Direct Specs - Burton Reviews 27

TrustScore 4.5 out of 5

4.6

Hawkins Lane, Hawkins Lane, DE14 1DB Burton-on-Trent, England, GB


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Rated 5 out of 5 stars

Great experience at Direct Specs. Jenny was absolutely amazing. Extremely welcoming, helpful and knowledgeable. She took her time, helping me try on plenty of glasses to find some that fit my head. He... See more

Company replied

Rated 5 out of 5 stars

Jenny identified straight away that I was wearing the wrong bridge size; that’s why my spectacles kept sliding down my nose. I didn’t even realise there was such a thing. Jenny is always cheerful and... See more

Company replied

Rated 5 out of 5 stars

Glasses purchased 3yrs ago broke so contacted Burton branch...same frames tracked down by jenny from another branch and prescription emailed...payment including postage sent and new glasses arrived a... See more

Company replied

Rated 5 out of 5 stars

What couldn't be achieved by specsavers was achieved by jenny at the burton on trent.brilliant service polite friendly personality always wanting the best for your vision and alround great.would I ret... See more

Company replied


Company details

  1. Health & Medical

Information provided by various external sources

We are the original glasses factory outlet, established in 1998, with branches across the Midlands. You can buy with confidence at one of our stores, where you can see our full range of over 500 styles and discuss your lenses in person. Or, If you're looking for the ultimate bargain, browse our online-only specials - and get a pair of glasses for as little as £9.99 complete!


Contact info

  • Hawkins Lane, Hawkins Lane, DE14 1DB, Burton-on-Trent, England, United Kingdom

  • 01283 563 782

4.6

Excellent

TrustScore 4.5 out of 5

27 reviews

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Replied to 100% of negative reviews

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Rated 5 out of 5 stars

Jenny identified straight away that I…

Jenny identified straight away that I was wearing the wrong bridge size; that’s why my spectacles kept sliding down my nose. I didn’t even realise there was such a thing. Jenny is always cheerful and welcoming. I’ve bought specs from here for at least 10 years. Wouldn’t go anywhere else.

February 20, 2026
Unprompted review
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Reply from Direct Specs - Burton

Hi Karen, thanks for your continued custom and this wonderful review! Your kind word have been passed to Jenny at our Burton branch.

Rated 5 out of 5 stars

Highly recommend

Highly recommend! Great experinece , friendly and welcoming! Will definitely back for another pair. 🌟

March 21, 2026
Unprompted review
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Reply from Direct Specs - Burton

Thank you, Lucy! We look forward to seeing you again soon!

Rated 5 out of 5 stars

Great experience at Direct Specs

Great experience at Direct Specs. Jenny was absolutely amazing. Extremely welcoming, helpful and knowledgeable. She took her time, helping me try on plenty of glasses to find some that fit my head. Her feedback was greatly appreciated. The turn around was prompt and the price was great. Would definitely recommend!

March 14, 2026
Unprompted review
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Reply from Direct Specs - Burton

Hi, Joe. Thanks for your fantastic review of our Burton branch. Your kind words will be passed on to Jenny!

Rated 5 out of 5 stars

Great service from Jenny at the burton…

Great service from Jenny at the burton branch. 10/10 recommend. :)

March 7, 2026
Unprompted review
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Reply from Direct Specs - Burton

Hi Lauren. Thanks for your lovely review, your kind words have been passed on to Jenny at our Burton branch!

Rated 5 out of 5 stars

Friendly

Friendly, cheap, fast service. Thank you….for my 6th pair from you.

March 7, 2026
Unprompted review
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Reply from Direct Specs - Burton

Hi, Catherine. Thank you for your kind review and loyalty, we really appreciate both! Look forward to serving you again, soon.

Rated 5 out of 5 stars

Excellent service

Excellent service, highly recommended

March 7, 2026
Unprompted review
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Reply from Direct Specs - Burton

Hi Keith, thanks for your kind review. We look forward to welcoming you back to our Burton branch in the future!

Rated 5 out of 5 stars

Absolutely amazing staff

Absolutely amazing staff. As I only can see out off 1 eye the lady was amazing helping me. Would recommend to all my family and friends. Mrs pollyanna Edwards

February 24, 2026
Unprompted review
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Reply from Direct Specs - Burton

Hi, Pollyanna. Thank you for taking the time to review our Burton branch, your kind comments have been passed on to the team. We look forward to serving you again in future.

Rated 5 out of 5 stars

Helpful staff

Helpful staff , great service , very happy with how my glasses turned out 10/10 would recommend

February 11, 2026
Unprompted review
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Reply from Direct Specs - Burton

Hi, Daleep. Thanks for your 10/10 review of our Burton branch! Your kind words have been passed on to the team, who look forward to seeing you again soon.

Rated 5 out of 5 stars

What couldn't be achieved by specsavers…

What couldn't be achieved by specsavers was achieved by jenny at the burton on trent.brilliant service polite friendly personality always wanting the best for your vision and alround great.would I return again most definitely and would certainly tell friends and colleagues to give the branch a try.

February 10, 2026
Unprompted review
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Reply from Direct Specs - Burton

Hello Robert, thanks for your positive review. Great to hear you're pleased with the customer service and products at our Burton branch and thank you so much for recommending us! Your kind words will be passed on to Jenny, who does and excellent job!

Rated 5 out of 5 stars

Great experience lovely girl that…

Great experience lovely girl that looked after our purchases from start to finish.
A credit to you’re shop Lee and Christina

February 7, 2026
Unprompted review
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Reply from Direct Specs - Burton

Hi, Lee and Christina. Thank you for your positive review, your kind comments will be passed on to Jenny at our Burton branch!

Rated 5 out of 5 stars

Fantastic service

Can’t praise the lovely Jenny enough. She was so helpful and knowledgeable and helped me to choose frames which I definitely wouldn’t have chosen on my own. I love my new glasses and have had lots of compliments about them. Varifocals are always pricey but I got the best of everything for much less than I would have paid at SpecSavers.

December 17, 2025
Unprompted review
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Reply from Direct Specs - Burton

Hi Jackie, thanks for your lovely review. Delighted to hear you're pleased with your new specs, our pricing and the level of service at our Burton branch. Your kind words have been passed on to Jenny!

Rated 5 out of 5 stars

Great prices and friendly fast service-…

Great prices and friendly fast service- highly recommend

January 21, 2026
Unprompted review
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Reply from Direct Specs - Burton

Hi Dave. Thanks for your kind comments, this has been passed on to our team at Burton-on-Trent who look forward to seeing you again soon!

Rated 5 out of 5 stars

Another trip to direct specs

We were greeted as soon aa we walked through the door. The young lady behind the counter soon made us feel at home. She had a very good knowledge of the products they sold and made sure the glass fitted correctly. She he left me a message when they were ready to collect. On collection of me new glasses it was like walking into a friend’s house the got me to try all for pairs of glasses on before I left. Very good experience thank you

November 11, 2025
Unprompted review
Rated 5 out of 5 stars

First class service.

What an amazing young lady Jennifer is. She took her time in showing the frames. Nothing seemed too much trouble. A really credit to the company.

November 15, 2025
Unprompted review
Rated 5 out of 5 stars

Friendly service

Friendly service. The young lady was very helpful and knowledgeable. No 'up selling' either which was fantastic. Will definitely use again.

November 8, 2025
Unprompted review
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Reply from Direct Specs - Burton

Hi Kathleen, thank you for your kind review of our Burton branch!

Rated 5 out of 5 stars

Glasses purchased 3yrs ago broke so…

Glasses purchased 3yrs ago broke so contacted Burton branch...same frames tracked down by jenny from another branch and prescription emailed...payment including postage sent and new glasses arrived a week later by post to save a long car journey!! Gary kept me in the loop by email throughout...excellent service, delighted with outcome. Wish we had a Specs Direct nearer...brilliant prices and staff who go the extra mile too!! Thankyou.

November 8, 2025
Unprompted review
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Reply from Direct Specs - Burton

Hello, Hazel. A big thank you for this lovely review, your kind comments have been passed on to the team at Burton and we look forward to seeing you again soon!

Rated 2 out of 5 stars

Visited Direct Spec in Burton this…

Visited Direct Spec in Burton this afternoon, arriving at 16:33, only to find the store closed—despite their stated opening hours being until 5 PM. There was no sign on the door, no notice, and no explanation.

I completely understand that circumstances can change and things pop up unexpectedly—but it would be far less frustrating if there was at least a note on the door. As it stands, it just feels like you don’t care about your customers.

This is the third time this has happened to me over a period of time. While the service is good when you can get into the store, the lack of communication and reliability really lets the experience down.

July 23, 2025
Unprompted review
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Reply from Direct Specs - Burton

Good morning, Nicki. Please accept our sincere apologies, we had a single member of staff at the branch yesterday and they had to leave at 16:30 to attend a personal matter. Fully accept that a note should have been left on the door and completely understand your frustration. We have had staffing issues with the branch but recently appointed a new manager and extended our opening hours to five days a week. We always look to improve based on customer feedback, so please get in touch with Simon at sales@directspecs.co.uk to discuss further and for any help with ordering or collection.

Rated 5 out of 5 stars

Was on a flying trip back to the UK…

Was on a flying trip back to the UK from abroad, needed a pair of glasses quick due to scratched lenses, Jenny went way beyond the call of duty to help me out, sensational service all round!

July 5, 2024
Unprompted review
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Reply from Direct Specs - Burton

Hi Nick. Thanks for your kind review of our Burton branch, Jenny will be delighted to hear your feedback. We hope you had a great time away!

Rated 5 out of 5 stars

Jenny (Lenny) was polite

Jenny (Lenny) was polite, helpful and friendly thank you for your help

June 14, 2024
Unprompted review
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Reply from Direct Specs - Burton

Thank for your kind review of our Burton branch and special praise for Jenny (Lenny)!

Rated 5 out of 5 stars

Can’t thank enough

Helped me get out of a right mess absolutely brilliant

June 11, 2024
Unprompted review
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Reply from Direct Specs - Burton

Hi Mark. Thanks for your review, we're really glad we could help!

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