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Review summary

Created with AI, based on recent reviews

Evaluating 57 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their exceptional helpfulness, knowledge, and friendly demeanor, often going above and beyond to assist. People are highly satisfied with the quality of the products, including lenses and frames, and frequently highlight the excellent customer service received. Many also appreciate the brilliant and competitive pricing, finding the glasses to be of better quality and more affordable than elsewhere. The service provided is often described as superb, efficient, and prompt, with many consumers noting quick turnaround times and a smooth overall experience.

What people talk about most

Staff

Users describe positive interactions with staff, consistently highlighting their helpfulness,... See more

Service

Reviewers highlight positive aspects of service. Customers consistently praise the exceptional care,... See more

Product

People report positive experiences with the product. Customers consistently praise the quality and fit of the... See more

Customer service

Customers had positive experiences with customer service. Reviewers consistently praise the staff's patience,... See more

Price

Clients share positive opinions on price, consistently highlighting its affordability and competitive nature.... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Glasses purchased 3yrs ago broke so contacted Burton branch...same frames tracked down by jenny from another branch and prescription emailed...payment including postage sent and new glasses arrived a... See more

Company replied

Rated 5 out of 5 stars

I needed new sunglasses as I had lost mine. Went into Shirley direct specs, can park outside 👍 Met Gary who showed me a pair of glasses after I explained I wanted something different and big. I ab... See more

Company replied

Rated 5 out of 5 stars

Called in as a bit of an emergency as frames bought from another supplier a while back broke. Superb customer service from Gary at Shirley branch in the Midlands, who spent a good half hour trying to... See more

Rated 5 out of 5 stars

Excellent service by friendly, helpful staff. Super quick turnaround and superb value for money. My puppy has taken a liking to chewing my glasses, so have had several pairs over the past few months,... See more


Company details

  1. Health & Medical

Information provided by various external sources

We are the original glasses factory outlet, established in 1998, with branches across the Midlands. You can buy with confidence at one of our stores, where you can see our full range of over 500 styles and discuss your lenses in person. Or, If you're looking for the ultimate bargain, browse our online-only specials - and get a pair of glasses for as little as £9.99 complete!


Contact info


4.9

Excellent

TrustScore 5 out of 5

438 reviews

5-star
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1-star

Replied to 100% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

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Rated 5 out of 5 stars

Fantastic member of staff

I have been using direct specs in Shirley west Midlands for a couple of years. I went in last Monday as I know Gary works on that day and yet again I was not disappointed. He once again was friendly, very attentive and professional. He always seems to be able to sort out any problems I have with mine and my mother's glasses. He is such an asset to the Company to the degree I only go in when I know he is working. Gary u are fantastic and so helpful, keep up the good work as I would probably look elsewhere if u wasn't there.

April 20, 2026
Unprompted review
Rated 5 out of 5 stars

Gary,

Gary,

I wanted to take a moment—properly and sincerely—to express my deepest gratitude for everything you’ve done. It’s not often you come across someone who combines such a high level of technical expertise with genuine compassion and patience, but you embody both in a way that truly sets you apart.

From the very beginning, what struck me most was your willingness to slow things down and really listen. You didn’t treat my situation as routine or transactional—you took the time to understand the full picture, including the complexities around my health and how much my vision impacts my daily life. That level of attentiveness is rare, and it immediately gave me a sense of trust and reassurance.

Your knowledge as an optical expert is clearly exceptional, but what elevates you even further is the way you communicate that knowledge. You explained everything with such clarity, breaking down technical details into something I could fully understand without ever feeling overwhelmed. Every question I had—no matter how small—was met with patience, respect, and a thoughtful response. You never rushed, never dismissed concerns, and always made sure I felt confident in what was being discussed.

What truly stood out was your attention to detail. You approached everything with precision and care, ensuring that nothing was overlooked. It was clear that you weren’t just aiming for a satisfactory outcome—you were striving for the best possible result for me personally. That level of dedication goes far beyond standard professionalism; it reflects a genuine commitment to helping people.

In a situation where vision and health are so closely intertwined, having someone like you guiding the process made an enormous difference. You brought not only expertise, but calmness, reassurance, and a sense that I was genuinely being looked after. That is something that cannot be overstated—it changes the entire experience.

Please know that your efforts have had a lasting and meaningful impact on me. This wasn’t just about the service you provided; it was about how supported, respected, and understood you made me feel throughout. That kind of care stays with a person, and it speaks volumes about who you are both professionally and personally.

Thank you again, Gary. You have my utmost respect and appreciation, and I have no doubt that you will continue to make a profound difference in the lives of so many others. You are truly exceptional at what you do.

With sincere thanks and respect,

March 25, 2026
Unprompted review
Rated 5 out of 5 stars

Again superb service and always…

Again superb service and always attention to detail. I have been several times over the years and the service is always outstanding plus glasses / frames etc are extremely competitive compared to other companies. Would definitely recommend.

March 24, 2026
Unprompted review
Rated 5 out of 5 stars

I can not praise this company enough

I can not praise this company enough! I lost my specs
(again!!) and emailed to say i needed to buy some more but was worried I'd mess them the order up.. Simon came back to me straight away to say he could help and then did! Absolute legend
After a bit of a nightmare with Royal Mail, they lost my delivery/sent it back
I emailed again and Abi rang me within minutes to say they would replace them - fantastic service

I highly recommend this company, not only for their lovely glasses but there sales team and customer service are amazing

Thank you again

March 23, 2026
Unprompted review
Direct Specs logo

Reply from Direct Specs

Hi, Trasci. Thanks for this lovely review and your continued custom via our online store. We hope your new specs don't go walkabout, but if you have any issues please get in touch!

Rated 5 out of 5 stars

Jenny identified straight away that I…

Jenny identified straight away that I was wearing the wrong bridge size; that’s why my spectacles kept sliding down my nose. I didn’t even realise there was such a thing. Jenny is always cheerful and welcoming. I’ve bought specs from here for at least 10 years. Wouldn’t go anywhere else.

February 20, 2026
Unprompted review
Direct Specs logo

Reply from Direct Specs

Hi Karen, thanks for your continued custom and this wonderful review! Your kind word have been passed to Jenny at our Burton branch.

Rated 5 out of 5 stars

Highly recommend

Highly recommend! Great experinece , friendly and welcoming! Will definitely back for another pair. 🌟

March 21, 2026
Unprompted review
Direct Specs logo

Reply from Direct Specs

Thank you, Lucy! We look forward to seeing you again soon!

Rated 5 out of 5 stars

The PERFECT Service from start to…

The PERFECT Service from start to finish! Highly recommended!

March 14, 2026
Unprompted review
Direct Specs logo

Reply from Direct Specs

Hi Richard. Really pleased to hear you enjoyed your experience at our Shirley branch and thanks for your review and recommendation!

Rated 5 out of 5 stars

Great experience at Direct Specs

Great experience at Direct Specs. Jenny was absolutely amazing. Extremely welcoming, helpful and knowledgeable. She took her time, helping me try on plenty of glasses to find some that fit my head. Her feedback was greatly appreciated. The turn around was prompt and the price was great. Would definitely recommend!

March 14, 2026
Unprompted review
Direct Specs logo

Reply from Direct Specs

Hi, Joe. Thanks for your fantastic review of our Burton branch. Your kind words will be passed on to Jenny!

Rated 5 out of 5 stars

Great service from Jenny at the burton…

Great service from Jenny at the burton branch. 10/10 recommend. :)

March 7, 2026
Unprompted review
Direct Specs logo

Reply from Direct Specs

Hi Lauren. Thanks for your lovely review, your kind words have been passed on to Jenny at our Burton branch!

Rated 5 out of 5 stars

Friendly

Friendly, cheap, fast service. Thank you….for my 6th pair from you.

March 7, 2026
Unprompted review
Direct Specs logo

Reply from Direct Specs

Hi, Catherine. Thank you for your kind review and loyalty, we really appreciate both! Look forward to serving you again, soon.

Rated 5 out of 5 stars

Excellent service

Excellent service, highly recommended

March 7, 2026
Unprompted review
Direct Specs logo

Reply from Direct Specs

Hi Keith, thanks for your kind review. We look forward to welcoming you back to our Burton branch in the future!

Rated 5 out of 5 stars

Went in with a broken frame and…

Went in with a broken frame and literally within seconds the lenses were fixed into a new one and with 25% discount.
Thanks to Gary at Shirley branch

March 3, 2026
Unprompted review
Direct Specs logo

Reply from Direct Specs

Thanks for your review! Always glad to help!

Rated 5 out of 5 stars

Absolutely amazing staff

Absolutely amazing staff. As I only can see out off 1 eye the lady was amazing helping me. Would recommend to all my family and friends. Mrs pollyanna Edwards

February 24, 2026
Unprompted review
Direct Specs logo

Reply from Direct Specs

Hi, Pollyanna. Thank you for taking the time to review our Burton branch, your kind comments have been passed on to the team. We look forward to serving you again in future.

Rated 5 out of 5 stars

Helpful staff

Helpful staff , great service , very happy with how my glasses turned out 10/10 would recommend

February 11, 2026
Unprompted review
Direct Specs logo

Reply from Direct Specs

Hi, Daleep. Thanks for your 10/10 review of our Burton branch! Your kind words have been passed on to the team, who look forward to seeing you again soon.

Rated 5 out of 5 stars

What couldn't be achieved by specsavers…

What couldn't be achieved by specsavers was achieved by jenny at the burton on trent.brilliant service polite friendly personality always wanting the best for your vision and alround great.would I return again most definitely and would certainly tell friends and colleagues to give the branch a try.

February 10, 2026
Unprompted review
Direct Specs logo

Reply from Direct Specs

Hello Robert, thanks for your positive review. Great to hear you're pleased with the customer service and products at our Burton branch and thank you so much for recommending us! Your kind words will be passed on to Jenny, who does and excellent job!

Rated 5 out of 5 stars

Wonderful all round experience

Gary is extremely knowledgeable and couldn't have been more helpful. The glasses supplied are excellent quality, perfectly fitted and great value.
Thank you so much for your efforts. Would recommend this store to anyone.

February 9, 2026
Unprompted review
Direct Specs logo

Reply from Direct Specs

Hi, Nick! Thanks for your fantastic review of your Shirley branch. Your kind comments will be passed on to Gary and the team.

Rated 5 out of 5 stars

Great experience lovely girl that…

Great experience lovely girl that looked after our purchases from start to finish.
A credit to you’re shop Lee and Christina

February 7, 2026
Unprompted review
Direct Specs logo

Reply from Direct Specs

Hi, Lee and Christina. Thank you for your positive review, your kind comments will be passed on to Jenny at our Burton branch!

Rated 5 out of 5 stars

Fantastic service

Can’t praise the lovely Jenny enough. She was so helpful and knowledgeable and helped me to choose frames which I definitely wouldn’t have chosen on my own. I love my new glasses and have had lots of compliments about them. Varifocals are always pricey but I got the best of everything for much less than I would have paid at SpecSavers.

December 17, 2025
Unprompted review
Direct Specs logo

Reply from Direct Specs

Hi Jackie, thanks for your lovely review. Delighted to hear you're pleased with your new specs, our pricing and the level of service at our Burton branch. Your kind words have been passed on to Jenny!

Rated 5 out of 5 stars

I have had two pairs of specs last year…

I have had two pairs of specs last year at my local direct specs at 111 Stratford Road Shirley,I had a problem with one of my specs, which got broken and your member of staff , got my specs replaced with in two hours after I take it into the shop, I am very pleased with the service I have had .

February 2, 2026
Unprompted review
Direct Specs logo

Reply from Direct Specs

Hello, Stanford. Great to hear you had a positive experience at our Shirley branch, we're always happy to help!

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