Direct Line - Business Reviews 

10,549
TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Evaluating 1,405 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the friendly and exceptionally patient staff who provide clear guidance, making the policy setup simple and straightforward. People also widely appreciate the competitive pricing options and the effortless purchasing process handled by helpful professionals. However, some reviewers were not happy with customer service, mentioning frustrating call disconnections and unhelpful staff interactions during phone inquiries. Consumers additionally noted that annual renewal prices can sometimes be significantly higher compared to initial new customer quotes. A few individuals also experienced unexpected technical issues when attempting to complete their policy transactions online rather than calling.

What people talk about most

Price

People report positive experiences with price, often noting that quotes are very competitive and reasonable... See more

Staff

Users describe positive interactions with staff, often highlighting that agents are helpful, polite, and... See more

Service

Reviewers highlight positive aspects of service, noting that staff are helpful and the overall experience is... See more

Customer service

Reviewers mention positive feedback about customer_service, noting that staff are efficient, helpful, and... See more

User experience

Customers had positive experiences with user_experience, describing the process as quick, straightforward,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Direct Line Landlords Insurance I had a really positive experience with Direct Line when setting up my landlord insurance. The staff were genuinely friendly and took the time to talk me through ever... See more

Company replied

Rated 5 out of 5 stars

Much cheaper Landlord's insurance than the quotes from GoCompare etc. Helpful call centre and documents sent by post for my records. My property agent says claims are always dealt with properly from... See more

Company replied

Rated 5 out of 5 stars

I wanted to make new alterations to my policy and a very kind lady listened and then carefully explained about how I can make these changes. She put me through to another good listener who sorted out... See more

Company replied

Rated 5 out of 5 stars

I spoke to Phil Wilson, he was 100% a great guy. (We had issues due to having had a large previous claim - not with Direct Line). Phil became my voice speaking to the underwriters on my behalf, and ca... See more

Company replied


Company details

  1. Business Insurance Company
  2. Insurance Agency
  3. Insurance Company

Written by the company

Solving problems is what we do. Policies for tradesmen, professionals, landlords, van drivers & home business owners.


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

11K reviews

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Asks customers to review

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4.5

All reviews

(10,549)

1,375 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

She listened,and understandable,and set…

She listened,and understandable,and set the policy to what i required and friendly.

July 31, 2026
Direct Line - Business logo

Reply from Direct Line - Business

It's fantastic to hear our colleague understood and listened to your needs, Dennis. Thanks for sharing your experience with us. Aston

Rated 5 out of 5 stars

good value

website easy tp navigate, product options clear, good value

July 31, 2026
Direct Line - Business logo

Reply from Direct Line - Business

We're happy to hear it. Thanks for giving us top marks, we appreciate it. Aston

Rated 5 out of 5 stars

Very easy conversation with Direct Line…

Very easy conversation with Direct Line employee which led to a very acceptable offer covering all my needs plus additional cover I did not currently have.

July 27, 2026
Direct Line - Business logo

Reply from Direct Line - Business

We're happy to hear it was easy to join, Andrew. Thanks for the glowing review, we appreciate it. Aston

Rated 5 out of 5 stars

Chirak was excellent

Chirak was excellent

July 31, 2026
Direct Line - Business logo

Reply from Direct Line - Business

We're so pleased to hear Chirak was excellent. Thank you for your positive feedback, Kashan. Angelina

Rated 4 out of 5 stars

Mostly good so far.

I'm happy with the quote, the legal fees cover and the rent guarantee cover which I can claim as landlord's expenses. The only thing I don't like is auto-renewal, which Direct Line force me to accept until I cancel it. Companies say that they use auto-renewal to protect customers but I think it's a trap for people too busy or too lazy to check for better deals. It's called inertia-selling. That's why I give 4 stars.

July 31, 2026
Direct Line - Business logo

Reply from Direct Line - Business

Hi John, thank you for taking the time to leave a review. We appreciate your feedback regarding the quote, legal fees, and rent guarantee cover. We understand your concerns about auto-renewal and how it can feel like an inconvenience. We continuously review our processes to ensure they best serve our customers, and your perspective on this is valuable. We are always looking for ways to improve our services. Angelina

Rated 5 out of 5 stars
Direct Line - Business logo

Reply from Direct Line - Business

We're so glad to hear that you found our product to be both affordable and user-friendly. Your positive feedback is truly appreciated! Christy

Rated 1 out of 5 stars

Phoning Direct Line was horrible

Your automated answering bot twice put me through to the wrong department. On one occasion the person to whom I'd been put through told me, several times, that it was my fault for phoning the wrong department.
During one conversation your colleague and I were part way through a transaction when we got cut off. She made no attempt to call me back. In fact when I called back later another person said that original person would call me but they never did.
I am very dissatisfied with your policy of cancelling my cover because the property had been empty for a couple of months (for renovation and redecoration between tenancies).
I found the whole experience of phoning up to deal with my issue unsatisfying and aggravating. And this was after you emailed me and asked me to get in touch.
I tried using the Whatsapp function and never got through that way.

July 31, 2026
Direct Line - Business logo

Reply from Direct Line - Business

We sincerely appreciate you taking the time to share your detailed feedback regarding your recent interactions with us. We are truly concerned to learn about the difficulties you encountered. Please use the link below to submit an online form with all the details so we can look into this further. Thanks, Christy

www.directlineforbusiness.co.uk/complaints

Rated 3 out of 5 stars

Competitive Price but customer service needs improving renew on life ne as it's…

All I did was renew on life ne as it's a competitive price.

However, on calling with regard to an enquiry on my previous plan, the first time I was cut off and the second the advisor was not over helpful. All was sorted but wasn't a great experience.

July 31, 2026
Direct Line - Business logo

Reply from Direct Line - Business

We appreciate you sharing your experience and we're sorry to see we let you down with our service. Christy

Rated 5 out of 5 stars

Good experience

Good experience

July 27, 2026
Direct Line - Business logo

Reply from Direct Line - Business

We appreciate your 5 star review on your experience with us. Thanks, Christy

Rated 5 out of 5 stars

Excellent customer service by Dale

I initially looked online for a quote, which was easy enough. I then decided to call to make sure the insurance was what I needed, the agent I spoke to, Dale, was very clear and polite. Overall I am happy with the service provided and the price of the policy.

July 27, 2026
Direct Line - Business logo

Reply from Direct Line - Business

We're so happy to hear that our online quote process was easy for you and that our team provided clear and polite assistance. We appreciate your positive feedback on our service and policy pricing! Christy

Rated 5 out of 5 stars

very helpful staff and great price

very helpful staff and great price

July 27, 2026
Direct Line - Business logo

Reply from Direct Line - Business

We are so pleased to hear that our staff was helpful and that you found our pricing to be great. Thank you for your kind words! Nathan

Rated 5 out of 5 stars

Price and staff

Very helpful when purchasing insurance

July 27, 2026
Direct Line - Business logo

Reply from Direct Line - Business

We're pleased you found our colleagues to be helpful with your insurance purchase. Thank you for sharing your positive experience! Kirsty

Rated 5 out of 5 stars

Landlord insurance

Landlord insurance. Simple and clear. Good cover and price

July 20, 2026
Direct Line - Business logo

Reply from Direct Line - Business

We're happy to hear that our landlord insurance met your expectations for clarity, coverage, and price. We appreciate your positive feedback. Nathan

Rated 5 out of 5 stars

Website was easy to navigate

Website was easy to navigate. Pricing very competitive. Very happy

July 27, 2026
Direct Line - Business logo

Reply from Direct Line - Business

We're so glad to hear that you found our website easy to navigate and that you're happy with our competitive pricing. Thank you for your positive feedback! Nathan

Rated 2 out of 5 stars

Renewal price

As usual the renewal price is much higher than that of the exact same product for a new customer. So as usual i have to cancel and start from scratch. Where is the loyalty discount?!

July 27, 2026
Direct Line - Business logo

Reply from Direct Line - Business

We understand your frustration with renewal pricing. We are always reviewing our offers to ensure fairness for all our valued customers. Nathan

Rated 2 out of 5 stars

My auto renewal didn't automatically…

My auto renewal didn't automatically renew due to your error.

July 27, 2026
Direct Line - Business logo

Reply from Direct Line - Business

We are genuinely concerned about the auto-renewal issue you experienced. Please contact us and we'll be happy to check this. Nathan

Rated 5 out of 5 stars

Good result

Everything was done quickly and all information required was available. Staff on the phone were very good and helpful

July 27, 2026
Direct Line - Business logo

Reply from Direct Line - Business

We're so pleased to hear that everything was handled efficiently and that our team provided you with all the necessary information. Thank you for your positive feedback! Nathan

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