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Review summary

Created with AI, based on recent reviews

Evaluating 57 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their exceptional helpfulness, knowledge, and friendly demeanor, often going above and beyond to assist. People are highly satisfied with the quality of the products, including lenses and frames, and frequently highlight the excellent service received, noting its efficiency and personalized approach. The pricing is also a significant positive, with many finding the glasses to be much more affordable than competitors without compromising on quality. Some people were dissatisfied with the communication and reliability, mentioning that while in-store service was good, the lack of consistent updates could be frustrating.

What people talk about most

Staff

Consumers consistently report highly positive experiences with the staff, frequently highlighting their... See more

Service

Customers consistently note positive experiences with service, highlighting the exceptional attention to... See more

Product

People report positive experiences with the product. Customers frequently praise the quality and fit of the... See more

Customer service

Reviewers highlight positive aspects of customer service, consistently expressing deep appreciation for the... See more

Price

Users describe positive interactions with price, consistently finding it to be great and competitive. Many... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Glasses purchased 3yrs ago broke so contacted Burton branch...same frames tracked down by jenny from another branch and prescription emailed...payment including postage sent and new glasses arrived a... See more

Company replied

Rated 5 out of 5 stars

I needed new sunglasses as I had lost mine. Went into Shirley direct specs, can park outside 👍 Met Gary who showed me a pair of glasses after I explained I wanted something different and big. I ab... See more

Company replied

Rated 5 out of 5 stars

Called in as a bit of an emergency as frames bought from another supplier a while back broke. Superb customer service from Gary at Shirley branch in the Midlands, who spent a good half hour trying to... See more

Rated 5 out of 5 stars

Excellent service by friendly, helpful staff. Super quick turnaround and superb value for money. My puppy has taken a liking to chewing my glasses, so have had several pairs over the past few months,... See more


Company details

  1. Health & Medical

Information provided by various external sources

We are the original glasses factory outlet, established in 1998, with branches across the Midlands. You can buy with confidence at one of our stores, where you can see our full range of over 500 styles and discuss your lenses in person. Or, If you're looking for the ultimate bargain, browse our online-only specials - and get a pair of glasses for as little as £9.99 complete!


Contact info


4.9

Excellent

TrustScore 5 out of 5

438 reviews

5-star
4-star
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1-star

Replied to 100% of negative reviews

Typically replies within 24 hours

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Rated 5 out of 5 stars

Glasses Repair.

My son was staying with me for a week and broke his glasses frame beyond repair. The only place i knew would possibly do a same day repair was Shirley Direct Specs as I'd used them before.
I was right...Gary went the extra mile to find a frame to fit his current lenses and fitted them after persevering, all done in half an hour. I couldn't recommend this store enough for customer service...none of the major opticians wouldn't have even looked...1st Class...

January 26, 2026
Unprompted review
Direct Specs logo

Reply from Direct Specs

Hi Mark, thanks for your kind review! Gary and the team at our Shirley branch are delighted to hear your positive words and look forward to seeing you at the branch again, soon!

Rated 5 out of 5 stars

Excellent

Excellent! Very quick and efficient service and I love the glasses. Will be ordering from them again

January 16, 2026
Unprompted review
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Reply from Direct Specs

Hello, Kay! Thanks for your positive review of our online service, we're glad to hear you're happy with your new specs!

Rated 5 out of 5 stars

Great prices and friendly fast service-…

Great prices and friendly fast service- highly recommend

January 21, 2026
Unprompted review
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Reply from Direct Specs

Hi Dave. Thanks for your kind comments, this has been passed on to our team at Burton-on-Trent who look forward to seeing you again soon!

Rated 5 out of 5 stars

New Varifocals…

Ordered new varifocals on the 6th Jan ,arrived on the 14th Jan and they are PERFECT! Fit is comfortable and the lenses are spot on. Highly recommend and definitely use this service again.
Many thanks Direct Specs

January 14, 2026
Unprompted review
Direct Specs logo

Reply from Direct Specs

Hi Nic, thanks for your kind review! Great to hear you've had a positive experience of our online service and that your specs are as you hoped! We look forward to serving you again in the future.

Rated 5 out of 5 stars

Brilliant glasses

I needed new sunglasses as I had lost mine. Went into Shirley direct specs, can park outside 👍
Met Gary who showed me a pair of glasses after I explained I wanted something different and big. I absolutely love them feel really comfortable.
I ordered them on Monday and picked them up Wednesday.
Excellent quality lenses and frames.Gary was very helpful excellent customer service. The price was also brilliant much cheaper but much better quality glasses. Definitely be going back and recommending them.

January 14, 2026
Unprompted review
Direct Specs logo

Reply from Direct Specs

Hello and thank you for your review! We really appreciate such positive feed back and your kind words have been passed to Gary and the team at our Shirley branch. We look forward to seeing you again soon!

Rated 5 out of 5 stars

Excellent around service

Ordered on Sunday arrived on Wednesday- you can’t beat that ! Amazing 🤩
Quality super 👌
Colours brilliant 🤩
Lens excellent 👌
Fit perfect 👌
Sales team quick and polite- will definitely be ordering more 🥳

December 3, 2025
Unprompted review
Rated 5 out of 5 stars

Excellent service from the Shirley…

Excellent service from the Shirley branch who replaced my glasses for me FOC when I‘d been given the wrong prescription by the high street opticians. Competitive pricing and they really do go the extra mile on customer service, highly recommended.

December 1, 2025
Unprompted review
Rated 5 out of 5 stars

Superb

Excellent service by friendly, helpful staff. Super quick turnaround and superb value for money. My puppy has taken a liking to chewing my glasses, so have had several pairs over the past few months, both normal and sunglasses, and wouldn't go anywhere else but here. THANK YOU for always helping me out so quickly.

November 26, 2025
Unprompted review
Rated 5 out of 5 stars

First time using, won’t be the last!

First time using DirectSpecs and will be our ‘go to’ in future. We expected the price to be competitive (which it was, and no excessive upselling) we were also impressed with the high standard of customer service we received and how knowledgable their staff were (thank you Gary). Would recommend to anyone.

November 26, 2025
Unprompted review
Rated 5 out of 5 stars

Another trip to direct specs

We were greeted as soon aa we walked through the door. The young lady behind the counter soon made us feel at home. She had a very good knowledge of the products they sold and made sure the glass fitted correctly. She he left me a message when they were ready to collect. On collection of me new glasses it was like walking into a friend’s house the got me to try all for pairs of glasses on before I left. Very good experience thank you

November 11, 2025
Unprompted review
Rated 5 out of 5 stars

First class service.

What an amazing young lady Jennifer is. She took her time in showing the frames. Nothing seemed too much trouble. A really credit to the company.

November 15, 2025
Unprompted review
Rated 5 out of 5 stars

Friendly service

Friendly service. The young lady was very helpful and knowledgeable. No 'up selling' either which was fantastic. Will definitely use again.

November 8, 2025
Unprompted review
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Reply from Direct Specs

Hi Kathleen, thank you for your kind review of our Burton branch!

Rated 5 out of 5 stars

Glasses purchased 3yrs ago broke so…

Glasses purchased 3yrs ago broke so contacted Burton branch...same frames tracked down by jenny from another branch and prescription emailed...payment including postage sent and new glasses arrived a week later by post to save a long car journey!! Gary kept me in the loop by email throughout...excellent service, delighted with outcome. Wish we had a Specs Direct nearer...brilliant prices and staff who go the extra mile too!! Thankyou.

November 8, 2025
Unprompted review
Direct Specs logo

Reply from Direct Specs

Hello, Hazel. A big thank you for this lovely review, your kind comments have been passed on to the team at Burton and we look forward to seeing you again soon!

Rated 5 out of 5 stars

Direct Specs Cannock awesome service

Had varifocals from Cannock branch with transition lens, found they were going too dark in cloudy weather conditions so took them back expecting‘that’s what you ordered’ only to be greeted by proper customer service offered to switch them to a non transition lens and refund what I had paid for the transitions. Friendly and professional staff definitely recommend oh and by the way the glasses were £170 cheaper than the ones I was quoted for at another glasses provider!

November 5, 2025
Unprompted review
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Reply from Direct Specs

Hi Colin, thanks for this fantastic review of our Cannock branch! We're really pleased to hear how happy you are with our service, products and prices.

Rated 5 out of 5 stars

Legendary staff

Legendary staff, very knowledgeable and helpful.

October 28, 2025
Unprompted review
Direct Specs logo

Reply from Direct Specs

Thanks Kyle, for this legendary review and your legendary custom!

Rated 5 out of 5 stars

Another great visit to my local Direct…

Another great visit to my local Direct Specs! I was served by Matthew who was so professional & went above and beyond for me. 5🌟for Matthew.

Thank you

October 22, 2025
Unprompted review
Direct Specs logo

Reply from Direct Specs

Hi, Tina. Thanks for your kind review of our Shirley branch, your kind words have been passed on to Matt and the team and we look forward to seeing you the next time you need some specs!

Rated 5 out of 5 stars

Had a pair of glasses made up from DS…

Had a pair of glasses made up from DS but did not fit correctly so I asked Gary if he would fit them so that there did not fall off my face. He went to great length’s to adjust them for me. Top marks to Gary for his experience and customer service. All the family now use Direct Specs for the quality of service given by Gary.

October 7, 2025
Unprompted review

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