Direct Line - Business Reviews 

10,549
TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Evaluating 1,405 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the friendly and exceptionally patient staff who provide clear guidance, making the policy setup simple and straightforward. People also widely appreciate the competitive pricing options and the effortless purchasing process handled by helpful professionals. However, some reviewers were not happy with customer service, mentioning frustrating call disconnections and unhelpful staff interactions during phone inquiries. Consumers additionally noted that annual renewal prices can sometimes be significantly higher compared to initial new customer quotes. A few individuals also experienced unexpected technical issues when attempting to complete their policy transactions online rather than calling.

What people talk about most

Price

People report positive experiences with price, often noting that quotes are very competitive and reasonable... See more

Staff

Users describe positive interactions with staff, often highlighting that agents are helpful, polite, and... See more

Service

Reviewers highlight positive aspects of service, noting that staff are helpful and the overall experience is... See more

Customer service

Reviewers mention positive feedback about customer_service, noting that staff are efficient, helpful, and... See more

User experience

Customers had positive experiences with user_experience, describing the process as quick, straightforward,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Direct Line Landlords Insurance I had a really positive experience with Direct Line when setting up my landlord insurance. The staff were genuinely friendly and took the time to talk me through ever... See more

Company replied

Rated 5 out of 5 stars

Much cheaper Landlord's insurance than the quotes from GoCompare etc. Helpful call centre and documents sent by post for my records. My property agent says claims are always dealt with properly from... See more

Company replied

Rated 5 out of 5 stars

I wanted to make new alterations to my policy and a very kind lady listened and then carefully explained about how I can make these changes. She put me through to another good listener who sorted out... See more

Company replied

Rated 5 out of 5 stars

I spoke to Phil Wilson, he was 100% a great guy. (We had issues due to having had a large previous claim - not with Direct Line). Phil became my voice speaking to the underwriters on my behalf, and ca... See more

Company replied


Company details

  1. Business Insurance Company
  2. Insurance Agency
  3. Insurance Company

Written by the company

Solving problems is what we do. Policies for tradesmen, professionals, landlords, van drivers & home business owners.


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

11K reviews

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1-star

Asks customers to review

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4.5

All reviews

(10,549)

1,375 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Easy to navigate

Easy to navigate, good value

July 17, 2026
Direct Line - Business logo

Reply from Direct Line - Business

We're so happy to hear you found our services easy to navigate and a good value. Thank you for sharing your positive feedback with us! Nathan

Rated 4 out of 5 stars

Money Saving

Extremely competitive prices

July 17, 2026
Direct Line - Business logo

Reply from Direct Line - Business

We're glad we could offer a competitive quote. Thank you for the positive review. Nathan

Rated 4 out of 5 stars

Easy access

July 17, 2026
Direct Line - Business logo

Reply from Direct Line - Business

We're glad everything was easy. Thank you for the positive review. Nathan

Rated 5 out of 5 stars

Easy to set up insurance for rental…

Easy to set up insurance for rental property + competitive pricing

July 17, 2026
Direct Line - Business logo

Reply from Direct Line - Business

We are so pleased to hear that you found setting up insurance for your rental property easy and that our pricing was competitive. Thank you for your positive feedback! Nathan

Rated 5 out of 5 stars

Everything question was answered well…

Everything question was answered well also the guy was helpful and polite

July 17, 2026
Direct Line - Business logo

Reply from Direct Line - Business

We're so happy to hear that all your questions were answered and that you found our team member to be helpful and polite. Thank you for your kind words! Nathan

Rated 5 out of 5 stars

Simplicity and speed and efficiency…

Simplicity and speed and efficiency also of course a fair and sensible price

July 17, 2026
Direct Line - Business logo

Reply from Direct Line - Business

Hi Michael. We're so pleased to hear you appreciate the ease, speed, and value we offer. Thank you for your wonderful feedback! Rachel

Rated 3 out of 5 stars

Make new customers feel welcome

Make new customers feel welcome

July 13, 2026
Direct Line - Business logo

Reply from Direct Line - Business

We're glad you enjoyed your experience. We appreciate your feedback and will ensure new customers feel welcome. Alex

Rated 1 out of 5 stars

Shocking customer service

Shocking customer service, no follow up with communication. Left without a courtesy vehicle which means I am unable to work. Have been cut off by call handlers twice when the call becomes too difficult for them.
Spent hours having to chase them and the hire company. They only use one garage and one hire company which greatly restricts their ability to fulfil customer requirements

July 20, 2026
Unprompted review
Direct Line - Business logo

Reply from Direct Line - Business

Hi Alicia. We are truly sorry to hear about your frustrating experience with our customer service and the difficulties you faced regarding a courtesy vehicle. We're always looking for ways to improve, so we appreciate your feedback. If you still need any help with this, please contact the team using the link below. Rachel

www.directlineforbusiness.co.uk/help

Rated 5 out of 5 stars

Excellent Company thank you

Excellent Company thank you
Have a nice day.

July 13, 2026
Direct Line - Business logo

Reply from Direct Line - Business

We are so happy to hear you had such a positive experience with us. Thank you for your kind words! Alex

Rated 5 out of 5 stars

The customer service representative…

The customer service representative managed to correct my landlord insurance policy

July 17, 2026
Direct Line - Business logo

Reply from Direct Line - Business

We're so pleased to hear that our customer service representative was able to successfully resolve the issue with your landlord insurance policy. Thank you for sharing your positive experience! Alex

Rated 5 out of 5 stars

So easy to navigate and doing multiple…

So easy to navigate and doing multiple properties really helped

July 17, 2026
Direct Line - Business logo

Reply from Direct Line - Business

We're so glad to hear that you found our navigation easy and that managing multiple properties was helpful for you. Thank you for your wonderful feedback! Alex

Rated 5 out of 5 stars

Land lord insurance made easy.

The lady I dealt with, was brilliant, explained everything, nothing rushed, put me at ease, made the whole process simple and easy, it was a pleasure, plus the price for the insurance was great, thank you so much. P Johnson.

July 17, 2026
Direct Line - Business logo

Reply from Direct Line - Business

Hi there. We are so happy to hear that our colleague provided such a positive and helpful experience, making the process simple and easy for you. We truly appreciate your kind words and excellent feedback. Rachel

Rated 5 out of 5 stars

Transaction smoothly very quickly

Transaction smoothly very quickly
Good 👍

July 13, 2026
Direct Line - Business logo

Reply from Direct Line - Business

Hi Paul. We're so glad to hear that your transaction was smooth and quick! Thank you for taking the time to leave us a positive review. Rachel

Rated 5 out of 5 stars

Process was quick

Process was quick
Staff friendly
Enjoyed the whole experience

July 17, 2026
Direct Line - Business logo

Reply from Direct Line - Business

Hi there. We're so happy to hear that our process was quick and our staff was friendly. We're glad you enjoyed your experience! Rachel

Rated 5 out of 5 stars

I think the person name was Nick

I think the person name was Nick
Very helpful and cheerful

July 17, 2026
Direct Line - Business logo

Reply from Direct Line - Business

Hi there. We're so glad to hear that one of our team members provided such helpful and cheerful service. We truly appreciate your kind words! Rachel

Rated 5 out of 5 stars
Direct Line - Business logo

Reply from Direct Line - Business

Hi there. We're so glad to hear that you found our service easy to use and that the comparisons were clear for you. Thank you for your positive feedback! Rachel

Rated 5 out of 5 stars

Business Insurance made easy

Broke the selection process down into easy steps that you could change etc. Like buildings cover, legal, public liability. I also found the excess good value compared to my previous insurer.

July 17, 2026
Direct Line - Business logo

Reply from Direct Line - Business

Hi there. We're so happy to hear that our selection process was clear and that you found our excess good value. Thank you for your positive feedback! Rachel

Rated 5 out of 5 stars

Excellent customer service

Your agent,Charlie, was amazing. He sorted out our issues and was very kind

July 17, 2026
Direct Line - Business logo

Reply from Direct Line - Business

Hi Sharon. We are so glad to hear that our agent was able to resolve your issues and provide such kind assistance. Thank you for your five-star review. Rachel

Rated 5 out of 5 stars

Tony the person I talk to was very…

Tony the person I talk to was very helpful and resolved the issues I had

July 17, 2026
Direct Line - Business logo

Reply from Direct Line - Business

Hi there. We are so pleased to hear that our colleague was very helpful and resolved the issues you had. Thank you for your wonderful feedback! Rachel

Rated 4 out of 5 stars

I made the application onlinejohn directline

I made the application online. And left it i checked three other companys in the meantime. Directline got back to me & said my quote was still live. & it was less than halfprice. So i went with directline. They were quick& detailed.

July 17, 2026
Direct Line - Business logo

Reply from Direct Line - Business

Hi John. We are so pleased to hear about your positive experience with our online application process and that our quote was competitive. We appreciate you choosing us! Rachel

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