Direct Line - Business Reviews 

10,551
TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Considering 1,389 reviews, reviewers overwhelmingly had a great experience with this company, praising the overall value and assistance. Customers frequently mention that staff members are extremely helpful, friendly, and patient when explaining policy details and answering complex questions. People also appreciate the competitive prices offered and find the process for setting up their insurance straightforward and seamless. Some reviewers were not happy with communication issues and administrative delays when trying to resolve problems over the phone. A few other people also felt that renewal prices increased significantly without sufficient loyalty recognition or empathy from customer service agents. Consumers also mentioned experiencing dropped calls and difficulties when dealing with technical issues on the website.

What people talk about most

Price

Reviewers mention positive feedback about price, highlighting competitive rates and significant savings... See more

Staff

People report positive experiences with staff, highlighting helpful, patient, and knowledgeable service.... See more

Service

Reviewers highlight positive aspects of service, describing staff as helpful, quick, and professional.... See more

Customer service

Consumers find customer_service to be positive and helpful. Reviewers note that agents call promptly, answer... See more

User experience

Users describe positive interactions with user_experience, highlighting a quick, straightforward, and simple... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Much cheaper Landlord's insurance than the quotes from GoCompare etc. Helpful call centre and documents sent by post for my records. My property agent says claims are always dealt with properly from... See more

Company replied

Rated 5 out of 5 stars

Direct Line Landlords Insurance I had a really positive experience with Direct Line when setting up my landlord insurance. The staff were genuinely friendly and took the time to talk me through ever... See more

Company replied

Rated 5 out of 5 stars

I wanted to make new alterations to my policy and a very kind lady listened and then carefully explained about how I can make these changes. She put me through to another good listener who sorted out... See more

Company replied

Rated 5 out of 5 stars

I spoke to Phil Wilson, he was 100% a great guy. (We had issues due to having had a large previous claim - not with Direct Line). Phil became my voice speaking to the underwriters on my behalf, and ca... See more

Company replied


Company details

  1. Business Insurance Company
  2. Insurance Agency
  3. Insurance Company

Written by the company

Solving problems is what we do. Policies for tradesmen, professionals, landlords, van drivers & home business owners.


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

11K reviews

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4.5

All reviews

(10,551)

1,376 reviews in the last 12 months

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Rated 3 out of 5 stars

cancelled renewal, applied again, saved £750

I had a policy with Direct Line, the renewal was over £1100, so I cancelled the renewal.

I then started the process again and for exactly the same criteria, the new quote was under £400.

So why were you charging a premium of around £750 for an existing customer? That's disgusting Customer Service.

June 27, 2026
Direct Line - Business logo

Reply from Direct Line - Business

We appreciate you sharing your experience and we'd need to look into the details to check this for you. If you need help, please contact us. Thanks, Christy

Rated 5 out of 5 stars

Very good service and a competitive…

Very good service and a competitive price considering the amount of cover.

July 3, 2026
Direct Line - Business logo

Reply from Direct Line - Business

We're delighted to hear you found our service excellent and our pricing competitive for the coverage provided. Thank you for your positive feedback! Christy

Rated 5 out of 5 stars

Much cheaper insurance, Great service.

Much cheaper Landlord's insurance than the quotes from GoCompare etc. Helpful call centre and documents sent by post for my records. My property agent says claims are always dealt with properly from Direct Line when they need them.

June 26, 2026
Direct Line - Business logo

Reply from Direct Line - Business

It's fantastic to hear you received great service and a cheaper price too. Welcome to the team, Jacqui. Aston

Rated 1 out of 5 stars

Wanted More Insurance, Left With None

I contacted Direct Line for Business with a simple question: did my existing policy cover only one limited company, or could it also cover my other two? (If not, I wanted to arrange separate policies for each company.)

Instead of answering that question or looking for a solution, the agent became increasingly difficult to deal with. Despite repeatedly explaining that these were three separate legal entities, I was told Direct Line "don't insure only part of the business" and therefore would not cover me.

The obvious solution - that each legal entity could simply be insured under its own policy - was never properly considered. Instead, Direct Line cancelled the one policy I already had.

A straightforward enquiry about the scope of my cover should not have ended with me losing my insurance. I expected a commercial insurer to recognise that multiple legal entities can require multiple insurance policies and help me arrange the correct cover. Instead, I was met with inflexibility, poor problem-solving and a complete failure to engage with the obvious solution.

I approached Direct Line looking to check my business was correctly insured and, if not, add more policies. I left with no policy at all. That says everything about how this company treats customers with anything other than the simplest circumstances. I would not recommend them.

July 2, 2026
Unprompted review
Direct Line - Business logo

Reply from Direct Line - Business

I'm really sorry to hear you've had this experience. I’ve left a link to our website below, where you can raise this as a complaint and find more information about our complaint process. We have several ways to raise this, including an online complaint form available on the site. Once we’ve received your complaint, our team will be in touch to try and resolve this with you. Aston

https://www.directlineforbusiness.co.uk/complaints-form

Rated 5 out of 5 stars

Excellent customer service!

Excellent customer service!

June 26, 2026
Direct Line - Business logo

Reply from Direct Line - Business

Thank you for your five-star review, Renae. We're thrilled to hear you found our service excellent! Angelina

Rated 5 out of 5 stars

Helpful staff

Helpful staff, who explained everything I needed to know for the policy I required.

June 26, 2026
Direct Line - Business logo

Reply from Direct Line - Business

We're delighted to hear that our staff provided you with all the necessary information for your policy. Thank you for your kind words! Angelina

Rated 4 out of 5 stars

The person I spoke to was nice and…

The person I spoke to was nice and helpful

June 26, 2026
Direct Line - Business logo

Reply from Direct Line - Business

We are so happy to see our team member was both nice and helpful during your interaction. We truly appreciate you sharing your positive experience with us. Paddy

Rated 4 out of 5 stars

The process was really easy online

The process was really easy online, I just had a problem with the screen freezing but that could have been my device not the website, what was good is that the details were saved so I didn't have the retype.

June 26, 2026
Direct Line - Business logo

Reply from Direct Line - Business

We appreciate your feedback and are glad to see the online process was easy. We're sorry to see about the screen freezing, we're always working to improve our website's performance. We're happy the saved details were helpful! Paddy

Rated 5 out of 5 stars

Quick and good deal

June 26, 2026
Direct Line - Business logo

Reply from Direct Line - Business

We're happy to see you found our service quick and our deals good. We appreciate your positive feedback! Paddy

Rated 4 out of 5 stars

Your representative was clear and…

Your representative was clear and concise and very helpful

June 26, 2026
Direct Line - Business logo

Reply from Direct Line - Business

We're delighted to see our colleague was clear, concise, and very helpful. Thank you for your positive feedback! Paddy

Rated 5 out of 5 stars

Simple no nonsense process. a…

Simple no nonsense process to get a quote, excellent price, simple to buy the policy. I will come back for more!

June 26, 2026
Direct Line - Business logo

Reply from Direct Line - Business

We're pleased to hear that you found our quoting and purchasing process simple and that you're happy with the price. We look forward to assisting you again in the future! Angelina

Rated 5 out of 5 stars

Price linked to claims

Quick, easy to follow questions and a good price considering my claims over 16 years no claim

June 14, 2026
Direct Line - Business logo

Reply from Direct Line - Business

We're glad to hear that you found our questions easy to follow and our pricing competitive, Julie. Thank you for your kind words and for taking the time to leave a five-star review! Angelina

Rated 5 out of 5 stars

Great Customer Service

The person that dealt with my enquiry was very helpful and patient and was able to provide various options to help me make an informed decision on the best policy for me. Unfortunately I don't recall her name.

June 18, 2026
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Reply from Direct Line - Business

It's fantastic to hear our colleague was helpful and patient when you called Anna. We appreciate you sharing your experience with us. Aston

Rated 4 out of 5 stars

Was not happy at first but got a nice…

Was not happy at first but got a nice chap that took time to get it sorted and he was a great help👍

June 26, 2026
Direct Line - Business logo

Reply from Direct Line - Business

We're glad we could resolve your initial concerns. We appreciate your feedback and patience. Alex

Rated 4 out of 5 stars

Good value insurance.

Although they like you to do business online. When ever I have a problem, they are always there on the phone and very helpful.

June 26, 2026
Direct Line - Business logo

Reply from Direct Line - Business

We're glad to hear our team is helpful when you call. Thank you for your positive feedback! Alex

Rated 5 out of 5 stars

Very helpfully went through the…

Very helpfully went through the different options. 😊

June 26, 2026
Direct Line - Business logo

Reply from Direct Line - Business

We're glad we could help with your options. Thank you for your feedback! Alex

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