digiDirect Reviews 1,154

TrustScore 3 out of 5

3.2

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Review summary

Created with AI, based on recent reviews

Considering 201 reviews, most reviewers were somewhat happy with their experience overall. Many customers appreciate the helpful and knowledgeable support staff, who often go above and beyond to assist with inquiries and provide solutions. Reviewers frequently highlight fast delivery and prompt order fulfillment, especially when items are in stock. The website is also noted for being well-designed and providing ample product information, which aids in the purchasing process. However, a significant number of people express dissatisfaction with inventory issues, frequently finding items listed as available are actually out of stock, leading to delays and unfulfilled orders. There are also concerns about poor communication regarding order status, with some customers not receiving confirmation emails or updates, and experiencing difficulties reaching customer service for assistance. Some customers report issues with partial orders being shipped or incorrect product information from online chat support.

What people talk about most

Product

Consumers find product availability to be a significant concern, with many reporting that items advertised as... See more

Order

Clients share ambiguous opinions on order experiences, with some reviewers praising quick order turnaround,... See more

Delivery service

People report ambiguous experiences with delivery service, with many praising fast shipping and timely... See more

Inventory

Reviewers mention negative feedback about inventory, with many expressing frustration over items being listed... See more

Customer service

Customers had ambiguous experiences with customer service, with many reviewers praising the helpfulness and... See more

Reviews shaping this summary

Rated 4 out of 5 stars

I got the best price from Digidirect for my Canon R10 camera with 18-150mm lens. Delivery was fast. The online chat could be improved in terms of product knowledge. I was told that the camera didn't... See more

Company replied

Rated 4 out of 5 stars

No stock but receptive and communicative. Yeah it sucks they didnt have stock of what i needed, i also didnt check my time frames very well, so im not pinning it on them. Support staff were re... See more

Company replied

Rated 4 out of 5 stars

I ordered a camera bag and didn't receive a confirmation email. I contacted customer support and asked to chat with a team member. Thomas was able to find my order and confirm that it was soon to be p... See more

Company replied

Rated 4 out of 5 stars

Excellent range and price. Very quick online response from Digidirect. let down a bit by the use of Australia Post express post as the provider for a paid add-on - their information is confusing and l... See more

Company replied


Company details

  1. Camera Store

Written by the company

Your leading digital camera experts! digiDirect prides itself on price, range and service, covering a wide range of digital imaging needs.


Contact info

3.2

Average

TrustScore 3 out of 5

1K reviews

5-star
4-star
3-star
2-star
1-star

No history of asking for reviews

This company hasn't invited their customers, so reviews may not be representative

Replied to 20% of negative reviews

Typically replies within 2 weeks

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Rated 1 out of 5 stars

Purchased a Canon EOS R3 ($6,800) from…

Purchased a Canon EOS R3 ($6,800) from DigiDirect Parramatta on 18/04/2026. The camera was dead on arrival (no power/display).

When I returned to the store and requested a refund, I was told this was not available and that I had to accept a replacement or wait for the item to be sent to Canon. This contradicts Australian Consumer Law for a major failure.

Since then, resolving this has been extremely frustrating. The store manager has not responded to emails or made themselves available, and the online support team has been unable to assist, repeatedly redirecting me back to the store without any resolution.

I even contacted Canon myself to cancel a bonus claim in preparation for returning the item on the day return the camera, yet the store has still not provided clear support or confirmation for the refund.

Overall, this has been a drawn-out and unnecessarily difficult process for what should be a straightforward DOA case. I am now proceeding with NSW Fair Trading, and if required, NCAT to enforce my rights.

If you purchase from this store, be prepared to push hard to have your consumer rights recognised.

April 17, 2026
Unprompted review
digiDirect logo

Reply from digiDirect

Hi Huu,

The store manager for the Parramatta store has been instructed to contact you regarding this matter.

We apologise for the experience you have had in regard to your DOA item, and we are hoping to come to a resolution with you shortly.

- Jess

Rated 5 out of 5 stars

battery for my Canon1Dx Mk2

I was after a battery for my Canon.
Camera House in Geelong recommended I contact you for the specialist product. I dealt with Clare in the Melbourne Store and she was so knowledgeable, professional and customer focused
Had the battery in 2 days.
Super service 👌

April 24, 2026
Unprompted review
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Reply from digiDirect

Hi Martin,

Thank you so much for the lovely review!

Our team is always happy to assist customers with questions about specialty products. We are happy that Clare in the Melbourne store was able to help you directly.

We hope to see you again soon

- Jess

Rated 4 out of 5 stars

Camera bag MIA

I ordered a camera bag and didn't receive a confirmation email. I contacted customer support and asked to chat with a team member. Thomas was able to find my order and confirm that it was soon to be packed and shipped with a tracking number. I would give 5* for his response but this is not the first time I've had to follow up on an order. Digidirect need to improve the order confirmation system.

April 27, 2026
Unprompted review
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Reply from digiDirect

Hi Cheryl,

Thank you for your review. We apologise for the issue with your order confirmation. We are currently in the process of making changes to our website to better our customer experience. We hope to have this issue addressed soon.

- Jess

Rated 5 out of 5 stars

Prompt service

Prompt service. Kind staff at the click and collect desk

March 27, 2026
Unprompted review
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Reply from digiDirect

Hi Sathiyarai,

Thank you so much for your kind review!

Our staff always strives to provide a high-quality service to our customers.

We hope you pop by our Click and Collect desk again soon!

- Jess

Rated 5 out of 5 stars

Great service and communication

Great service and communication. My order was on the waiting list and every time I emailed for a follow up they were prompt with their response. Delivery was fast and in time for my trip!

April 23, 2026
Unprompted review
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Reply from digiDirect

Hi Sonia,

Thank you so much for your review!

We appreciate your patience with your waitlist order. We understand that our customers want regular updates on their orders, and we try our best to provide updates as often as we can.

We hope to see you again soon!

- Jess

Rated 5 out of 5 stars

Great customer service

Great customer service—my issue was resolved promptly. Thanks again to Reymark from the customer service team for your help.

April 23, 2026
Unprompted review
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Reply from digiDirect

Hi Ling,

Thank you so much for your great review. We are so happy to hear that Reymark provided a great service for you.

If you ever need anything else, feel free to reach out!

- Jess

Rated 5 out of 5 stars

Worth waiting for …

My item was on back order for quite a few months. I was updated constantly as to the progress of the stock arriving in Aus. Amazing service - the attention I was given - the service with sales people - amazing! Sometimes things are just out of stock - that’s life - but being updated and assured that I was not forgotten made me feel like I mattered. Thank you so much.

April 23, 2026
Unprompted review
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Reply from digiDirect

Hi Lyn,

Thank you so much for your wonderful review! We understand that stock shortages are a fact of life when it comes to our products and want to provide as much information as we can so you can stay up to date with new arrivals. We thank you so much for your patience and hope to see you again soon!

- Jess

Rated 2 out of 5 stars

Finally a happening!

No actual follow-up to initial receipt of my email. Obviously very busy people in store, so I can see why they don't rate more than 3 stars to online requests.or emails - just too busy.

Finally I went into digi direct today (22 April) their Elizabeth St Melbourne and purchased a canon RF 24-70mm L lens but it was still pretty laid back in store but eventually someone did notice me

April 20, 2026
Unprompted review
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Reply from digiDirect

Hi Glen.

Thank you for taking the time to write a review, and I do apologise for the delayed responce to your email. We do try our best to get back to customer inquiries as soon as we possibly can. If you could please contact us at customersupport@digidirect.com.au
and let us know which store you were trying to reach, we’ll follow this up with the team directly to ensure your enquiry is addressed as soon as possible. Alternatively, we’d be more than happy to assist you from our end.

Regards
James

Rated 4 out of 5 stars

Excellent service

Excellent service. Hard to find Instax version, no problem. I like dropping in-store to pick up, but delivery is genuinely as fast.

April 10, 2026
Unprompted review
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Reply from digiDirect

Hi Derby,

Thank you so much for your review! We strive to make our store experience just as convenient as our web experience, so that no matter where you are, you always get the best service possible.

Please pop by any time! - Jess

Rated 5 out of 5 stars

Easy to buy camera equipment

Easy to buy camera equipment. Staff are friendly and helpful .Love the range held and ability to get what I need.

April 11, 2026
Unprompted review
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Reply from digiDirect

Hi Christine,

Thank you so much for your review! Our staff are dedicated to providing high-quality service for all of our customers. We take great pride in our wide range of stock, so you can always find what you need.

We hope to see you again soon! - Jess

Rated 5 out of 5 stars

DigiDirect are tops

I often purchase photography equipment from DigiDirect. In my experience their staff are knowledgeable and efficient in dealing with on-line orders and their prices are significantly lower than those of other photography retailers.

April 10, 2026
Unprompted review
digiDirect logo

Reply from digiDirect

Hi,

Thank you so much for continuing to shop with us at digiDirect! We take great pride in our knowledgeable staff and competitive pricing.

We hope to see you again soon! - Jess

Rated 5 out of 5 stars

Super helpful

Super helpful, Kim went the extra mile for me to get me out of an urgent gear malfunction.

April 12, 2026
Unprompted review
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Reply from digiDirect

Hi Dayvis,

We are so happy to hear that Kim was able to provide wonderful support when you needed it the most. If you ever need help or advice with your gear, please feel free to stop by or give us a call. - Jess

Rated 5 out of 5 stars

It was quick to get the item through…

It was quick to get the item through click and collect. Good product for my work.

March 21, 2026
Unprompted review
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Reply from digiDirect

Hi Bo,

Thank you so much for your review! We always want to make sure our Click and Collect service is quick and easy for our customers, so you can be in and out to enjoy your new gear.

We hope to see you again soon! - Jess

Rated 1 out of 5 stars

I haven't yet received the product I…

I haven't yet received the product I ordered (Sony RX1Riii Lens Hood - order No 002835379)

March 26, 2026
Unprompted review
digiDirect logo

Reply from digiDirect

Hi Geoff,

Thank you for taking the time to leave us a review.

We're sorry to hear you have not received your lens hood, we are currently investigating this order to understand why it has not been sent out. Someone will be in contact shortly once the investigation has been completed.

-Nathan

Rated 5 out of 5 stars

Manager/ senior staff was admirable

I was initially going to purchase my camera through another store but since I was in the area, I thought i’d try digidirect. The person who I was really impressed with is the senior male staff/ manager. He was very busy attending to other clients when I got there but he would stop and assist the young lady I was asking help from. They initially said no to matching sony’s online offer but since the manager was in close proximity he told the staff not to assume they know everything. So he matched sony’s offer for me. It was very pleasant and smooth transaction and my camera body was delivered on time.

Also, it was closing time and I needed to wait for my ride home. I was about to leave the premises when the manager stopped me and offered me to stay inside while I wait for my ride. I didn't know the area very well but he told me I can wait inside even after 4pm because he didn't want me to get robbed since I was carrying pricey gears. That level of care to customers is beyond! I didn't get his name sadly. But he was such a good human being. Thank you! May you be rewarded for being an exemplary employee.
Purchased sony products on the 29th of March.

March 29, 2026
Unprompted review
digiDirect logo

Reply from digiDirect

Hi Joyce,

Thank you so much for giving us a chance and popping into one of our stores!

We are so happy to hear that our staff member went above and beyond, not just in getting you a great deal, but also in making sure you felt safe before leaving the store. We hope to provide this level of care to all of our customers.

Feel free to stop by any time! - Jess

Rated 5 out of 5 stars

Mark is the absolute best

Mark is the absolute best person to ever deal with at DigiDirect. He has been helping me for years and I cannot appreciate him enough. No matter what questions or concerns I have, he has the answers. Super friendly, very knowledgeable, always looking out for customers. For as long as Mark is there, Digidirect will always be my goto Camera store :D 10/10 experience and thank you so much for helping me get the Sony A7V

March 27, 2026
Unprompted review
digiDirect logo

Reply from digiDirect

Hi Thomas,

Thank you so much for your amazing review!

We are happy to hear that Mark has been able to provide a high-quality service for you over the years. Our team is always dedicated to answering any and all questions for our customers.

Enjoy your new Sony A7 V! - Jess

Rated 5 out of 5 stars

A great Lens

After searching, this came up as great lens and wonderful price

March 25, 2026
Unprompted review
digiDirect logo

Reply from digiDirect

Hi David,

Thank you so much for shopping with us! We are always trying to offer the best products at competitive prices so you don't miss out on amazing new tech.

We hope to see you again soon! - Jess

Rated 5 out of 5 stars

very good

very good. The staff is very helpful and kind when I pay the bill.

April 4, 2026
Unprompted review
digiDirect logo

Reply from digiDirect

Hi Yvette,

Thank you for your review!

Our team is dedicated to providing a high-quality service to all our customers. Even if you are not interested in buying, but just want to learn, our team is always happy to help.

We hope to see you again soon! - Jess

Rated 5 out of 5 stars

The sales assistant was knowledgeable…

The sales assistant was knowledgeable and helpful with the product and quick service in completing the sale

March 26, 2026
Unprompted review
digiDirect logo

Reply from digiDirect

Hi Geoffrey,

Thank you so much for your kind review!

Our sales team work hard to provide quality service to ensure that our customers can leave knowing they have made the right choice with their purchase.

We hope to see you again soon! - Jess

Rated 5 out of 5 stars

Great advice helping me select my first…

Great advice helping me select my first mirrorless camera. Lots of patience with an absolute novice. Also, very good prices.

March 31, 2026
Unprompted review
digiDirect logo

Reply from digiDirect

Hi Paul,

Thanks for reaching out and providing your feedback. We are glad you had a great experience with us!

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