Direct Line - Business Reviews 

10,549
TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Evaluating 1,405 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the friendly and exceptionally patient staff who provide clear guidance, making the policy setup simple and straightforward. People also widely appreciate the competitive pricing options and the effortless purchasing process handled by helpful professionals. However, some reviewers were not happy with customer service, mentioning frustrating call disconnections and unhelpful staff interactions during phone inquiries. Consumers additionally noted that annual renewal prices can sometimes be significantly higher compared to initial new customer quotes. A few individuals also experienced unexpected technical issues when attempting to complete their policy transactions online rather than calling.

What people talk about most

Price

People report positive experiences with price, often noting that quotes are very competitive and reasonable... See more

Staff

Users describe positive interactions with staff, often highlighting that agents are helpful, polite, and... See more

Service

Reviewers highlight positive aspects of service, noting that staff are helpful and the overall experience is... See more

Customer service

Reviewers mention positive feedback about customer_service, noting that staff are efficient, helpful, and... See more

User experience

Customers had positive experiences with user_experience, describing the process as quick, straightforward,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Direct Line Landlords Insurance I had a really positive experience with Direct Line when setting up my landlord insurance. The staff were genuinely friendly and took the time to talk me through ever... See more

Company replied

Rated 5 out of 5 stars

Much cheaper Landlord's insurance than the quotes from GoCompare etc. Helpful call centre and documents sent by post for my records. My property agent says claims are always dealt with properly from... See more

Company replied

Rated 5 out of 5 stars

I wanted to make new alterations to my policy and a very kind lady listened and then carefully explained about how I can make these changes. She put me through to another good listener who sorted out... See more

Company replied

Rated 5 out of 5 stars

I spoke to Phil Wilson, he was 100% a great guy. (We had issues due to having had a large previous claim - not with Direct Line). Phil became my voice speaking to the underwriters on my behalf, and ca... See more

Company replied


Company details

  1. Business Insurance Company
  2. Insurance Agency
  3. Insurance Company

Written by the company

Solving problems is what we do. Policies for tradesmen, professionals, landlords, van drivers & home business owners.


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

11K reviews

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4.5

All reviews

(10,549)

1,375 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 4 out of 5 stars

Girl on the phone was great

Girl on the phone was great. However the bereavement team were supposed to contact us but didn't. So we had to ring back.

July 27, 2026
Direct Line - Business logo

Reply from Direct Line - Business

We appreciate you sharing your experience. We are concerned to hear about the delay in contact from our bereavement team and understand your frustration and apologise for this. Thank you for the review. Nathan

Rated 5 out of 5 stars

It was purchased online smoothly without any hassle

It was quite smooth all the way from cover selection to purchase

July 27, 2026
Direct Line - Business logo

Reply from Direct Line - Business

We're so pleased to hear that your experience, from choosing your cover to completing your purchase, was smooth and easy. Thank you for sharing your positive feedback! Nathan

Rated 5 out of 5 stars

Very helpful to talk through what I…

Very helpful to talk through what I needed and good speed to go through the paperwork/questions.

July 27, 2026
Direct Line - Business logo

Reply from Direct Line - Business

We're so pleased to hear that our team was helpful in discussing your needs and that the process was efficient. Thank you for your wonderful feedback! Nathan

Rated 5 out of 5 stars

the person i spoke to was extremely…

the person i spoke to was extremely helpful and patient considering my circumstances.

July 17, 2026
Direct Line - Business logo

Reply from Direct Line - Business

We are so happy to see the person you spoke with was extremely helpful and patient. Thank you for your wonderful feedback! Paddy

Rated 4 out of 5 stars

Would have preferred to speak an agent

Would have preferred to speak an agent. Also the price was more than expected

July 27, 2026
Direct Line - Business logo

Reply from Direct Line - Business

The team are always here to help if you need us Anoop. We'll be happy to take a look at your price and see what we can do. Paddy

Rated 5 out of 5 stars

The friendly and very helpful

The friendly and very helpful person who was dealing with my landlord insurance, which ended up in me purchasing 2 separate policies and gave me the confidence to contacting Direct Line for all my other policies when they become due.

July 27, 2026
Direct Line - Business logo

Reply from Direct Line - Business

We're so pleased to see about your positive experience with our team and we could assist you with your landlord insurance needs. It's wonderful to know we've earned your confidence for future policies. We truly appreciate your kind words and loyalty. Paddy

Rated 4 out of 5 stars

Easy to organise insurance on a…

Easy to organise insurance on a property at sensible price.

July 27, 2026
Direct Line - Business logo

Reply from Direct Line - Business

We're so glad to see you found organizing insurance for your property straightforward and our pricing was sensible. Thank you for your feedback! Paddy

Rated 5 out of 5 stars

No drama so easy straight forward…

No drama so easy straight forward process
Tryed a few other company and it felt like a mission
So easy 10 stars from me

July 27, 2026
Direct Line - Business logo

Reply from Direct Line - Business

We are so pleased to see your experience with us was straightforward and easy, especially after previous difficulties with other companies. Thank you for your wonderful feedback! Paddy

Rated 4 out of 5 stars

Home Insurance

The quote seems acceptable, but the agent was unwilling to negotiate a lower figure for the premium.

July 27, 2026
Direct Line - Business logo

Reply from Direct Line - Business

We appreciate your feedback regarding the premium negotiation. We'd always like to give you the best deal possible, but sometimes we're unable to budge on a price we've quoted. Thanks for sticking with us though, we appreciate it. Paddy

Rated 5 out of 5 stars

Business insurance

Easy and simple to use

July 27, 2026
Direct Line - Business logo

Reply from Direct Line - Business

We're so glad to see you found our product easy and simple to use! We appreciate your positive feedback. Paddy

Rated 5 out of 5 stars

Avanda dealt with my call very…

Avanda dealt with my call very professionally, confirmed that my online quote cover matched my current cover and I bought the cover over the phone

July 18, 2026
Direct Line - Business logo

Reply from Direct Line - Business

We're so happy to see about your professional experience with us and we could help you secure the right coverage over the phone. Thank you for sharing your positive feedback! Paddy

Rated 1 out of 5 stars

Difficult web site and telephone communication.

Impossible to renew on line,long wait to try renewal on phone.why was new quote for similar cover cheaper for alternative person than renewal of existing policy.no understanding with telephone Finally accepted new quote on line.otherwise would have changed company.

July 27, 2026
Direct Line - Business logo

Reply from Direct Line - Business

Hello Douglas, we're sorry to see this. If any information changes this can affect the price we offer, so if your online quote is under someone else's name then this will be what's caused the difference. We're pleased to see you've taken cover with us again though. Paddy

Rated 5 out of 5 stars

Direct Line Landlords Insurance

Direct Line Landlords Insurance
I had a really positive experience with Direct Line when setting up my landlord insurance. The staff were genuinely friendly and took the time to talk me through every part of the policy, making sure I understood exactly what I was getting. Nothing felt rushed or confusing - just clear, helpful guidance from people who know what they're doing.
The price seemed very reasonable too, which gave me extra confidence that I was choosing the right cover. Overall, a smooth, reassuring service from start to finish, and I'd happily recommend them.

July 27, 2026
Direct Line - Business logo

Reply from Direct Line - Business

We're so pleased to see about your positive experience when setting up your landlord insurance. It is wonderful to know our team provided clear, helpful guidance and you found the pricing reasonable. We appreciate you recommending us and are glad we could offer a smooth and reassuring service. Thank you for your kind words! Paddy

Rated 5 out of 5 stars

Problem solved

A good price for my needs
Once started was easy to select what was on offer
No hassle straight forward

July 22, 2026
Direct Line - Business logo

Reply from Direct Line - Business

We're so glad you found our pricing suitable and the selection process straightforward. Your positive feedback truly brightens our day! Paddy

Rated 5 out of 5 stars

The lady on the phone was very helpful

The lady on the phone was very helpful

July 27, 2026
Direct Line - Business logo

Reply from Direct Line - Business

We are so glad to see our team member was able to provide you with such helpful assistance. We truly appreciate you taking the time to share your positive experience. Paddy

Rated 5 out of 5 stars

Good discussion on quote

Discussed Landlord insurance and got a good quote. which covered everything i wanted

July 17, 2026
Direct Line - Business logo

Reply from Direct Line - Business

We're so glad we could provide a good quote for your landlord insurance, covering all your needs! We appreciate your positive feedback. Paddy

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