Rated 5 out of 5 stars

Can't fault them

Can't fault them. I emailed beforehand because the website product page showed pictures of the items I wanted, but the details and description did not match. The got back to me quickly confirming correct items and corrected the details on their website. I ordered them ... It said they would take 2-4 weeks to be made and delivered (all good, the occasion was a month away) and better still arrived with no delivery issues after 2 weeks! The certificates and valuation arrived by email and I received elegantly packaged small matched .2ct AAAA sapphires set in 3 prong 18ct white gold settings with secure screw on backs. My only (small) gripes 1. They did not offer IGI or GIA (independent) certification for these items. 2. The silly amount of marketing emails purporting to be 'order related communications' (that I did not ask for). Other than that all good.

June 20, 2026
Rated 5 out of 5 stars

Great customer service at the Manchester store

We visited the shop on King Street in Manchester and it was a great experience. The person who served us (apologies as I have misplaced your name!) was so friendly and helpful and helped me to pick out the perfect ring to match my unusual antique engagement ring.

The whole experience was exactly what you want when spending a lot of money on something, but having said that - the prices are very good!

I would definitely recommend. Thank you!

June 17, 2026

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