Direct Line - Business Reviews 

10,551
TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Evaluating 1,405 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the friendly and exceptionally patient staff who provide clear guidance, making the policy setup simple and straightforward. People also widely appreciate the competitive pricing options and the effortless purchasing process handled by helpful professionals. However, some reviewers were not happy with customer service, mentioning frustrating call disconnections and unhelpful staff interactions during phone inquiries. Consumers additionally noted that annual renewal prices can sometimes be significantly higher compared to initial new customer quotes. A few individuals also experienced unexpected technical issues when attempting to complete their policy transactions online rather than calling.

What people talk about most

Price

People report positive experiences with price, often noting that quotes are very competitive and reasonable... See more

Staff

Users describe positive interactions with staff, often highlighting that agents are helpful, polite, and... See more

Service

Reviewers highlight positive aspects of service, noting that staff are helpful and the overall experience is... See more

Customer service

Reviewers mention positive feedback about customer_service, noting that staff are efficient, helpful, and... See more

User experience

Customers had positive experiences with user_experience, describing the process as quick, straightforward,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Direct Line Landlords Insurance I had a really positive experience with Direct Line when setting up my landlord insurance. The staff were genuinely friendly and took the time to talk me through ever... See more

Company replied

Rated 5 out of 5 stars

Much cheaper Landlord's insurance than the quotes from GoCompare etc. Helpful call centre and documents sent by post for my records. My property agent says claims are always dealt with properly from... See more

Company replied

Rated 5 out of 5 stars

I wanted to make new alterations to my policy and a very kind lady listened and then carefully explained about how I can make these changes. She put me through to another good listener who sorted out... See more

Company replied

Rated 5 out of 5 stars

I spoke to Phil Wilson, he was 100% a great guy. (We had issues due to having had a large previous claim - not with Direct Line). Phil became my voice speaking to the underwriters on my behalf, and ca... See more

Company replied


Company details

  1. Business Insurance Company
  2. Insurance Agency
  3. Insurance Company

Written by the company

Solving problems is what we do. Policies for tradesmen, professionals, landlords, van drivers & home business owners.


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

11K reviews

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Asks customers to review

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4.5

All reviews

(10,551)

1,375 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 4 out of 5 stars

I made the application onlinejohn directline

I made the application online. And left it i checked three other companys in the meantime. Directline got back to me & said my quote was still live. & it was less than halfprice. So i went with directline. They were quick& detailed.

July 17, 2026
Direct Line - Business logo

Reply from Direct Line - Business

Hi John. We are so pleased to hear about your positive experience with our online application process and that our quote was competitive. We appreciate you choosing us! Rachel

Rated 5 out of 5 stars

Easy to access information

Easy to access information regarding the quote. Good price for the cover I wanted.

July 17, 2026
Direct Line - Business logo

Reply from Direct Line - Business

Hi Lizzie. We're delighted to hear that you found the information accessible and that we could offer a good price for the cover you were looking for. Rachel

Rated 5 out of 5 stars

Great policy at a great price

Great policy at a great price. Easy to set up. Can highly recommend this company.

July 17, 2026
Direct Line - Business logo

Reply from Direct Line - Business

Hi Lynda. We're delighted to hear that you found our policy to be great value and easy to set up. Thank you for your kind recommendation! Rachel

Rated 5 out of 5 stars

Excellent customer service

Great customer service and very helpful - particularly as I had made an error which he picked up for me and saved me money

July 17, 2026
Direct Line - Business logo

Reply from Direct Line - Business

Hi Sharon. We're delighted to hear about the excellent customer service you received. It's wonderful that our team was able to identify an error and help you save money. Rachel

Rated 5 out of 5 stars

After trying to get a quote on line

After trying to get a quote on line, I decided to call them, and managed to get it sorted

July 17, 2026
Direct Line - Business logo

Reply from Direct Line - Business

Hi there. We're so glad we could help sort out your quote over the phone! We appreciate you reaching out to us directly. Rachel

Rated 5 out of 5 stars

great

helpful staff and nice

July 17, 2026
Direct Line - Business logo

Reply from Direct Line - Business

Hi Holly. We are so glad to hear that you found our staff to be helpful and pleasant. Thank you for your kind words! Rachel

Rated 5 out of 5 stars

Excellent telephone service.

Excellent telephone service with my problem resolved by Josh. Very well done.

July 17, 2026
Direct Line - Business logo

Reply from Direct Line - Business

Hi there. We're so glad we could resolve your issue with excellent telephone service. We appreciate your kind words! Rachel

Rated 5 out of 5 stars

A very satisfied EX-Pat customer

I am currently living in Europe and still maintain a property in the UK. Getting a company to insure the apartment whilst being an Ex-Pat has proved difficult in the past. Direct Line made this a simple and straightforward exercise, so well done Direct Line and I look forward to doing business with you. Your prices are very competitive and your attention to customer advice and notification, excellent.

July 13, 2026
Direct Line - Business logo

Reply from Direct Line - Business

Hi Trevor. We are so pleased to hear that we could make insuring your property a straightforward process. We truly appreciate your kind words about our competitive prices and excellent customer advice. We look forward to continuing to provide you with great service. Rachel

Rated 5 out of 5 stars

Great price and good service

Good price and good service

July 13, 2026
Direct Line - Business logo

Reply from Direct Line - Business

Hi Alan. We're so glad to hear you had such a positive experience with both our pricing and our service. Thank you for your wonderful feedback! Rachel

Rated 5 out of 5 stars

Great service

Great service, thank you

July 13, 2026
Direct Line - Business logo

Reply from Direct Line - Business

Hi Simon. We're so glad to hear you had a great experience with our service! Thank you for taking the time to share your positive feedback; we truly appreciate it. Rachel

Rated 4 out of 5 stars

The youn girl was friendly &good…

The youn girl was friendly &good knowable

July 13, 2026
Direct Line - Business logo

Reply from Direct Line - Business

Hi Anthony. We're so glad to hear that our team member provided you with such a friendly and knowledgeable experience! We appreciate your kind words. Rachel

Rated 1 out of 5 stars

Please steal my credit card details cause stuff the customer

I use their chat service please note this is NOT secure to cancel my business insurance paid via direct debit. The policy. Cancelation date is after the final direct debit payment but told to provide credit card details over the chat or over the phone. Now what right does this company have to violate my security. Credit card companies make it clear not to provide these details through mediums as they requesting. They cannot amend the final direct debit which is bull dust. And cannot pay by cheque or bank transfer. So stuff the customer trust us we will not loose your credit card details.... we very safe through a web based chat or over the phone. I am raising this under the data security act. Something so freaking simple that every other company can do except this bunch of idiots

July 17, 2026
Unprompted review
Direct Line - Business logo

Reply from Direct Line - Business

Hi Michael. We're sorry to hear we've left you feeling this way, as we're unable to accept payment via cheque or bank transfer. I've left a link below, where you can raise this as a complaint and find out more information on our complaints processes. Once raised, a case handler will be assigned to investigate your concerns. Rachel

www.directlineforbusiness.co.uk/complaints

Rated 5 out of 5 stars

very efficient transfer of insurance to…

very efficient transfer of insurance to a limited company

July 13, 2026
Direct Line - Business logo

Reply from Direct Line - Business

Hi Mike. Thank you for your wonderful five-star review! We are so pleased to hear that you found the insurance transfer process efficient. Rachel

Rated 5 out of 5 stars

Service provider was excellent.

Service provider was excellent.

July 13, 2026
Direct Line - Business logo

Reply from Direct Line - Business

We're so pleased to see our service provider was excellent. Thank you for taking the time to share your positive feedback, we truly appreciate it. Paddy

Rated 5 out of 5 stars

Great value for money

Great value for money, nice and easy to get your quote online

July 13, 2026
Direct Line - Business logo

Reply from Direct Line - Business

We're so glad you found our online quote process easy and you feel you received great value. Thank you for your positive feedback! Paddy

Rated 5 out of 5 stars

Great cover great policy at a good…

Great cover great policy at a good price.

July 13, 2026
Direct Line - Business logo

Reply from Direct Line - Business

We're so pleased to hear you're happy with the excellent coverage and great value we provide. Thank you for your wonderful five-star review! Alex

Rated 3 out of 5 stars

I found the site very slow and…

I found the site very slow and unfortunately this caused me to make a mistake and buy a policy that didn't meet my needs. When I asked to cancel it I was told the refund would take 16 working days and that the 16 days wouldn't start until the start date of the cancelled policy. This meant that I wouldn't get my money back for about 6 weeks. I raised a complaint and suddenly the money could be returned in 3 days.

July 13, 2026
Direct Line - Business logo

Reply from Direct Line - Business

We appreciate you sharing your experience with us. We are truly sorry to hear about the difficulties you encountered with our site's performance and the subsequent issues with your policy and refund process. We understand how frustrating it must have been to face delays and conflicting information. Alex

Rated 1 out of 5 stars

Policy renewal premium increased by…35%!!!

Policy renewal premium increased by 35%. Although had Landlord Insurance policy with Direct Line for many years, & car policies too, there was no customer services empathy. Reluctantly I chose to obtain like-for-like quotes from insurance providers... including AXA & yes even Direct Line online quote too. Every quote was cheaper with AXA even offering an extra 10% discount incentive for new business. Despite Direct Line website even overtly stating a business insurance price match policy, no effort whatsoever was made to retain my custom!

July 13, 2026
Direct Line - Business logo

Reply from Direct Line - Business

Hi Karen. We're truly sorry to hear about your recent renewal experience and the frustration this has caused, especially after being a loyal customer for so many years. We understand your disappointment with the premium increase and the lack of a competitive offer. We value your feedback as we're always looking for ways to improve. Rachel

Rated 4 out of 5 stars

Renewal not so smooth

My auto renewal did not renew last year
Called to find out what had gone wrong
No info available not even renewal paperwork
Passed through to reset up a new policy no issues apart from more expensive
Staff friendly and helpful

July 13, 2026
Direct Line - Business logo

Reply from Direct Line - Business

Thanks for your review, Ursula. We appreciate it. Aston

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