Direct Line - Business Reviews 

10,551
TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Considering 1,389 reviews, reviewers overwhelmingly had a great experience with this company, praising the overall value and assistance. Customers frequently mention that staff members are extremely helpful, friendly, and patient when explaining policy details and answering complex questions. People also appreciate the competitive prices offered and find the process for setting up their insurance straightforward and seamless. Some reviewers were not happy with communication issues and administrative delays when trying to resolve problems over the phone. A few other people also felt that renewal prices increased significantly without sufficient loyalty recognition or empathy from customer service agents. Consumers also mentioned experiencing dropped calls and difficulties when dealing with technical issues on the website.

What people talk about most

Price

Reviewers mention positive feedback about price, highlighting competitive rates and significant savings... See more

Staff

People report positive experiences with staff, highlighting helpful, patient, and knowledgeable service.... See more

Service

Reviewers highlight positive aspects of service, describing staff as helpful, quick, and professional.... See more

Customer service

Consumers find customer_service to be positive and helpful. Reviewers note that agents call promptly, answer... See more

User experience

Users describe positive interactions with user_experience, highlighting a quick, straightforward, and simple... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Much cheaper Landlord's insurance than the quotes from GoCompare etc. Helpful call centre and documents sent by post for my records. My property agent says claims are always dealt with properly from... See more

Company replied

Rated 5 out of 5 stars

Direct Line Landlords Insurance I had a really positive experience with Direct Line when setting up my landlord insurance. The staff were genuinely friendly and took the time to talk me through ever... See more

Company replied

Rated 5 out of 5 stars

I wanted to make new alterations to my policy and a very kind lady listened and then carefully explained about how I can make these changes. She put me through to another good listener who sorted out... See more

Company replied

Rated 5 out of 5 stars

I spoke to Phil Wilson, he was 100% a great guy. (We had issues due to having had a large previous claim - not with Direct Line). Phil became my voice speaking to the underwriters on my behalf, and ca... See more

Company replied


Company details

  1. Business Insurance Company
  2. Insurance Agency
  3. Insurance Company

Written by the company

Solving problems is what we do. Policies for tradesmen, professionals, landlords, van drivers & home business owners.


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

11K reviews

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4.5

All reviews

(10,551)

1,376 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Easy online

Easy online, no nonsense quote. Another winner for Direct Line.

July 13, 2026
Direct Line - Business logo

Reply from Direct Line - Business

That's what we like to hear. Welcome to the team. Aston

Rated 4 out of 5 stars

I took out this policy as I already…

I took out this policy as I already have my two vehicles insured with. The main reason is your competitive pricing also the fact that I can speak to someone on the phone is really important.
Cathel Morrison

July 13, 2026
Direct Line - Business logo

Reply from Direct Line - Business

It's great to hear you've joined us and got a competitive price too, Carthel. Thanks for your review. Aston

Rated 5 out of 5 stars

The member of staff i spoke to was…

The member of staff i spoke to was helpful and good

July 8, 2026
Direct Line - Business logo

Reply from Direct Line - Business

We're happy to hear our colleague was helpful, Maria. Thanks for sharing your experience with us. Aston

Rated 4 out of 5 stars

Great Seevice…

I wish I could remember the name of the guy that called me as he was great, very helpful.

July 13, 2026
Direct Line - Business logo

Reply from Direct Line - Business

We're happy to hear our colleague provided great and helpful service. Thanks for your review, we appreciate it. Aston

Rated 4 out of 5 stars

Happy with the product and price, albeit poor admin and communication

Happy with the product and price, but the communication and admin was extremely poor!
I did a quote on line, but it didn’t arrive by email and that led to a 3 day comms process getting it resent, albeit it never did arrive when promised.
Had it not been for the good price and cover level, I wouldn’t have bothered.
Note: Most of this was done by webchats, as when I called customer services the 1st time, the agent said she couldn’t help, as she didn’t understand the online system???

July 13, 2026
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Reply from Direct Line - Business

It's great to hear you're happy with the product and price, Robert. I'm sorry to hear the initial quote experience wasn't great. We value your feedback and have taken it on board. Aston

Rated 5 out of 5 stars

Great service

Great service

July 13, 2026
Direct Line - Business logo

Reply from Direct Line - Business

We're glad the service was great, Sam. Thank you for the five-star review. Nathan

Rated 5 out of 5 stars

Chirag was very helpful and always…

Chirag was very helpful and always ready to give good advice by telling me that my landlord insurance would be cheaper because I had other insurance with Direct line

July 13, 2026
Direct Line - Business logo

Reply from Direct Line - Business

We're so pleased to hear that our team was able to provide you with helpful advice regarding your landlord insurance. It's great to know that you found the information valuable. Nathan

Rated 5 out of 5 stars

Person I spoke to was extremely…

Person I spoke to was extremely helpful, knowledgeable and understood what I needed.

July 13, 2026
Direct Line - Business logo

Reply from Direct Line - Business

We're so pleased to hear that the person you spoke with was extremely helpful, knowledgeable, and understood your needs. Thank you for your wonderful feedback! Nathan

Rated 5 out of 5 stars

Price significantly lower than previous…

Price significantly lower than previous company. Easy to navigate site.

July 13, 2026
Direct Line - Business logo

Reply from Direct Line - Business

Hi Kate. We're so pleased to hear that you found our prices significantly lower and our website easy to navigate. Thank you for your wonderful feedback! Nathan

Rated 4 out of 5 stars

Very good

Answerd all tne necessary questions and very polite

July 13, 2026
Direct Line - Business logo

Reply from Direct Line - Business

We're so pleased to hear that all your questions were answered and that you found our team to be polite. Your feedback is truly appreciated! Thank you for the positive review. Nathan

Rated 1 out of 5 stars

Awful customer service

Their customer service is a joke really (sorry nothing personal) and this is why..
I reported a direct debit problem via the online 'report a problem' page.
I received a phone call a few days later from a customer service agent and was given an apology, £40 goodwill and told the problem which was a 'system error' had been corrected (which is clever because you can't hold a computer system to account)
2 weeks later...guess what, yes the same direct debit problem occured again, the same problem that a customer service advisor said they had sorted two weeks earlier.
I reported this same problem again through their online complaints system....
8 days later and i'm still waiting for a call back....i rang them to chase up the complaint and attempted a conversation with someone on the other side of the planet (what a waste of my time that was)
Without doubt when its time for renewal, i will looking to put my rental property insurance with a company who has a customer service dept fit for purpose.
Direct Line, when you have 5 minutes spare, give me a call and explain why you didn't do what you said you had, or do i have to report the same problem again next month?

July 11, 2026
Unprompted review
Direct Line - Business logo

Reply from Direct Line - Business

We appreciate you taking the time to share your experience regarding the recurring direct debit issue and the challenges you've faced with our customer service, Jed. We're genuinely concerned to hear about the difficulties you've encountered in getting this matter fully addressed and the extended wait for a call back. As you've logged a complaint, you'll have a dedicated case handler who'll try and resolve this for you. If you remain unhappy with the outcome provided, you'll have the right to refer your case to the Financial Ombudsman Service and details of this will be provided in a final response letter. Kirsty

Rated 3 out of 5 stars

Bad admin

Not happy at all. Supposedly purchased a new landlord insurance policy on 16 April. Was told I could pay by direct debit and since I am a previous policy holder they will use the same bank details. I said yes. I have just returned from holiday to find a letter sent to me in the 19th June telling me that my policy has been cancelled as I have not sent a direct debit mandate. I have had absolutely no previous correspondence from Direct Line who have my email address my mobile number etc. one letter dated 19 June which arrived on the 28 June. The day I went on holiday so didn’t see it. It took 10 days to get here by post and no contact before then. I am very disappointed and angry as it means that my property was effectively uninsured from July 7 th according to the lady who I just spoke to on the phone in response to this letter. I would expect compensation for this as you have cancelled this policy without telling me or getting in touch with me at all. I have requested that it be reinstated today and I would be happy to fill in an other DD form online. Bad service is not good business.

July 9, 2026
Direct Line - Business logo

Reply from Direct Line - Business

We are truly sorry to learn of the difficulties you experienced with your policy and the lapse in coverage. We understand your frustration regarding the communication breakdown and the cancellation of your policy without prior notification through your preferred channels.

If you've not done so already, please complete an online complaint form, using the link below. A case handler will then be able to investigate this for you. Thanks, Christy

www.directlineforbusiness.co.uk/complaints

Rated 5 out of 5 stars

Great service

Great service. Scott was excellent. Made the process easy and explained all the aspects of the policy very well.

June 26, 2026
Direct Line - Business logo

Reply from Direct Line - Business

We are so pleased to hear that you had such a positive experience with our service. It's wonderful to know that the process was made easy and that all aspects of the policy were clearly explained. Christy

Rated 5 out of 5 stars

Very easy to get the advice I need

Very easy to get the advice I need. Very friendly and helpful staff

July 3, 2026
Direct Line - Business logo

Reply from Direct Line - Business

We're delighted to hear that you found it easy to get the advice you needed and that our staff were friendly and helpful. Thank you for your wonderful feedback! Christy

Rated 4 out of 5 stars

Good service

Good service

July 3, 2026
Direct Line - Business logo

Reply from Direct Line - Business

We're pleased to see it. Thanks for your review. Christy

Rated 2 out of 5 stars

New business quote 15% cheaper than renewal

I checked the price for my renewal quote by entering all my details onto your website, identical, but a different email address. Your "new business" quote came back 15% cheaper than the renewal figure. Thank you for demonstrating such loyalty. Be sure it will be reciprocated.

July 3, 2026
Direct Line - Business logo

Reply from Direct Line - Business

We appreciate you sharing your experience with us. We understand your frustration regarding the difference in pricing between renewal and new business quotes. We are always reviewing our pricing structures to ensure fairness for all our customers. Christy

Rated 5 out of 5 stars

Exceptionally good

Exceptionally good, very professional and understanding of my situation!

July 3, 2026
Direct Line - Business logo

Reply from Direct Line - Business

We're so glad to hear that you found our service exceptionally good, professional, and understanding of your situation. Thank you for your five-star review. Christy

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